{"id":23916,"date":"2007-09-28T00:00:00","date_gmt":"2007-09-28T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/improve-snippets-with-a-meta-description-makeover\/"},"modified":"2007-09-28T00:00:00","modified_gmt":"2007-09-28T00:00:00","slug":"improve-snippets-with-a-meta-description-makeover","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/improve-snippets-with-a-meta-description-makeover\/","title":{"rendered":"Meta a\u00e7\u0131klama yenileme ile snippet'lerinizi geli\u015ftirin."},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<br \/>\n<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">Snippet&#8217;lar\u0131 iyile\u015ftirme<\/a> hakk\u0131nda g\u00fcncel dok\u00fcmantasyonu okuyun.<\/aside>\n<p class=\"gargardate\">28 Eyl\u00fcl 2007, Cuma<\/p>\n<p>\n  Her web sonucu i\u00e7in g\u00f6r\u00fcnt\u00fcledi\u011fimiz k\u0131sa metin \u00f6nizlemesi olan snippet&#8217;\u0131n\u0131z\u0131n kalitesi, sitenizin t\u0131klanma \u015fans\u0131 (yani Google&#8217;\u0131n size y\u00f6nlendirdi\u011fi trafik miktar\u0131) \u00fczerinde do\u011frudan bir etkiye sahip olabilir. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/#how-snippet-created\">Snippet se\u00e7imi<\/a> i\u00e7in \u00e7e\u015fitli stratejiler kullan\u0131yoruz ve her URL i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/#meta-descriptions\">bilgilendirici bir meta a\u00e7\u0131klama<\/a> yazarak bunlardan birini kontrol edebilirsiniz.\n<\/p>\n<div><\/div>\n<h2 id=\"why-does-google-care-about-meta-descriptions\" tabindex=\"-1\">Google neden meta a\u00e7\u0131klamalar\u0131 \u00f6nemser?<\/h2>\n<p>\n  Snippet&#8217;lar\u0131n web sonucunu do\u011fru bir \u015fekilde temsil etmesini istiyoruz. Sayfalar\u0131n meta a\u00e7\u0131klamalar\u0131n\u0131 (mevcut oldu\u011funda) g\u00f6r\u00fcnt\u00fclemeyi s\u0131kl\u0131kla tercih ederiz \u00e7\u00fcnk\u00fc bu, kullan\u0131c\u0131lara URL&#8217;nin i\u00e7eri\u011fi hakk\u0131nda net bir fikir verir. Bu, onlar\u0131 iyi sonu\u00e7lara daha h\u0131zl\u0131 y\u00f6nlendirir ve ziyaret\u00e7ileri hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratan ve web trafi\u011fi metriklerini \u015fi\u015firen t\u0131klay\u0131p geri d\u00f6nme davran\u0131\u015f\u0131n\u0131 azalt\u0131r. Uzun anahtar kelime dizilerinden olu\u015fan meta a\u00e7\u0131klamalar\u0131n\u0131n bu amaca hizmet etmedi\u011fini ve normal, meta a\u00e7\u0131klama i\u00e7ermeyen bir snippet yerine g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131klar\u0131n\u0131n daha d\u00fc\u015f\u00fck oldu\u011funu unutmay\u0131n. Ayr\u0131ca, do\u011fru meta a\u00e7\u0131klamalar\u0131n\u0131n t\u0131klanma oran\u0131n\u0131 art\u0131rabilece\u011fini, ancak arama sonu\u00e7lar\u0131ndaki s\u0131ralaman\u0131z\u0131 etkilemeyece\u011fini belirtmekte fayda var.\n<\/p>\n<p><figure class=\"attempt-right\">\n    <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b0542a766c27.png\" loading=\"lazy\" alt=\"Kaliteli meta a\u00e7\u0131klama g\u00f6steren snippet\" class=\"screenshot\"><figcaption><b>Kaliteli meta a\u00e7\u0131klama g\u00f6steren snippet<\/b><\/figcaption><\/figure>\n<\/p>\n<p><figure class=\"attempt-right\">\n    <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-80206cd453e2.png\" loading=\"lazy\" alt=\"D\u00fc\u015f\u00fck kaliteli meta a\u00e7\u0131klama g\u00f6steren snippet\" class=\"screenshot\"><figcaption><b>D\u00fc\u015f\u00fck kaliteli meta a\u00e7\u0131klama g\u00f6steren snippet<\/b><\/figcaption><\/figure>\n<\/p>\n<h2 id=\"what-are-some-good-meta-description-strategies\" tabindex=\"-1\">\u0130yi meta a\u00e7\u0131klama stratejileri nelerdir?<\/h2>\n<h3 id=\"differentiate-the-descriptions-for-different-pages\" tabindex=\"-1\">Farkl\u0131 sayfalar i\u00e7in a\u00e7\u0131klamalar\u0131 \u00e7e\u015fitlendirin<\/h3>\n<p>\n  Bir sitenin her sayfas\u0131nda ayn\u0131 veya benzer a\u00e7\u0131klamalar\u0131 kullanmak, bireysel sayfalar web sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde pek yard\u0131mc\u0131 olmaz. Bu durumlarda, standart metni g\u00f6r\u00fcnt\u00fcleme olas\u0131l\u0131\u011f\u0131m\u0131z daha d\u00fc\u015f\u00fckt\u00fcr. Her sayfay\u0131 \u00f6zel olarak do\u011fru \u015fekilde tan\u0131mlayan a\u00e7\u0131klamalar olu\u015fturun. Ana sayfada veya di\u011fer toplama sayfalar\u0131nda site d\u00fczeyinde a\u00e7\u0131klamalar kullan\u0131n ve di\u011fer her yerde sayfa d\u00fczeyinde a\u00e7\u0131klamalar kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Her sayfa i\u00e7in a\u00e7\u0131klama olu\u015fturacak vaktiniz yoksa, sitenizin b\u00f6l\u00fcmlerine \u00f6ncelik vermelisiniz; en az\u0131ndan ana sayfan\u0131z ve pop\u00fcler sayfalar\u0131n\u0131z gibi kritik URL&#8217;ler i\u00e7in bir a\u00e7\u0131klama olu\u015fturun.\n<\/p>\n<h3 id=\"include-clearly-tagged-facts-in-the-description\" tabindex=\"-1\">A\u00e7\u0131klamaya net bir \u015fekilde etiketlenmi\u015f ger\u00e7ekleri dahil edin<\/h3>\n<p>\n  Meta a\u00e7\u0131klaman\u0131n sadece c\u00fcmle format\u0131nda olmas\u0131 gerekmez; ayn\u0131 zamanda sayfa hakk\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015f verileri dahil etmek i\u00e7in de harika bir yerdir. \u00d6rne\u011fin, haber veya blog g\u00f6nderileri yazar\u0131, yay\u0131n tarihini veya k\u00fcnye bilgilerini listeleyebilir. Bu, potansiyel ziyaret\u00e7ilere snippet&#8217;ta ba\u015fka t\u00fcrl\u00fc g\u00f6r\u00fcnt\u00fclenmeyebilecek \u00e7ok alakal\u0131 bilgiler verebilir. Benzer \u015fekilde, \u00fcr\u00fcn sayfalar\u0131 fiyat, ya\u015f, \u00fcretici gibi temel bilgileri sayfan\u0131n geneline da\u011f\u0131tm\u0131\u015f olabilir, bu da bir snippet&#8217;\u0131n t\u00fcm bu bilgileri yakalamas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. Meta a\u00e7\u0131klamalar t\u00fcm bu verileri bir araya getirebilir. \u00d6rne\u011fin, b\u00fcy\u00fck bir \u00fcr\u00fcn toplay\u0131c\u0131dan al\u0131nan 7. Harry Potter kitab\u0131 i\u00e7in a\u015fa\u011f\u0131daki meta a\u00e7\u0131klamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.\n<\/p>\n<p>Daha az tercih edilen:<\/p>\n<div><\/div>\n<p>\n  Bu meta a\u00e7\u0131klaman\u0131n arama sonu\u00e7lar\u0131 sayfam\u0131zda bir snippet olarak iyi \u00e7al\u0131\u015fmamas\u0131n\u0131n birka\u00e7 nedeni vard\u0131r:\n<\/p>\n<ul>\n<li>\n    Kitab\u0131n ba\u015fl\u0131\u011f\u0131, sayfa ba\u015fl\u0131\u011f\u0131nda zaten bulunan bilgilerin tamamen ayn\u0131s\u0131d\u0131r.\n  <\/li>\n<li>\n    A\u00e7\u0131klaman\u0131n i\u00e7indeki bilgiler tekrarlanm\u0131\u015ft\u0131r (J. K. Rowling ve Mary GrandPr\u00e9 iki\u015fer kez listelenmi\u015ftir).\n  <\/li>\n<li>\n    A\u00e7\u0131klamadaki bilgilerin hi\u00e7biri net bir \u015fekilde tan\u0131mlanmam\u0131\u015ft\u0131r; Mary GrandPr\u00e9 kimdir?\n  <\/li>\n<li>\n    Eksik bo\u015fluklar ve a\u015f\u0131r\u0131 iki nokta kullan\u0131m\u0131 a\u00e7\u0131klamay\u0131 okunmas\u0131 zor hale getirir.\n  <\/li>\n<\/ul>\n<p>\n  T\u00fcm bunlar, Google sonu\u00e7lar\u0131 sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyen ve herhangi bir snippet&#8217;\u0131 taramak i\u00e7in bir saniyeden az zaman harcayan ortalama bir ki\u015finin bu sonucu atlamas\u0131n\u0131n muhtemel oldu\u011fu anlam\u0131na gelir. Alternatif olarak, a\u015fa\u011f\u0131daki meta a\u00e7\u0131klamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.\n<\/p>\n<p>\u00c7ok daha iyi:<\/p>\n<div><\/div>\n<p>\n  Ne de\u011fi\u015fti? Tekrar yok, daha fazla bilgi var ve her \u015fey <i>net bir \u015fekilde etiketlenmi\u015f ve ayr\u0131lm\u0131\u015f<\/i> durumda. Bu kalitede bir \u015fey olu\u015fturmak i\u00e7in ek bir \u00e7aba gerekmiyor: fiyat ve uzunluk tek yeni verilerdir ve bunlar zaten sitede g\u00f6r\u00fcnt\u00fclenmektedir.\n<\/p>\n<h3 id=\"programmatically-generate-descriptions\" tabindex=\"-1\">A\u00e7\u0131klamalar\u0131 programatik olarak olu\u015fturun<\/h3>\n<p>\n  Haber medyas\u0131 kaynaklar\u0131 gibi baz\u0131 siteler i\u00e7in her sayfa i\u00e7in do\u011fru ve benzersiz bir a\u00e7\u0131klama olu\u015fturmak kolayd\u0131r: her makale elle yaz\u0131ld\u0131\u011f\u0131ndan, tek c\u00fcmlelik bir a\u00e7\u0131klama eklemek minimum \u00e7aba gerektirir. \u00dcr\u00fcn toplay\u0131c\u0131lar\u0131 gibi daha b\u00fcy\u00fck veritaban\u0131 odakl\u0131 siteler i\u00e7in elle yaz\u0131lm\u0131\u015f a\u00e7\u0131klamalar daha zordur. \u0130kinci durumda, a\u00e7\u0131klamalar\u0131n programatik olarak olu\u015fturulmas\u0131 uygun olabilir ve te\u015fvik edilir; sadece a\u00e7\u0131klamalar\u0131n\u0131z\u0131n &#8220;spam&#8221; i\u00e7ermedi\u011finden emin olun. \u0130yi a\u00e7\u0131klamalar, yukar\u0131daki ilk maddede bahsetti\u011fimiz gibi insan taraf\u0131ndan okunabilir ve \u00e7e\u015fitlidir. \u0130kinci maddede belirtti\u011fimiz sayfaya \u00f6zel veriler, programatik olu\u015fturma i\u00e7in iyi bir adayd\u0131r.\n<\/p>\n<h3 id=\"use-quality-descriptions\" tabindex=\"-1\">Kaliteli a\u00e7\u0131klamalar kullan\u0131n<\/h3>\n<p>\n  Son olarak, a\u00e7\u0131klamalar\u0131n\u0131z\u0131n&#8230; a\u00e7\u0131klay\u0131c\u0131 oldu\u011fundan emin olun. Meta a\u00e7\u0131klamalar, sitenizin ziyaret\u00e7ileri i\u00e7in kullan\u0131c\u0131 aray\u00fcz\u00fcnde do\u011frudan g\u00f6r\u00fcnmedi\u011finden, bunlar\u0131n kalitesi konusunda gev\u015fek davranmak kolayd\u0131r. Ancak meta a\u00e7\u0131klamalar, a\u00e7\u0131klama yeterince kaliteli ise Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenebilir. Meta a\u00e7\u0131klamalar\u0131n\u0131z \u00fczerinde yapaca\u011f\u0131n\u0131z k\u00fc\u00e7\u00fck bir ekstra \u00e7al\u0131\u015fma, arama sonu\u00e7lar\u0131nda alakal\u0131 bir snippet g\u00f6sterme konusunda uzun bir yol kat etmenizi sa\u011flar. Bu, kullan\u0131c\u0131 trafi\u011finizin hem kalitesini <i>hem de<\/i> miktar\u0131n\u0131 art\u0131racakt\u0131r.\n<\/p>\n<p class=\"byline-author\">Yazan: Raj Krishnan, Snippets Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Snippet&#8217;lar\u0131 iyile\u015ftirme hakk\u0131nda g\u00fcncel dok\u00fcmantasyonu okuyun. 28 Eyl\u00fcl 2007, Cuma Her web sonucu i\u00e7in g\u00f6r\u00fcnt\u00fcledi\u011fimiz k\u0131sa metin \u00f6nizlemesi olan snippet&#8217;\u0131n\u0131z\u0131n kalitesi, sitenizin t\u0131klanma \u015fans\u0131 (yani Google&#8217;\u0131n size y\u00f6nlendirdi\u011fi trafik miktar\u0131) \u00fczerinde [&hellip;]<\/p>\n","protected":false},"menu_order":86216,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23916","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26541"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23916"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23916"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}