{"id":46,"date":"2026-08-13T23:22:49","date_gmt":"2026-08-13T23:22:49","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/ekin-ekspo\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"ekin-ekspo","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/ekin-ekspo\/","title":{"rendered":"Ekin Ekspo"},"content":{"rendered":"<h2 class=\"wp-block-heading\">EkinEkspo.com.tr \/ EkinExpo.com \u2013 Trade Fair and Event Infrastructure on WordPress<\/h2>\n<p class=\"wp-block-paragraph\">In 2022, I created the ekinekspo.com.tr and ekinexpo.com websites using the WordPress platform. The goal was to create a multilingual showcase that presented the company&#8217;s fairs, events, and services to domestic and international target audiences in a clear, professional, and easily understandable way.<\/p>\n<h2 class=\"wp-block-heading\">SEO, SEM, and Website Optimization<\/h2>\n<p class=\"wp-block-paragraph\">I designed the site architecture around pages dedicated to trade shows\/events, service details, brand\/participant information, and contact\/form areas. I built a Google-friendly technical SEO infrastructure on WordPress using heading structures, meta descriptions, URL hierarchy, and image optimization.<br \/>Through keyword analysis, I developed a strategy focusing on industry-specific terms such as &#8220;trade show organization,&#8221; &#8220;expo services,&#8221; and &#8220;stand design.&#8221; This structure allowed me to optimize for approximately a 90% increase in organic traffic and an average 70% improvement in visibility for targeted trade show and event keywords.<\/p>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p class=\"wp-block-paragraph\">As a result of these efforts, ekinekspo.com.tr and ekinexpo.com have transformed from a classic promotional website into a performance-based infrastructure focused on visibility, offers, and communication within the trade fair and events sector. With a target of approximately 90% organic traffic growth and up to 70% increased visibility for industry keywords, the brand has achieved a stronger digital positioning both locally and internationally.<\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>EkinEkspo.com.tr \/ EkinExpo.com \u2013 Trade Fair and Event Infrastructure on WordPress In 2022, I created the ekinekspo.com.tr and ekinexpo.com websites using the WordPress platform. The goal was to create a multilingual showcase that presented the company&#8217;s fairs, events, and services\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[9],"class_list":["post-46","portfolio","type-portfolio","status-publish","hentry","portfolio_category-industry-cleantech"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}