If you’re not using digital PR as part of your\u00a0link building strategy<\/a>, you’re missing out on a huge opportunity to gain a competitive advantage. Take a look at the results that one digital PR campaign delivered in terms of quality, editorially earned links:<\/p>\n That’s links from\u00a0125 referring domains<\/em><\/strong>\u00a0from a single campaign…<\/p>\n Few tactics can help you earn links at scale, but\u00a0digital PR can help you earn relevant links. Plus, there are a whole host of other benefits to your business.<\/p>\n In this guide, we’re going to dive deep into digital PR and help you to understand why it’s a tactic that you cannot ignore if you want to supercharge your website’s organic growth.<\/p>\n Specifically, we’ll take a look at:<\/p>\n Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy.<\/p>\n You need to create linkable assets (sometimes known as\u00a0link bait<\/a>) and promote these to\u00a0relevant journalists<\/a>\u00a0and publications to encourage them to write about your content\u00a0and link to it.<\/p>\n However, digital PR success is all about having great ideas that journalists want to cover while creating engaging assets that get linked to as a way to add editorial value to an article.<\/p>\n Digital PR is all about creating content that tells stories\u00a0that are\u00a0so good that journalists actually want to cover and link to them.<\/p>\n To\u00a0help you to understand the tactic, let’s compare it to an alternative\u00a0link building approach… guest posting.<\/p>\n Now let’s make one thing clear: we’re not endorsing guest posting as a link building tactic. In fact, it’s one that’s caused a divide in the SEO community since\u00a0Google’s Matt Cutts declared the tactic dead way back in 2014<\/a>.\u00a0But the reality is that it’s a tactic that’s commonly used by SEOs to build links and whether right or wrong, that’s just how it is.<\/p>\n\n
What Is Digital PR?<\/h2>\n
Digital PR:<\/h3>\n
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