{"id":23883,"date":"2007-05-11T00:00:00","date_gmt":"2007-05-11T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/musings-on-down-under\/"},"modified":"2007-05-11T00:00:00","modified_gmt":"2007-05-11T00:00:00","slug":"musings-on-down-under","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/musings-on-down-under\/","title":{"rendered":"Down Under \u00dczerine D\u00fc\u015f\u00fcnceler"},"content":{"rendered":"<p class=\"gargardate\">11 May\u0131s 2007, Cuma<\/p>\n<p>\n  Bu y\u0131l\u0131n ba\u015flar\u0131nda, bir grup Googler (Maile, Peeyush, Dan, Adam ve ben) ekvatoru a\u015f\u0131p Sydney&#8217;e gittik; b\u00f6ylece kullan\u0131c\u0131lar\u0131m\u0131za ve web y\u00f6neticilerimize &#8220;a\u015fa\u011f\u0131da&#8221; olman\u0131n radar\u0131m\u0131zdan uzak olmak anlam\u0131na gelmedi\u011fini g\u00f6stermek istedik. Sydney ofisimizdeki arkada\u015flar\u0131m\u0131z\u0131 tan\u0131maktan ve <a href=\"https:\/\/www.searchsummit.com.au\/\" class=\"external-link\">Search Summit<\/a> ile <a href=\"https:\/\/www.searchengineroom.com.au\/\" class=\"external-link\">Search Engine Room<\/a> etkinliklerine kat\u0131lan ki\u015filerle tan\u0131\u015f\u0131p sohbet etmekten b\u00fcy\u00fck keyif ald\u0131k. 12 saatlik u\u00e7u\u015flar\u0131 de\u011ferli k\u0131lan \u015fey, web y\u00f6neticisi toplulu\u011fu i\u00e7in \u00f6nemli konular hakk\u0131nda bilgi vermek ve bilgi almakt\u0131r.\n<\/p>\n<p>\n  S\u0131k\u00e7a duydu\u011fumuz sorulardan biri \u015fuydu: Web y\u00f6neticileri\/SEO uzmanlar\u0131\/SEM uzmanlar\u0131\/kullan\u0131c\u0131lar olarak ki\u015fiselle\u015ftirilmi\u015f aramadan endi\u015fe duymal\u0131 m\u0131y\u0131z?\n<\/p>\n<p>\n  Cevab\u0131m\u0131z: Kesinlikle HAYIR! Ki\u015fiselle\u015ftirilmi\u015f arama, her kullan\u0131c\u0131n\u0131n arama davran\u0131\u015f\u0131n\u0131 al\u0131r ve arama sonu\u00e7lar\u0131n\u0131 zaman i\u00e7inde ilgi alanlar\u0131na daha iyi uyacak \u015fekilde incelikle ayarlar. Bir kullan\u0131c\u0131 i\u00e7in bu, spor hayranlar\u0131yla dolu bir denizde tek bir entomolog olsan\u0131z bile, &#8220;kriket&#8221; sorgusu i\u00e7in her zaman size en alakal\u0131 sonu\u00e7lar\u0131n sunulaca\u011f\u0131 anlam\u0131na gelir. Web y\u00f6neticisi i\u00e7in ise, ayn\u0131 arama terimlerinde \u00e7ak\u0131\u015fan ni\u015f pazarlar\u0131n bireysel kullan\u0131c\u0131 tercihlerine g\u00f6re ayr\u0131\u015fmas\u0131n\u0131 sa\u011flar ve bu, g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in muazzam bir f\u0131rsat sunar. Ayr\u0131ca, durumu perspektife oturtmak gerekirse, arama motorlar\u0131 y\u0131llard\u0131r bir dereceye kadar ki\u015fiselle\u015ftirmeye do\u011fru ilerliyor; \u00f6rne\u011fin, \u00fclkeye\/dile \u00f6zel sonu\u00e7lar sunmak zaten daha kaba bir d\u00fczeyde de olsa bir ki\u015fiselle\u015ftirme bi\u00e7imidir. Bunu daha ince ayarl\u0131 hale getirmek mant\u0131kl\u0131 bir sonraki ad\u0131md\u0131r ve i\u00e7eriklerini en \u00e7ok isteyen kullan\u0131c\u0131lara ula\u015fmak i\u00e7in art\u0131k iyi s\u0131ralanma \u015fans\u0131na sahip olan daha k\u00fc\u00e7\u00fck ni\u015f web siteleri i\u00e7in oyun alan\u0131n\u0131 e\u015fitlemeye yard\u0131mc\u0131 olur.\n<\/p>\n<p>\n  \u00c7ok s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z bir di\u011fer soru: Sitemi X alan ad\u0131ndan Y&#8217;ye ta\u015f\u0131yorum. Zorlukla kazand\u0131\u011f\u0131m t\u00fcm itibar\u0131m\u0131n aktar\u0131ld\u0131\u011f\u0131ndan nas\u0131l emin olabilirim?\n<\/p>\n<p>\u0130\u015fte dikkat etmeniz gereken \u00f6nemli noktalar:<\/p>\n<ul>\n<li>\n    X alan ad\u0131ndaki her sayfa i\u00e7in, Y&#8217;deki kar\u015f\u0131l\u0131k gelen sayfaya 301 y\u00f6nlendirmesi yap\u0131n. (Nas\u0131l m\u0131? Genellikle <code>.htaccess<\/code> arac\u0131l\u0131\u011f\u0131yla, ancak bar\u0131nd\u0131rma sa\u011flay\u0131c\u0131n\u0131zla kontrol edin).\n  <\/li>\n<li>\n    Ta\u015f\u0131ma i\u015flemini kademeli olarak yapmay\u0131 ve sitenizin alt b\u00f6l\u00fcmlerini zaman i\u00e7inde y\u00f6nlendirmeyi d\u00fc\u015f\u00fcnebilirsiniz. Bu, etkileri g\u00f6zlemleme \u015fans\u0131 verir ve ayr\u0131ca arama motorlar\u0131n\u0131n tarama\/indeksleme hatlar\u0131na y\u00f6nlendirilen URL&#8217;leri kapsamas\u0131 i\u00e7in zaman tan\u0131r.\n  <\/li>\n<li>\n    <a href=\"https:\/\/developers.google.com\/search\">https:\/\/www.google.com\/webmasters<\/a> en iyi dostunuzdur. Y\u00f6nlendirmelerin istedi\u011finiz etkiyi yaratt\u0131\u011f\u0131ndan emin olmak i\u00e7in ge\u00e7i\u015f s\u0131ras\u0131nda buray\u0131 takip edin.\n  <\/li>\n<li>\n    Zaman tan\u0131y\u0131n. Ge\u00e7i\u015fin sonu\u00e7lara ne kadar h\u0131zl\u0131 yans\u0131d\u0131\u011f\u0131, sitenizi ne kadar h\u0131zl\u0131 tarad\u0131\u011f\u0131m\u0131za ve bu y\u00f6nlendirmeleri ne kadar h\u0131zl\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcze ba\u011fl\u0131d\u0131r; bu da sitenizin sayfalar\u0131n\u0131n mevcut itibar\u0131 dahil bir\u00e7ok fakt\u00f6re ba\u011fl\u0131d\u0131r.\n  <\/li>\n<li>\n    Site Haritan\u0131z\u0131 g\u00fcncellemeyi unutmay\u0131n. (<a href=\"https:\/\/www.sitemaps.org\/\" class=\"external-link\">Sitemaps<\/a> kullan\u0131yorsunuz, de\u011fil mi?)\n  <\/li>\n<li>\n    M\u00fcmk\u00fcnse, ta\u015f\u0131ma i\u015flemini yapt\u0131\u011f\u0131n\u0131z s\u0131rada sayfalar\u0131n\u0131z\u0131n i\u00e7eri\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirmeyin. Aksi takdirde, s\u0131ralama de\u011fi\u015fikliklerinin i\u00e7erik de\u011fi\u015fikli\u011finden mi yoksa yanl\u0131\u015f uygulanan y\u00f6nlendirmelerden mi kaynakland\u0131\u011f\u0131n\u0131 anlamak zor olacakt\u0131r.\n  <\/li>\n<\/ul>\n<p>\n  Veda etmeden \u00f6nce, Sydney ofisindeki birka\u00e7 ki\u015fiye te\u015fekk\u00fcr etmek istedik: Lars (orijinal Google Haritalar ekibinden biri), harika \u0130talyan espresso makinesini ofise ba\u011f\u0131\u015flad\u0131\u011f\u0131 i\u00e7in jet-lag olmu\u015f t\u00fcm g\u00f6\u00e7menler ad\u0131na bizden \u00f6vg\u00fcleri hak ediyor. Ve Deepak, Sydney&#8217;de neler g\u00f6r\u00fclece\u011fi ve yap\u0131laca\u011f\u0131 konusundaki t\u00fcm ipu\u00e7lar\u0131n i\u00e7in te\u015fekk\u00fcrler.\n<\/p>\n<p class=\"byline-author\">Yazan: Aaron D&#8217;Souza, Yaz\u0131l\u0131m M\u00fchendisi, Arama Kalitesi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>11 May\u0131s 2007, Cuma Bu y\u0131l\u0131n ba\u015flar\u0131nda, bir grup Googler (Maile, Peeyush, Dan, Adam ve ben) ekvatoru a\u015f\u0131p Sydney&#8217;e gittik; b\u00f6ylece kullan\u0131c\u0131lar\u0131m\u0131za ve web y\u00f6neticilerimize &#8220;a\u015fa\u011f\u0131da&#8221; olman\u0131n radar\u0131m\u0131zdan uzak olmak anlam\u0131na gelmedi\u011fini g\u00f6stermek istedik. Sydney ofisimizdeki arkada\u015flar\u0131m\u0131z\u0131 tan\u0131maktan ve Search Summit ile Search Engine Room etkinliklerine kat\u0131lan ki\u015filerle tan\u0131\u015f\u0131p sohbet etmekten b\u00fcy\u00fck keyif ald\u0131k. 12 [&hellip;]<\/p>\n","protected":false},"menu_order":86356,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23883","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26514"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23883"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23883"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}