{"id":99,"date":"2026-08-13T23:23:23","date_gmt":"2026-08-13T23:23:23","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/haci-abi-usta\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"haci-abi-usta","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/haci-abi-usta\/","title":{"rendered":"Hac\u0131 Abi Usta"},"content":{"rendered":"<h2 class=\"wp-block-heading\"> <strong>A Sweet Success Story in the Digital World: Alien Road and Hac\u0131 Abi Usta&#8217;s Culinary Journey<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>Summar<\/strong>Sector: Food &amp; Cafe Chain<br \/>Services: Web Development, SEO, Social Media, Advertising Management and Digital Brand Strategy<\/p>\n<h2 class=\"wp-block-heading\"><strong>Starting Point<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Hac\u0131 Abi Usta is a baklava and pastry chain that combines the most beloved flavors of traditional Turkish cuisine with a modern presentation. However, the story of this deliciousness wasn&#8217;t getting enough recognition in the digital world. Our goal was to reflect Hac\u0131 Abi Usta&#8217;s sincere brand spirit and quality products in the digital realm with the same appetizing effect.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Alien Road Approach<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">At Alien Road, we added a digital touch to the brand&#8217;s established formula. With original visuals, local targeting, and a strong content strategy, we increased both brand awareness and customer traffic.<\/p>\n<ul class=\"wp-block-list\">\n<li>Web Development: A visually appealing and user-friendly website was designed to tell the story of the flavors. Interaction was enhanced with a product menu, branch information, and an online ordering module.<\/li>\n<li>SEO &amp; Content Strategy: Organic visibility was increased for keywords such as &#8220;baklava order,&#8221; &#8220;pastry cafe,&#8221; and &#8220;homemade baklava Istanbul.&#8221;<\/li>\n<li>Performance Ads: Location-based advertising campaigns increased online and physical store traffic.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Hac\u0131 Abi Usta is now a beloved brand both in the neighborhood and in the digital world. Through website development, SEO, and social media efforts, the brand&#8217;s visibility has been strengthened, achieving success in the digital realm that is as sweet as its delicious food.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Final Words<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Every flavor has a story, every brand has a soul. At Alien Road, we took great pleasure in presenting Hac\u0131 Abi Usta&#8217;s traditional flavors in their warmest form in the digital world.<\/p>\n<p class=\"wp-block-paragraph\">Alien Road | We Meet Flavor in the Digital World<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Sweet Success Story in the Digital World: Alien Road and Hac\u0131 Abi Usta&#8217;s Culinary Journey SummarSector: Food &amp; Cafe ChainServices: Web Development, SEO, Social Media, Advertising Management and Digital Brand Strategy Starting Point Hac\u0131 Abi Usta is a baklava\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[13],"class_list":["post-99","portfolio","type-portfolio","status-publish","hentry","portfolio_category-retail-e-commerce"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}