{"id":28213,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/how-baidu-search-works\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"how-baidu-search-works","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/how-baidu-search-works\/","title":{"rendered":"Baidu Search nas\u0131l \u00e7al\u0131\u015f\u0131r"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Baidu&#8217;nun site olu\u015fturmaya dair kendi \u00e7er\u00e7evesi olduk\u00e7a yal\u0131n: <strong>arama motoru, siteye gelen s\u0131radan bir ziyaret\u00e7idir<\/strong>. Siteyi tarar ve de\u011feri kullan\u0131c\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan de\u011ferlendirir; dolay\u0131s\u0131yla kullan\u0131c\u0131 deneyimindeki her iyile\u015ftirme, arama performans\u0131 i\u00e7in de bir iyile\u015ftirmedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dc\u00e7 a\u015fama<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Baidu s\u00fcreci <strong>toplama, s\u0131ralama ve g\u00f6r\u00fcnt\u00fcleme<\/strong> olarak \u00fc\u00e7 a\u015famaya ay\u0131r\u0131r: i\u00e7eri\u011fi dizine eklemek, dizin i\u00e7inde iyi s\u0131ralanmak ve sonu\u00e7 sayfas\u0131ndan t\u0131klama almak. Her teknik \u00f6neri bu \u00fc\u00e7 a\u015famadan birine aittir ve bunlar\u0131 birbirine kar\u0131\u015ft\u0131rmak, harcanan \u00e7aban\u0131n sonu\u00e7suz kalmas\u0131n\u0131n en yayg\u0131n nedenidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Makine taraf\u0131ndan okunabilir i\u00e7erik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Baiduspider <strong>metin<\/strong> okur. Flash, g\u00f6rseller ve JavaScript i\u00e7eri\u011fi i\u015flenmez; bunlar\u0131n i\u00e7indeki metinler yok say\u0131l\u0131r. Baidu&#8217;nun belirtti\u011fi sonu\u00e7lar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00d6nemli i\u00e7erik ve ba\u011flant\u0131lar i\u00e7in Flash, g\u00f6rsel veya JavaScript yerine metin kullan\u0131n.<\/li>\n<li>Flash&#8217;\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011fu durumlarda, metin tabanl\u0131 bir s\u00fcr\u00fcm yay\u0131nlay\u0131n ve ana sayfadan buna ba\u011flant\u0131 verin.<\/li>\n<li>Ajax&#8217;\u0131 yaln\u0131zca ger\u00e7ek etkile\u015fimler i\u00e7in kullan\u0131n; dizine eklenmesini istedi\u011finiz navigasyon veya ana i\u00e7eriklerde asla kullanmay\u0131n.<\/li>\n<li><strong><code>frame<\/code> ve <code>iframe<\/code> kullan\u0131m\u0131ndan ka\u00e7\u0131n\u0131n<\/strong>: iframe arac\u0131l\u0131\u011f\u0131yla g\u00f6sterilen i\u00e7erik g\u00f6z ard\u0131 edilebilir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Site yap\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Baidu, <strong>ayn\u0131 zamanda bir a\u011f yap\u0131s\u0131nda olan d\u00fcz bir hiyerar\u015fi<\/strong> \u00f6nerir: ana sayfa \u2192 kanal \u2192 makale; m\u00fcmk\u00fcn oldu\u011funca az seviye ve her seviyede ilgili sayfalar aras\u0131nda \u00e7apraz ba\u011flant\u0131lar. Belirledi\u011fi kurallar \u015funlard\u0131r: her sayfaya en az bir metin ba\u011flant\u0131s\u0131yla ula\u015f\u0131labilmeli; \u00f6nemli i\u00e7eriklere ana sayfadan veya s\u0131\u011f bir seviyeden eri\u015filebilmeli; kategoriler a\u015f\u0131r\u0131 b\u00f6l\u00fcnmek yerine mant\u0131kl\u0131 olmal\u0131; i\u00e7erik yo\u011funluklu sitelerde i\u00e7erik haritas\u0131 (breadcrumb) navigasyonu kullan\u0131lmal\u0131; navigasyonda JavaScript veya Flash yerine metin ba\u011flant\u0131lar\u0131 tercih edilmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alt alan ad\u0131 m\u0131, dizin mi \u2014 Baidu&#8217;ya \u00f6zg\u00fc bir yan\u0131t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir b\u00f6l\u00fcm ba\u011f\u0131ms\u0131z bir site olarak var olabilecek kadar zenginle\u015fene kadar <strong>dizin<\/strong> kullan\u0131n, ard\u0131ndan alt alan ad\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. Baidu bunun nedenini \u015f\u00f6yle a\u00e7\u0131klar: ana site genellikle en y\u00fcksek a\u011f\u0131rl\u0131\u011fa sahiptir ve bir alt alan ad\u0131, kendi kalitesine ba\u011fl\u0131 olarak bu a\u011f\u0131rl\u0131\u011f\u0131n yaln\u0131zca bir k\u0131sm\u0131n\u0131 devral\u0131r. Sitenin ana temas\u0131yla ilgisi olmayan i\u00e7erikler ayr\u0131 bir alt alan ad\u0131nda yer almal\u0131d\u0131r, \u00e7\u00fcnk\u00fc alakas\u0131z i\u00e7erik konu tan\u0131mlamas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. Ayr\u0131ca, <strong>\u00f6nemli bir i\u00e7eri\u011fi olmayan \u00e7ok say\u0131da alt alan ad\u0131n\u0131 k\u00f6t\u00fcye kullanmak, hile olarak de\u011ferlendirilir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">URL&#8217;ler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Her sayfa i\u00e7in tek bir URL. Birden fazla URL ayn\u0131 i\u00e7eri\u011fi sunuyorsa: dahili olarak yaln\u0131zca kanonik (canonical) formu kullan\u0131n, oturum kimliklerini ve takip kodlar\u0131n\u0131 URL&#8217;lerden uzak tutun, <strong>varyantlara 301 y\u00f6nlendirmesi yap\u0131n<\/strong> ve geri kalan\u0131n\u0131 <code>robots.txt<\/code> ile engelleyin. URL&#8217;leri k\u0131sa ve a\u00e7\u0131klay\u0131c\u0131 tutun; dinamik URL&#8217;ler kullan\u0131labilir ancak her fazladan parametre, taray\u0131c\u0131n\u0131n bir kara deli\u011fe d\u00fc\u015fme riskini art\u0131r\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baidu&#8217;nun site olu\u015fturmaya dair kendi \u00e7er\u00e7evesi olduk\u00e7a yal\u0131n: arama motoru, siteye gelen s\u0131radan bir ziyaret\u00e7idir. Siteyi tarar ve de\u011feri kullan\u0131c\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan de\u011ferlendirir; dolay\u0131s\u0131yla kullan\u0131c\u0131 deneyimindeki her iyile\u015ftirme, arama performans\u0131 i\u00e7in de bir iyile\u015ftirmedir. \u00dc\u00e7 a\u015fama Baidu s\u00fcreci toplama, s\u0131ralama ve g\u00f6r\u00fcnt\u00fcleme olarak \u00fc\u00e7 a\u015famaya ay\u0131r\u0131r: i\u00e7eri\u011fi dizine eklemek, dizin i\u00e7inde iyi s\u0131ralanmak ve sonu\u00e7 [&hellip;]<\/p>\n","protected":false},"menu_order":1,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[743],"ar_bkb_etiket":[],"class_list":["post-28213","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-getting-started"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213\/revisions"}],"predecessor-version":[{"id":29199,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28213\/revisions\/29199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28977"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28213"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28213"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}