{"id":24048,"date":"2008-10-07T00:00:00","date_gmt":"2008-10-07T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/importance-of-link-architecture\/"},"modified":"2008-10-07T00:00:00","modified_gmt":"2008-10-07T00:00:00","slug":"importance-of-link-architecture","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/importance-of-link-architecture\/","title":{"rendered":"Link mimarisinin \u00f6nemi"},"content":{"rendered":"<p class=\"gargardate\">07 Ekim 2008, Sal\u0131<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir veya baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Yine de i\u00e7erik hala ge\u00e7erlili\u011fini korumaktad\u0131r.<\/aside>\n<p>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/links-information-straight-from-the-source\/\">Ba\u011flant\u0131 haftas\u0131n\u0131n<\/a> 2. g\u00fcn\u00fcnde, ba\u011flant\u0131 mimarisinin \u00f6nemini tart\u0131\u015fmak ve konuyla ilgili daha ileri d\u00fczey sorular\u0131 yan\u0131tlamak istiyoruz. Sitenizdeki i\u00e7 ba\u011flant\u0131 y\u00f6ntemi olan ba\u011flant\u0131 mimarisi, sitenizin arama motorlar\u0131 taraf\u0131ndan dizine eklenmesini istiyorsan\u0131z site tasar\u0131m\u0131nda \u00e7ok \u00f6nemli bir ad\u0131md\u0131r. Googlebot&#8217;un sitenizin sayfalar\u0131n\u0131 bulabilmesi konusunda kritik bir rol oynar ve ziyaret\u00e7ilerinizin sitenizde kolayca gezinebilmesini ve keyif almas\u0131n\u0131 sa\u011flar.\n<\/p>\n<h2 id=\"keep-important-pages-within-several-clicks-from-the-home-page\" tabindex=\"-1\">\u00d6nemli sayfalar\u0131 ana sayfadan birka\u00e7 t\u0131klama mesafesinde tutun<\/h2>\n<p>\n  Kullan\u0131c\u0131lar\u0131n sitenizde kategori navigasyonu yerine arama kutusunu tercih etti\u011fini d\u00fc\u015f\u00fcnseniz de, arama motoru taray\u0131c\u0131lar\u0131n\u0131n arama kutular\u0131na yaz\u0131 yazmas\u0131 veya a\u00e7\u0131l\u0131r men\u00fcler arac\u0131l\u0131\u011f\u0131yla gezinmesi yayg\u0131n bir durum de\u011fildir. Bu nedenle, \u00f6nemli sayfalar\u0131n\u0131z\u0131n ana sayfadan t\u0131klanabilir oldu\u011fundan ve Googlebot&#8217;un siteniz genelinde kolayca bulabildi\u011finden emin olun. Kullan\u0131c\u0131lar i\u00e7in sezgisel, arama motorlar\u0131 i\u00e7in ise taranabilir bir ba\u011flant\u0131 mimarisi olu\u015fturmak en iyisidir. Ba\u015flamak i\u00e7in i\u015fte birka\u00e7 fikir:\n<\/p>\n<h3 id=\"intuitive-navigation-for-users\" tabindex=\"-1\">Kullan\u0131c\u0131lar i\u00e7in sezgisel navigasyon<\/h3>\n<p>\n  Yayg\u0131n kullan\u0131c\u0131 senaryolar\u0131 olu\u015fturun, &#8220;karaktere b\u00fcr\u00fcn\u00fcn&#8221; ve ard\u0131ndan sitenizde gezinmeyi deneyin. \u00d6rne\u011fin, siteniz basketbol hakk\u0131ndaysa, en iyi top s\u00fcrme tekni\u011fini \u00f6\u011frenmeye \u00e7al\u0131\u015fan bir ziyaret\u00e7i (bu durumda bir &#8220;basketbolcu&#8221; <span>\ud83d\ude42<\/span>) oldu\u011funuzu hayal edin.\n<\/p>\n<ul>\n<li>\n    Ana sayfadan ba\u015flayarak, kullan\u0131c\u0131 sitenizdeki arama kutusunu veya a\u00e7\u0131l\u0131r men\u00fcy\u00fc kullanmazsa, istedi\u011fi bilgiye (bir s\u00fcperstar gibi top hakimiyeti) navigasyon ba\u011flant\u0131lar\u0131ndan kolayca ula\u015fabilir mi?\n  <\/li>\n<li>\n    Diyelim ki bir kullan\u0131c\u0131 sitenizi harici bir ba\u011flant\u0131 arac\u0131l\u0131\u011f\u0131yla buldu ancak ana sayfaya inmedi. Sitenizdeki herhangi bir (alt) sayfadan ba\u015flayarak, ana sayfaya ve\/veya di\u011fer ilgili b\u00f6l\u00fcmlere kolayca ula\u015fabildiklerinden emin olun. Ba\u015fka bir deyi\u015fle, kullan\u0131c\u0131lar\u0131n kapana k\u0131s\u0131lmad\u0131\u011f\u0131ndan veya tak\u0131l\u0131p kalmad\u0131\u011f\u0131ndan emin olun. Hayali kullan\u0131c\u0131n\u0131z i\u00e7in &#8220;en iyi top s\u00fcrme tekni\u011fini&#8221; bulmak kolay m\u0131yd\u0131? Genellikle &#8220;Ana Sayfa <span aria-label=\"ve ard\u0131ndan\">&gt;<\/span> Teknikler <span aria-label=\"ve ard\u0131ndan\">&gt;<\/span> Top S\u00fcrme&#8221; gibi i\u00e7erik haritalar\u0131 (breadcrumbs), kullan\u0131c\u0131lar\u0131n nerede olduklar\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 olur.\n  <\/li>\n<\/ul>\n<h3 id=\"crawlable-links-for-search-engines\" tabindex=\"-1\">Arama motorlar\u0131 i\u00e7in taranabilir ba\u011flant\u0131lar<\/h3>\n<ul>\n<li>\n    Metin ba\u011flant\u0131lar\u0131 arama motorlar\u0131 taraf\u0131ndan kolayca ke\u015ffedilir ve i\u00e7eri\u011finizin taranmas\u0131 \u00f6nceli\u011finizse genellikle en g\u00fcvenli yoldur. En son teknolojileri denemekte \u00f6zg\u00fcr olsan\u0131z da, metin tabanl\u0131 ba\u011flant\u0131lar mevcut oldu\u011funda ve kullan\u0131c\u0131lar i\u00e7in kolayca gezinilebilir oldu\u011funda, arama motorlar\u0131n\u0131n da sitenizi tarama ihtimalinin y\u00fcksek oldu\u011funu unutmay\u0131n.<\/p>\n<div><\/div>\n<\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemaps-overview\/\">Site haritas\u0131<\/a> g\u00f6nderimi de <a href=\"https:\/\/www.sitemaps.org\/\" class=\"external-link\">ba\u015fl\u0131ca arama motorlar\u0131<\/a> i\u00e7in faydal\u0131d\u0131r, ancak taranabilir bir ba\u011flant\u0131 mimarisinin yerini tutmamal\u0131d\u0131r. Siteniz AJAX gibi daha yeni teknikler kullan\u0131yorsa, a\u015fa\u011f\u0131daki &#8220;Googlebot&#8217;un i\u00e7 ba\u011flant\u0131lar\u0131n\u0131z\u0131 buldu\u011funu do\u011frulay\u0131n&#8221; b\u00f6l\u00fcm\u00fcne bak\u0131n.\n  <\/li>\n<\/ul>\n<h2 id=\"use-descriptive-anchor-text\" tabindex=\"-1\">A\u00e7\u0131klay\u0131c\u0131 ba\u011flant\u0131 metni (anchor text) kullan\u0131n<\/h2>\n<p>\n  Bir ba\u011flant\u0131daki t\u0131klanabilir kelimeler olan a\u00e7\u0131klay\u0131c\u0131 ba\u011flant\u0131 metinleri yazmak, arama motorlar\u0131n\u0131n ve kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011finizi daha iyi anlamalar\u0131na yard\u0131mc\u0131 olan yararl\u0131 bir sinyaldir. Google, i\u00e7eri\u011finiz, sayfa ba\u015fl\u0131klar\u0131n\u0131z, ba\u011flant\u0131 metinleriniz vb. arac\u0131l\u0131\u011f\u0131yla siteniz hakk\u0131nda ne kadar \u00e7ok \u015fey bilirse, kullan\u0131c\u0131lar (ve potansiyel arama ziyaret\u00e7ileriniz) i\u00e7in o kadar alakal\u0131 sonu\u00e7lar d\u00f6nd\u00fcrebiliriz. \u00d6rne\u011fin, bir basketbol sitesi y\u00f6netiyorsan\u0131z ve metin i\u00e7eri\u011fine e\u015flik edecek videolar\u0131n\u0131z varsa, <b>pek optimal olmayan bir<\/b> ba\u011flant\u0131 kurma yolu \u015fu \u015fekilde olurdu:\n<\/p>\n<div><\/div>\n<p>\n  Ancak, genel bir &#8220;buraya t\u0131klay\u0131n&#8221; ifadesi yerine, ba\u011flant\u0131 metnini <b>daha a\u00e7\u0131klay\u0131c\u0131<\/b> bir \u015fekilde \u015fu \u015fekilde yeniden yazabilirsiniz:\n<\/p>\n<div><\/div>\n<h2 id=\"verify-that-googlebot-finds-your-internal-links\" tabindex=\"-1\">Googlebot&#8217;un i\u00e7 ba\u011flant\u0131lar\u0131n\u0131z\u0131 buldu\u011funu do\u011frulay\u0131n<\/h2>\n<p>\n  Do\u011frulanm\u0131\u015f site sahipleri i\u00e7in <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Web Y\u00f6neticisi Ara\u00e7lar\u0131<\/a>, Googlebot&#8217;un bekledi\u011finiz ba\u011flant\u0131lar\u0131n \u00e7o\u011funu buldu\u011funu do\u011frulamak i\u00e7in harika olan &#8220;Ba\u011flant\u0131lar <span aria-label=\"ve ard\u0131ndan\">&gt;<\/span> <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=55281\" class=\"external-link\">\u0130\u00e7 ba\u011flant\u0131lar\u0131 olan sayfalar<\/a>&#8221; \u00f6zelli\u011fine sahiptir. Bu, \u00f6zellikle siteniz JavaScript i\u00e7eren (Googlebot&#8217;un her zaman y\u00fcr\u00fctmedi\u011fi) bir navigasyon kullan\u0131yorsa yararl\u0131d\u0131r; Googlebot&#8217;un di\u011fer i\u00e7 ba\u011flant\u0131lar\u0131 beklendi\u011fi gibi buldu\u011fundan emin olmak isteyeceksiniz.\n<\/p>\n<p>\n  \u0130\u015fte &#8220;<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/its-404-week-at-webmaster-central\/\">Webmaster Central&#8217;da <code>404<\/code> haftas\u0131<\/a>&#8221; tan\u0131t\u0131m yaz\u0131s\u0131na verdi\u011fimiz i\u00e7 ba\u011flant\u0131lar\u0131n k\u0131salt\u0131lm\u0131\u015f bir anl\u0131k g\u00f6r\u00fcnt\u00fcs\u00fc. \u0130\u00e7 ba\u011flant\u0131lar\u0131m\u0131z umdu\u011fumuz gibi ke\u015ffediliyor.\n<\/p>\n<p><img decoding=\"async\" alt=\"webmaster tools internal links report\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5b23e11b6f60.png\" loading=\"lazy\"><\/p>\n<h2 id=\"you-can-ask-more-internal-linking-questions\" tabindex=\"-1\">Daha fazla i\u00e7 ba\u011flant\u0131 sorusu sorabilirsiniz<\/h2>\n<p>Ba\u015flaman\u0131z i\u00e7in i\u015fte baz\u0131lar\u0131&#8230;<\/p>\n<p>\n  S: \u0130\u00e7 ba\u011flant\u0131 mimarimde PageRank ak\u0131\u015f\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/rel-attributes\/\"><code>rel=\"nofollow\"<\/code><\/a> kullanmak (\u00f6rne\u011fin <a href=\"https:\/\/www.google.com\/search?q=pagerank+sculpting\" class=\"external-link\"><span>PageRank \u015fekillendirme<\/span><\/a> veya <a href=\"https:\/\/www.google.com\/search?q=pagerank+siloing\" class=\"external-link\"><span>PageRank silolama<\/span><\/a>) hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<br \/>\n  C: Bu, Google&#8217;da \u00e7al\u0131\u015fan web y\u00f6neticileri olarak ger\u00e7ekten zaman veya enerji harcayaca\u011f\u0131m\u0131z bir \u015fey de\u011fil. Ba\u015fka bir deyi\u015fle, siteniz zaten g\u00fc\u00e7l\u00fc bir ba\u011flant\u0131 mimarisine sahipse, PageRank \u015fekillendirme konusunda endi\u015felenmek yerine kullan\u0131c\u0131lar\u0131 taze ve ilgi \u00e7ekici i\u00e7eriklerle mutlu etmeye \u00e7al\u0131\u015fmak \u00e7ok daha \u00fcretkendir.\n<\/p>\n<p>\n  Matt Cutts, <a href=\"https:\/\/groups.google.com\/group\/Google_Webmaster_Help-Indexing\/browse_thread\/thread\/cf504ffd28b6bb68\" class=\"external-link\">web y\u00f6neticisi tart\u0131\u015fma grubumuzda<\/a> &#8220;<code>nofollow<\/code>&#8216;un uygun kullan\u0131mlar\u0131&#8221; hakk\u0131nda daha fazla soruyu yan\u0131tlad\u0131.\n<\/p>\n<p>\n  S: Diyelim ki web sitem en sevdi\u011fim hobilerim olan bisiklet ve kamp\u00e7\u0131l\u0131k hakk\u0131nda. \u0130\u00e7 ba\u011flant\u0131 mimarimi &#8220;temal\u0131&#8221; tutmal\u0131 ve ikisi aras\u0131nda \u00e7apraz ba\u011flant\u0131 kurmamal\u0131 m\u0131y\u0131m?<br \/>\n  C: Bir web y\u00f6neticisinin arama motorlar\u0131 i\u00e7in ba\u011flant\u0131 mimarisini kas\u0131tl\u0131 olarak &#8220;temaland\u0131rarak&#8221; fayda sa\u011flad\u0131\u011f\u0131 bir durumla kar\u015f\u0131la\u015fmad\u0131k. Ayr\u0131ca unutmay\u0131n, sitenizin bir b\u00f6l\u00fcm\u00fcndeki ziyaret\u00e7i sitenizin di\u011fer b\u00f6l\u00fcmlerine kolayca ula\u015fam\u0131yorsa, bu arama motorlar\u0131 i\u00e7in de bir sorun olabilir.\n<\/p>\n<p>\n  Belki kli\u015fe olacak ama g\u00fcn\u00fcn sonunda ve bu yaz\u0131n\u0131n sonunda <span>\ud83d\ude42<\/span> en iyisi sa\u011flam bir ba\u011flant\u0131 mimarisi olu\u015fturmak (navigasyonu kullan\u0131c\u0131lar i\u00e7in sezgisel, arama motorlar\u0131 i\u00e7in taranabilir hale getirmek) ve kullan\u0131c\u0131lar\u0131n\u0131z ile sitenizdeki deneyimleri i\u00e7in mant\u0131kl\u0131 olan\u0131 uygulamakt\u0131r.\n<\/p>\n<p>\n  Bug\u00fcn ay\u0131rd\u0131\u011f\u0131n\u0131z zaman i\u00e7in te\u015fekk\u00fcrler! Giden ba\u011flant\u0131larla ilgili bilgiler yak\u0131nda <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/links-information-straight-from-the-source\/\">ba\u011flant\u0131 haftas\u0131n\u0131n<\/a> 3. g\u00fcn\u00fcnde mevcut olacak. \u0130\u00e7 ba\u011flant\u0131larla ilgili faydal\u0131 ipu\u00e7lar\u0131n\u0131z veya ekibimiz i\u00e7in sorular\u0131n\u0131z varsa, l\u00fctfen a\u015fa\u011f\u0131daki yorumlarda payla\u015f\u0131n.\n<\/p>\n<p class=\"byline-author\">Yazan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/maile-ohye\">Maile Ohye<\/a>, Geli\u015ftirici Programlar\u0131 Teknik Lideri<\/p>\n","protected":false},"excerpt":{"rendered":"<p>07 Ekim 2008, Sal\u0131 Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir veya baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Yine de i\u00e7erik hala ge\u00e7erlili\u011fini korumaktad\u0131r. Ba\u011flant\u0131 haftas\u0131n\u0131n 2. g\u00fcn\u00fcnde, ba\u011flant\u0131 mimarisinin \u00f6nemini tart\u0131\u015fmak ve konuyla ilgili daha ileri d\u00fczey sorular\u0131 yan\u0131tlamak istiyoruz. Sitenizdeki i\u00e7 ba\u011flant\u0131 y\u00f6ntemi [&hellip;]<\/p>\n","protected":false},"menu_order":85841,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24048","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26639"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24048"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24048"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}