15 Aral\u0131k 2006, Cuma<\/p>\n
\n Kas\u0131m ay\u0131 sonlar\u0131nda, Fransa’daki SEO ve SEM pazar\u0131n\u0131n en \u00f6nde gelen isimlerinden baz\u0131lar\u0131yla tan\u0131\u015fma f\u0131rsat\u0131 buldu\u011fumuz \n Bu kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131, web sitenizin ba\u011flant\u0131 tabanl\u0131 pop\u00fclaritesini optimize etmek i\u00e7in iki yol oldu\u011fu y\u00f6n\u00fcndeki yayg\u0131n inan\u0131\u015ftan kaynaklan\u0131yor: Ya do\u011fal ba\u011flant\u0131lar geli\u015ftirmenin meritokratik ve uzun vadeli se\u00e7ene\u011fi ya da ba\u011flant\u0131 sat\u0131n alma gibi ba\u011flant\u0131 spam taktikleri yoluyla kazan\u0131lmam\u0131\u015f geri ba\u011flant\u0131lar elde etmenin riskli ve k\u0131sa vadeli se\u00e7ene\u011fi. Kalite Y\u00f6nergelerimizde<\/a> PageRank algoritmas\u0131n\u0131 manip\u00fcle etme konusunda her zaman net bir duru\u015f sergiledik. Bu politikalara ra\u011fmen, ba\u011flant\u0131 \u015femalar\u0131na kat\u0131lma stratejisi ge\u00e7mi\u015fte i\u015fe yaram\u0131\u015f olabilir. Ancak yak\u0131n zamanda Google, ba\u011flant\u0131 a\u011f\u0131rl\u0131kland\u0131rma algoritmalar\u0131n\u0131 muazzam bir \u015fekilde geli\u015ftirdi. Kalite kontrol\u00fc ve tespit etti\u011fimiz sorunlar\u0131 d\u00fczeltmek i\u00e7in Google’\u0131n ba\u011flant\u0131 a\u011f\u0131rl\u0131kland\u0131rma s\u00fcre\u00e7leri \u00fczerinde \u00e7al\u0131\u015fan daha fazla insan\u0131m\u0131z var. Dolay\u0131s\u0131yla g\u00fcn\u00fcm\u00fczde, PageRank algoritmas\u0131n\u0131 baltalamak, ba\u011flant\u0131 satan sitelerin di\u011fer sitelere ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla itibar aktarma yetene\u011fini kaybetmesiyle sonu\u00e7lanacakt\u0131r.\n<\/p>\n \n Arama motorlar\u0131n\u0131n kazan\u0131lmam\u0131\u015f ba\u011flant\u0131lar\u0131 yok saymas\u0131, ba\u011flant\u0131 tabanl\u0131 pop\u00fclarite olu\u015fturmak i\u00e7in yeni ve geni\u015f bir taktik alan\u0131 a\u00e7t\u0131: Klasik olarak bu, i\u00e7eri\u011finizi, tematik olarak ilgili veya g\u00fcvenilir web sitelerinin sizi kendi tercihleriyle referans g\u00f6sterece\u011fi \u015fekilde optimize etmeyi i\u00e7erir. Daha yeni bir y\u00f6ntem ise, genellikle Web 2.0 sosyal i\u00e7erik sitelerinden yararlanan \n \u00d6zetle, iyile\u015ftirilmi\u015f algoritmalar \u00fccretli veya kar\u015f\u0131l\u0131kl\u0131 ba\u011flant\u0131lardan kazan\u0131lm\u0131\u015f organik ba\u011flant\u0131lara ge\u00e7i\u015fi te\u015fvik etse de, pazarda en etkili ba\u011flant\u0131 stratejisinin ne oldu\u011fu konusunda hala bir kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bu nedenle SEO dan\u0131\u015fman\u0131n\u0131zdan tavsiye al\u0131rken, g\u00fcn\u00fcm\u00fczde arama motorlar\u0131n\u0131n, kendi tercihiyle verilen do\u011fal ba\u011flant\u0131lar\u0131 \u00e7eken i\u00e7erikler \u00fczerindeki yo\u011fun \u00e7al\u0131\u015fmalar\u0131 \u00f6d\u00fcllendirdi\u011fini unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":" 15 Aral\u0131k 2006, Cuma Kas\u0131m ay\u0131 sonlar\u0131nda, Fransa’daki SEO ve SEM pazar\u0131n\u0131n en \u00f6nde gelen isimlerinden baz\u0131lar\u0131yla tan\u0131\u015fma f\u0131rsat\u0131 buldu\u011fumuz Paris’teki SES etkinli\u011findeydik. Oturumlarda ve sohbetlerde g\u00fcndeme gelen konulardan biri, bir web sitesinin ba\u011flant\u0131 tabanl\u0131 pop\u00fclaritesini en etkili \u015fekilde nas\u0131l art\u0131raca\u011f\u0131 konusundaki kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131yd\u0131. Sonu\u00e7 olarak, arama motorlar\u0131n\u0131n bir sitenin pop\u00fclaritesini art\u0131rmak i\u00e7in yap\u0131lan ba\u011flant\u0131 […]<\/p>\n","protected":false},"menu_order":86503,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23849","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26481"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23849"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23849"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Paris’teki SES<\/a> etkinli\u011findeydik. Oturumlarda ve sohbetlerde g\u00fcndeme gelen konulardan biri, bir web sitesinin ba\u011flant\u0131 tabanl\u0131 pop\u00fclaritesini en etkili \u015fekilde nas\u0131l art\u0131raca\u011f\u0131 konusundaki kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131yd\u0131. Sonu\u00e7 olarak, arama motorlar\u0131n\u0131n bir sitenin pop\u00fclaritesini art\u0131rmak i\u00e7in yap\u0131lan ba\u011flant\u0131 spam’lerine nas\u0131l yakla\u015ft\u0131\u011f\u0131na a\u00e7\u0131kl\u0131k getirmenin faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fck.\n<\/p>\n
\n link baiting<\/a> (ba\u011flant\u0131 yemi) y\u00f6ntemidir. Bu yeni ba\u011flant\u0131 olu\u015fturma bi\u00e7imine bir \u00f6rnek, \u00f6zenle haz\u0131rlanm\u0131\u015f bir makaleyi
\n https:\/\/digg.com<\/a> gibi bir servise g\u00f6ndermektir. Bir di\u011fer \u00f6rnek ise
\n https:\/\/answers.yahoo.com<\/a> gibi servisler arac\u0131l\u0131\u011f\u0131yla otorite in\u015fa ederek belirli bir alanda itibar kazanmakt\u0131r. Genel tavsiyemiz \u015fudur: Optimizasyon stratejinizi geli\u015ftirirken her zaman arama motorlar\u0131na de\u011fil, kullan\u0131c\u0131lara odaklan\u0131n. Kendinize kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in neyin de\u011fer yaratt\u0131\u011f\u0131n\u0131 sorun. \u0130\u00e7eri\u011finizin kalitesine yat\u0131r\u0131m yapmak ve b\u00f6ylece do\u011fal geri ba\u011flant\u0131lar kazanmak, hem kullan\u0131c\u0131lara fayda sa\u011flar hem de sitenize daha nitelikli trafik \u00e7eker.\n<\/p>\n