{"id":24259,"date":"2009-11-19T00:00:00","date_gmt":"2009-11-19T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/running-desktop-and-mobile-versions-of-your-site\/"},"modified":"2009-11-19T00:00:00","modified_gmt":"2009-11-19T00:00:00","slug":"running-desktop-and-mobile-versions-of-your-site","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/running-desktop-and-mobile-versions-of-your-site\/","title":{"rendered":"Sitenizin masa\u00fcst\u00fc ve mobil s\u00fcr\u00fcmlerini y\u00f6netmek"},"content":{"rendered":"

19 Kas\u0131m 2009, Per\u015fembe<\/p>\n

\n
\n Bu yaz\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde
\n Japonca Webmaster Central Blog<\/a> sayfam\u0131zdan \u00e7evrilmi\u015ftir.
\n <\/i>\n<\/p>\n

\n Yak\u0131n zamanda,
\n mobil sitenizin Google taraf\u0131ndan do\u011fru \u015fekilde dizine eklenmesini sa\u011flamak<\/a> i\u00e7in \u00e7e\u015fitli y\u00f6ntemler tan\u0131tt\u0131m.
\n Bug\u00fcn, bir sitenin hem masa\u00fcst\u00fc hem de mobil s\u00fcr\u00fcm\u00fcn\u00fc y\u00f6neten web y\u00f6neticileri i\u00e7in faydal\u0131 bilgileri payla\u015fmak istiyorum.\n<\/p>\n

\n Bir sitenin hem mobil hem de masa\u00fcst\u00fc s\u00fcr\u00fcmlerini \u00e7al\u0131\u015ft\u0131ran web y\u00f6neticileri i\u00e7in en yayg\u0131n sorunlardan biri, sitenin mobil s\u00fcr\u00fcm\u00fcn\u00fcn masa\u00fcst\u00fc bilgisayar kullanan kullan\u0131c\u0131lara g\u00f6r\u00fcnmesi veya birisi mobil cihazdan arama yapt\u0131\u011f\u0131nda masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcn\u00fcn \u00e7\u0131kmas\u0131d\u0131r. Bu senaryoyla ba\u015fa \u00e7\u0131kmak i\u00e7in i\u015fte iki uygulanabilir se\u00e7enek:\n<\/p>\n

Mobil kullan\u0131c\u0131lar\u0131 do\u011fru s\u00fcr\u00fcme y\u00f6nlendirin<\/h2>\n

\n Bir mobil kullan\u0131c\u0131 veya taray\u0131c\u0131 (Googlebot-Mobile gibi) bir URL’nin masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcne eri\u015fti\u011finde, onlar\u0131 ayn\u0131 sayfan\u0131n ilgili mobil s\u00fcr\u00fcm\u00fcne y\u00f6nlendirebilirsiniz. Google, URL’nin iki s\u00fcr\u00fcm\u00fc aras\u0131ndaki ili\u015fkiyi fark eder ve masa\u00fcst\u00fc aramalar\u0131 i\u00e7in standart s\u00fcr\u00fcm\u00fc, mobil aramalar i\u00e7in ise mobil s\u00fcr\u00fcm\u00fc g\u00f6r\u00fcnt\u00fcler.\n<\/p>\n

\n Kullan\u0131c\u0131lar\u0131 y\u00f6nlendiriyorsan\u0131z, l\u00fctfen ilgili mobil\/masa\u00fcst\u00fc URL’sindeki i\u00e7eri\u011fin m\u00fcmk\u00fcn oldu\u011funca e\u015fle\u015fti\u011finden emin olun. \u00d6rne\u011fin, bir al\u0131\u015fveri\u015f sitesi y\u00f6netiyorsan\u0131z ve bir cep telefonundan masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fc URL’sine eri\u015fim sa\u011flan\u0131yorsa, kullan\u0131c\u0131n\u0131n sitenin mobil s\u00fcr\u00fcm\u00fcn\u00fcn ana sayfas\u0131na de\u011fil, ayn\u0131 \u00fcr\u00fcn\u00fcn mobil s\u00fcr\u00fcm\u00fcndeki sayfas\u0131na y\u00f6nlendirildi\u011finden emin olun. Bazen sitelerin arama s\u0131ralamalar\u0131n\u0131 y\u00fckseltmek amac\u0131yla bu t\u00fcr y\u00f6nlendirmeler kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz, ancak bu uygulama yaln\u0131zca olumsuz bir kullan\u0131c\u0131 deneyimiyle sonu\u00e7lan\u0131r ve bu nedenle ne pahas\u0131na olursa olsun ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.\n<\/p>\n

\n \u00d6te yandan, bir mobil s\u00fcr\u00fcm URL’sine masa\u00fcst\u00fc taray\u0131c\u0131s\u0131ndan veya web taray\u0131c\u0131m\u0131z Googlebot taraf\u0131ndan eri\u015fildi\u011finde, onlar\u0131 masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcne y\u00f6nlendirmek gerekli de\u011fildir. \u00d6rne\u011fin,
\n Google<\/a>
\n masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131 mobil sitelerinden otomatik olarak masa\u00fcst\u00fc sitelerine y\u00f6nlendirmez; bunun yerine mobil s\u00fcr\u00fcm sayfas\u0131nda masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcne bir ba\u011flant\u0131 ekler. Bu ba\u011flant\u0131lar, \u00f6zellikle mobil site masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcn\u00fcn t\u00fcm i\u015flevlerini sunmad\u0131\u011f\u0131nda olduk\u00e7a yararl\u0131d\u0131r; kullan\u0131c\u0131lar tercih ederlerse masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcne kolayca ge\u00e7i\u015f yapabilirler.\n<\/p>\n

\u0130\u00e7eri\u011fi User-agent’a g\u00f6re de\u011fi\u015ftirin<\/h2>\n

\n Baz\u0131 siteler hem masa\u00fcst\u00fc hem de mobil i\u00e7erik i\u00e7in ayn\u0131 URL’yi kullan\u0131r ancak formatlar\u0131n\u0131 User-agent<\/code> bilgisine g\u00f6re de\u011fi\u015ftirir. Ba\u015fka bir deyi\u015fle, hem mobil hem de masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 ayn\u0131 URL’ye eri\u015fir (yani y\u00f6nlendirme yoktur), ancak i\u00e7erik\/format User-agent<\/code> bilgisine g\u00f6re biraz de\u011fi\u015fir. Bu durumda, ayn\u0131 URL hem mobil hem de masa\u00fcst\u00fc aramalar\u0131nda g\u00f6r\u00fcn\u00fcr ve masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 i\u00e7eri\u011fin masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcn\u00fc, mobil kullan\u0131c\u0131lar ise mobil s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6rebilir.\n<\/p>\n

\n Ancak, sitenizi do\u011fru yap\u0131land\u0131rmazsan\u0131z, sitenizin cloaking (gizleme) yapt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclebilece\u011fini ve bunun da sitenizin arama sonu\u00e7lar\u0131m\u0131zdan kaybolmas\u0131na yol a\u00e7abilece\u011fini unutmay\u0131n.
\n Cloaking<\/a>,
\n Googlebot’a normal kullan\u0131c\u0131lardan farkl\u0131 i\u00e7erik sunarak arama sonucu s\u0131ralamalar\u0131n\u0131 y\u00fckseltme giri\u015fimi anlam\u0131na gelir. Bu durum, daha az alakal\u0131 sonu\u00e7lar gibi sorunlara yol a\u00e7ar (sayfalar, i\u00e7erikleri asl\u0131nda kullan\u0131c\u0131lar\u0131n g\u00f6rd\u00fc\u011f\u00fc\/istedi\u011fi \u015feyle alakas\u0131z olsa bile arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr), bu nedenle cloaking konusunu \u00e7ok ciddiye al\u0131yoruz.\n<\/p>\n

\n Peki, bir URL ile her iki s\u00fcr\u00fcm\u00fc de sunuyorsan\u0131z “kullan\u0131c\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fc sayfa” ne anlama gelir?
\n \u00d6nceki yaz\u0131da<\/a> belirtti\u011fim gibi, Google web aramas\u0131 i\u00e7in Googlebot<\/code> ve mobil arama i\u00e7in Googlebot-Mobile<\/code> kullan\u0131r. Y\u00f6nergelerimize uygun kalmak i\u00e7in, Googlebot’a tipik bir masa\u00fcst\u00fc kullan\u0131c\u0131s\u0131n\u0131n g\u00f6rece\u011fi i\u00e7eri\u011fi, Googlebot-Mobile’a ise tipik bir mobil cihazdaki taray\u0131c\u0131ya sunaca\u011f\u0131n\u0131z i\u00e7eri\u011fi sunmal\u0131s\u0131n\u0131z. Googlebot i\u00e7in olan i\u00e7eriklerin Googlebot-Mobile i\u00e7in olanlardan farkl\u0131 olmas\u0131 sorun de\u011fildir.\n<\/p>\n

\n \u0130stemeden cloaking nedeniyle tespit edilmenize yol a\u00e7abilecek bir \u00f6rnek, sitenizin masa\u00fcst\u00fc taray\u0131c\u0131lar\u0131na “L\u00fctfen cep telefonlar\u0131ndan eri\u015fin” gibi bir mesaj d\u00f6nd\u00fcrmesi, ancak her iki taray\u0131c\u0131ya da tam bir mobil s\u00fcr\u00fcm d\u00f6nd\u00fcrmesidir (b\u00f6ylece Googlebot mobil s\u00fcr\u00fcm\u00fc al\u0131r). Bu durumda, web aramas\u0131 kullan\u0131c\u0131lar\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fc sayfa (\u00f6rne\u011fin, “L\u00fctfen cep telefonlar\u0131ndan eri\u015fin”), Googlebot’un tarad\u0131\u011f\u0131 sayfadan (\u00f6rne\u011fin, “Siteme ho\u015f geldiniz”) farkl\u0131d\u0131r. Tekrar belirtmek gerekirse, cloaking’i tespit ediyoruz \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lara Googlebot veya Googlebot-Mobile’\u0131n tarad\u0131\u011f\u0131 ayn\u0131 alakal\u0131 i\u00e7eri\u011fi sunmak istiyoruz.\n<\/p>\n

\"Mobil<\/p>\n

\n Arama sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek ve sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in her g\u00fcn \u00e7al\u0131\u015f\u0131yoruz, ancak bir web sitesinin PC ve mobil s\u00fcr\u00fcmleri aras\u0131ndaki ili\u015fki incelikli olabilece\u011finden, web y\u00f6neticilerinin i\u015f birli\u011fini takdir ediyoruz. Yard\u0131mlar\u0131n\u0131z, daha fazla mobil i\u00e7eri\u011fin Google taraf\u0131ndan dizine eklenmesini sa\u011flayacak ve kullan\u0131c\u0131lara sunulan arama sonu\u00e7lar\u0131n\u0131 iyile\u015ftirecektir. Mobil arama kullan\u0131c\u0131 deneyimini iyile\u015ftirme konusundaki i\u015f birli\u011finiz i\u00e7in te\u015fekk\u00fcr ederiz.\n<\/p>\n

Yazan: Jun Mukai, Yaz\u0131l\u0131m M\u00fchendisi, Mobil Arama Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"

19 Kas\u0131m 2009, Per\u015fembe Bu yaz\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Japonca Webmaster Central Blog sayfam\u0131zdan \u00e7evrilmi\u015ftir. Yak\u0131n zamanda, mobil sitenizin Google taraf\u0131ndan do\u011fru \u015fekilde dizine eklenmesini sa\u011flamak i\u00e7in \u00e7e\u015fitli y\u00f6ntemler tan\u0131tt\u0131m. Bug\u00fcn, bir sitenin hem masa\u00fcst\u00fc hem de mobil s\u00fcr\u00fcm\u00fcn\u00fc y\u00f6neten web y\u00f6neticileri i\u00e7in faydal\u0131 bilgileri payla\u015fmak istiyorum. Bir sitenin hem mobil hem de masa\u00fcst\u00fc s\u00fcr\u00fcmlerini \u00e7al\u0131\u015ft\u0131ran […]<\/p>\n","protected":false},"menu_order":85433,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24259","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26753"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24259"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24259"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}