R\u0259q\u0259msal marketinq kanallar\u0131 brendl\u0259rin m\u0259hsul v\u0259 xidm\u0259tl\u0259ri tan\u0131tmaq \u00fc\u00e7\u00fcn istifad\u0259 etdiyi platformalard\u0131r. Bu platformalara axtar\u0131\u015f motorlar\u0131, sosial media, e-po\u00e7t v\u0259 veb saytlar daxildir. Onlar marka m\u0259lumatl\u0131l\u0131\u011f\u0131na, inam v\u0259 etibar\u0131n yarad\u0131lmas\u0131na v\u0259 sat\u0131\u015flar\u0131n yarad\u0131lmas\u0131na k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Bu yaz\u0131da siz\u0259 yeddi \u0259n yax\u015f\u0131 r\u0259q\u0259msal marketinq kanal\u0131n\u0131 g\u00f6st\u0259r\u0259c\u0259yik v\u0259 biznesinizi inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn h\u0259r birind\u0259n nec\u0259 istifad\u0259 ed\u0259c\u0259yinizi izah ed\u0259c\u0259yik.<\/p>\n\n\n\n
Sosial media marketinqi m\u00fc\u015ft\u0259ril\u0259rl\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 yaratmaq \u00fc\u00e7\u00fcn sosial media platformalar\u0131ndan istifad\u0259 edir. Bu, m\u0259lumatl\u0131l\u0131q yaratmaq v\u0259 \u015firk\u0259tinizi m\u00fcdafi\u0259 ed\u0259n sadiq izl\u0259yicil\u0259r icmas\u0131n\u0131 inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn t\u0259sirli bir yoldur.<\/p>\n\n\n\n
D\u00fcnyada 4,6 milyarddan \u00e7ox aktiv sosial media istifad\u0259\u00e7isi var. H\u0259r biri h\u0259r g\u00fcn orta hesabla dem\u0259k olar ki, iki saat yar\u0131m internetd\u0259 vaxt ke\u00e7irir.<\/p>\n\n\n\n
Pretty Little Thing moda brendin\u0259 baxaq. Umar Kamini \u015firk\u0259ti \u00f6z avtomobilind\u0259n qurdu. O, biznesini dem\u0259k olar ki, 700 milyon dollardan \u00e7ox g\u0259lir \u0259ld\u0259 ed\u0259n \u00e7ox milyon dollarl\u0131q bir imperiyaya \u00e7evirdi.<\/p>\n\n\n\n
Bizim bahal\u0131 k\u0259rpicd\u0259n tikilmi\u015f p\u0259rak\u0259nd\u0259 \u0259mlak\u0131m\u0131z yoxdur v\u0259 bahal\u0131 televiziya reklam\u0131 etmirik. \u018fv\u0259zind\u0259 sosial media olan m\u00f6c\u00fcz\u0259d\u0259n istifad\u0259 edirik, \u2013 Umar Kamini<\/p>\n\n\n\n
\u018fn yax\u015f\u0131 m\u0259zmun is\u0259 auditoriyan\u0131zla rezonans do\u011furan m\u00fcvafiq m\u0259zmundur. Pretty Little Thing auditoriyas\u0131n\u0131 dinl\u0259yir v\u0259 probleml\u0259r v\u0259 ist\u0259kl\u0259r \u0259traf\u0131nda m\u0259zmun yarad\u0131r.<\/p>\n\n\n\n
M\u0259zmunu uy\u011funla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif modell\u0259rd\u0259n istifad\u0259 edirl\u0259r. V\u0259 pe\u015f\u0259kar m\u0259hsul \u015f\u0259kill\u0259rini istifad\u0259\u00e7i m\u0259zmunu, \u0259yl\u0259nc\u0259li klipl\u0259r v\u0259 h\u0259diyy\u0259l\u0259rl\u0259 birl\u0259\u015fdirin.<\/p>\n\n\n\n
Yeni m\u0259hsullar\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn t\u0259sir ed\u0259nl\u0259rd\u0259n istifad\u0259 edirl\u0259r (Molly-Mae Hague v\u0259 Doja Cat kimi m\u0259\u015fhurlar m\u0259hsullar\u0131n\u0131 geyinirl\u0259r) Onlar g\u00fcnd\u0259 bir ne\u00e7\u0259 d\u0259f\u0259 yaz\u0131 yazmaqla istehlak\u00e7\u0131lar\u0131 c\u0259lb edirl\u0259r Onlar sad\u0259c\u0259 bir m\u0259hsulu n\u00fcmayi\u015f etdirm\u0259kd\u0259ns\u0259, insanlar\u0131n m\u0259\u015f\u011ful olmaq ist\u0259dikl\u0259ri m\u0259zmun yarad\u0131rlar M\u0259zmunu t\u0259bli\u011f etm\u0259k \u00fc\u00e7\u00fcn hashtaglardan istifad\u0259 edirl\u0259r H\u0259diyy\u0259l\u0259rl\u0259 ni\u015fan\u0131 art\u0131r\u0131rlar Onlar eksperimentl\u0259ri q\u0259bul edirl\u0259r \u2013 brend i\u015f\u0259 ba\u015flayanda he\u00e7 n\u0259 qada\u011fan deyildi Sosial Mediada Tama\u015fa\u00e7\u0131lar\u0131n\u0131z\u0131 Nec\u0259 Tapmaq olar<\/p>\n\n\n\n
R\u0259qib \u015firk\u0259tin ad\u0131n\u0131 daxil etm\u0259kl\u0259 ba\u015flay\u0131n. Onlar\u0131n \u00fcmumi auditoriya v\u0259 d\u0259rc etdikl\u0259ri platformalar kimi ni\u015fanlanma v\u0259 b\u00f6y\u00fcm\u0259 g\u00f6st\u0259ricil\u0259rini g\u00f6r\u0259c\u0259ksiniz.<\/p>\n\n\n\n
R\u0259qibin b\u00f6y\u00fck sosial media auditoriyas\u0131 varsa, bu, h\u0259min platformadan istifad\u0259 ed\u0259n insanlar\u0131n s\u0259nayenizl\u0259 maraqland\u0131\u011f\u0131na i\u015far\u0259dir. Bu o dem\u0259kdir ki, siz r\u0259qab\u0259t aparmaq \u00fc\u00e7\u00fcn varl\u0131q yaratmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, \u015f\u0259b\u0259k\u0259 \u00fczr\u0259 r\u0259qibin \u0259n yax\u015f\u0131 yaz\u0131lar\u0131n\u0131 g\u00f6r\u0259 bil\u0259rsiniz. V\u0259 hans\u0131 n\u00f6v yaz\u0131lar\u0131n onlara \u0259n \u00e7ox c\u0259lb olundu\u011funu g\u00f6r\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Brend \u015f\u00fcurunu art\u0131rmaq \u00fc\u00e7\u00fcn sosial varl\u0131\u011f\u0131n\u0131zdan istifad\u0259 etm\u0259k ist\u0259yirsiniz? C\u0259miyy\u0259tinizl\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 qurursunuz? Veb sayt\u0131 v\u0259 ya dig\u0259r platforma m\u0259zmununu t\u0259bli\u011f etm\u0259k? Sat\u0131\u015flar\u0131 art\u0131rmaq?<\/p>\n\n\n\n
\u0130cman\u0131zla \u00fcnsiyy\u0259t qurmaq ist\u0259yirsinizs\u0259, \u015f\u0259rhl\u0259r b\u00f6lm\u0259sind\u0259 i\u015ftirak edin v\u0259 canl\u0131 yay\u0131mlara ev sahibliyi edin. M\u0259zmunu t\u0259bli\u011f etm\u0259k ist\u0259yirsinizs\u0259, hans\u0131 mesajla\u015fman\u0131n diqq\u0259ti c\u0259lb ed\u0259c\u0259yini d\u00fc\u015f\u00fcn\u00fcn ki, insanlar linkl\u0259riniz\u0259 klikl\u0259yin.<\/p>\n\n\n\n
V\u0259 d\u0259rc etm\u0259y\u0259 haz\u0131r olduqdan sonra m\u0259zmununuzu planla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn Sosial Media Posteri kimi al\u0259td\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
\u0130zl\u0259yicil\u0259rin \u015f\u0259rhl\u0259rini izl\u0259m\u0259yi v\u0259 onlara cavab verm\u0259yi d\u0259 unutmay\u0131n. H\u0259mi\u015f\u0259 yax\u015f\u0131 v\u0259 pis r\u0259yl\u0259r\u0259 cavab verin. Bu, m\u00fc\u015ft\u0259ril\u0259r\u0259 qulaq asd\u0131\u011f\u0131n\u0131z\u0131 bilm\u0259k imkan\u0131 verir. Bu h\u0259m d\u0259 onlara brendin arxas\u0131nda real insanlar\u0131n oldu\u011funu g\u00f6st\u0259rir.<\/p>\n\n\n\n
Siz h\u0259m\u00e7inin m\u0259zmunu v\u0259 kanal performans\u0131n\u0131 qiym\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn Semrush-un Sosial Media Analitika al\u0259tind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Bu al\u0259t siz\u0259 Facebook, LinkedIn v\u0259 Instagram hesablar\u0131n\u0131z \u00fc\u00e7\u00fcn daxili analitik \u00f6l\u00e7\u00fcl\u0259r\u0259 baxmaq imkan\u0131 verir. O c\u00fcml\u0259d\u0259n auditoriya m\u0259lumatlar\u0131, qeydl\u0259r, s\u0259hif\u0259 b\u0259y\u0259nm\u0259l\u0259ri, ni\u015fan v\u0259 yaz\u0131lar.<\/p>\n\n\n\n
Bu m\u0259lumatlar izl\u0259yicil\u0259rl\u0259 n\u0259yin rezonans do\u011furdu\u011funu v\u0259 \u00f6l\u00e7\u00fcl\u0259ri t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn n\u0259 vaxt g\u00f6nd\u0259ril\u0259c\u0259yini m\u00fc\u0259yy\u0259n etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.<\/p>\n\n\n\n
SEO m\u0259zmun marketinqi il\u0259 s\u0131x ba\u011fl\u0131d\u0131r. M\u00fcvafiq m\u00f6vzular \u0259traf\u0131nda davaml\u0131 olaraq y\u00fcks\u0259k keyfiyy\u0259tli m\u0259zmun yaratsan\u0131z, bu, axtar\u0131\u015f\u0131n g\u00f6r\u00fcnm\u0259sini yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k v\u0259 bu, vebsayt trafikini art\u0131ra bil\u0259r.<\/p>\n\n\n\n
Lakin siz h\u0259m\u00e7inin veb sayt\u0131n\u0131z\u0131 texniki c\u0259h\u0259td\u0259n s\u0259m\u0259r\u0259li etm\u0259lisiniz ki, axtar\u0131\u015f motoru \u201cbotlar\u0131\u201d m\u0259zmunu tap\u0131b onu m\u00fcvafiq olaraq s\u0131ralaya bilsin.<\/p>\n\n\n\n
S\u0259hif\u0259l\u0259rinizin s\u0131ralanmas\u0131na mane ola bil\u0259c\u0259k he\u00e7 bir problemin (s\u0131n\u0131q ba\u011flant\u0131lar v\u0259 ya yava\u015f y\u00fckl\u0259n\u0259n m\u0259zmun kimi) olmad\u0131\u011f\u0131n\u0131 yoxlamaq \u00fc\u00e7\u00fcn veb sayt\u0131n\u0131z\u0131 m\u00fcnt\u0259z\u0259m olaraq izl\u0259yin.<\/p>\n\n\n\n
Sayt Auditi veb sayt\u0131n\u0131zdak\u0131 h\u0259r s\u0259hif\u0259ni probleml\u0259r (m\u0259s\u0259l\u0259n, s\u0259hif\u0259 s\u00fcr\u0259ti, veb sayt kodu, sayt t\u0259hl\u00fck\u0259sizliyi) \u00fc\u00e7\u00fcn yoxlayacaq v\u0259 onlar\u0131 nec\u0259 h\u0259ll ed\u0259c\u0259yinizi siz\u0259 x\u0259b\u0259r ver\u0259c\u0259kdir.<\/p>\n\n\n\n
Alman fintech \u015firk\u0259ti Penta-n\u0131n \u00f6z saytlar\u0131 \u00fc\u00e7\u00fcn i\u015fl\u0259diyi Sayt Auditin\u0259 bir n\u00fcmun\u0259. Onlar\u0131n komandas\u0131 SEO strategiyas\u0131n\u0131n bir hiss\u0259si kimi h\u0259ft\u0259lik sa\u011flaml\u0131q yoxlamalar\u0131 ke\u00e7irir.<\/p>\n\n\n\n
Axtar\u0131\u015f m\u00f6vcudlu\u011funuzu t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn yerin\u0259 yetir\u0259 bil\u0259c\u0259yiniz bir \u00e7ox tap\u015f\u0131r\u0131q var\u2014bizim h\u0259tta tam SEO yoxlama siyah\u0131m\u0131z var.<\/p>\n\n\n\n
Sonra bu a\u00e7ar s\u00f6zl\u0259ri yaz\u0131l\u0131 m\u0259zmununuza, \u015f\u0259kil t\u0259svirl\u0259riniz\u0259 v\u0259 s\u0259hif\u0259 URL-l\u0259rin\u0259 daxil edin ki, Google-a m\u0259zmununuzun n\u0259 haqq\u0131nda oldu\u011funu anlama\u011fa k\u00f6m\u0259k etsin.<\/p>\n\n\n\n
Sayt\u0131n\u0131zda m\u0259zmun d\u0259rc etdikd\u0259n sonra m\u00fcvafiq daxili s\u0259hif\u0259l\u0259r\u0259 ke\u00e7id edin. Bunu etm\u0259k h\u0259m Google-a, h\u0259m d\u0259 istifad\u0259\u00e7il\u0259r\u0259 sayt\u0131n\u0131zda naviqasiya etm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Geri ba\u011flant\u0131lar qazanma\u011f\u0131n \u0259n yax\u015f\u0131 yolu c\u0259lbedici, payla\u015f\u0131la bil\u0259n m\u0259zmun yaratmaqd\u0131r. Orijinal ara\u015fd\u0131rma, h\u0259rt\u0259r\u0259fli t\u0259limat v\u0259 ya h\u0259tta yumoristik bir \u015fey kimi.<\/p>\n\n\n\n
Qeyd: Yax\u015f\u0131 m\u0259zmun yaratmaq geri ba\u011flant\u0131lar qazanmaq \u00fc\u00e7\u00fcn \u0259la ba\u015flan\u011f\u0131cd\u0131r. Geri ke\u00e7idl\u0259r qazanmaq \u00fc\u00e7\u00fcn daha spesifik strategiyalar haqq\u0131nda burada oxuya bil\u0259rsiniz.<\/p>\n\n\n\n
S\u0259hif\u0259l\u0259rinizin s\u0259hif\u0259 y\u00fckl\u0259m\u0259 s\u00fcr\u0259ti standartlar\u0131na cavab verdiyin\u0259 \u0259min olmaq \u00fc\u00e7\u00fcn veb sayt\u0131n\u0131z\u0131 Google-un PageSpeed \u200b\u200bInsights al\u0259tin\u0259 daxil edin Sad\u0259 veb-sayt strukturunu qoruyun ki, axtar\u0131\u015f motorlar\u0131 veb-s\u0259hif\u0259l\u0259ri asanl\u0131qla tap\u0131b tarays\u0131n Ziyar\u0259t\u00e7inin sayt\u0131n\u0131zdan smartfon v\u0259 ya plan\u015fetd\u0259 nec\u0259 asanl\u0131qla istifad\u0259 ed\u0259 bil\u0259c\u0259yini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn Google-un Mobil Dostluq Test al\u0259tind\u0259n istifad\u0259 edin<\/p>\n\n\n\n
\u018fn yax\u015f\u0131 SEO t\u0259cr\u00fcb\u0259l\u0259ri haqq\u0131nda \u0259trafl\u0131 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn axtar\u0131\u015f motorunun optimalla\u015fd\u0131r\u0131lmas\u0131na dair yeni ba\u015flayanlar \u00fc\u00e7\u00fcn b\u0259l\u0259d\u00e7imizi oxuyun.<\/p>\n\n\n\n
Bunu etm\u0259k, son t\u0259klifiniz\u0259 cavab ver\u0259n, m\u00fc\u0259yy\u0259n bir co\u011frafi \u0259razid\u0259 ya\u015fayan, m\u00fc\u0259yy\u0259n m\u0259hsul alm\u0131\u015f v\u0259 s. istifad\u0259\u00e7il\u0259r\u0259 f\u0259rdi mesajlar g\u00f6nd\u0259rm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Ziyar\u0259t\u00e7il\u0259ri abun\u0259\u00e7iy\u0259 \u00e7evirm\u0259k \u00fc\u00e7\u00fcn insan\u0131n \u00f6z e-po\u00e7t \u00fcnvan\u0131n\u0131 niy\u0259 t\u0259hvil verm\u0259li oldu\u011funa dair ayd\u0131n d\u0259y\u0259r t\u0259klifi (y\u0259ni \u0259sas fayda) t\u0259qdim edin.<\/p>\n\n\n\n
Ba\u015fqalar\u0131n\u0131n Brian Dean-a g\u00fcv\u0259ndiyini g\u00f6rm\u0259k ziyar\u0259t\u00e7il\u0259rin d\u0259 eyni \u015feyi etm\u0259y\u0259 meylli hiss etm\u0259sin\u0259 k\u00f6m\u0259k edir. Bu v\u0259ziyy\u0259td\u0259, o, m\u00fcsb\u0259t r\u0259yd\u0259n v\u0259 n\u00fcmayi\u015f etdirildiyi populyar veb-saytlardan istifad\u0259 etdi.<\/p>\n\n\n\n
Ba\u015fl\u0131q ziyar\u0259t\u00e7il\u0259r\u0259 onlar \u00fc\u00e7\u00fcn n\u0259 oldu\u011funu izah edir: \u201cYaln\u0131z E-po\u00e7t Abun\u0259\u00e7il\u0259ri il\u0259 Payla\u015fd\u0131\u011f\u0131m Ekskl\u00fcziv SEO M\u0259sl\u0259h\u0259tl\u0259ri Al\u0131n.\u201d<\/p>\n\n\n\n
Hubspot r\u0259yi d\u0259 g\u00fccl\u00fcd\u00fcr. SEO dair\u0259l\u0259rind\u0259 h\u00f6rm\u0259tli bir \u015firk\u0259tdir, ona g\u00f6r\u0259 d\u0259 VP-nin s\u0259si \u00e7ox a\u011f\u0131rl\u0131q da\u015f\u0131y\u0131r.<\/p>\n\n\n\n
\u0130stifad\u0259\u00e7il\u0259ri \u201cS\u0131nama\u011fa\u201d d\u0259v\u0259t etm\u0259k, ziyar\u0259t\u00e7inin qeydiyyatdan ke\u00e7\u0259rk\u0259n hiss ed\u0259 bil\u0259c\u0259yi s\u00fcrt\u00fcnm\u0259ni aradan qald\u0131r\u0131r. He\u00e7 kim g\u0259l\u0259nl\u0259r qutusunu ba\u011flayacaq ba\u015fqa bir b\u00fclleten\u0259 abun\u0259 olmaq ist\u0259mir.<\/p>\n\n\n\n
\u00dcst\u0259lik, \u201cSEO m\u0259sl\u0259h\u0259tl\u0259ri\u201d Backlinkonun auditoriyas\u0131 \u00fc\u00e7\u00fcn \u00e7ox aktuald\u0131r. Al\u0131\u015f-veri\u015f etm\u0259k \u00fc\u00e7\u00fcn auditoriyan\u0131za uy\u011fun olan c\u0259lbedici t\u0259klifd\u0259n istifad\u0259 edin.<\/p>\n\n\n\n
Siz elektron c\u0259dv\u0259ld\u0259 e-po\u00e7t \u00fcnvanlar\u0131n\u0131 toplaya bil\u0259rsiniz. Ancaq bu, \u00e7ox vaxt apar\u0131r v\u0259 b\u00f6y\u00fcd\u00fckc\u0259 idar\u0259 etm\u0259k \u00e7\u0259tindir.<\/p>\n\n\n\n
Bunun \u0259v\u0259zin\u0259 e-po\u00e7t marketinq xidm\u0259ti t\u0259minat\u00e7\u0131s\u0131 se\u00e7in. E-po\u00e7t marketinqi il\u0259 ba\u011fl\u0131 b\u0259l\u0259d\u00e7imizd\u0259 \u0259trafl\u0131 \u00fc\u00e7 se\u00e7im var:<\/p>\n\n\n\n
H\u0259r bir se\u00e7im ba\u015flan\u011f\u0131c dostudur. Onlar e-po\u00e7t \u00fcnvanlar\u0131n\u0131 toplama\u011fa, e-po\u00e7t \u015fablonlar\u0131 yaratma\u011fa v\u0259 auditoriyan\u0131za \u00e7atmaq \u00fc\u00e7\u00fcn e-po\u00e7tlar\u0131 planla\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Sonra, e-po\u00e7t marketinqind\u0259n n\u0259 \u0259ld\u0259 etm\u0259k ist\u0259diyiniz\u0259 q\u0259rar verin (m\u0259s\u0259l\u0259n, m\u0259hsullar\u0131\/xidm\u0259tl\u0259ri tan\u0131t\u0131n, daha \u00e7ox insan\u0131 n\u0259 etdiyinizd\u0259n x\u0259b\u0259rdar edin, insanlar\u0131 sizinl\u0259 al\u0131\u015f-veri\u015f etm\u0259y\u0259 t\u0259\u015fviq edin). M\u0259qs\u0259dl\u0259rinizl\u0259 uy\u011funla\u015fan m\u0259zmun plan\u0131 yarad\u0131n.<\/p>\n\n\n\n
15% endirim onlar\u0131n qeydiyyatdan ke\u00e7m\u0259 s\u0259b\u0259bini t\u0259sdiq edir. Bu h\u0259m d\u0259 abun\u0259\u00e7il\u0259ri al\u0131\u015f-veri\u015f etm\u0259y\u0259 s\u00f6vq edir.<\/p>\n\n\n\n
atforms siz\u0259 salamlama e-po\u00e7tlar\u0131n\u0131 t\u0259rtib etm\u0259y\u0259 v\u0259 planla\u015fd\u0131rma\u011fa imkan verir ki, h\u0259r hans\u0131 \u015f\u0259xs sizin siyah\u0131n\u0131zda qeydiyyatdan ke\u00e7dikd\u0259 onlar avtomatik olaraq g\u00f6nd\u0259rilsin.<\/p>\n\n\n\n
G\u00f6nd\u0259rdiyiniz h\u0259r e-po\u00e7tun A\/B testi adlanan iki versiyas\u0131n\u0131 yarad\u0131n. Bu, tama\u015fa\u00e7\u0131lar\u0131n n\u0259 il\u0259 m\u0259\u015f\u011ful oldu\u011funu yoxlama\u011fa imkan verir.<\/p>\n\n\n\n
\u0130ki f\u0259rqli e-po\u00e7t m\u00f6vzu x\u0259ttini s\u0131naqdan ke\u00e7irm\u0259kl\u0259 siz a\u00e7\u0131q tarifl\u0259r\u0259 (ne\u00e7\u0259 n\u0259f\u0259rin e-po\u00e7ta klikl\u0259diyini) baxa v\u0259 hans\u0131 abun\u0259\u00e7inin \u00fcst\u00fcnl\u00fck verdiyini g\u00f6r\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Bir m\u00fcdd\u0259t sonra hans\u0131 m\u0259zmunun \u0259n yax\u015f\u0131 rezonans do\u011furdu\u011funu v\u0259 kiminl\u0259 rezonans do\u011furdu\u011funu \u00f6yr\u0259n\u0259c\u0259ksiniz.Bu insanlar\u0131 m\u00fcxt\u0259lif qruplara ay\u0131r\u0131n v\u0259 maraqlar\u0131na v\u0259 ya f\u0259aliyy\u0259tl\u0259rin\u0259 \u0259sas\u0259n onlara e-po\u00e7t g\u00f6nd\u0259rin.<\/p>\n\n\n\n
\u00d6d\u0259ni\u015fli reklam, m\u00fcxt\u0259lif platformalarda reklam yerl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn pul \u00f6d\u0259diyiniz onlayn reklam modelidir. Tez b\u00f6y\u00fcm\u0259k ist\u0259yirsinizs\u0259, reklamlar k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n
\u0130st\u0259nil\u0259n m\u0259zmun kimi, m\u0259lumatlara \u0259saslanan elementl\u0259rl\u0259 (n\u00fcsx\u0259, vizual, dizayn) reklamlar\u0131n\u0131z\u0131 auditoriyan\u0131za uy\u011funla\u015fd\u0131r\u0131n. Onlar\u0131n a\u011fr\u0131lar\u0131 v\u0259 ist\u0259kl\u0259ri haqq\u0131nda n\u0259 q\u0259d\u0259r \u00e7ox bils\u0259niz, onlar\u0131n diqq\u0259tini bir o q\u0259d\u0259r \u00e7ox \u00e7\u0259k\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Video bird\u0259f\u0259lik plastikd\u0259n doldurula bil\u0259n \u015f\u00fc\u015f\u0259l\u0259r\u0259 ke\u00e7m\u0259yin n\u0259 q\u0259d\u0259r sad\u0259 oldu\u011funu g\u00f6st\u0259rir. Bu, s\u0259rv\u0259t x\u0259rcl\u0259m\u0259d\u0259n CO2 emissiyalar\u0131n\u0131 azaltma\u011fa k\u00f6m\u0259k etm\u0259k ist\u0259y\u0259n h\u0259d\u0259f auditoriyas\u0131 il\u0259 rezonans do\u011furur.<\/p>\n\n\n\n
Qur\u011fu\u015fun yarad\u0131lmas\u0131 v\u0259 ya sat\u0131\u015f \u00fc\u00e7\u00fcn pullu reklamlardan istifad\u0259 etm\u0259yin bir ne\u00e7\u0259 yolu var. Onlayn reklamla ba\u011fl\u0131 b\u0259l\u0259d\u00e7imizd\u0259 bunlar\u0131n h\u0259r birini t\u0259hlil edirik.<\/p>\n\n\n\n
\u00d6d\u0259ni\u015fli axtar\u0131\u015f: Google axtar\u0131\u015f motoru n\u0259tic\u0259l\u0259ri s\u0259hif\u0259l\u0259rinin (SERPs) yuxar\u0131s\u0131nda, sa\u011f\u0131nda v\u0259 a\u015fa\u011f\u0131s\u0131nda g\u00f6st\u0259ril\u0259n klik ba\u015f\u0131na \u00f6d\u0259ni\u015f (PPC) reklamlar\u0131 Al\u0131\u015f-veri\u015f reklamlar\u0131: Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u0259n m\u0259hsul reklamlar\u0131 \u00d6d\u0259ni\u015fli sosial: Sosial media lentl\u0259rind\u0259 g\u00f6r\u00fcn\u0259n reklamlar (m\u0259s\u0259l\u0259n, Facebook, Instagram, Twitter, TikTok, LinkedIn v\u0259 Quora) Displey reklamlar: Veb-saytlarda, Gmail v\u0259 Google Display Network (GDN) dig\u0259r m\u0259hsullar\u0131nda g\u00f6r\u00fcn\u0259n PPC reklamlar\u0131 \u00d6d\u0259ni\u015fli Reklamlarla Nec\u0259 Ba\u015flamaq olar<\/p>\n\n\n\n
Yax\u015f\u0131 bir ROI \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 \u015fansa sahib olmaq \u00fc\u00e7\u00fcn h\u0259d\u0259f bazara \u0259saslanan reklamlarla ba\u015flay\u0131n.<\/p>\n\n\n\n
\u0130lk auditoriyan\u0131z\u0131 \u0259n yax\u0131n r\u0259qibl\u0259rinizin kimi h\u0259d\u0259fl\u0259diyin\u0259 \u0259sasland\u0131r\u0131n. Semrush-un Market Explorer al\u0259ti bunu etm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n\n\n\n
Bu tama\u015fa\u00e7\u0131 fikirl\u0259rini \u0259ld\u0259 etdikd\u0259n sonra r\u0259qibl\u0259rinizin reklam kampaniyalar\u0131n\u0131 ara\u015fd\u0131rmaq \u00fc\u00e7\u00fcn AdClarity kimi al\u0259td\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz. Onlar\u0131n t\u0259xmini x\u0259rcl\u0259ri, sat\u0131n alma \u00fcsullar\u0131, reklamlar\u0131n\u0131 harada d\u0259rc etdikl\u0259ri v\u0259 h\u0259tta \u0259n yax\u015f\u0131 reklamlar\u0131 da daxil olmaqla.<\/p>\n\n\n\n
Siz h\u0259m\u00e7inin bu m\u0259lumat\u0131 klikl\u0259mi\u015f, lakin \u0259m\u0259liyyat\u0131 tamamlamam\u0131\u015f m\u00fc\u015ft\u0259ril\u0259ri yenid\u0259n h\u0259d\u0259fl\u0259m\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259rsiniz (m\u0259s\u0259l\u0259n, al\u0131\u015f-veri\u015f etm\u0259k v\u0259 ya s\u0131naq \u00fc\u00e7\u00fcn qeydiyyatdan ke\u00e7m\u0259k).<\/p>\n\n\n\n
H\u0259r bir reklam\u0131n iki ayr\u0131 versiyas\u0131n\u0131 yarad\u0131n v\u0259 hans\u0131n\u0131n \u0259n yax\u015f\u0131 performans g\u00f6st\u0259rdiyini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn onlar\u0131 eyni anda i\u015f\u0259 sal\u0131n.<\/p>\n\n\n\n
H\u0259r d\u0259f\u0259 bir elementi s\u0131nay\u0131n (m\u0259s\u0259l\u0259n, \u015f\u0259kil, ba\u015fl\u0131q, d\u00fcym\u0259, auditoriya h\u0259d\u0259fl\u0259nm\u0259si). M\u0259s\u0259l\u0259n, \u015f\u0259kild\u0259ki m\u00fcxt\u0259lif m\u0259hsullar\u0131 s\u0131naqdan ke\u00e7ir\u0259n Klarna reklamlar\u0131:<\/p>\n\n\n\n
H\u0259r testi eyni b\u00fcdc\u0259 il\u0259 h\u0259yata ke\u00e7irin, bel\u0259likl\u0259, reklamlar eyni m\u00fcdd\u0259t \u0259rzind\u0259 yay\u0131mlans\u0131n v\u0259 eyni sayda insana \u00e7ats\u0131n.<\/p>\n\n\n\n
Ancaq unutmay\u0131n ki, reklamlar yaln\u0131z b\u00fcdc\u0259niz kifay\u0259t q\u0259d\u0259r davam ed\u0259c\u0259k. Bel\u0259likl\u0259, m\u0259nal\u0131 n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn bir b\u00fcdc\u0259 haz\u0131rlamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n
Reklam x\u0259rcl\u0259ri \u00fc\u00e7\u00fcn \u00fcmumi qayda sat\u0131\u015f g\u0259lirinin 2-5%-ni t\u0259\u015fkil edir. Bel\u0259likl\u0259, 100.000 dollar sat\u0131\u015f qazan\u0131rs\u0131n\u0131zsa, reklamlar \u00fc\u00e7\u00fcn 2.000-5.000 dollar ay\u0131r\u0131n.<\/p>\n\n\n\n
\u018fg\u0259r biznesiniz h\u0259l\u0259 d\u0259 g\u0259ncdirs\u0259, ayda c\u0259mi bir ne\u00e7\u0259 y\u00fcz dollarla ba\u015flaya bil\u0259rsiniz. \u0130zl\u0259yicil\u0259riniz\u0259 \u00e7atacaqs\u0131n\u0131z v\u0259 x\u0259rcl\u0259rin art\u0131r\u0131lmas\u0131 v\u0259 ya azald\u0131lmas\u0131 il\u0259 ba\u011fl\u0131 q\u0259rar q\u0259bul etm\u0259k \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r klik \u0259ld\u0259 ed\u0259c\u0259ksiniz.<\/p>\n\n\n\n
\u0130nsanlar\u0131n h\u0259ft\u0259d\u0259 orta hesabla 19 saat videoya baxmas\u0131 il\u0259 video marketinq \u0259ks\u0259r biznesl\u0259rin qa\u00e7\u0131ra bilm\u0259y\u0259c\u0259yi bir f\u00fcrs\u0259tdir.<\/p>\n\n\n\n
Bu mara\u011fa \u0259saslanaraq, potensial m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn video reklamlar yaratd\u0131lar. Reklamlar inc\u0259s\u0259n\u0259t v\u0259 s\u0259n\u0259tkarl\u0131q h\u0259v\u0259skarlar\u0131n\u0131 v\u0259 tekstil bazar\u0131nda olan insanlar\u0131 h\u0259d\u0259f\u0259 al\u0131b.<\/p>\n\n\n\n
Alt\u0131 ay \u0259rzind\u0259 Missouri Star Quilt Company bir milyondan \u00e7ox potensial m\u00fc\u015ft\u0259riy\u0259 \u00e7atd\u0131 v\u0259 14.000-d\u0259n \u00e7ox sat\u0131\u015f h\u0259yata ke\u00e7irdi. Onlar milyonlarla bax\u0131\u015f v\u0259 800K-dan \u00e7ox abun\u0259\u00e7i toplamaqla b\u00f6y\u00fcm\u0259y\u0259 davam etdil\u0259r.<\/p>\n\n\n\n
\u018fn yax\u015f\u0131 hiss\u0259si? Onlar bunu t\u0259vaz\u00f6kar b\u00fcdc\u0259 v\u0259 s\u0131f\u0131r video v\u0259 ya reklam t\u0259cr\u00fcb\u0259si il\u0259 etdil\u0259r.<\/p>\n\n\n\n
Onun videolar\u0131 brendi humanistl\u0259\u015fdirir. Real i\u015f\u00e7il\u0259r orijinall\u0131q yaradan v\u0259 \u015firk\u0259tl\u0259 m\u00fc\u015ft\u0259ri aras\u0131nda h\u0259r hans\u0131 mane\u0259ni aradan qald\u0131ran videolar t\u0259qdim edir.<\/p>\n\n\n\n
O, h\u0259m d\u0259 hakimiyy\u0259t qurur. \u0130nsanlar \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn d\u0259rslikl\u0259r\u0259 k\u00f6kl\u0259nirl\u0259r. Bir m\u00fct\u0259x\u0259ssisin izl\u0259yicil\u0259ri add\u0131mlarla g\u0259zdirm\u0259si onlar\u0131n t\u0259cr\u00fcb\u0259l\u0259rini yax\u015f\u0131la\u015fd\u0131r\u0131r.<\/p>\n\n\n\n
Ancaq t\u0259kc\u0259 video m\u0259zmunu yaratmaq bax\u0131\u015flar\u0131n\u0131z\u0131 art\u0131raca\u011f\u0131n\u0131za z\u0259man\u0259t vermir. YouTube bir axtar\u0131\u015f motorudur v\u0259 Google, Bing v\u0259 Yahoo-dan ba\u015fqa \u0259n b\u00f6y\u00fckl\u0259rind\u0259n biridir.<\/p>\n\n\n\n
Bu o dem\u0259kdir ki, istifad\u0259\u00e7il\u0259r m\u00f6vzunuz \u00fc\u00e7\u00fcn axtar\u0131\u015f etdikd\u0259 tapmaq \u00fc\u00e7\u00fcn video m\u0259zmununu optimalla\u015fd\u0131rmal\u0131s\u0131n\u0131z. Ba\u015fl\u0131qlar\u0131n\u0131z v\u0259 video miniat\u00fcrl\u0259riniz d\u0259 klikl\u0259m\u0259k \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r maraql\u0131 olmal\u0131d\u0131r.<\/p>\n\n\n\n
V\u0259 h\u0259r bir video m\u00fc\u015ft\u0259ril\u0259rin bundan sonra n\u0259 etm\u0259k ist\u0259dikl\u0259rini t\u0259svir ed\u0259n ayd\u0131n add\u0131mlarla ba\u015fa \u00e7at\u0131r.<\/p>\n\n\n\n
\u0130zl\u0259yicil\u0259r m\u0259zmununuzu sona q\u0259d\u0259r izl\u0259yirl\u0259rs\u0259, \u00e7ox g\u00fcman ki, bundan h\u0259zz al\u0131blar. Onlar\u0131n h\u0259v\u0259sind\u0259n yararlanmaq \u00fc\u00e7\u00fcn abun\u0259 olmalar\u0131n\u0131, ba\u015fqa videoya baxmalar\u0131n\u0131 v\u0259 ya veb sayt\u0131n\u0131za daxil olmalar\u0131n\u0131 xahi\u015f edin.<\/p>\n\n\n\n
YouTube v\u0259 videoya dair b\u0259l\u0259d\u00e7il\u0259rimizd\u0259 trendl\u0259ri nec\u0259 tapma\u011f\u0131, video SEO-nu t\u0259kmill\u0259\u015fdirm\u0259yi v\u0259 daha \u00e7ox bax\u0131\u015f \u0259ld\u0259 etm\u0259yi \u00f6yr\u0259nin.<\/p>\n\n\n\n
Xo\u015fb\u0259xt m\u00fc\u015ft\u0259ril\u0259r brendinizin \u0259n b\u00f6y\u00fck s\u0259rv\u0259tidir, \u00e7\u00fcnki insanlar \u00f6z dostlar\u0131n\u0131n v\u0259 ail\u0259l\u0259rinin fikirl\u0259rin\u0259 h\u0259r \u015feyd\u0259n \u00e7ox g\u00fcv\u0259nirl\u0259r.<\/p>\n\n\n\n
\u0130nsanlar sosial varl\u0131qlard\u0131r. Biz intuitiv olaraq insanlara yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259r haqq\u0131nda dan\u0131\u015f\u0131r\u0131q ki, onlar da onlardan h\u0259zz als\u0131nlar.<\/p>\n\n\n\n
Lakin insanlar\u0131n 83%-i yeni biznesi sevdikl\u0259ri \u015firk\u0259t\u0259 y\u00f6nl\u0259ndirm\u0259y\u0259 haz\u0131r olduqlar\u0131n\u0131 des\u0259l\u0259r d\u0259, \u0259slind\u0259 \u00fc\u00e7d\u0259 birind\u0259n az\u0131 bunu edir.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, A Box of Stories ReferralCandy il\u0259 birl\u0259\u015f\u0259r\u0259k insanlar\u0131 abun\u0259lik xidm\u0259tini dostlar\u0131na t\u00f6vsiy\u0259 etm\u0259y\u0259 t\u0259\u015fviq ed\u0259n endiriml\u0259r yarad\u0131b.<\/p>\n\n\n\n
H\u0259r bir u\u011furlu m\u00fcraci\u0259t \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259r n\u00f6vb\u0259ti sifari\u015fl\u0259rind\u0259 endiriml\u0259r \u0259ld\u0259 etdil\u0259r. V\u0259 onlar\u0131n dostlar\u0131 ilk sifari\u015fl\u0259rind\u0259 25% endirim \u0259ld\u0259 etdil\u0259r.<\/p>\n\n\n\n
Bu, xidm\u0259t\u0259 yeni insanlar\u0131 t\u0259qdim ed\u0259rk\u0259n m\u00f6vcud m\u00fc\u015ft\u0259ril\u0259rin x\u0259rcl\u0259rini saxlad\u0131. D\u00f6rd ay \u0259rzind\u0259 proqram investisiyadan 3000% g\u0259lir \u0259ld\u0259 etdi. Y\u00f6nl\u0259ndirilmi\u015f m\u00fc\u015ft\u0259ril\u0259r b\u00fct\u00fcn sat\u0131nalmalar\u0131n 3%-d\u0259n \u00e7oxunu t\u0259\u015fkil edib.<\/p>\n\n\n\n
Biznesinizi t\u00f6vsiy\u0259 etm\u0259yi d\u0259y\u0259rli edin. \u00d6z\u00fcn\u00fczd\u0259n soru\u015fun: niy\u0259 m\u00fc\u015ft\u0259ril\u0259r sizin haqq\u0131n\u0131zda ba\u015fqalar\u0131na dan\u0131\u015fmal\u0131d\u0131rlar? Bunun onlara n\u0259 faydas\u0131 var?<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ril\u0259rin sizi t\u00f6vsiy\u0259 etm\u0259 ehtimal\u0131n\u0131 \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn Net Promoter Score (NPS) sor\u011fular\u0131ndan istifad\u0259 ed\u0259 bil\u0259rsiniz. NPS m\u00fc\u015ft\u0259ril\u0259rd\u0259n sizi 0-dan 10-a kimi qiym\u0259tl\u0259ndirm\u0259l\u0259rini xahi\u015f edir (10 \u0259n m\u00fcsb\u0259tdir).<\/p>\n\n\n\n
\u0130nsanlar m\u0259\u015f\u011fuldur, ona g\u00f6r\u0259 d\u0259 cavab verm\u0259k \u00fc\u00e7\u00fcn \u00e7ox az s\u0259y t\u0259l\u0259b ed\u0259n sad\u0259 bir sual verin.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, \u201c0-dan 10-a q\u0259d\u0259r olan d\u0259r\u0259c\u0259l\u0259rd\u0259 bu m\u0259hsulu v\u0259 ya xidm\u0259ti dostunuza t\u0259klif etm\u0259k ehtimal\u0131n\u0131z n\u0259 q\u0259d\u0259rdir?\u201d<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ri m\u00fcraci\u0259t etdiyi h\u0259r dostu \u00fc\u00e7\u00fcn endirim, loyall\u0131q xallar\u0131 v\u0259 ya pul geri al\u0131r. Dost ilk al\u0131\u015f\u0131 t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn ox\u015far faydadan istifad\u0259 edir.<\/p>\n\n\n\n
M\u00fc\u015ft\u0259ril\u0259r getdikc\u0259 daha yax\u015f\u0131 m\u00fckafatlar \u00fc\u00e7\u00fcn m\u00fcbadil\u0259 edil\u0259 bil\u0259n xallar toplay\u0131r. Bu, referal qazanmaq \u00fc\u00e7\u00fcn t\u0259sirli bir yoldur.<\/p>\n\n\n\n
Be\u015f m\u00fcraci\u0259t \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ri pulsuz t\u0259ra\u015f kremi al\u0131r. 10 referal \u00fc\u00e7\u00fcn bir \u00fclg\u00fcc al\u0131rlar. 25 m\u00fcraci\u0259t \u00fc\u00e7\u00fcn t\u0259ra\u015f d\u0259sti. V\u0259 50 referal \u00fc\u00e7\u00fcn bir illik pulsuz b\u0131\u00e7aqlar.<\/p>\n\n\n\n
yeni m\u00fc\u015ft\u0259ril\u0259r c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn. \u0130nfluencerl\u0259r s\u0259nayenin m\u0259\u015fhurlar\u0131d\u0131r \u2013 onlayn izl\u0259yicil\u0259ri olan, ni\u015finizd\u0259 tan\u0131nm\u0131\u015f v\u0259 h\u00f6rm\u0259tli insanlar.<\/p>\n\n\n\n
Siz t\u0259sir ed\u0259n \u015f\u0259xs\u0259 unikal link v\u0259 ya kod t\u0259qdim edirsiniz. Onlar h\u0259min kodu al\u0131\u015flar\u0131nda endirim \u0259ld\u0259 ed\u0259n izl\u0259yicil\u0259ri il\u0259 payla\u015f\u0131rlar.<\/p>\n\n\n\n
M\u0259s\u0259l\u0259n, Squarespace, kreativl\u0259ri v\u0259 ki\u00e7ik biznes sahibl\u0259rini h\u0259d\u0259fl\u0259m\u0259k \u00fc\u00e7\u00fcn YouTube t\u0259sir g\u00f6st\u0259r\u0259nl\u0259ri il\u0259 \u0259m\u0259kda\u015fl\u0131q edir. YouTuber Ten Hundred auditoriyas\u0131na Squarespace vebsayt\u0131ndan 10% endirim \u0259ld\u0259 edir:<\/p>\n\n\n\n
Referanslar\u0131 asanla\u015fd\u0131r\u0131n: Proqram\u0131n faydalar\u0131n\u0131 v\u0259 m\u00fckafatlar qazanmaq \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259rin n\u0259 etm\u0259li olduqlar\u0131n\u0131 ayd\u0131n \u015f\u0259kild\u0259 t\u0259svir edin Do\u011fru zamanda t\u00f6vsiy\u0259l\u0259r ist\u0259yin: M\u00fc\u015ft\u0259ril\u0259rin \u0259n \u00e7ox n\u0259 vaxt xo\u015fb\u0259xt olduqlar\u0131n\u0131 soru\u015fun, m\u0259s\u0259l\u0259n, al\u0131\u015f etdikd\u0259n v\u0259 ya brendinizl\u0259 m\u00fcsb\u0259t \u015f\u0259kild\u0259 \u0259laq\u0259 saxlad\u0131qdan sonra. N\u0259tic\u0259l\u0259ri qiym\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn y\u00f6nl\u0259ndirm\u0259 kampaniyalar\u0131na n\u0259zar\u0259t edin: M\u00fc\u015ft\u0259ril\u0259r aras\u0131nda \u0259n yax\u015f\u0131 rezonans do\u011furan m\u00fckafatlar\u0131 tapmaq \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif t\u0259\u015fviql\u0259ri s\u0131nay\u0131n<\/p>\n\n\n\n
Veb sayt\u0131n\u0131za istinad edil\u0259n trafik, y\u00f6nl\u0259ndirm\u0259 g\u0259liri v\u0259 proqram\u0131n\u0131za qo\u015fulan m\u00fc\u015ft\u0259ril\u0259rin say\u0131 kimi \u0259sas g\u00f6st\u0259ricil\u0259ri izl\u0259m\u0259k \u00fc\u00e7\u00fcn Referral Rock, Referral Factory v\u0259 ya ReferralCandy kimi istinad marketinq al\u0259tind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
\u0130pucu: M\u00fc\u015ft\u0259ril\u0259ri y\u00f6nl\u0259ndirm\u0259 f\u0259aliyy\u0259tl\u0259rin\u0259 \u0259sas\u0259n qruplara b\u00f6l\u00fcn. Bu yolla siz bir q\u0259d\u0259r aktiv v\u0259 ya qeyri-aktiv i\u015ftirak\u00e7\u0131lara m\u00fckafat \u00fcst\u00fcnl\u00fckl\u0259ri haqq\u0131nda xat\u0131rlada v\u0259 onlar\u0131 geri alma\u011fa h\u0259v\u0259sl\u0259ndir\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
M\u0259zmun marketinqi m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259k v\u0259 saxlamaq \u00fc\u00e7\u00fcn m\u0259zmunun (bloqlar, videolar v\u0259 ya sosial media yaz\u0131lar\u0131 kimi) yarad\u0131lmas\u0131 v\u0259 yay\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n
Bu, auditoriyan\u0131z\u0131n diqq\u0259tini c\u0259lb etm\u0259k, onlar\u0131 brendinizl\u0259 maraqland\u0131rmaq v\u0259 onlara m\u00f6vcud oldu\u011funuzu xat\u0131rlatmaq \u00fc\u00e7\u00fcn getdikc\u0259 daha d\u0259y\u0259rli bir taktikad\u0131r.<\/p>\n\n\n\n
M\u0259zmun marketinqi populyar kanald\u0131r, \u00e7\u00fcnki o, inam v\u0259 brend kapital\u0131n\u0131 (brendin nec\u0259 q\u0259bul edildiyi v\u0259 qiym\u0259tl\u0259ndirildiyi) yarad\u0131r.<\/p>\n\n\n\n
N\u0259 q\u0259d\u0259r \u00e7ox insan siz\u0259 g\u00fcv\u0259nirs\u0259, bir o q\u0259d\u0259r sizinl\u0259 i\u015f g\u00f6r\u0259c\u0259k v\u0259 \u00f6z \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 d\u0259 eyni \u015feyi dey\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n
G\u0259lin qida t\u0259hl\u00fck\u0259sizliyi \u015firk\u0259ti LiberEat-a n\u0259z\u0259r salaq. CMO Michelle McClure, reklam\u0131n uzunm\u00fcdd\u0259tli perspektivd\u0259 yeni m\u00fc\u015ft\u0259ril\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn davaml\u0131 bir \u00fcsul olmayaca\u011f\u0131n\u0131 anlad\u0131qdan sonra m\u0259zmun marketinqin\u0259 m\u00fcraci\u0259t etdi.<\/p>\n\n\n\n
Daha sonra o, h\u0259d\u0259f a\u00e7ar s\u00f6zl\u0259rin siyah\u0131s\u0131n\u0131 daraltmaq \u00fc\u00e7\u00fcn Organic Research al\u0259ti vasit\u0259sil\u0259 h\u0259min r\u0259qibl\u0259ri idar\u0259 etdi.<\/p>\n\n\n\n
Daha sonra, McClure m\u00fc\u015ft\u0259ril\u0259rin \u00f6z yuvas\u0131nda n\u0259y\u0259 \u0259h\u0259miyy\u0259t verdiyini \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn M\u00f6vzu Ara\u015fd\u0131rmas\u0131 al\u0259tind\u0259n istifad\u0259 etdi.<\/p>\n\n\n\n
O, m\u0259qal\u0259l\u0259r \u00fc\u00e7\u00fcn faydal\u0131, \u0259yl\u0259nc\u0259li v\u0259 maraql\u0131 m\u00f6vzular\u0131n siyah\u0131s\u0131n\u0131 yaratmaq \u00fc\u00e7\u00fcn bu ara\u015fd\u0131rman\u0131 sosial monitorinql\u0259 birl\u0259\u015fdirdi.<\/p>\n\n\n\n
N\u0259tic\u0259l\u0259r heyr\u0259tamiz idi: LiberEat \u00fc\u00e7 ay \u0259rzind\u0259 \u00f6z \u00fczvi trafikini on d\u0259f\u0259 art\u0131rd\u0131 v\u0259 d\u00f6n\u00fc\u015f\u00fcml\u0259ri 25% art\u0131rd\u0131.<\/p>\n\n\n\n
Reklamlar istifad\u0259\u00e7inin \u0259ld\u0259 edilm\u0259sin\u0259 t\u0259kan verdi. Lakin dig\u0259r reklam\u00e7\u0131larla r\u0259qab\u0259t aparmaq \u00fc\u00e7\u00fcn onlara b\u00f6y\u00fck b\u00fcdc\u0259 laz\u0131m idi. M\u0259zmun marketinqinin s\u0259rf\u0259li alternativ oldu\u011funu s\u00fcbut etdi.<\/p>\n\n\n\n
Auditoriyan\u0131z\u0131 c\u0259lb ed\u0259n m\u0259zmun yaratma\u011fa ba\u015flamaq \u00fc\u00e7\u00fcn siz\u0259 marketinq strategiyas\u0131 laz\u0131md\u0131r. Siz h\u0259m\u00e7inin marketinq s\u0259yl\u0259rinizi m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 t\u0259\u015fkil etm\u0259k \u00fc\u00e7\u00fcn bir yer\u0259 ehtiyac\u0131n\u0131z var.<\/p>\n\n\n\n
M\u0259zmun marketinqinin effektiv oldu\u011funu d\u00fc\u015f\u00fcn\u0259n marketoloqlar\u0131n 78%-nin s\u0259n\u0259dl\u0259\u015fdirilmi\u015f strategiyas\u0131 var. Bu, m\u0259qs\u0259dinizi v\u0259 marketinq s\u0259yl\u0259rinizl\u0259 n\u0259 \u0259ld\u0259 etm\u0259k ist\u0259diyinizi t\u0259f\u0259rr\u00fcatland\u0131r\u0131r.<\/p>\n\n\n\n
Ayd\u0131n \u015f\u0259kild\u0259 m\u00fc\u0259yy\u0259n edilmi\u015f m\u0259qs\u0259dl\u0259r Al\u0131c\u0131 \u015f\u0259xsiyy\u0259tl\u0259rinizin b\u00f6lg\u00fcs\u00fc Ayd\u0131n \u015f\u0259kild\u0259 m\u00fc\u0259yy\u0259n edilmi\u015f brend v\u0259 m\u0259hsul m\u00f6vqeyi M\u0259zmun marketinqi missiyas\u0131 v\u0259 d\u0259y\u0259r t\u0259klifi Yaradaca\u011f\u0131n\u0131z m\u0259zmunun n\u00f6v\u00fc v\u0259 onu nec\u0259 yayaca\u011f\u0131n\u0131za dair f\u0259aliyy\u0259t plan\u0131<\/p>\n\n\n\n
Ancaq yax\u015f\u0131 bir ba\u015flan\u011f\u0131c n\u00f6qt\u0259si auditoriyan\u0131z\u0131 ara\u015fd\u0131rmaq v\u0259 onlar\u0131n a\u011fr\u0131 n\u00f6qt\u0259l\u0259rini m\u00fc\u0259yy\u0259n etm\u0259kdir. Sonra onlar\u0131n suallar\u0131na cavab ver\u0259c\u0259k v\u0259 ya probleml\u0259rini h\u0259ll ed\u0259c\u0259k m\u0259zmun planla\u015fd\u0131ra bil\u0259rsiniz.<\/p>\n\n\n\n
Ba\u015flamaq \u00fc\u00e7\u00fcn A\u00e7ar S\u00f6z Sehrli Al\u0259ti kimi a\u00e7ar s\u00f6z t\u0259dqiqat al\u0259tind\u0259n istifad\u0259 edin. Siz h\u0259tta siz\u0259 x\u00fcsusi m\u0259zmun ideyalar\u0131 verm\u0259k \u00fc\u00e7\u00fcn \u201cSuallar\u201da g\u00f6r\u0259 s\u00fczg\u0259cd\u0259n ke\u00e7ir\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Ancaq yeni par\u00e7alar\u0131 d\u0259rc etm\u0259zd\u0259n \u0259vv\u0259l m\u00f6vcud m\u0259zmununuzu yoxlamaq yax\u015f\u0131 fikirdir. Veb sayt\u0131n\u0131z\u0131n s\u0259hif\u0259l\u0259rini m\u00fct\u0259madi olaraq yenil\u0259y\u0259r\u0259k vaxt\u0131n\u0131za v\u0259 resurslar\u0131n\u0131za q\u0259na\u0259t ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n
Trafik, s\u0131\u00e7ray\u0131\u015f d\u0259r\u0259c\u0259si, populyar s\u0259hif\u0259l\u0259r v\u0259 d\u00f6n\u00fc\u015f\u00fcml\u0259ri izl\u0259m\u0259k \u00fc\u00e7\u00fcn Google Analytics Semrush-un sosial mediada i\u015ftirak\u0131n\u0131 izl\u0259m\u0259k \u00fc\u00e7\u00fcn Sosial Media Analitika al\u0259ti<\/p>\n\n\n\n
Eynil\u0259, \u0259g\u0259r m\u0259lumatlar m\u00fc\u015ft\u0259ril\u0259rin m\u00f6vzu il\u0259 m\u0259\u015f\u011ful olmad\u0131\u011f\u0131n\u0131 g\u00f6st\u0259rirs\u0259, siz bo\u015fa s\u0259rf olunan vaxta q\u0259na\u0259t etm\u0259k \u00fc\u00e7\u00fcn fikri dayand\u0131ra bil\u0259rsiniz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
M\u0259hsul v\u0259 xidm\u0259tl\u0259rinizi onlayn olaraq nec\u0259 sat\u0131rs\u0131n\u0131z? Cavab: r\u0259q\u0259msal marketinq kanallar\u0131. R\u0259q\u0259msal marketinq kanallar\u0131 n\u0259dir? R\u0259q\u0259msal marketinq kanallar\u0131 brendl\u0259rin m\u0259hsul v\u0259 xidm\u0259tl\u0259ri tan\u0131tmaq \u00fc\u00e7\u00fcn istifad\u0259 etdiyi platformalard\u0131r. Bu platformalara axtar\u0131\u015f motorlar\u0131, sosial media, e-po\u00e7t v\u0259 veb saytlar daxildir. Onlar marka m\u0259lumatl\u0131l\u0131\u011f\u0131na, inam v\u0259 etibar\u0131n yarad\u0131lmas\u0131na v\u0259 sat\u0131\u015flar\u0131n yarad\u0131lmas\u0131na k\u00f6m\u0259k edir. Bu yaz\u0131da siz\u0259 yeddi \u0259n<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31056","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31056"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31056\/revisions"}],"predecessor-version":[{"id":31140,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31056\/revisions\/31140"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}