Kampaniyalar\u0131n\u0131z\u0131n effektivliyini izl\u0259m\u0259k \u00fc\u00e7\u00fcn Reklam 101-dir. N\u0259yin i\u015fl\u0259diyini v\u0259 n\u0259yin olmad\u0131\u011f\u0131n\u0131 (v\u0259 niy\u0259) d\u0259rk etm\u0259d\u0259n pulunuzu yand\u0131ra bil\u0259rsiniz.<\/p>\n\n\n\n
Oraya \u00e7atma\u011f\u0131n\u0131za k\u00f6m\u0259k ed\u0259 bil\u0259c\u0259k bir taktika ni\u015finizd\u0259ki reklam m\u0259nz\u0259r\u0259sinin r\u0259qib t\u0259hlilidir v\u0259 biz siz\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn buraday\u0131q.<\/p>\n\n\n\n
T\u0259r\u0259fda\u015f\u0131m\u0131z vasit\u0259si il\u0259, bu yax\u0131nlarda m\u00fcxt\u0259lif sah\u0259l\u0259rd\u0259 reklam tendensiyalar\u0131n\u0131n \u00f6yr\u0259nilm\u0259sind\u0259 \u0259m\u0259kda\u015fl\u0131q etdik v\u0259 \u00fcmumi reklam x\u0259rcl\u0259ri v\u0259 bu g\u00fcn\u0259 q\u0259d\u0259r \u0259n populyar reklam n\u00f6vl\u0259ri \u00fcz\u0259rind\u0259 iki blog d\u0259rc etdik.<\/p>\n\n\n\n
Serial\u0131n bu \u00fc\u00e7\u00fcnc\u00fc n\u0259\u015fri, \u00f6z kampaniyalar\u0131n\u0131z\u0131 r\u0259qab\u0259tl\u0259 m\u00fcqayis\u0259 etm\u0259y\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn h\u0259r min n\u00fcmayi\u015f\u0259 d\u00fc\u015f\u0259n reklam d\u0259y\u0259rini (CPM) v\u0259 ya min t\u0259\u0259ss\u00fcrat \u00fc\u00e7\u00fcn d\u0259y\u0259ri ara\u015fd\u0131r\u0131r.<\/p>\n\n\n\n
Orta investisiya s\u0259viyy\u0259l\u0259rini nec\u0259 k\u0259\u015ff etm\u0259kd\u0259n tutmu\u015f, reklam kampaniyalar\u0131n\u0131n performans g\u00f6st\u0259ricil\u0259rini harada axtaraca\u011f\u0131n\u0131za q\u0259d\u0259r, burada i\u015fimiz bit\u0259n\u0259d\u0259k AdClarity istifad\u0259 ed\u0259r\u0259k s\u0259nayenizi bir-birind\u0259n ay\u0131ra bil\u0259c\u0259ksiniz.<\/p>\n\n\n\n
T\u0259kc\u0259 bu deyil, AdClarity-d\u0259n istifad\u0259 etdikd\u0259n sonra siz h\u0259m d\u0259 s\u0259m\u0259r\u0259sizlikl\u0259ri v\u0259 n\u0259tic\u0259d\u0259 \u00f6z kampaniyalar\u0131n\u0131zda t\u0259kmill\u0259\u015fdirilm\u0259li olan sah\u0259l\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259 bil\u0259c\u0259ksiniz.<\/p>\n\n\n\n
Ba\u015flamaq \u00fc\u00e7\u00fcn h\u0259r bir s\u0259naye v\u0259 h\u0259r bir m\u0259zmun n\u00f6v\u00fc \u00fc\u00e7\u00fcn r\u0259q\u0259msal reklamda orta CPM-\u0259 n\u0259z\u0259r salaq.<\/p>\n\n\n\n
M\u00fc\u0259yy\u0259n bir platforma v\u0259 ya kanaldak\u0131 CPM h\u0259r hans\u0131 bir s\u0259nayed\u0259 reklam kampaniyas\u0131n\u0131n n\u0259 q\u0259d\u0259r u\u011furlu oldu\u011funun \u0259la g\u00f6st\u0259ricisidir. Y\u00fcks\u0259k v\u0259 a\u015fa\u011f\u0131 CPM-l\u0259rin n\u0259y\u0259 b\u0259nz\u0259diyini bildikd\u0259n sonra, g\u0259l\u0259c\u0259kd\u0259 \u00f6z kampaniya b\u00fcdc\u0259nizi idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn fikirl\u0259rd\u0259n istifad\u0259 ed\u0259 bil\u0259c\u0259ksiniz.<\/p>\n\n\n\n
CPM \u0259lb\u0259tt\u0259 ki, m\u00fcxt\u0259lif amill\u0259rd\u0259n as\u0131l\u0131d\u0131r v\u0259 s\u0259nayed\u0259n s\u0259nayey\u0259 d\u0259yi\u015f\u0259 bil\u0259r, lakin m\u0259hz buna g\u00f6r\u0259 biz onu bu ara\u015fd\u0131rmaya m\u0259lumat n\u00f6qt\u0259si kimi daxil etdik. Siz CPM anlay\u0131\u015flar\u0131 v\u0259 onlar\u0131 q\u0131sa zamanda \u00f6z\u00fcn\u00fcz tapmaq imkan\u0131 il\u0259 silahlanm\u0131\u015f olacaqs\u0131n\u0131z.<\/p>\n\n\n\n
AdClarity t\u0259r\u0259find\u0259n t\u0259qdim edil\u0259n m\u0259lumatlardan istifad\u0259 ed\u0259r\u0259k, biz AB\u015e-\u0131n 13 s\u0259nayesind\u0259 \u0259n yax\u015f\u0131 oyun\u00e7ular\u0131n c\u0259mi 956 domenini qiym\u0259tl\u0259ndirdik. Bu, ara\u015fd\u0131rmada t\u0259xmin edil\u0259n x\u0259rc v\u0259 t\u0259\u0259ss\u00fcrat m\u0259lumatlar\u0131na \u0259sas\u0259n reklam v\u0259 kampaniyalar\u0131n CPM-ni t\u0259hlil etm\u0259y\u0259 imkan verdi. Veril\u0259nl\u0259r d\u0259sti 2021-ci ilin yanvar\u0131ndan 2023-c\u00fc ilin may ay\u0131na q\u0259d\u0259r olan d\u00f6vr \u0259rzind\u0259 ekran, sosial v\u0259 video reklamlar\u0131 \u0259hat\u0259 edirdi.<\/p>\n\n\n\n
\u0130lk \u00e7a\u011f\u0131r\u0131\u015f liman\u0131m\u0131z h\u0259r bir se\u00e7ilmi\u015f s\u0259nayenin CPM-ni m\u00fc\u0259yy\u0259n etm\u0259k idi. Biz onlar\u0131 \u00fcmumi t\u0259xmini x\u0259rcl\u0259ri \u00fcmumi t\u0259xmin edil\u0259n t\u0259\u0259ss\u00fcratlara b\u00f6lm\u0259kl\u0259 s\u0131ralad\u0131q x 1000 v\u0259 m\u00fc\u0259yy\u0259n etdik ki, Qida \u00c7atd\u0131r\u0131lma s\u0259nayesi 7,63 AB\u015e dollar\u0131 y\u00fcks\u0259k CPM il\u0259 birinci yerd\u0259dir:<\/p>\n\n\n\n
S\u0259yah\u0259t s\u0259nayesinin \u0259sas oyun\u00e7ular\u0131 da min t\u0259\u0259ss\u00fcrat \u00fc\u00e7\u00fcn 7 dollardan \u00e7ox (7,12 dollar) \u00f6d\u0259m\u0259li oldular, Maliyy\u0259 sah\u0259sind\u0259 olanlar is\u0259 orta hesabla 6,52 dollar \u00f6d\u0259dil\u0259r.<\/p>\n\n\n\n
Tan\u0131\u015fl\u0131q v\u0259 Media s\u0259nayesind\u0259ki \u015firk\u0259tl\u0259r m\u00fcvafiq olaraq 4,44 v\u0259 4,27 AB\u015e dollar\u0131 il\u0259 \u0259n a\u015fa\u011f\u0131 CPM-l\u0259r\u0259 sahib idil\u0259r. Onlar h\u0259m\u00e7inin masa\u00fcst\u00fc reklamlardan daha \u00e7ox t\u0259tbiqdaxili reklamlara etibar edirdil\u0259r ki, bu da se\u00e7ilmi\u015f m\u00fcdd\u0259t \u0259rzind\u0259 birincinin onlar \u00fc\u00e7\u00fcn s\u0259rf\u0259li kanal ola bil\u0259c\u0259yini g\u00f6st\u0259rir.<\/p>\n\n\n\n
M\u0259zmun n\u00f6v\u00fc \u00fczr\u0259 CPM-\u0259 n\u0259z\u0259r sald\u0131qda, videonun asanl\u0131qla \u0259n bahal\u0131 format oldu\u011funu g\u00f6r\u00fcr\u00fck. X\u00fcsusil\u0259 mobil videolar 11,10 AB\u015e dollar\u0131 CPM il\u0259 \u00e7\u0131xd\u0131, t\u0259tbiqdaxili v\u0259 sosial videolar\u0131n ham\u0131s\u0131 reklam\u00e7\u0131lar\u0131 h\u0259r min t\u0259\u0259ss\u00fcrat \u00fc\u00e7\u00fcn 9 dollar v\u0259 ya daha \u00e7ox geri qaytard\u0131.<\/p>\n\n\n\n
\u018fksin\u0259, i\u015f masas\u0131nda ekran reklamlar\u0131 c\u0259mi $2,50 olan CPM-d\u0259 t\u0259dqiqat\u0131m\u0131zdak\u0131 domenl\u0259r \u00fc\u00e7\u00fcn orta hesabla \u0259n \u0259lveri\u015flisi oldu:<\/p>\n\n\n\n
B\u00fcdc\u0259nizi yaln\u0131z bir kanalda planla\u015fd\u0131r\u0131rs\u0131n\u0131zsa, burada h\u0259r bir kanalda reklam n\u00f6vl\u0259ri \u00fc\u00e7\u00fcn CPM meyarlar\u0131na ba\u015fqa bir n\u0259z\u0259r sal\u0131n:<\/p>\n\n\n\n
Videonun reklam strategiyan\u0131za daxil edilm\u0259sinin d\u0259y\u0259rini \u0259sasland\u0131rmaq, x\u00fcsus\u0259n d\u0259 Google v\u0259 YouTube-un atlana bil\u0259n reklamlar\u0131 il\u0259 ba\u011fl\u0131 son m\u00fcbahis\u0259l\u0259r fonunda he\u00e7 d\u0259 u\u011furlu deyil.<\/p>\n\n\n\n
B\u00fcdc\u0259nizin nec\u0259 i\u015fl\u0259diyini v\u0259 d\u00fczg\u00fcn m\u0259zmun formatlar\u0131ndan istifad\u0259 edib-etm\u0259diyinizi yax\u0131ndan izl\u0259m\u0259k \u00e7ox vacibdir \u2013 sizin \u00fc\u00e7\u00fcn \u0259sl d\u0259y\u0259rini anlamaq \u00fc\u00e7\u00fcn video performans\u0131n\u0131n m\u00fcnt\u0259z\u0259m auditini apard\u0131\u011f\u0131n\u0131zdan \u0259min olun.<\/p>\n\n\n\n
S\u0259nayenizin qalan hiss\u0259si il\u0259 ba\u011fl\u0131 yax\u015f\u0131 CPM-iniz varm\u0131? Masa\u00fcst\u00fc v\u0259 t\u0259tbiqdaxili ekran reklamlar\u0131 kimi daha ucuz formatlar onlayn reklam ehtiyaclar\u0131n\u0131z \u00fc\u00e7\u00fcn daha uy\u011fun ola bil\u0259rmi?<\/p>\n\n\n\n
AdClarity-nin b\u00f6y\u00fck \u00fcst\u00fcnl\u00fckl\u0259rind\u0259n biri odur ki, anlay\u0131\u015flar s\u0259naye s\u0259viyy\u0259sind\u0259 dayanm\u0131r \u2013 Facebook\/Meta CPM meyar\u0131na v\u0259 ya Google displeyin\u0259 ehtiyac\u0131n\u0131z olub-olmamas\u0131ndan as\u0131l\u0131 olmayaraq, \u00f6z f\u0259aliyy\u0259tinizi m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn r\u0259qibl\u0259ri, kampaniyalar\u0131 v\u0259 h\u0259tta f\u0259rdi reklamlar\u0131 ara\u015fd\u0131ra bil\u0259rsiniz. CPM benchmark.<\/p>\n\n\n\n
Siz r\u0259qab\u0259tinizin reklam sirl\u0259rini a\u00e7a v\u0259 onlar\u0131n CPM-ni onlar\u0131n kampaniya x\u0259rcl\u0259rini kampaniya t\u0259\u0259ss\u00fcratlar\u0131na b\u00f6lm\u0259kl\u0259 t\u0259xmin ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
AdClarity-d\u0259 etm\u0259niz laz\u0131m olan t\u0259k \u015fey onlar\u0131n domenini daxil etm\u0259k v\u0259 statistik m\u0259lumatlara baxmaq \u00fc\u00e7\u00fcn hesabata diqq\u0259tl\u0259 baxmaqd\u0131r \u2014 s\u0259hif\u0259nin yuxar\u0131s\u0131nda se\u00e7ilmi\u015f vaxt \u00e7\u0259r\u00e7iv\u0259si \u00fc\u00e7\u00fcn t\u0259xmini x\u0259rcl\u0259ri tapa bil\u0259rsiniz:<\/p>\n\n\n\n
Bel\u0259likl\u0259, c\u0259mi 13 milyon t\u0259\u0259ss\u00fcrat v\u0259 61,5 min dollar x\u0259rcl\u0259mi\u015f bu reklam\u00e7\u0131n\u0131n burada CPM-i t\u0259xmin\u0259n 4,73 dollar olub. Hesabat\u0131 daha da a\u015fa\u011f\u0131 s\u00fcr\u00fc\u015fd\u00fcrs\u0259niz, kanal \u00fczr\u0259 x\u0259rcl\u0259r v\u0259 t\u0259\u0259ss\u00fcratlarla ba\u011fl\u0131 m\u0259lumat \u0259ld\u0259 edirsiniz:<\/p>\n\n\n\n
F\u0259aliyy\u0259tinizi d\u00fczg\u00fcn m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn bu m\u0259lumat\u0131 t\u0259kc\u0259 kampaniyalar\u0131n\u0131z\u0131n planla\u015fd\u0131rma v\u0259 strategiya m\u0259rh\u0259l\u0259l\u0259rind\u0259 istifad\u0259 ed\u0259 bilm\u0259zsiniz, h\u0259m d\u0259 reklamlar\u0131n\u0131z\u0131n nec\u0259 rezonans do\u011furdu\u011funu v\u0259 \u0259lb\u0259tt\u0259 ki, bu yolda n\u0259yin d\u0259yi\u015fdirilm\u0259si laz\u0131m oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn kampaniyalar zaman\u0131 v\u0259 sonras\u0131nda istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Axtard\u0131\u011f\u0131n\u0131z r\u0259q\u0259msal reklam z\u0259kas\u0131d\u0131rsa, do\u011fru yer\u0259 g\u0259ldiniz \u2013 bu g\u00fcn Alien Road T\u0259tbiq M\u0259rk\u0259zind\u0259 AdClarity-i yoxlay\u0131n.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Reklam Trendl\u0259ri: S\u0259naye \u00fczr\u0259 CPM Benchmarks<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29785","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29785"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29785\/revisions"}],"predecessor-version":[{"id":30131,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29785\/revisions\/30131"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}