{"id":23967,"date":"2008-03-25T00:00:00","date_gmt":"2008-03-25T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search-part-2\/"},"modified":"2008-03-25T00:00:00","modified_gmt":"2008-03-25T00:00:00","slug":"taking-advantage-of-universal-search-part-2","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search-part-2\/","title":{"rendered":"Evrensel aramadan faydalanmak, b\u00f6l\u00fcm 2"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<\/aside>\n<p class=\"gargardate\">25 Mart 2008, Sal\u0131<\/p>\n<p>\n  Evrensel arama ve ki\u015fiselle\u015ftirilmi\u015f arama, ge\u00e7en ay d\u00fczenlenen<br \/>\n  <a href=\"https:\/\/www.google.com\/search?q=smx+west+2008+recap\" class=\"external-link\"><span>SMX West<\/span><\/a><br \/>\n  etkinli\u011finin en pop\u00fcler konular\u0131 aras\u0131ndayd\u0131. Bir\u00e7ok web y\u00f6neticisi, aramadaki bu evrimlerin i\u00e7eriklerinin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme \u015feklini nas\u0131l etkiledi\u011fini ve daha fazla alakal\u0131 arama trafi\u011fi elde etmek i\u00e7in bu \u00f6zellikleri nas\u0131l kullanabileceklerini \u00f6\u011frenmek istedi. Ge\u00e7en y\u0131l<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search\/\">evrensel aramadan nas\u0131l yararlan\u0131laca\u011f\u0131na dair \u00e7e\u015fitli \u00f6neriler<\/a><br \/>\n  yay\u0131nlam\u0131\u015ft\u0131k. \u0130\u015fte birka\u00e7 ek ipucu:\n<\/p>\n<ol>\n<li>\n    <b>Yerel arama: Yak\u0131ndaki kullan\u0131c\u0131lar\u0131n i\u015fletmenizi bulmas\u0131na yard\u0131mc\u0131 olun.<\/b> \u00c7e\u015fitli arama dikeyleri aras\u0131nda en \u00e7ok soru ald\u0131\u011f\u0131m\u0131z konu yerel aramayd\u0131. \u0130\u015fletme sahiplerinin yerel aramadan en iyi \u015fekilde yararlanmalar\u0131na yard\u0131mc\u0131 olacak birka\u00e7 ipucu:<\/p>\n<ul>\n<li>\n        \u0130\u015fletmenizi<br \/>\n        <a href=\"https:\/\/www.google.com\/local\/add\/\" class=\"external-link\">Yerel \u0130\u015fletme Merkezi<\/a>&#8216;mize ekleyin\n      <\/li>\n<li>\n        \u0130\u015fletmenizin uygun<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/topic.py?topic=13431\" class=\"external-link\">kategoriler<\/a><br \/>\n        alt\u0131nda listelendi\u011finden emin olun\n      <\/li>\n<li>\n        \u0130\u015fletme ad\u0131n\u0131z\u0131n, adresinizin ve telefon numaran\u0131z\u0131n web sitenizde g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden ve<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-txt-intro\/\">arama motorlar\u0131 taraf\u0131ndan eri\u015filebilir<\/a><br \/>\n        oldu\u011fundan emin olun\n      <\/li>\n<li>\n        Arayanlar\u0131n i\u015fletmenizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirlemelerine yard\u0131mc\u0131 olmak i\u00e7in \u00e7al\u0131\u015fma saatlerinizi,<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/answer.py?answer=62692\" class=\"external-link\">g\u00f6rsellerinizi<\/a>,<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/answer.py?answer=45984\" class=\"external-link\">kuponlar\u0131n\u0131z\u0131<\/a> veya<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/topic.py?topic=13425\" class=\"external-link\">ek bilgilerinizi<\/a><br \/>\n        ekleyin\n      <\/li>\n<\/ul>\n<li>\n    <b>Video arama: Video sonu\u00e7lar\u0131n\u0131z\u0131 geli\u015ftirin.<\/b> Bir\u00e7ok site sahibi, videolar arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde tercih ettikleri bir k\u00fc\u00e7\u00fck resim belirleyip belirleyemeyeceklerini sordu. \u0130yi haber:<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-video-sitemaps\/\">Video Site Haritalar\u0131 protokol\u00fcm\u00fcz<\/a><br \/>\n    her video i\u00e7in bir k\u00fc\u00e7\u00fck resim \u00f6nerisinde bulunman\u0131za olanak tan\u0131r.\n  <\/li>\n<li>\n    <b>Ki\u015fiselle\u015ftirilmi\u015f araman\u0131n temelleri:<\/b> Googler Phil McDonnell&#8217;dan birka\u00e7 g\u00f6zlem:<\/p>\n<ul>\n<li>\n        Arama sonu\u00e7lar\u0131n\u0131n ki\u015fiselle\u015ftirilmesi, genellikle sonu\u00e7lar\u0131n k\u00f6kl\u00fc bir \u015fekilde yeniden d\u00fczenlenmesinden ziyade, ince s\u0131ralama de\u011fi\u015fiklikleriyle ger\u00e7ekle\u015ftirilir. Ki\u015fiselle\u015ftirmenin, sitenizin belirli bir sorgu i\u00e7in s\u0131ralamas\u0131n\u0131 radikal bir \u015fekilde de\u011fi\u015ftirece\u011fi konusunda endi\u015felenmenize gerek yoktur.\n      <\/li>\n<li>\n        Ni\u015f bir alana odaklanmak veya \u00e7ok \u00f6zel bir ihtiyac\u0131 kar\u015f\u0131lamak, ki\u015fiselle\u015ftirilmi\u015f sonu\u00e7larda \u00f6ne \u00e7\u0131kmak i\u00e7in iyi bir yol olabilir. \u00d6rne\u011fin, &#8220;m\u00fczik&#8221; hakk\u0131nda bir site olu\u015fturmak yerine, Haiti&#8217;nin m\u00fczik tarihi hakk\u0131nda bir site olu\u015fturabilirsiniz. Ya da 1969-1979 y\u0131llar\u0131 aras\u0131nda Elton John ile kay\u0131t yapan m\u00fczisyenler hakk\u0131nda bir site haz\u0131rlayabilirsiniz.\n      <\/li>\n<li>\n        Baz\u0131 ki\u015fiselle\u015ftirmeler, arama yapan ki\u015finin co\u011frafi konumuna dayan\u0131r; \u00f6rne\u011fin, Seattle&#8217;da <span>&#8220;needle&#8221;<\/span> aramas\u0131 yapan bir kullan\u0131c\u0131n\u0131n, Florida&#8217;daki bir kullan\u0131c\u0131ya k\u0131yasla<br \/>\n        <a href=\"https:\/\/www.spaceneedle.com\/\" class=\"external-link\"><span>Space Needle<\/span><\/a><br \/>\n        hakk\u0131nda arama sonu\u00e7lar\u0131 g\u00f6rme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Web sitenizin belirli bir konumdaki kullan\u0131c\u0131lar i\u00e7in \u00f6zellikle alakal\u0131 oldu\u011funu bize bildirmek ad\u0131na Yerel \u0130\u015fletme Merkezi ve<br \/>\n        <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=62399\" class=\"external-link\">co\u011frafi hedefleme<\/a><br \/>\n        gibi \u00f6zelliklerden yararlan\u0131n.\n      <\/li>\n<li>Her zaman oldu\u011fu gibi, ilgi \u00e7ekici, benzersiz ve etkileyici i\u00e7erikler veya ara\u00e7lar olu\u015fturun.<\/li>\n<\/ul>\n<li>\n    <b>G\u00f6rsel arama: G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131n.<\/b><br \/>\n    Bir panelist, bir m\u00fc\u015fterisinin g\u00f6rsellerinin m\u00fcstehcen olarak s\u0131n\u0131fland\u0131r\u0131ld\u0131\u011f\u0131 i\u00e7in<br \/>\n    <a href=\"https:\/\/www.google.com\/safesearch_help\" class=\"external-link\">SafeSearch<\/a><br \/>\n    taraf\u0131ndan arama sonu\u00e7lar\u0131ndan filtrelendi\u011fi bir vaka \u00e7al\u0131\u015fmas\u0131 sundu. Kendinizi bu durumda bulursan\u0131z ve sitenizin SafeSearch taraf\u0131ndan filtrelenmemesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bize bildirmek i\u00e7in bu<br \/>\n    <a href=\"https:\/\/www.google.com\/support\/bin\/request.py?form_type=user&amp;stage=fm&amp;user_type=user&amp;contact_type=dissatisfied\" class=\"external-link\">ileti\u015fim formunu<\/a><br \/>\n    kullan\u0131n. <i>Sorun bildir<\/i> <span aria-label=\"ve ard\u0131ndan\">&gt;<\/span><br \/>\n    <i>Uygunsuz veya alakas\u0131z arama sonu\u00e7lar\u0131<\/i> se\u00e7ene\u011fini belirleyin ve durumunuzu a\u00e7\u0131klay\u0131n.\n  <\/li>\n<\/ol>\n<p>\n  Payla\u015facak ba\u015fka ipu\u00e7lar\u0131n\u0131z varsa<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forumumuzda<\/a><br \/>\n  yay\u0131nlayabilirsiniz!\n<\/p>\n<p class=\"byline-author\">Yazan: Susan Moskwa, Web Y\u00f6neticisi Trendleri Analisti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). 25 Mart 2008, Sal\u0131 Evrensel arama ve ki\u015fiselle\u015ftirilmi\u015f arama, ge\u00e7en ay d\u00fczenlenen SMX West etkinli\u011finin en pop\u00fcler konular\u0131 aras\u0131ndayd\u0131. Bir\u00e7ok web y\u00f6neticisi, aramadaki bu evrimlerin i\u00e7eriklerinin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme \u015feklini nas\u0131l [&hellip;]<\/p>\n","protected":false},"menu_order":86037,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23967","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26585"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23967"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23967"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}