{"id":74,"date":"2026-08-13T23:23:06","date_gmt":"2026-08-13T23:23:06","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/star-dreams-rent-a-car\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"star-dreams-rent-a-car","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/star-dreams-rent-a-car\/","title":{"rendered":"Star Dreams Rent A Car"},"content":{"rendered":"<h2 class=\"wp-block-heading\">International Car Rental Project \u2013 SEO, SEM and Multilingual Structure (2021)<\/h2>\n<p class=\"wp-block-paragraph\">In 2021, I managed SEO, SEM, and website optimization for an international car rental project. The project was designed to target users in different markets through a single digital platform, offering support in Serbian, English, and Turkish.<\/p>\n<h2 class=\"wp-block-heading\">SEO, SEM, and Website Optimization<\/h2>\n<p class=\"wp-block-paragraph\">First, I conducted separate keyword analyses for each of the three languages, developing a strategy tailored to search behavior in each market. Specifically for the car rental sector, I created content and page structures for combinations such as location + car rental, rent a car, and airport car hire. I supported the site structure with a multilingual URL architecture, title\/meta descriptions, and technical SEO settings to establish a healthy, indexable structure for Google. Through these efforts, I optimized the site with the goal of achieving an average 80-100% growth in organic traffic and approximately a 70% improvement in visibility for targeted keywords.<\/p>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p class=\"wp-block-paragraph\">As a result of this project, the car rental infrastructure, which offers Serbian, English, and Turkish language support, transformed from a structure confined to a single market into a multilingual platform capable of attracting users from different countries through organic and paid channels. With strategies implemented in both SEO and SEM, a potential increase of approximately 60-80% in international organic traffic and booking-focused conversions was created, and the brand was positioned in a more visible and competitive digital position in the global car rental market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International Car Rental Project \u2013 SEO, SEM and Multilingual Structure (2021) In 2021, I managed SEO, SEM, and website optimization for an international car rental project. The project was designed to target users in different markets through a single digital\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[3,6],"class_list":["post-74","portfolio","type-portfolio","status-publish","hentry","portfolio_category-education-edtech","portfolio_category-general"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}