{"id":87950,"date":"2026-04-05T05:46:55","date_gmt":"2026-04-05T05:46:55","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-sr\/branded-search\/"},"modified":"2026-04-05T05:46:55","modified_gmt":"2026-04-05T05:46:55","slug":"branded-search","status":"publish","type":"post","link":"https:\/\/alienroad.com\/sr\/seo-2\/branded-search\/","title":{"rendered":"\u0160ta je brendirana pretraga?"},"content":{"rendered":"<h1 id=\"what-is-branded-search\">\u0160ta je brendirana pretraga?<\/h1>\n<p>Brendirana pretraga je upit pretra\u017eiva\u010da koji sadr\u017ei ime va\u0161eg brenda ili proizvoda.<\/p>\n<p>Ova upotreba brendiranih klju\u010dnih re\u010di rezultira brendiranim saobra\u0107ajem. Drugim re\u010dima, saobra\u0107aj na veb-sajt od korisnika koji tra\u017ee informacije o specifi\u010dnim brendovima.<\/p>\n<h3 id=\"what-are-branded-keywords\">\u0160ta su brendirane klju\u010dne re\u010di?<\/h3>\n<p>Brendirane klju\u010dne re\u010di su upiti pretrage povezani sa brendovima.<\/p>\n<p>Kao \u201ePepsi Black\u201c, \u0161to je brendirani termin pretrage za proizvod od proizvo\u0111a\u010da bezalkoholnih pi\u0107a. Ili \u201egde kupiti Swatch satove\u201c, brendirana klju\u010dna re\u010d za Swatch.<\/p>\n<p>Brendirani upiti pretrage mogu do\u0107i u obliku:<\/p>\n<ul>\n<li><strong>Samo ime brenda<\/strong>. \u201eMeni McDonalds\u201c, \u201eMcDonalds blizu mene\u201c i \u201ekako raditi u McDonalds\u201c sadr\u017ee ime brenda McDonald\u2019s.<\/li>\n<li><strong>Ime proizvoda koji nudi brend<\/strong>. \u201eIgre za Nintendo Switch\u201c i \u201ecena Nintendo Switch\u201c se odnose na Nintendo Switch gaming konzolu koju prodaje Nintendo.<\/li>\n<li><strong>Ime usluge koju nudi brend<\/strong>. \u201eFedEx SameDay isporuka\u201c i \u201eFedEx SameDay pra\u0107enje\u201c se odnose na uslugu SameDay isporuke FedEx-a.<\/li>\n<li><strong>Zastupljena imena<\/strong>. \u201eDockers pantalone\u201c i \u201eDockers D3 Classic\u201c sadr\u017ee zastupljeno ime \u201eDockers\u201c.<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.png\" alt=\"Semrush infografika koja navodi razli\u010dite tipove brendiranih upita pretrage\" width=\"1010\" height=\"641\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.png\" data- title=\"\"><\/picture><\/figure>\n<p>Dakle, zamislite da neko pretra\u017euje jednu od va\u0161ih brendiranih klju\u010dnih re\u010di na Google-u.<\/p>\n<p>To zna\u010di da oni ne tra\u017ee bilo koji slu\u010dajni brend, proizvod ili uslugu\u2014oni \u017eele informacije o <strong>va\u0161im<\/strong> ponudama.<\/p>\n<p>Efikasna strategija brendiranih klju\u010dnih re\u010di poma\u017ee vam da usmerite tu osobu na va\u0161 veb-sajt.<\/p>\n<h2 id=\"what-can-you-learn-from-monitoring-your-branded-keywords\">\u0160ta mo\u017eete nau\u010diti pra\u0107enjem va\u0161ih brendiranih klju\u010dnih re\u010di?<\/h2>\n<p>Pra\u0107enje va\u0161ih brendiranih klju\u010dnih fraza mo\u017ee vam pomo\u0107i da identifikujete:<\/p>\n<ul>\n<li><strong>Stopu svesti publike o va\u0161em brendu<\/strong>. Volumen pretrage va\u0161ih brendiranih klju\u010dnih re\u010di mo\u017ee ukazati na to koliko su ljudi svesni va\u0161eg brenda. Tako\u0111e mo\u017eete saznati \u0161ta kupci ne znaju o va\u0161em brendu na osnovu brendiranih klju\u010dnih re\u010di pitanja koje koriste.<\/li>\n<li><strong>Potencijalne probleme sa reputacijom<\/strong>. Kori\u0161\u0107enje brendiranih klju\u010dnih re\u010di poput \u201epregled\u201c omogu\u0107ava vam da otkrijete mi\u0161ljenja drugih o va\u0161em brendu. Dakle, mo\u017eete preduzeti akciju po mi\u0161ljenjima koja bi mogla na\u0161tetiti reputaciji va\u0161eg brenda.<\/li>\n<li><strong>Va\u0161e glavne konkurente<\/strong>. Brendirane klju\u010dne re\u010di poput \u201eprotiv\u201c vam govore koje firme korisnici porede sa vama.<\/li>\n<li><strong>Provale u sadr\u017eaju<\/strong>. Dobijte ideje za novi sadr\u017eaj koji educira pretra\u017eiva\u010de o vrednosti va\u0161ih ponuda. I negujte ih u kupce.<\/li>\n<li><strong>Va\u0161 udeo u pretragama<\/strong>. Udeo u pretragama se odnosi na volumen upita pretrage koje va\u0161 brend poseduje u pore\u0111enju sa svim brendovima u va\u0161oj ni\u0161i. \u0160to vi\u0161e upita pretrage u va\u0161oj ni\u0161i uklju\u010duje va\u0161e brendirane klju\u010dne re\u010di, to je ve\u0107i va\u0161 udeo u pretragama.<\/li>\n<\/ul>\n<p>\u010cinjenica da brendirane klju\u010dne re\u010di referenciraju va\u0161 brend je upravo ono \u0161to ih \u010dini tako vrednim za uvide o brendu.<\/p>\n<p>Dakle, da li to zna\u010di da klju\u010dne re\u010di koje ne uklju\u010duju va\u0161 brend nisu vredne pa\u017enje?<\/p>\n<p>Uop\u0161te ne. Pogledajmo malo bli\u017ee.<\/p>\n<h2 id=\"branded-search-vs--non-branded-search\">Brendirana pretraga nasuprot ne-brendiranoj pretrazi<\/h2>\n<p>Za razliku od brendiranih pretraga, ne-brendirane pretrage nemaju vezu sa odre\u0111enim brendom.<\/p>\n<p>Da ilustrujemo, evo primera brendiranih nasuprot ne-brendiranim klju\u010dnim re\u010dima sa imenima brendova u bold-u.<\/p>\n<p>Prime\u0107ujte kako su ne-brendirane klju\u010dne re\u010di generi\u010dke\u2014za razliku od svojih brendiranih pandana:<\/p>\n<ul>\n<li>\u201e<strong>Philadelphia Cream Cheese<\/strong> recepti\u201c nasuprot \u201eRecepti za krem sir\u201c<\/li>\n<li>\u201eKako oprati <strong>Speedo<\/strong> kupa\u0107i kostim\u201c nasuprot \u201eKako oprati kupa\u0107i kostim\u201c<\/li>\n<li>\u201eOdakle dolaze zrna kafe <strong>Starbucks<\/strong>?\u201c nasuprot \u201eOdakle dolaze zrna kafe?\u201c<\/li>\n<\/ul>\n<p>Klju\u010dno je kreirati sadr\u017eaj koji cilja ne-brendirane klju\u010dne re\u010di. Iako one ne uklju\u010duju va\u0161 brend.<\/p>\n<p>\u010cine\u0107i tako, mo\u017eete dosegnuti ljude koji mo\u017eda nisu \u010duli za vas, ali koji i dalje mogu imati koristi od onoga \u0161to nudite.<\/p>\n<p>Zatim mo\u017eete educirati ove pretra\u017eiva\u010de o va\u0161em brendu i kako va\u0161e ponude re\u0161avaju njihove probleme. Sa ciljem da ih pretvorite u kupce.<\/p>\n<p>I kako pretra\u017eiva\u010di postaju svesni va\u0161eg brenda, oni mogu po\u010deti da koriste va\u0161e brendirane klju\u010dne re\u010di u pretragama.<\/p>\n<p>Ovo generi\u0161e brendirani saobra\u0107aj, koji mo\u017ee doneti koristi koje \u0107emo diskutovati slede\u0107e.<\/p>\n<p><em><strong>Dalje \u010ditanje<\/strong>: Kako koristiti SEO za svest o brendu<\/em><\/p>\n<h2 id=\"how-can-you-benefit-from-branded-traffic\">Kako mo\u017eete imati koristi od brendiranih saobra\u0107aja?<\/h2>\n<p>Iskori\u0161\u0107avanjem brendiranih saobra\u0107aja, mo\u017eete:<\/p>\n<ul>\n<li><strong>Pobolj\u0161ati reputaciju i kredibilitet va\u0161eg brenda<\/strong>. Neki pretra\u017eiva\u010di brendiranih klju\u010dnih re\u010di mogu tra\u017eiti mi\u0161ljenja o va\u0161em brendu. Ako mo\u017eete usmeriti ove pretra\u017eiva\u010de na povoljne recenzije va\u0161ih proizvoda, verovatno \u0107ete pobolj\u0161ati reputaciju va\u0161eg brenda.<\/li>\n<li><strong>U\u017eivati u vi\u0161im rangovima organske pretrage<\/strong>. Pretra\u017eiva\u010di \u0107e verovatno videti va\u0161 sadr\u017eaj kao autoritativniji za brendirane klju\u010dne re\u010di va\u0161eg brenda u pore\u0111enju sa sadr\u017eajem koji pru\u017eaju drugi. Dakle, pretra\u017eiva\u010di mogu rangirati va\u0161 sadr\u017eaj vi\u0161e za va\u0161e brendirane klju\u010dne re\u010di.<\/li>\n<li><strong>Pobolj\u0161ati korisni\u010dko iskustvo<\/strong>. Pru\u017eite korisnicima sadr\u017eaj koji re\u0161ava specifi\u010dna brendirana pitanja koja postavljaju. Na ovaj na\u010din, oni dobijaju pouzdane, ta\u010dne odgovore koje \u017eele. I zavr\u0161avaju interakciju sa va\u0161im brendom ose\u0107aju\u0107i se zadovoljno.<\/li>\n<\/ul>\n<p>Sve ovo mo\u017ee dovesti do vi\u0161e saobra\u0107aja na va\u0161 veb-sajt i vi\u0161e pozitivnih stavova prema va\u0161em brendu.<\/p>\n<p>\u0160to mo\u017eete iskoristiti da dobijete vi\u0161e kupaca i prodaje\u2014s obzirom na to da 54% globalnih potro\u0161a\u010da anketiranih preferira da dobije informacije pre kupovine preko pretra\u017eiva\u010da, prema izve\u0161taju PwC-a iz juna 2023.<\/p>\n<h2 id=\"how-to-identify-branded-keywords\">Kako identifikovati brendirane klju\u010dne re\u010di<\/h2>\n<p>Evo \u0161est <keyword research> metoda za identifikovanje va\u0161ih brendiranih klju\u010dnih re\u010di:<\/p>\n<h3 id=\"1--use-the-semrush-organic-research-tool\">1. Koristite alat Semrush Organic Research<\/h3>\n<p>Alat Semrush <Organic Research> prikazuje brendirane klju\u010dne re\u010di za koje rangirate u jednom sveobuhvatnom izve\u0161taju.<\/p>\n<p>Otvorite alat i ukucajte domen va\u0161eg brenda u njega. Izaberite zemlju za koju \u017eelite da proverite rangiranje brendiranih klju\u010dnih re\u010di, zatim kliknite na \u201e<strong>Pretraga<\/strong>\u201c.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.png\" alt=\"\u201eskechers.com\u201c uneto u traku pretrage alata Organic Research\" width=\"1010\" height=\"406\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.png\" data- title=\"\"><\/picture><\/figure>\n<p>Kliknite na karticu \u201e<strong>Pozicije<\/strong>\u201c.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.png\" alt=\"Kartica \u201ePozicije\u201c izabrana iz gornjeg menija\" width=\"1010\" height=\"275\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.png\" data- title=\"\"><\/picture><\/figure>\n<p>Kliknite \u201e<strong>Napredni filteri<\/strong>\u201c i a\u017eurirajte uslov filtera tako da glasi \u201e<strong>Uklju\u010di<\/strong>\u201c &gt; \u201e<strong>Tip klju\u010dne re\u010di<\/strong>\u201c &gt; \u201e<strong>Brendirano<\/strong>\u201c.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.png\" alt=\"Padaju\u0107i meni \u201eNapredni filteri\u201c ispod kartice \u201ePozicije\u201c\" width=\"1010\" height=\"403\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.png\" data- title=\"\"><\/picture><\/figure>\n<p>Kliknite \u201e<strong>Primeni<\/strong>\u201c, i alat \u0107e pru\u017eiti filtrirani izve\u0161taj va\u0161ih brendiranih klju\u010dnih re\u010di.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.png\" alt=\"Izve\u0161taj \u201ePozicije\u201c u alatu Organic Research koji prikazuje brendirane klju\u010dne re\u010di\" width=\"1010\" height=\"547\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.png\" data- title=\"\"><\/picture><\/figure>\n<p>Odsud, mo\u017eete pregledati informacije za svaku brendiranu klju\u010dnu re\u010d, kao \u0161to su:<\/p>\n<ul>\n<li>Va\u0161a pozicija rangiranja<\/li>\n<li>Domen URL koji rangira za klju\u010dnu re\u010d<\/li>\n<li>Prisustvo <SERP features> poput isticanih isje\u010daka ili kutija \u201eLjudi tako\u0111e pitaju\u201c<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.png\" alt=\"\u201eOrganska pretra\u017eivanja pozicije\u201c prikazuje rezultate i njihove metrike\" width=\"1010\" height=\"383\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.png\" data- title=\"\"><\/picture><\/figure>\n<p>Tako\u0111e mo\u017eete primeniti vi\u0161e filtera da dodatno rafinirate listu va\u0161ih brendiranih klju\u010dnih re\u010di.<\/p>\n<p>Na primer, koristite filter \u201e<strong>Pozicije<\/strong>\u201c da prika\u017eete samo brendirane klju\u010dne re\u010di za koje rangirate u top tri ili top 10 pozicija.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.png\" alt=\"Kolona \u201ePozicije\u201c istaknuta u izve\u0161taju \u201eOrganska pretra\u017eivanja pozicije\u201c\" width=\"1010\" height=\"443\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.png\" data- title=\"\"><\/picture><\/figure>\n<div>\n<div class=\"sc-9bf09c5b-0\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160ta je brendirana pretraga? Brendirana pretraga je upit pretra\u017eiva\u010da koji sadr\u017ei ime va\u0161eg brenda ili proizvoda. Ova upotreba brendiranih klju\u010dnih re\u010di rezultira brendiranim saobra\u0107ajem. Drugim re\u010dima, saobra\u0107aj na veb-sajt od korisnika koji tra\u017ee informacije o specifi\u010dnim brendovima. \u0160ta su brendirane klju\u010dne re\u010di? Brendirane klju\u010dne re\u010di su upiti pretrage povezani sa brendovima. Kao \u201ePepsi Black\u201c, \u0161to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1227],"tags":[1369],"class_list":["post-87950","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-opste"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/posts\/87950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/comments?post=87950"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/posts\/87950\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/media?parent=87950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/categories?post=87950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/sr\/wp-json\/wp\/v2\/tags?post=87950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}