Are you searching for the top marketing podcasts to get ideas on how to improve your marketing and grow your business? Podcasts have become popular entertainment for many, and they are one of the best ways to consume valuable information from experts.<\/p>\n
Edison Research claimed last year that\u00a051 percent\u00a0<\/a>of Americans ages 12 and over listen to podcasts. And based on trends, that number will only increase. The big question is, how do you choose the best\u00a0podcast when\u00a0there are thousands of podcasts to choose from?<\/p>\n We thought the best place to start was to ask our community of marketers and\u00a0SEOs,\u00a0industry experts, and SEMrush users\u00a0who they listen to and which podcasts they find the most informative and useful.<\/p>\n Take Your Marketing to the Next Level<\/p>\n with SEMrush Tools<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n The main reason to listen to marketing podcasts is to learn. And the beauty of learning from experts on podcasts is you are getting valuable information, tips, and insights you would typically need to pay an agency or consultant to get.<\/p>\n When it comes to marketing, there is always so much to consider \u2014 your website, social media, content, SEO, tools, business management, and more. So below, you will see a variety of podcasts aimed at different digital marketing topics. We feel these are some of the best podcasts out there, and each of them will provide marketing insights you can use.<\/p>\n Social Media Examiner’s\u00a0Michael Stelzner has a\u00a0weekly podcast<\/a>\u00a0where he discusses social media marketing with interviews from leading marketing professionals. Recent guests include Duncan Wardle, former head of innovation and creativity at Disney, brand consultant Jeffery Shaw, and top YouTuber, Evan Carmichael, who has two million subscribers and an incredible 300 million video views.<\/p>\n Listeners\u00a0get tips and tricks they can put into action to build strategies\u00a0that will help improve their\u00a0company’s social media marketing efforts.<\/p>\n We love this podcast because it provides useful\u00a0information\u00a0in a fun and entertaining way.<\/p>\n Some of the best digital marketing podcasts go far beyond marketing only.\u00a0Mat Siltala and Dave Rohrer host their weekly\u00a0The Business of Digital Podcast<\/a>, where\u00a0they cover a variety of topics that cover everything related to content marketing, SEO, analytics, and\u00a0social media.<\/p>\n In the past few weeks, they have discussed\u00a0tips for starting a new content channel,\u00a0why your website needs a search bar, and how to manage your time better. They also talked with AJ Wilcox, a LinkedIn expert, about how to reach your target audience on one of the most popular business platforms online.<\/p>\n You should give this\u00a0podcast a listen for the variety it delivers regarding digital marketing.<\/p>\n Google AdWords partner, Greg Finn, and Google Analytics expert, Jessica Budde co-host the weekly podcast,\u00a0Marketing O’Clock<\/a>. In recent episodes, the pair explores how the slow and outdated Bing Webmaster tools turned fast and modern, how you don’t need to be famous to have a Google Search profile card, and the way that TikTok is building their brand with some positive moves.<\/p>\n We love this duo for the dynamics they bring to the podcast, making it fun to listen and learn.<\/p>\n If you are looking to learn about content marketing for eCommerce, SEO strategy, Facebook marketing, and more, then you need to listen to the content marketing and SEO\u00a0podcast from\u00a0Ecommerce Influence<\/a>, with AustBrauner and Andrew Foxwell. As with most podcasts, they publish weekly.<\/p>\n They have recently covered topics such as how to make sense out of paid and organic traffic, what you need to know about content marketing, and how to turn your eCommerce store into a content marketing machine.<\/p>\n What makes this podcast a standout is the wide variety of\u00a0topics they\u00a0cover on their show.<\/p>\n Erin Jones and Carrie Hill from the\u00a0Community Karma<\/a>\u00a0podcast want to help company’s in their branding efforts and show marketers and business owners how to grow their brands holistically via community building. With case studies, a current podcast on B2B community collaboration, and a recent weekly episode on influencer marketing, we think they are hitting their mark.<\/p>\n There are great insights to gain from these two successful marketers.<\/p>\n When many think of content marketing, they about the importance of quality\u00a0copywriting<\/a>. That is why the Copyblogger podcast is so valuable.\u00a0Copyblogger FM<\/a>\u00a0is a weekly podcast hosted by Darrell Vesterfelt and Tim Stoddart. A variety of experts analyze copywriting, content marketing, conversion optimization, and more.<\/p>\n In recent weeks, the Copyblogger talked about how to become a professional freelancer, had a conversation with Tara McMullin about what you should talk about on your podcast, and how to win at search in 2021. We love the practical\u00a0advice this podcast offers.<\/p>\n Jim Stengel is the former Chief Marketing Officer (CMO) of Procter & Gamble\u00a0and an entrepreneur. His\u00a0\u0421MO podcast<\/a>\u00a0includes in-depth conversations with some of the most interesting CMOs in the industry. In\u00a0the past few weeks,\u00a0listeners\u00a0have learned how to become customer-centric, listened\u00a0in on an NFL roundtable, and got some valuable advice from Jennifer Olson on brand marketing.<\/p>\n We love this podcast because it is not your typical marketing podcast; it offers a unique look into the thought process and motivations of a CMO.<\/p>\n In the SEMrush\u00a0Marketing Scoop<\/a>\u00a0podcast, Espree Devora interviews industry experts from local to global brands such as SAP, Flighthouse (top TikTok Media Brand), Entrepreneur Magazine, Dell Boomi, Shopify and many more to examine case-based stories\u00a0and create a discussion around trends, tools, strategies, and hottest marketing news for listeners.<\/p>\n From content creation to the best SEO tools and all things marketing, this podcast\u00a0aspires to inspire marketers with tips, tricks, and motivation on our weekly podcast.<\/p>\n Google Ad Campaigns experts Chris Schaeffer and Jason Rothman bring you tips on how to maximize your ROI with paid ad campaigns in their weekly podcast,\u00a0The Paid Search\u00a0Podcast<\/a>.\u00a0The team has over a hundred episodes posted. In episode 168, listeners\u00a0learned how to generate real estate leads with PPC. In episode 190, they got\u00a0essential keyword advice, and in episode 191,\u00a0the\u00a0team discussed the state of keyword match types in 2020.<\/p>\n While Chris and Jason\u00a0are experts who offer plenty of practical advice, one of the reasons we enjoy their show is because they are super entertaining\u00a0as well.<\/p>\n Search Engine Optimization is an essential part of marketing, and we found some of the best SEO podcasts on the web that review the process of building strong SEO strategies from beginning to end.<\/p>\n If you are searching for expert tips and advice on SEO and SEM, then\u00a0Search Talk Live<\/a>\u00a0is the podcast for you. Hosts Robert O’Haver and Matt Weber combine their years of SEO and Digital Marketing experience to educate their audience on all aspects of digital marketing, SEO, and SEM. The podcast has a variety of top experts as guests, and their insights are valuable.<\/p>\n The hosts discuss a variety of topics like\u00a0link earning, improving\u00a0your social media presence, content marketing, paid campaigns, and how to enhance user experience.<\/p>\n We love the vast amounts of information that you can glean from this podcast.<\/p>\n SEO expert Marie Haynes’ weekly podcast\u00a0Search\u00a0News You Can\u00a0Use<\/a>\u00a0provides a ton of advice on Google Algorithm updates. Listeners also\u00a0get high-level tips and useful information that will help them improve their website and SEO strategies. Haynes breaks down the most\u00a0significant changes and recent changes in the SEO industry.<\/p>\n We love the insights, tips, and breakdown of information Marie provides in each episode.<\/p>\n Erin Sparks hosts\u00a0the hour-long weekly podcast,\u00a0Edge of the Web<\/a>, where he covers all things related to internet marketing and the digital landscape. Recently, Sparks talked to Sherry Bonelli about how to optimize your website. He also touched base with Susan Wenograd regarding Instagram story ads, and Robert Rose, on the content operational model.<\/p>\n If you are searching for a professional podcast to help you with ideas on how to build your online presence, then don’t miss these conversations with Erin Sparks.<\/p>\n Another excellent choice for getting useful information for your SEO strategy is the\u00a0Search Engine Journal\u00a0Show<\/a>. It is\u00a0one of the best weekly SEO podcast compilations we have found. The podcast has three different\u00a0hosts that are also well-known marketers,\u00a0Brent Csutoras, Danny Goodwin, and Loren Baker.\u00a0The podcast\u00a0covers topics related to\u00a0SEO, PPC, social media, content marketing, and digital marketing with the top industry experts.<\/p>\n If you want to stay in-tune with experts in the\u00a0digital marketing industry, this is a podcast you don’t want to miss.<\/p>\n While our other picks are focusing on extended reach, this podcast differs in that it is all about getting that local audience.\u00a0Well-respected experts Mary Bowling and Mike Blumenthal co-host a discussion regarding the latest in Local Search, on the\u00a0Local U<\/a>\u00a0podcast. Local search is a whole different beast, and the best way to learn to compete\u00a0is to listen to those that excel in this niche.<\/p>\n In one of the recent episodes, they had a conversation on critical industry trends, interesting local news, and tactical insights for those specializing in Local Search.<\/p>\n The\u00a0Kalicube Marketing Podcast<\/a>\u00a0with Jason Barnard is an engaging, intelligent, and fun conversation with some of the top marketing experts out there. Though the episodes are not on a typical weekly schedule, there is plenty of valuable information that makes it worth checking listening to.\u00a0His podcasts\u00a0include\u00a0ideas on building eCommerce sites, secrets of outsourcing, and how to use captions in a company video for SEO.<\/p>\n Jason brings a whole new level of entertainment in his podcast, which we find charming. We love this podcast for the inspiration it brings to our marketing efforts.<\/p>\n If you are an entrepreneur, working in the digital world, there a couple of podcasts our community said were outstanding.<\/p>\n Who doesn’t love NPR? In the\u00a0How I Built This<\/a>\u00a0podcast, Guy Raz\u00a0gets into the marketing and digital stories behind some of the world’s most well-known companies. Recently,\u00a0he has had innovators and experts such as\u00a0Julia Hartz\u00a0from Eventbrite,\u00a0Chip Wilson from\u00a0Lululemon Athletica, and\u00a0Ron Shaich from Panera Bread.<\/p>\n Guy uses a narrative, story-telling format\u00a0regarding innovators and entrepreneurs that entertains as well as educates \u2014 which is why it is so enjoyable to listen to.<\/p>\n The\u00a0Exposure Ninja<\/a>\u00a0podcast is hosted by Tim Cameron-Kitchen and offers an in-depth\u00a0analysis of the world’s most successful digital marketing campaigns. Tim breaks down businesses, from startups to well-known organizations, and explains how\u00a0they\u00a0nurtured and developed their customer base using SEO, PPC, social\u00a0media, email marketing,\u00a0and other integrated strategies.<\/p>\n Besides interviews with business owners and marketing managers, their\u00a0episodes offer educational\u00a0content to provide actionable tips to apply to your marketing campaigns.<\/p>\n Unthinkable with Jay Acunzo<\/a>\u00a0is one of the top marketing podcasts that focuses on the unconventional methods that lead to success. Jay tells us the stories about people who\u00a0move away from the “traditional” best practices in their work and found a better approach \u2014 this is where you can learn from true\u00a0experience versus the text-book instructions most people follow.<\/p>\n In each episode, he reveals why it is essential to trust\u00a0your intuition\u00a0and why sometimes taking the unconventional path\u00a0is logical, instead of risky.<\/p>\n So many people love podcasts, and\u00a0many businesses are considering starting a podcast as part of their content marketing or branding strategy. We recently had a\u00a0#SEMrushChat<\/a>\u00a0where we asked our community about who should start a podcast, the top three features of a perfect podcast, things to consider before getting started,\u00a0and how to make podcasts profitable; there are a lot of insights to gain.<\/p>\nThe Top Marketing Podcasts<\/h2>\n
\nSocial Media Marketing Podcast<\/h3>\n
\nThe Business of Digital<\/h3>\n
\nMarketing O’Clock<\/h3>\n
\nEcommerce Influence<\/h3>\n
\nCommunity Karma<\/h3>\n
\nCopyblogger<\/h3>\n
\nThe CMO Podcast<\/h3>\n
\nMarketing Scoop Podcast<\/h3>\n
\nThe Paid Search Podcast<\/h3>\n
\nSEO Podcasts<\/h2>\n
Search Talk Live<\/h3>\n
\nSearch News You Can Use<\/h3>\n
\nEdge of the Web<\/h3>\n
\nSearch Engine Journal<\/h3>\n
\nLocal U<\/h3>\n
\nKalicube Marketing Podcast<\/h3>\n
\nEntrepreneurial Podcasts<\/h2>\n
How I Built This<\/h3>\n
\nExposure Ninja<\/h3>\n
\nUnthinkable<\/h3>\n
Want to start a podcast?<\/h2>\n