Sites publishing computer programs, applications and games can earn snippets showing the description, category, price, size, download count and operating system \u2014 the facts a user decides on before clicking.<\/p>\n
Schema.org markup, and one software product per page<\/strong>. A page listing several applications produces nothing.<\/p>\n Software search is comparison shopping. Price, platform and size answer the visitor’s question before the visit, which sounds like lost traffic and is not: the visits you lose are the ones that would have bounced on discovering the wrong platform, and the visits you keep are qualified. A snippet reading “Free” against competitors showing nothing is a decisive advantage on exactly the queries that matter.<\/p>\n Recalling the field rules: at least two optional properties<\/strong> beyond the required description, or no structured snippet is generated at all; a bare Yandex does not guarantee display, may use the data wholly or partly in any service, and is not responsible for the accuracy of information in the snippet<\/strong>. For software that means a stale version number, an old file size or an outdated price is published under your name to people who never reach the page. Download-count claims deserve particular care: a figure nobody updates becomes a false statement over time.<\/p>\n Yandex may decide the regular snippet is more informative and use that instead. Marking up correctly does not guarantee the enhanced version \u2014 it makes it available.<\/p>\n","protected":false},"excerpt":{"rendered":" Sites publishing computer programs, applications and games can earn snippets showing the description, category, price, size, download count and operating system \u2014 the facts a user decides on before clicking. The requirement Schema.org markup, and one software product per page. A page listing several applications produces nothing. What makes this snippet worth the effort Software […]<\/p>\n","protected":false},"menu_order":142,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[774],"ar_ykb_etiket":[],"class_list":["post-28566","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-what-data-can-be-sent"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28566\/revisions"}],"predecessor-version":[{"id":29185,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28566\/revisions\/29185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28948"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28566"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28566"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What makes this snippet worth the effort<\/h2>\n
The technical details that decide the outcome<\/h2>\n
fileSize<\/code> number means kilobytes<\/strong>; operating systems use commas between versions and a vertical bar between systems; applicationSubCategory<\/code> is truncated at 24 characters<\/strong>; and price<\/code> of 0<\/code> renders as “Free”<\/strong>.<\/p>\nThe reservations, which bite harder here<\/h2>\n
Even if the ordinary snippet wins<\/h2>\n