{"id":28451,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/traffic-and-product-range-analytics-%ce%b2\/"},"modified":"2026-09-09T00:47:43","modified_gmt":"2026-09-08T21:47:43","slug":"traffic-and-product-range-analytics-%ce%b2","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/traffic-and-product-range-analytics-%ce%b2\/","title":{"rendered":"Traffic and product range analytics \u03b2"},"content":{"rendered":"

Traffic and product range analytics is a beta tool that compares your commercial coverage against the market rather than your rankings against your competitors’. It covers two verticals: Goods<\/strong> and Medicine<\/strong>.<\/p>\n

What it answers<\/h2>\n
    \n
  • Which products, categories, brands or medical specialities users actually choose.<\/li>\n
  • How your metrics compare with competitors in the same segment.<\/li>\n
  • Search traffic by product or by doctor.<\/li>\n
  • What you do not stock that other sites do<\/strong> \u2014 the question no ranking report can answer.<\/li>\n<\/ul>\n

    The tool works without adding a site if you only want a market overview; comparison against your own numbers requires the site to be selected in the console.<\/p>\n

    The three tabs<\/h2>\n

    \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438<\/strong> for segment-level analysis (pharmacy, home appliances, children’s goods and others), Products<\/strong> for individual items with competition and ranking, and Brands<\/strong> for brand-level presence.<\/p>\n

    Metrics specific to this tool<\/h2>\n
      \n
    • Impression grade<\/strong> \u2014 a banded scale rather than a raw number, used to compare your visibility against other sellers without exposing their absolute figures.<\/li>\n
    • Share of impressions<\/strong> \u2014 your impressions as a percentage of total traffic for that product, which is the closest thing here to a market-share number and the most useful single column for setting a target.<\/li>\n
    • Alongside these, clicks, impressions (yours and total), the number of sellers in a segment, the share of sellers with traffic, and price bounds for each product.<\/li>\n<\/ul>\n

      The three ready-made reports<\/h2>\n

      Under Popular filters, Yandex pre-builds the analyses most people would eventually construct by hand:<\/p>\n

        \n
      • High-potential categories<\/strong> \u2014 categories with few sellers.<\/li>\n
      • Popular products<\/strong> \u2014 what users choose from other sellers.<\/li>\n
      • Growth points<\/strong> \u2014 products you do not sell that are in demand from competitors.<\/li>\n<\/ul>\n

        How to treat the output<\/h2>\n

        It is in beta, coverage varies by category, and the data is weekly. Treat it as a hypothesis generator: a category showing thin competition is a lead to verify commercially, not a plan. The commercial conclusion it supports \u2014 that the ceiling on search traffic is the catalogue rather than the site \u2014 is one an SEO report cannot otherwise reach.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Traffic and product range analytics is a beta tool that compares your commercial coverage against the market rather than your rankings against your competitors’. It covers two verticals: Goods and Medicine. What it answers Which products, categories, brands or medical specialities users actually choose. How your metrics compare with competitors in the same segment. Search […]<\/p>\n","protected":false},"menu_order":27,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28451","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451\/revisions"}],"predecessor-version":[{"id":29044,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451\/revisions\/29044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28833"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28451"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28451"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}