{"id":23964,"date":"2008-04-01T00:00:00","date_gmt":"2008-04-01T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/making-harmonious-use-of-webmaster-tools-and-analytics\/"},"modified":"2008-04-01T00:00:00","modified_gmt":"2008-04-01T00:00:00","slug":"making-harmonious-use-of-webmaster-tools-and-analytics","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/making-harmonious-use-of-webmaster-tools-and-analytics\/","title":{"rendered":"Webmaster Tools ve Analytics'i uyumlu bir \u015fekilde kullanmak"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<\/aside>\n<p class=\"gargardate\">1 Nisan 2008, Sal\u0131<\/p>\n<p>\n  Web y\u00f6neticileri zaman zaman<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">tart\u0131\u015fma grubunda<\/a><br \/>\n  &#8220;Google Webmaster Tools mu yoksa Google Analytics mi kullanmal\u0131y\u0131m?&#8221; diye soruyor. Cevab\u0131m\u0131z:<br \/>\n  \u0130kisini de kullan\u0131n! \u0130\u015fte her iki arac\u0131n g\u00fcc\u00fcn\u00fc ger\u00e7ekten ortaya koyan \u00fc\u00e7 senaryo.\n<\/p>\n<h2 id=\"make-the-most-of-your-impressions\" tabindex=\"-1\">G\u00f6sterimlerinizden en iyi \u015fekilde yararlan\u0131n<\/h2>\n<p>\n  Webmaster Tools&#8217;un en sevdi\u011fim \u00f6zelliklerinden biri, sitenizin g\u00f6r\u00fcnd\u00fc\u011f\u00fc En \u0130yi 20 arama sorgusunu ve en \u00e7ok t\u0131klanan 20 sorguyu g\u00f6stermesidir.<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=35252\" class=\"external-link\">En \u0130yi Arama Sorgular\u0131<\/a><br \/>\n  verileri, sitenizin hangi aramalarda g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve bu aramalar\u0131n hangilerinin t\u0131klamayla sonu\u00e7land\u0131\u011f\u0131n\u0131 h\u0131zl\u0131ca belirlemenizi sa\u011flar. \u00d6rnek olarak www.google.com\/webmasters i\u00e7in ge\u00e7en haftan\u0131n verilerine bakal\u0131m.\n<\/p>\n<p><img decoding=\"async\" alt=\"top search queries for google.com\/webmasters\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-23d0fc8b375f.png\" loading=\"lazy\"><\/p>\n<p>\n  G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, Google Webmaster Central &#8220;<span>gadgets<\/span>&#8221; (ara\u00e7lar) sorgusu i\u00e7in \u00e7ok say\u0131da g\u00f6sterim al\u0131yor ancak bu g\u00f6sterimleri kullan\u0131c\u0131 t\u0131klamalar\u0131na tam olarak d\u00f6n\u00fc\u015ft\u00fcremiyor olabilir. Sitenizin arama sonu\u00e7lar\u0131m\u0131zda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rmek i\u00e7in &#8220;<span>gadgets<\/span>&#8221; \u00fczerine t\u0131klay\u0131n. Ba\u015fl\u0131\u011f\u0131n\u0131z ve snippet&#8217;iniz kullan\u0131c\u0131lara \u00e7ekici geliyor mu? Meslekta\u015f\u0131m Michael&#8217;\u0131n yak\u0131n zamanda yazd\u0131\u011f\u0131 gibi, web sitenizde biraz<br \/>\n  &#8220;<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/good-maintenance\/\">bak\u0131m<\/a>&#8221; yapma zaman\u0131 gelmi\u015f olabilir; bu, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n dikkatini \u00e7ekmek i\u00e7in d\u00fc\u015f\u00fck maliyetli veya \u00fccretsiz harika bir yoldur. \u00d6rne\u011fin,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/improve-snippets-with-a-meta-description-makeover\/\">snippet&#8217;imizi geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015fabilir<\/a><br \/>\n  ve \u015funu:\n<\/p>\n<p><img decoding=\"async\" alt=\"example of a bad snippet\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-bc0bb32a4c00.png\" loading=\"lazy\"><\/p>\n<p>\n  URL&#8217;ye bir meta a\u00e7\u0131klamas\u0131 ekleyerek &#8220;Sitenize kolayca harika, dinamik i\u00e7erikler eklemek i\u00e7in ara\u00e7lar\u0131 kullan\u0131n&#8230;&#8221; gibi daha okunabilir bir \u015feye d\u00f6n\u00fc\u015ft\u00fcrebiliriz.\n<\/p>\n<p>\n  Peki kullan\u0131c\u0131lar sitenizi ziyaret ettiklerinde ne yap\u0131yorlar? \u0130\u00e7eri\u011finize g\u00f6z m\u00fc at\u0131yorlar yoksa hemen siteden mi \u00e7\u0131k\u0131yorlar? Bunu \u00f6\u011frenmek i\u00e7in Google Analytics, sitenizin &#8220;hemen \u00e7\u0131kma oran\u0131n\u0131&#8221; (bounce rate), yani tek sayfal\u0131k ziyaretlerin y\u00fczdesini (\u00f6rne\u011fin, birinin sadece ana sayfan\u0131z\u0131 ziyaret edip ayr\u0131lmas\u0131) hesaplar. Bu, sitenizin a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n kalitesini ve sitenizin ald\u0131\u011f\u0131 trafi\u011fi \u00f6l\u00e7mek i\u00e7in yararl\u0131 bir \u00f6l\u00e7\u00fct olabilir. Sonu\u00e7ta, kullan\u0131c\u0131lar\u0131 sitenizi ziyaret etmeye ikna etmek i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131ktan sonra, onlar\u0131 orada tutmak istersiniz!<br \/>\n  &#8220;<a href=\"https:\/\/analytics.blogspot.com\/2007\/06\/tip-evaluate-your-sources-and-your-site\" class=\"external-link\">Hemen \u00e7\u0131kma oran\u0131<\/a>&#8221; hakk\u0131nda daha fazla bilgi i\u00e7in Analytics bloguna g\u00f6z at\u0131n.\n<\/p>\n<h2 id=\"perform-smart-geo-targeting\" tabindex=\"-1\">Ak\u0131ll\u0131 GEO hedefleme ger\u00e7ekle\u015ftirin<\/h2>\n<p>\n  Japon pazar\u0131na hedeflemek istedi\u011finiz bir .com uzant\u0131l\u0131 siteniz oldu\u011funu hayal edelim. Webmaster Tools, siteniz i\u00e7in<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=62399\" class=\"external-link\">co\u011frafi bir hedef belirlemenize<\/a><br \/>\n  olanak tan\u0131r ve burada muhtemelen Japonya&#8217;y\u0131 se\u00e7ersiniz. Ancak bunu yapmak an\u0131nda bir \u00e7\u00f6z\u00fcm de\u011fildir.<br \/>\n  Analytics&#8217;in harita katman\u0131n\u0131 kullanarak ziyaret\u00e7ilerinizin konumunu \u015fehir d\u00fczeyine kadar do\u011frulayabilirsiniz. Ayr\u0131ca, taray\u0131c\u0131lar\u0131 ve ba\u011flant\u0131 h\u0131zlar\u0131 da dahil olmak \u00fczere sitenize eri\u015fen kullan\u0131c\u0131 t\u00fcrlerini ke\u015ffedebilirsiniz. Kullan\u0131c\u0131lar uyumsuz bir taray\u0131c\u0131 veya yava\u015f ba\u011flant\u0131 h\u0131zlar\u0131 nedeniyle web sitenize eri\u015femiyorsa, web sitenizin tasar\u0131m\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmeniz gerekebilir. Bunu yapmak, hedefledi\u011finiz d\u00fczeyde alakal\u0131 trafi\u011fe ula\u015fma yolunda b\u00fcy\u00fck bir ad\u0131m olabilir.\n<\/p>\n<h2 id=\"control-access-to-sensitive-content\" tabindex=\"-1\">Hassas i\u00e7eri\u011fe eri\u015fimi kontrol edin<\/h2>\n<p>\n  Bir g\u00fcn Analytics&#8217;e giri\u015f yap\u0131p &#8220;Ba\u015fl\u0131\u011fa G\u00f6re \u0130\u00e7erik&#8221; verilerinize bak\u0131yorsunuz. \u015eok edici bir \u015fekilde kullan\u0131c\u0131lar\u0131n <code>\/privatedata<\/code> sayfalar\u0131n\u0131z\u0131 ziyaret etti\u011fini ke\u015ffediyorsunuz. Korkmay\u0131n! Webmaster Tools&#8217;a gidin ve bu sayfalar\u0131 Google&#8217;\u0131n arama sonu\u00e7lar\u0131ndan kald\u0131rmak i\u00e7in<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=61062\" class=\"external-link\">URL kald\u0131rma arac\u0131n\u0131<\/a><br \/>\n  kullan\u0131n. robots.txt dosyan\u0131z\u0131 de\u011fi\u015ftirmek, Googlebot&#8217;un gelecekte sitenizin o b\u00f6l\u00fcm\u00fcn\u00fc taramas\u0131n\u0131 da engelleyecektir.\n<\/p>\n<p>\n  Analytics ile ilgili daha fazla ipucu ve p\u00fcf noktas\u0131 i\u00e7in<br \/>\n  <a href=\"https:\/\/www.google.com\/support\/googleanalytics\/\" class=\"external-link\">Analytics Yard\u0131m Merkezi<\/a>&#8216;ne g\u00f6z at\u0131n.<br \/>\n  Ba\u015fka \u00f6nerileriniz varsa,<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Grubumuzda<\/a> payla\u015fabilirsiniz.\n<\/p>\n<p class=\"byline-author\">Yazan: Reid Yokoyama, Arama Kalitesi Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). 1 Nisan 2008, Sal\u0131 Web y\u00f6neticileri zaman zaman tart\u0131\u015fma grubunda &#8220;Google Webmaster Tools mu yoksa Google Analytics mi kullanmal\u0131y\u0131m?&#8221; diye soruyor. Cevab\u0131m\u0131z: \u0130kisini de kullan\u0131n! \u0130\u015fte her iki arac\u0131n g\u00fcc\u00fcn\u00fc ger\u00e7ekten ortaya [&hellip;]<\/p>\n","protected":false},"menu_order":86030,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23964","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26582"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23964"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23964"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}