{"id":24427,"date":"2010-09-02T00:00:00","date_gmt":"2010-09-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-testing-tool-improvements-breadcrumbs-and-events\/"},"modified":"2010-09-02T00:00:00","modified_gmt":"2010-09-02T00:00:00","slug":"rich-snippets-testing-tool-improvements-breadcrumbs-and-events","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-testing-tool-improvements-breadcrumbs-and-events\/","title":{"rendered":"Rich snippet'lar: test arac\u0131 iyile\u015ftirmeleri, breadcrumb'lar ve etkinlikler"},"content":{"rendered":"<p class=\"gargardate\">2 Eyl\u00fcl 2010, Per\u015fembe<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Desteklenen zengin sonu\u00e7lar\u0131n g\u00fcncel listesi i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">arama galerisine<\/a> g\u00f6z at\u0131n.<\/aside>\n<p>\n  2009 y\u0131l\u0131nda <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/enriched-search-results\/\">zengin snippet&#8217;lerin<\/a> ilk kullan\u0131ma sunulmas\u0131ndan bu yana, web y\u00f6neticileri arama sonu\u00e7lar\u0131ndaki listelemelerini iyile\u015ftirmek i\u00e7in web sayfalar\u0131na i\u015faretleme eklemeye b\u00fcy\u00fck ilgi g\u00f6sterdiler. Web y\u00f6neticileri <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">microdata<\/a>, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">microformats<\/a> veya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">RDFa<\/a> kullanarak i\u015faretleme eklediklerinde, Google web sayfalar\u0131ndaki i\u00e7eri\u011fi anlayabilir ve sayfadaki bilgileri daha iyi aktaran arama sonucu snippet&#8217;leri g\u00f6sterebilir. Web y\u00f6neticilerinin istikrarl\u0131 benimsemesi sayesinde, art\u0131k ABD&#8217;deki arama sonu\u00e7lar\u0131nda zengin snippet&#8217;lerin yer ald\u0131\u011f\u0131 aramalar\u0131n bir y\u0131l \u00f6ncesine g\u00f6re iki kat\u0131ndan fazla, k\u00fcresel \u00f6l\u00e7ekte ise d\u00f6rt kat artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u0130\u015fte \u00fc\u00e7 yeni \u00fcr\u00fcn g\u00fcncellemesi.\n<\/p>\n<h2 id=\"testing-tool-improvements\" tabindex=\"-1\">Test arac\u0131 iyile\u015ftirmeleri<\/h2>\n<p>\n  Web y\u00f6neticileri taraf\u0131ndan \u015fu ana kadar g\u00f6sterilen sa\u011fl\u0131kl\u0131 benimseme oran\u0131na ra\u011fmen, zengin snippet i\u015faretlemesini do\u011fru bir \u015fekilde uygulamak hala b\u00fcy\u00fck bir zorluk olabilir. Bunu \u00e7\u00f6zmeye yard\u0131mc\u0131 olmak i\u00e7in, i\u015faretlemeyle ilgili sorunlar\u0131 daha iyi tan\u0131mlaman\u0131za ve d\u00fczeltmenize yard\u0131mc\u0131 olmas\u0131 ad\u0131na <a href=\"https:\/\/www.google.com\/webmasters\/tools\/richsnippets\" class=\"external-link\">zengin snippet test arac\u0131na<\/a> yeni hata mesajlar\u0131 ekledik.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-ac01d9e65d85.png\" loading=\"lazy\" alt=\"view of the rich snippets testing tool\"><\/p>\n<p>\n  Ge\u00e7mi\u015fte i\u015faretleme eklediyseniz ancak siteniz i\u00e7in zengin snippet&#8217;lerin g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rmediyseniz, g\u00fcncellenmi\u015f test arac\u0131nda i\u015faretlemeyi tekrar test etmek i\u00e7in birka\u00e7 dakikan\u0131z\u0131 ay\u0131rman\u0131z\u0131 \u00f6neririz.\n<\/p>\n<h2 id=\"rich-snippets-markup-for-breadcrumbs\" tabindex=\"-1\">\n  \u0130\u00e7erik haritalar\u0131 (breadcrumbs) i\u00e7in zengin snippet i\u015faretlemesi<br \/>\n<\/h2>\n<p>\n  Ge\u00e7en y\u0131l Google, kullan\u0131c\u0131lara bir web sitesini daha iyi anlamalar\u0131 konusunda yard\u0131mc\u0131 oldu\u011fu durumlarda standart URL&#8217;ler yerine <a href=\"https:\/\/googleblog.blogspot.com\/2009\/11\/new-site-hierarchies-display-in-search.html\" class=\"external-link\">site hiyerar\u015filerini g\u00f6stermeye ba\u015flamak<\/a> (genellikle &#8220;i\u00e7erik haritalar\u0131&#8221; veya &#8220;breadcrumbs&#8221; olarak adland\u0131r\u0131l\u0131r) i\u00e7in arama sonu\u00e7lar\u0131nda bir de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 duyurdu:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-22cac251441e.png\" loading=\"lazy\" alt=\"result showing breadcrumb navigation for the page\"><\/p>\n<p>\n  \u015eimdi, web y\u00f6neticilerinin sayfalar\u0131ndaki i\u00e7erik haritas\u0131 hiyerar\u015fisini a\u00e7\u0131k\u00e7a tan\u0131mlamalar\u0131na olanak tan\u0131yan bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">Breadcrumbs<\/a> i\u015faretleme format\u0131 i\u00e7in destek ekliyoruz.\n<\/p>\n<p>\n  Siteniz i\u00e7in i\u00e7erik haritalar\u0131 aray\u00fcz\u00fc zaten g\u00f6r\u00fcn\u00fcyorsa, i\u015faretlemeyi yapmasan\u0131z bile bunu g\u00f6stermeye devam edece\u011fiz, bu nedenle mevcut aray\u00fcz\u00fcn kaybolmas\u0131 konusunda endi\u015felenmeyin. Bu yeni format\u0131n deneysel oldu\u011funu unutmay\u0131n. Geri bildirimlere ve di\u011fer mevcut standartlara ba\u011fl\u0131 olarak, bu format gelecekte de\u011fi\u015ftirilebilir veya yenisiyle de\u011fi\u015ftirilebilir. Di\u011fer zengin snippet t\u00fcrlerinde oldu\u011fu gibi, i\u015faretleme sitenizdeki i\u00e7eri\u011fi daha iyi anlamam\u0131za yard\u0131mc\u0131 olsa da, arama sonu\u00e7lar\u0131nda web sayfalar\u0131n\u0131z i\u00e7in i\u00e7erik haritalar\u0131 aray\u00fcz\u00fcn\u00fcn g\u00f6sterilece\u011fini garanti etmez.\n<\/p>\n<h2 id=\"events\" tabindex=\"-1\">\n  Etkinlikler<br \/>\n<\/h2>\n<p>\n  Ocak ay\u0131nda, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-a-new-rich-snippets-format-events\/\">etkinlikler i\u00e7in zengin snippet<\/a> deste\u011fini ekledik. Etkinlik listelerini i\u00e7eren bir web sayfas\u0131 arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, arama sonucu snippet&#8217;inde belirli etkinliklere giden \u00fc\u00e7 adede kadar ba\u011flant\u0131 g\u00f6sterilebiliyordu.\n<\/p>\n<p>\n  Bu, <a href=\"https:\/\/www.google.com\/search?q=concerts+in+seattle\" class=\"external-link\"><span>seattle&#8217;daki konserler<\/span><\/a> gibi genel sorgular i\u00e7in iyi \u00e7al\u0131\u015f\u0131yor, ancak belirli bir etkinli\u011fi ararken arama deneyimini de iyile\u015ftirmek istedik. Art\u0131k tek bir etkinlik i\u00e7eren sayfalar arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde zengin snippet&#8217;ler g\u00f6sterece\u011fiz. Tek etkinlik zengin snippet&#8217;leri art\u0131k etkinli\u011fin tarihini ve yerini i\u00e7eriyor:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e24a43bf339c.png\" loading=\"lazy\" alt=\"result showing the date and time of the event, powered by structured data\"><\/p>\n<p>\n  Etkinlik i\u015faretlemesi eklemeye ili\u015fkin talimatlar i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">zengin snippet belgelerindeki<\/a> <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">etkinlikler sayfas\u0131na<\/a> bak\u0131n.\n<\/p>\n<p class=\"byline-author\">Yazan: Kavi Goel ve <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/pravir-gupta\">Pravir Gupta<\/a>, Arama Kalitesi ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 Eyl\u00fcl 2010, Per\u015fembe Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Desteklenen zengin sonu\u00e7lar\u0131n g\u00fcncel listesi i\u00e7in arama galerisine g\u00f6z at\u0131n. 2009 y\u0131l\u0131nda zengin snippet&#8217;lerin ilk kullan\u0131ma sunulmas\u0131ndan bu yana, web y\u00f6neticileri arama sonu\u00e7lar\u0131ndaki listelemelerini iyile\u015ftirmek i\u00e7in web [&hellip;]<\/p>\n","protected":false},"menu_order":85146,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24427","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26815"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24427"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24427"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}