{"id":24521,"date":"2011-04-12T00:00:00","date_gmt":"2011-04-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/sharing-advice-from-our-london-site-clinic\/"},"modified":"2011-04-12T00:00:00","modified_gmt":"2011-04-12T00:00:00","slug":"sharing-advice-from-our-london-site-clinic","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/sharing-advice-from-our-london-site-clinic\/","title":{"rendered":"Londra saha klini\u011fimizden tavsiyeler payla\u015f\u0131yoruz"},"content":{"rendered":"<p class=\"gargardate\">12 Nisan 2011, Sal\u0131<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<\/aside>\n<p>\n  Yak\u0131n zamanda, Londra, \u0130ngiltere&#8217;deki TechHub&#8217;da ikincisini d\u00fczenledi\u011fimiz site klini\u011fimize ev sahipli\u011fi yapt\u0131k. T\u0131pk\u0131<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sharing-advice-from-our-site-clinic\/\">ge\u00e7en y\u0131l<\/a> oldu\u011fu gibi, g\u00fcndeme gelen konular\u0131n \u00f6zetini burada bulabilirsiniz.\n<\/p>\n<ul>\n<li>\n    Ba\u015fl\u0131k etiketleri ve meta a\u00e7\u0131klama etiketleri, sitenizin Google arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rman\u0131n kolay yollar\u0131d\u0131r; ancak yine de web y\u00f6neticilerinin bunlar\u0131n potansiyelinden tam olarak yararlanmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Konuyu tazelemek i\u00e7in okuyabilece\u011finiz<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">iyi sayfa ba\u015fl\u0131klar\u0131<\/a><br \/>\n    ve<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/improve-snippets-with-a-meta-description-makeover\/\">a\u00e7\u0131klamalar<\/a><br \/>\n    yazma konusunda biraz yard\u0131m\u0131m\u0131z mevcut. Bununla birlikte, Google s\u00f6z konusu oldu\u011funda<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/\">meta anahtar kelimeleri g\u00f6rmezden gelebilirsiniz<\/a>.\n  <\/li>\n<li>\n    Google algoritmalar\u0131n\u0131n bir sayfadaki i\u00e7eri\u011fin ba\u011flam\u0131n\u0131 belirlemesinin bir yolu, sayfan\u0131n<br \/>\n    <a href=\"https:\/\/www.w3.org\/TR\/html401\/struct\/global.html#h-7.5.5\" class=\"external-link\">ba\u015fl\u0131klar\u0131na<\/a><br \/>\n    bakmakt\u0131r. <code>h1<\/code>, <code>h2<\/code> ve <code>h3<\/code> etiketleri dahil olmak \u00fczere anlamsal i\u015faretlemenin site genelinde kullan\u0131m\u0131, site i\u00e7eri\u011finin \u00f6nceliklerini anlamam\u0131za yard\u0131mc\u0131 olur. Yine de her bir <code>H<\/code> etiketi i\u00e7in endi\u015felenmenize gerek yok. Sa\u011fduyulu davranmak en iyisidir.\n  <\/li>\n<li>\n    Sayfalar\u0131n\u0131z\u0131 mant\u0131ksal olarak yap\u0131land\u0131rman\u0131z\u0131 \u00f6nerdi\u011fimiz gibi, t\u00fcm web sitesini yap\u0131land\u0131rmak, \u00f6zellikle gerekti\u011finde sitenizdeki ilgili belgelere ba\u011flant\u0131 vermek de ayn\u0131 derecede \u00f6nemlidir. Bu, hem kullan\u0131c\u0131lar\u0131n hem de arama motoru botlar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131n\u0131z t\u00fcm i\u00e7eri\u011fi ke\u015ffetmesine yard\u0131mc\u0131 olur. Bunu desteklemek i\u00e7in d\u00fczenli olarak g\u00fcncellenen bir<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\">Site Haritas\u0131<\/a><br \/>\n    sa\u011flad\u0131\u011f\u0131n\u0131zdan emin olun. Google ve di\u011fer arama motorlar\u0131 taraf\u0131ndan otomatik olarak ke\u015ffedilmesi i\u00e7in bu haritay\u0131<br \/>\n    <a href=\"https:\/\/www.sitemaps.org\/protocol.php#submit_robots\" class=\"external-link\">sitenizin robots.txt dosyas\u0131ndan kolayca ba\u011flayabilirsiniz<\/a>.\n  <\/li>\n<li>\n    Site klini\u011finde incelenen bir\u00e7ok web sitesi i\u00e7in<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\">yinelenen i\u00e7erik<\/a><br \/>\n    ve<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\">kurall\u0131la\u015ft\u0131rma (canonicalization)<\/a><br \/>\n    sorunlar\u0131 tart\u0131\u015f\u0131ld\u0131. Bir web sitesi i\u00e7indeki yinelenen i\u00e7erik genellikle bir sorun de\u011fildir, ancak arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi d\u00fczg\u00fcn bir \u015fekilde dizine eklemesini ve kullan\u0131c\u0131lara do\u011fru s\u00fcr\u00fcm\u00fc sunmas\u0131n\u0131 zorla\u015ft\u0131rabilir. \u0130\u00e7eri\u011finizin tercih edilen s\u00fcr\u00fcmlerinin hangileri oldu\u011funu belirtmenin iki yayg\u0131n yolu vard\u0131r: Tercih etti\u011finiz s\u00fcr\u00fcmleri i\u015faret etmek i\u00e7in<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/redirects-and-google\/\"><code>301<\/code> y\u00f6nlendirmelerini<\/a><br \/>\n    kullanmak veya<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\"><code>rel=\"canonical\"<\/code><\/a><br \/>\n    <code>link<\/code> \u00f6\u011fesini kullanmak. www veya www olmayan s\u00fcr\u00fcm kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan tercih etti\u011finiz alan ad\u0131n\u0131 ayarlama konusunda endi\u015feleriniz varsa,<br \/>\n    <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=44231\" class=\"external-link\">Web Y\u00f6neticisi Ara\u00e7lar\u0131&#8217;nda tercih edilen alan ad\u0131n\u0131 ayarlama<\/a><br \/>\n    ile ilgili \u00f6zelli\u011fe g\u00f6z atman\u0131z\u0131 \u00f6neririz.\n  <\/li>\n<li>\n    S\u0131k\u00e7a g\u00f6r\u00fclen bir di\u011fer sorun da, baz\u0131 sitelerin hata HTTP sonu\u00e7 kodu d\u00f6nd\u00fcrmeyen, bunun yerine HTTP ba\u015far\u0131 kodu <code>200<\/code> d\u00f6nd\u00fcren hata sayfalar\u0131na sahip olmas\u0131d\u0131r. Yaln\u0131zca ger\u00e7ekten mevcut olan belgeler HTTP ba\u015far\u0131 sonu\u00e7 kodu <code>200<\/code> ile yan\u0131t vermelidir. Bir sayfa art\u0131k mevcut olmad\u0131\u011f\u0131nda, <code>404 (Bulunamad\u0131)<\/code> yan\u0131t\u0131 d\u00f6nd\u00fcrmelidir. Herhangi bir URL&#8217;nin ba\u015fl\u0131k yan\u0131tlar\u0131, Web Y\u00f6neticisi Ara\u00e7lar\u0131&#8217;ndaki<br \/>\n    <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=158587 class=\">Googlebot gibi getir<\/a><br \/>\n    arac\u0131 kullan\u0131larak veya<br \/>\n    <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/live-http-headers\/\" class=\"external-link\">Live HTTP Headers Firefox eklentisi<\/a><br \/>\n    ya da web-sniffer.net gibi \u00fc\u00e7\u00fcnc\u00fc taraf ara\u00e7lar kullan\u0131larak kontrol edilebilir.\n  <\/li>\n<li>\n    Yanl\u0131\u015f yaz\u0131lm\u0131\u015f sorgular i\u00e7in s\u0131ralama almak, \u00f6rne\u011fin yaz\u0131m hatas\u0131 i\u00e7eren yerel i\u015fletme adlar\u0131, endi\u015fe verici bir alan gibi g\u00f6r\u00fcn\u00fcyor. Baz\u0131 durumlarda,<br \/>\n    <a href=\"https:\/\/www.google.com\/intl\/en\/help\/features_list.html#spell\" class=\"external-link\">Google&#8217;\u0131n otomatik yaz\u0131m d\u00fczeltmesi<\/a><br \/>\n    do\u011fru yaz\u0131m\u0131 \u00f6nererek kullan\u0131c\u0131lar i\u00e7in i\u015fi halleder. Bir sitenin i\u00e7eri\u011fini akla gelebilecek her t\u00fcrl\u00fc yaz\u0131m hatas\u0131yla doldurmak ak\u0131ll\u0131ca bir fikir de\u011fildir. Ayr\u0131ca bu veya ba\u015fka herhangi bir i\u00e7erik t\u00fcr\u00fcn\u00fc JavaScript, CSS veya benzeri teknikler kullanarak gizlemek de tavsiye edilmez. Bu y\u00f6ntemler<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Google Web Y\u00f6neticisi Y\u00f6nergeleri&#8217;ni<\/a><br \/>\n    ihlal eder ve bunlar\u0131 kullanan bir siteye kar\u015f\u0131 uygun i\u015flem yapabiliriz. Googlebot&#8217;un sayfalar\u0131n\u0131z\u0131 nas\u0131l &#8220;g\u00f6rd\u00fc\u011f\u00fcnden&#8221; emin de\u011filseniz, \u00f6rne\u011fin \u00e7ok fazla JavaScript kullan\u0131rken, Google arama sonu\u00e7lar\u0131ndaki \u00f6nbelle\u011fe al\u0131nm\u0131\u015f kopyan\u0131n salt metin s\u00fcr\u00fcm\u00fcne bakarak daha iyi bir fikir edinebilirsiniz.\n  <\/li>\n<li>\n    Kullan\u0131c\u0131lar h\u0131zl\u0131 web sitelerini sever. Bu nedenle<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/using-site-speed-in-web-search-ranking\/\">web sayfas\u0131 y\u00fckleme h\u0131z\u0131<\/a><br \/>\n    kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in \u00f6nemli bir husustur. Web y\u00f6neticilerinin web sitelerinin performans\u0131n\u0131 anlamalar\u0131na ve bunlar\u0131 nas\u0131l iyile\u015ftireceklerine yard\u0131mc\u0131 olmak i\u00e7in \u00e7ok \u00e7e\u015fitli ara\u00e7lar ve \u00f6neriler sunuyoruz. Ba\u015flaman\u0131n en kolay yolu, pop\u00fcler<br \/>\n    <a href=\"https:\/\/code.google.com\/speed\/page-speed\/docs\/using_chrome\" class=\"external-link\">Page Speed Chrome uzant\u0131m\u0131z\u0131n<\/a><br \/>\n    web tabanl\u0131 s\u00fcr\u00fcm\u00fc olan<br \/>\n    <a href=\"https:\/\/pagespeed.googlelabs.com\/\" class=\"external-link\">Page Speed Online<\/a><br \/>\n    arac\u0131n\u0131 kullanmakt\u0131r.<br \/>\n    <a href=\"https:\/\/code.google.com\/speed\/tools\" class=\"external-link\">Web&#8217;i h\u0131zland\u0131ral\u0131m sayfam\u0131z<\/a>,<br \/>\n    web sitesi h\u0131z\u0131n\u0131 art\u0131rmak i\u00e7in Google&#8217;dan ve ba\u015fka yerlerden harika bir kaynak listesine sahiptir; okuman\u0131z\u0131 \u00f6neririz.\n  <\/li>\n<\/ul>\n<p>\n  Etkinli\u011fi kolayla\u015ft\u0131rmam\u0131za yard\u0131mc\u0131 olan<br \/>\n  <a href=\"https:\/\/www.techhub.com\/\" class=\"external-link\">TechHub<\/a><br \/>\n  ekibine te\u015fekk\u00fcr eder, t\u00fcm kat\u0131l\u0131mc\u0131lara kocaman bir te\u015fekk\u00fcr sunar\u0131z. Sunumu ve soru-cevap oturumunu ilgin\u00e7 buldu\u011funuzu umuyoruz. Sunumu a\u015fa\u011f\u0131ya ekledik.\n<\/p>\n<p>\n  Ayr\u0131ca site klini\u011finde belirtti\u011fimiz gibi, akl\u0131n\u0131za tak\u0131lan di\u011fer sorular\u0131 tart\u0131\u015fmak i\u00e7in<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Web Y\u00f6neticisi Yard\u0131m Forumu&#8217;na<\/a><br \/>\n  kaydolun ve<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\">Webmaster Central Blog<\/a><br \/>\n  sayfam\u0131z\u0131 takip etmeye devam edin.\n<\/p>\n<p class=\"byline-author\">Yazan:<br \/>\n  <a href=\"https:\/\/profiles.google.com\/110192192554903281760\/about\" rel=\"author\" class=\"external-link\">Kaspar Szymanski<\/a>,<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/pierre-far\" rel=\"author\" class=\"external-link\">Pierre Far<\/a>,<br \/>\n  <a href=\"https:\/\/profiles.google.com\/105424734647625719803\/about\" rel=\"author\" class=\"external-link\">Sven Naumann<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>12 Nisan 2011, Sal\u0131 Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Yak\u0131n zamanda, Londra, \u0130ngiltere&#8217;deki TechHub&#8217;da ikincisini d\u00fczenledi\u011fimiz site klini\u011fimize ev sahipli\u011fi yapt\u0131k. T\u0131pk\u0131 ge\u00e7en y\u0131l oldu\u011fu gibi, g\u00fcndeme gelen konular\u0131n \u00f6zetini burada bulabilirsiniz. Ba\u015fl\u0131k etiketleri ve meta a\u00e7\u0131klama [&hellip;]<\/p>\n","protected":false},"menu_order":84924,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24521","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26858"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24521"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24521"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}