{"id":24200,"date":"2009-09-21T00:00:00","date_gmt":"2009-09-21T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/"},"modified":"2009-09-21T00:00:00","modified_gmt":"2009-09-21T00:00:00","slug":"google-does-not-use-the-keywords-meta-tag-in-web-ranking","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/","title":{"rendered":"Google, web s\u0131ralamas\u0131nda keywords meta etiketini kullanmaz."},"content":{"rendered":"\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Ancak Google, <span>keywords<\/span> <code>meta<\/code> etiketini hala <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/#unsupported\">desteklememektedir<\/a>.<\/aside>\n\n\n\n<p class=\"gargardate wp-block-paragraph\">21 Eyl\u00fcl 2009, Pazartesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Yak\u0131n zamanda, Google&#8217;\u0131n web arama sonu\u00e7lar\u0131n\u0131 s\u0131ralarken <span>keywords<\/span> <code>meta<\/code> etiketini nas\u0131l kulland\u0131\u011f\u0131na (veya daha do\u011fru bir ifadeyle, nas\u0131l kullanmad\u0131\u011f\u0131na) dair baz\u0131 sorular ald\u0131k. \u0130ki web sitesi sahibi oldu\u011funuzu varsayal\u0131m: Alice ve Bob. Alice, AliceCo ad\u0131nda bir \u015firket y\u00f6netiyor, Bob ise BobCo&#8217;yu y\u00f6netiyor. Bir g\u00fcn Bob&#8217;un sitesine bakan Alice, Bob&#8217;un kendi <span>keywords<\/span> <code>meta<\/code> etiketinde kulland\u0131\u011f\u0131 baz\u0131 kelimeleri kopyalad\u0131\u011f\u0131n\u0131 fark ediyor. Daha da ilginci, Bob kendi <span>keywords<\/span> <code>meta<\/code> etiketine &#8220;AliceCo&#8221; kelimelerini eklemi\u015f. Alice endi\u015felenmeli mi?\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  En az\u0131ndan mevcut Google web arama sonu\u00e7lar\u0131 i\u00e7in (Eyl\u00fcl 2009 itibar\u0131yla), cevap hay\u0131r. Google, web arama s\u0131ralamam\u0131zda <span>keywords<\/span> <code>meta<\/code> etiketini kullanmaz. Bu video daha fazla a\u00e7\u0131klama sunuyor veya a\u015fa\u011f\u0131daki sorulara g\u00f6z atabilirsiniz.\n<\/p>\n\n\n\n<div class=\"video-wrapper-full-width\">\n  \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-google-ever-use-the-keywords-meta-tag-in-its-web-search-ranking\" tabindex=\"-1\">Google, web arama s\u0131ralamas\u0131nda <span>keywords<\/span> <code>meta<\/code> etiketini hi\u00e7 kullan\u0131r m\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Tek kelimeyle, hay\u0131r. Google, Google Search Appliance sat\u0131\u015f\u0131 yapmaktad\u0131r ve bu \u00fcr\u00fcn <span>keywords<\/span> <code>meta<\/code> etiketini de i\u00e7erebilecek \u015fekilde <a href=\"https:\/\/code.google.com\/apis\/searchappliance\/documentation\/50\/help_gsa\/serve_filters\" class=\"external-link\"><code>meta<\/code> etiketlerini e\u015fle\u015ftirme yetene\u011fine<\/a> sahiptir. Ancak bu, ana web aramam\u0131zdan tamamen ayr\u0131 olan kurumsal bir arama cihaz\u0131d\u0131r. Web aramam\u0131z (her g\u00fcn y\u00fcz milyonlarca insan\u0131n kulland\u0131\u011f\u0131, Google.com&#8217;daki bilinen arama), <span>keywords<\/span> <code>meta<\/code> etiketini tamamen g\u00f6z ard\u0131 eder. Bu etiketlerin \u015fu anki arama s\u0131ralamam\u0131z \u00fczerinde hi\u00e7bir etkisi yoktur.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-doesnt-google-use-the-keywords-meta-tag\" tabindex=\"-1\">Google neden <span>keywords<\/span> <code>meta<\/code> etiketini kullanm\u0131yor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Yakla\u015f\u0131k on y\u0131l \u00f6nce arama motorlar\u0131, sayfalar\u0131 yaln\u0131zca web sayfas\u0131 i\u00e7eri\u011fine g\u00f6re de\u011ferlendiriyordu; bir web sayfas\u0131na i\u015faret eden ba\u011flant\u0131lar gibi &#8220;sayfa d\u0131\u015f\u0131&#8221; fakt\u00f6rleri dikkate alm\u0131yordu. O g\u00fcnlerde, <span>keywords<\/span> <code>meta<\/code> etiketleri, ziyaret\u00e7ilerin asla g\u00f6rmedi\u011fi ancak genellikle alakas\u0131z anahtar kelimelerin doldurulabildi\u011fi bir alan haline geldi. <span>keywords<\/span> <code>meta<\/code> etiketi \u00e7ok s\u0131k suistimal edildi\u011fi i\u00e7in, Google y\u0131llar \u00f6nce bu etiketi g\u00f6z ard\u0131 etmeye ba\u015flad\u0131.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-this-mean-that-google-ignores-all-meta-tags\" tabindex=\"-1\">Bu, Google&#8217;\u0131n t\u00fcm <code>meta<\/code> etiketlerini g\u00f6rmezden geldi\u011fi anlam\u0131na m\u0131 geliyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Hay\u0131r, Google di\u011fer bir\u00e7ok <code>meta<\/code> etiketini desteklemektedir. Bu <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/\"><code>meta<\/code> etiketleri<\/a> sayfas\u0131, kulland\u0131\u011f\u0131m\u0131z di\u011fer <code>meta<\/code> etiketleri hakk\u0131nda daha fazla bilgi i\u00e7ermektedir. \u00d6rne\u011fin, bazen <span>description<\/span> <code>meta<\/code> etiketini, bu ekran g\u00f6r\u00fcnt\u00fcs\u00fcnde g\u00f6sterildi\u011fi gibi arama sonucu snippet&#8217;lerimiz i\u00e7in metin olarak kullanabiliyoruz:\n<\/p>\n\n\n\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4f523b61c921.png\" loading=\"lazy\" alt=\"a simple google search result\">\n\n\n\n<p class=\"wp-block-paragraph\">\n  Snippet&#8217;ler i\u00e7in <span>description<\/span> <code>meta<\/code> etiketini kullansak bile, <span>description<\/span> <code>meta<\/code> etiketini s\u0131ralamam\u0131zda kullanm\u0131yoruz.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-this-mean-that-google-will-always-ignore-the-keywords-meta-tag\" tabindex=\"-1\">Bu, Google&#8217;\u0131n <span>keywords<\/span> <code>meta<\/code> etiketini her zaman g\u00f6rmezden gelece\u011fi anlam\u0131na m\u0131 geliyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Google&#8217;\u0131n gelecekte bu bilgiyi kullanmas\u0131 m\u00fcmk\u00fcn olsa da, bu pek olas\u0131 de\u011fildir. Google, <a href=\"https:\/\/searchengineland.com\/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099\" class=\"external-link\">y\u0131llard\u0131r <span>keywords<\/span> <code>meta<\/code> etiketini g\u00f6rmezden gelmektedir<\/a> ve \u015fu an i\u00e7in bu politikay\u0131 de\u011fi\u015ftirmemize gerek g\u00f6rm\u00fcyoruz.\n<\/p>\n\n\n\n<p class=\"byline-author wp-block-paragraph\">Yazan: <a href=\"https:\/\/www.mattcutts.com\/blog\/\" class=\"external-link\">Matt Cutts<\/a>, Arama Kalitesi Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Ancak Google, keywords meta etiketini hala desteklememektedir. 21 Eyl\u00fcl 2009, Pazartesi Yak\u0131n zamanda, Google&#8217;\u0131n web arama sonu\u00e7lar\u0131n\u0131 s\u0131ralarken keywords meta etiketini nas\u0131l kulland\u0131\u011f\u0131na (veya daha do\u011fru bir ifadeyle, nas\u0131l kullanmad\u0131\u011f\u0131na) dair [&hellip;]<\/p>\n","protected":false},"menu_order":85492,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24200","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26725"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24200"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24200"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}