13 \u015eubat 2007, Sal\u0131<\/p>\n
\n E\u011fer 13-15 \u015eubat tarihlerinde \n Sitenizi maksimum taranabilirlik ve kullan\u0131labilirlik i\u00e7in tasarlama hakk\u0131nda daha fazla bilgi i\u00e7in \n SES London’da olacaksan\u0131z, u\u011fray\u0131p daha fazlas\u0131n\u0131 dinlemenizi \u00e7ok isterim. Ayr\u0131ca di\u011fer Google \u00e7al\u0131\u015fanlar\u0131n\u0131n oturumlar\u0131na da g\u00f6z at\u0131n:\n<\/p>\n \n \u00dccretli Listelemeleri Denetleme ve T\u0131klama Sahtekarl\u0131\u011f\u0131 Sorunlar\u0131<\/a>; \n A\u00e7\u0131l\u0131\u015f Konu\u015fmas\u0131<\/a>; \n Taray\u0131c\u0131larla Tan\u0131\u015f\u0131n<\/a>; 13 \u015eubat 2007, Sal\u0131 E\u011fer 13-15 \u015eubat tarihlerinde Search Engine Strategies London etkinli\u011finde olmay\u0131 planl\u0131yorsan\u0131z, orada olacak bir\u00e7ok Google \u00e7al\u0131\u015fan\u0131ndan biriyle tan\u0131\u015fmak i\u00e7in u\u011fray\u0131n. \u00c7ar\u015famba g\u00fcn\u00fc Successful Site Architecture panelinde konu\u015fma yapaca\u011f\u0131m ve kat\u0131lamayacak olanlar i\u00e7in taranabilir siteler olu\u015fturmaya y\u00f6nelik baz\u0131 ipu\u00e7lar\u0131 payla\u015fmak istedim. Ziyaret\u00e7ilerin ve arama motorlar\u0131n\u0131n i\u00e7eri\u011fe eri\u015febildi\u011finden emin olun Googlebot’un sunucu veya […]<\/p>\n","protected":false},"menu_order":86443,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23857","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26489"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23857"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23857"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Search Engine Strategies London<\/a>
\n etkinli\u011finde olmay\u0131 planl\u0131yorsan\u0131z, orada olacak bir\u00e7ok Google \u00e7al\u0131\u015fan\u0131ndan biriyle tan\u0131\u015fmak i\u00e7in u\u011fray\u0131n. \u00c7ar\u015famba g\u00fcn\u00fc
\n Successful Site Architecture<\/a>
\n panelinde konu\u015fma yapaca\u011f\u0131m ve kat\u0131lamayacak olanlar i\u00e7in taranabilir siteler olu\u015fturmaya y\u00f6nelik baz\u0131 ipu\u00e7lar\u0131 payla\u015fmak istedim.\n<\/p>\nZiyaret\u00e7ilerin ve arama motorlar\u0131n\u0131n i\u00e7eri\u011fe eri\u015febildi\u011finden emin olun<\/h2>\n
\n
\n Tarama hatalar\u0131 b\u00f6l\u00fcm\u00fcn\u00fc<\/a>
\n kontrol edin. Googlebot sayfalara eri\u015femezse, bu sayfalar dizine eklenmeyecek ve ziyaret\u00e7iler de muhtemelen onlara eri\u015femeyecektir.\n <\/li>\n
\n dizine eklenmesini istedi\u011finiz i\u00e7eri\u011fi yanl\u0131\u015fl\u0131kla arama motorlar\u0131na kapatmad\u0131\u011f\u0131ndan emin olun. Googlebot’un
\n taranmas\u0131 engellenen<\/a>
\n dosyalar\u0131n listesini Webmaster Ara\u00e7lar\u0131’nda g\u00f6rebilirsiniz. Ayr\u0131ca, dosyalar\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131z \u015fekilde engelleyip izin verdi\u011finizden emin olmak i\u00e7in
\n robots.txt analiz arac\u0131m\u0131z\u0131<\/a>
\n kullanabilirsiniz.\n <\/li>\n
\n Googlebot etkinlik raporlar\u0131n\u0131<\/a>
\n kontrol edin.\n <\/li>\n
\n \u00f6nemli miktarda dizine eklenebilir i\u00e7erik<\/a>
\n bulundurdu\u011funuzdan emin olun. \u00d6rne\u011fin, bir makalenin i\u00e7erik a\u00e7\u0131s\u0131ndan zengin birka\u00e7 paragraf\u0131n\u0131 giri\u015f alan\u0131n\u0131n d\u0131\u015f\u0131na koyabilir ve makalenin geri kalan\u0131na y\u00f6nlendiren bir giri\u015f ba\u011flant\u0131s\u0131 ekleyebilirsiniz.\n <\/li>\n\u0130\u00e7eri\u011finizin g\u00f6r\u00fcnt\u00fclenebilir oldu\u011fundan emin olun<\/h2>\n
\n
\n resim i\u00e7inde de\u011fil<\/a>, HTML format\u0131nda oldu\u011fundan emin olun ve t\u00fcm resimlerin onlar\u0131 tan\u0131mlayan alt metinlere sahip oldu\u011fundan emin olun.\n <\/li>\nTan\u0131mlay\u0131c\u0131 olun<\/h2>\n
\n
\n ba\u015fl\u0131k etiketi (title tag)<\/a> ve
\n meta a\u00e7\u0131klama etiketi<\/a> oldu\u011fundan emin olun.\n <\/li>\nSiteyi taranabilir tutun<\/h2>\n
\n
\n \u00e7er\u00e7evelerden (frames) ka\u00e7\u0131n\u0131n<\/a>.
\n \u00c7er\u00e7eve tabanl\u0131 siteler her sayfa i\u00e7in benzersiz URL’lere izin vermez, bu da her sayfan\u0131n ayr\u0131 ayr\u0131 dizine eklenmesini sorunlu hale getirir.\n <\/li>\n404<\/code> durum kodu d\u00f6nd\u00fcrd\u00fc\u011f\u00fcnden emin olun.
\n Baz\u0131 sunucular, \u00f6zellikle \u00f6zel hata mesajlar\u0131yla
\n 200<\/code> durum kodu d\u00f6nd\u00fcrecek \u015fekilde yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r<\/a>; bu durum, arama motorlar\u0131n\u0131n sitenin ge\u00e7erli sayfalar\u0131 yerine var olmayan sayfalar\u0131 taramak ve dizine eklemek i\u00e7in zaman harcamas\u0131na neden olabilir.\n <\/li>\n
\n nofollow<\/code> \u00f6zniteli\u011fi<\/a> ekleyin. Her arama motoru nofollow<\/code> \u00f6zniteli\u011fini farkl\u0131 yorumlayabilir, bu nedenle her birinin yard\u0131m belgelerini kontrol edin. Alternatif olarak, arama motoru \u00f6r\u00fcmceklerinin bir sayfadaki giden ba\u011flant\u0131lar\u0131 taramad\u0131\u011f\u0131ndan emin olmak i\u00e7in
\n nofollow<\/code> meta<\/code> etiketini<\/a> kullanabilir veya arama motorlar\u0131n\u0131n sonsuz d\u00f6ng\u00fclere yol a\u00e7abilecek URL’leri taramas\u0131n\u0131 \u00f6nlemek i\u00e7in robots.txt kullanabilirsiniz.\n <\/li>\n
\n Google dostu bir site olu\u015fturma ipu\u00e7lar\u0131m\u0131za<\/a>
\n ve web y\u00f6neticisi y\u00f6nergelerimize<\/a> g\u00f6z at\u0131n.\n<\/p>\n13 \u015eubat, Sal\u0131<\/h2>\n
\n 10:45 – 12:00; Shuman Ghosemajumder, G\u00fcven ve G\u00fcvenlik \u0130\u015f \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc\n<\/p>\n14 \u015eubat, \u00c7ar\u015famba<\/h2>\n
\n 9:00 – 9:45; Matt Cutts, Yaz\u0131l\u0131m M\u00fchendisi
\n Ba\u015far\u0131l\u0131 Site Mimarisi<\/a>;
\n 10:30 – 11:45; Vanessa Fox, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc, Webmaster Central
\n Google \u00dcniversitesi<\/a>;
\n 12:45 – 1:45
\n Ziyaret\u00e7ileri Al\u0131c\u0131ya D\u00f6n\u00fc\u015ft\u00fcrme<\/a>;
\n 2:45 – 4:00; Brian Clifton, Web Analiti\u011fi Ba\u015fkan\u0131, Google Avrupa
\n Arama Reklamc\u0131l\u0131\u011f\u0131 Forumu<\/a>;
\n 4:30 – 5:45; David Thacker, K\u0131demli \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc\n<\/p>\n15 \u015eubat, Per\u015fembe<\/h2>\n
\n 9:00 – 10:15; Dan Crow, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc
\n Web Analiti\u011fi ve Ba\u015far\u0131y\u0131 \u00d6l\u00e7meye Genel Bak\u0131\u015f<\/a>;
\n 1:15 – 2:30; Brian Clifton, Web Analiti\u011fi Ba\u015fkan\u0131, Google Avrupa
\n Arama Reklamc\u0131l\u0131\u011f\u0131 Klini\u011fi<\/a>;
\n 1:15 – 2:30; Will Ashton, Perakende Hesap Stratejisti
\n Site Klini\u011fi<\/a>;
\n 3:00 – 4:15; Sandeepan Banerjee, K\u0131demli \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc, \u0130ndeksleme<\/p>\n","protected":false},"excerpt":{"rendered":"