There are more tech products on the market today than ever before. People no longer have to walk to the family computer room and wait for the dial-up internet to connect to make a transaction\u2014they can watch a YouTube video on their phone while they browse Amazon on their tablet.<\/p>\n
This offers marketers and agencies a vast wealth of new data on what kind of technology people are leveraging, from what apps they download to what hardware they use. This data segmentation is known as Technographics.<\/p>\n
This technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help.<\/p>\n
In this article, we will show you just how you can make technographics a huge lead generation resource for your business.<\/p>\n
The first step of lead generation is identifying your target audience. Understanding who your ideal customer is allows you to make informed decisions and create targeted, personalized experiences that grab their attention.<\/p>\n
Technographics is more than just data<\/strong>\u2014it\u2019s a market research methodology used to profile accounts based on their technology stack. Much like how demographics and firmographics describe people and companies, technographics describe the technologies they use.<\/p>\n If you sell an online product or service, segmenting your addressable market by technology can be a powerful tool. Using technographics, you can identify customers of a complementary or competing product and try to convert them.<\/p>\n For example, a payment processor or shipping company might want to find eCommerce companies that use Shopify or Magento. A web design agency could benefit from knowing who\u2019s using WordPress or Squarespace.<\/p>\n Specialized data providers like\u00a0Wappalyzer<\/a>\u00a0supply targeted lists of contacts that use technologies and services of interest.<\/p>\n First things first, you\u2019ll want to know how your competition is targeting specific keywords. Our\u00a0Organic Research<\/a>\u00a0tool shows you what kind of keywords your competition are targeting so that you can go after those keywords and produce superior marketing content.<\/p>\n In addition, you can use the\u00a0Keyword Gap<\/a>\u00a0tool to compare up to 5 competitors\u2019 digital content to see where there are untapped keyword opportunities for you to swoop in and write great tech-related content for.<\/p>\n Understanding your competitors\u2019 technology stack gives you a peek under the hood.\u00a0We integrated<\/a>\u00a0Semrush CRM with\u00a0Wappalyzer<\/a>\u00a0to reveal the software your prospects use to run and grow their business, including eCommerce platforms, marketing, and analytics tools.<\/p>\n Our Enriched Lead Data feature in\u00a0Semrush CRM<\/a>\u00a0shows you additional information in the Client Profile, including:<\/p>\n Get more data on your leads and prospects<\/p>\n with free Semrush CRM<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Next, create a promotional plan fueled by your research that will get your products and services in front of your target audience.<\/p>\n Some marketing ideas:<\/p>\n Building a targeted email list can be an effective strategy to reach a large number of potential buyers. You can build an email list yourself by funneling prospects to a landing page, and then incentivizing them to share their contact details. Alternatively, you can save time and effort by obtaining an email list from a leads data provider like\u00a0Wappalyzer<\/a>.<\/p>\n Now that you\u2019re in contact with prospects, it\u2019s time to cultivate those relationships so you can take them from the lead stage through a sale.<\/p>\n2. Research your Competition<\/h2>\n
\n
3. Promote your Business<\/h2>\n
\n