{"id":24643,"date":"2012-01-12T00:00:00","date_gmt":"2012-01-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-page-titles-in-search-results\/"},"modified":"2012-01-12T00:00:00","modified_gmt":"2012-01-12T00:00:00","slug":"better-page-titles-in-search-results","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-page-titles-in-search-results\/","title":{"rendered":"Arama sonu\u00e7lar\u0131nda daha iyi sayfa ba\u015fl\u0131klar\u0131"},"content":{"rendered":"<p class=\"gargardate\">12 Ocak 2012 Per\u015fembe<\/p>\n<aside class=\"note\">\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">Ba\u015fl\u0131k ba\u011flant\u0131lar\u0131<\/a> hakk\u0131ndaki g\u00fcncel dok\u00fcmantasyonumuza g\u00f6z at\u0131n.<br \/>\n<\/aside>\n<p>\n  Sayfa ba\u015fl\u0131klar\u0131 arama sonu\u00e7lar\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r: her sonucun ilk sat\u0131r\u0131n\u0131 olu\u015ftururlar ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n web sitelerine ula\u015fmak i\u00e7in t\u0131klad\u0131klar\u0131 ger\u00e7ek ba\u011flant\u0131lard\u0131r. Web y\u00f6neticilerine tavsiyemiz, her zaman sayfan\u0131n neyle ilgili oldu\u011funu kullan\u0131c\u0131lara a\u00e7\u0131klayan benzersiz ve tan\u0131mlay\u0131c\u0131 sayfa ba\u015fl\u0131klar\u0131 (ve snippet&#8217;ler i\u00e7in meta a\u00e7\u0131klamalar\u0131) yazmalar\u0131 olmu\u015ftur.\n<\/p>\n<p>\n  Kullan\u0131c\u0131lara hangi ba\u015fl\u0131\u011f\u0131n g\u00f6sterilece\u011fine karar vermek i\u00e7in bir\u00e7ok sinyal kullan\u0131yoruz; bunlar\u0131n ba\u015f\u0131nda, web y\u00f6neticisi taraf\u0131ndan belirtilmi\u015fse <code>&lt;title&gt;<\/code> etiketi gelir. Ancak baz\u0131 sayfalar i\u00e7in tek bir ba\u015fl\u0131k, t\u00fcm sorgular i\u00e7in g\u00f6sterilecek en iyi ba\u015fl\u0131k olmayabilir. Bu nedenle, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n alakal\u0131 sayfalar\u0131 tan\u0131mas\u0131n\u0131 kolayla\u015ft\u0131rmak amac\u0131yla alternatif ba\u015fl\u0131klar olu\u015fturan algoritmalar\u0131m\u0131z bulunmaktad\u0131r. Testlerimiz, bu alternatif ba\u015fl\u0131klar\u0131n genellikle sorguyla daha alakal\u0131 oldu\u011funu ve sonu\u00e7lara t\u0131klama oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rarak hem kullan\u0131c\u0131lar\u0131m\u0131za hem de web y\u00f6neticilerine yard\u0131mc\u0131 oldu\u011funu g\u00f6stermi\u015ftir. Alternatif bir ba\u015fl\u0131k g\u00f6stermemizin nedeni, yakla\u015f\u0131k olarak zaman\u0131n yar\u0131s\u0131nda budur.\n<\/p>\n<p>\n  Di\u011fer zamanlarda ise alternatif ba\u015fl\u0131klar, web y\u00f6neticisi taraf\u0131ndan HTML&#8217;de belirtilen ba\u015fl\u0131\u011f\u0131 olmayan veya tan\u0131mlay\u0131c\u0131 olmayan ba\u015fl\u0131\u011fa sahip sayfalar i\u00e7in g\u00f6r\u00fcnt\u00fclenir. \u00d6rne\u011fin, sadece &#8220;Ana Sayfa&#8221; kelimesini kullanan bir ba\u015fl\u0131k, sayfan\u0131n neyle ilgili oldu\u011funu tam olarak yans\u0131tmaz. G\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir di\u011fer yayg\u0131n sorun, bir web y\u00f6neticisinin bir web sitesindeki neredeyse t\u00fcm sayfalarda ayn\u0131 ba\u015fl\u0131\u011f\u0131 kullanmas\u0131, bazen bunu tamamen kopyalamas\u0131 bazen de sadece k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yapmas\u0131d\u0131r. Son olarak, gereksiz derecede uzun veya okunmas\u0131 zor ba\u015fl\u0131klar\u0131 daha \u00f6z ve tan\u0131mlay\u0131c\u0131 alternatiflerle de\u011fi\u015ftirmeye \u00e7al\u0131\u015f\u0131yoruz.\n<\/p>\n<p>\n  Daha iyi ba\u015fl\u0131klar ve meta a\u00e7\u0131klamalar\u0131 yazma konusunda nas\u0131l daha ba\u015far\u0131l\u0131 olabilece\u011finiz ve alternatif ba\u015fl\u0131klar olu\u015fturmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z sinyaller hakk\u0131nda daha fazla bilgi edinmek i\u00e7in, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">bu konudaki Yard\u0131m Merkezi makalemizi<\/a> yak\u0131n zamanda g\u00fcncelledik. Ayr\u0131ca, Webmaster Tools&#8217;daki HTML \u00d6nerileri \u00f6zelli\u011fi arac\u0131l\u0131\u011f\u0131yla web sitelerinde iyile\u015ftirilebilecek ba\u015fl\u0131klar ke\u015ffetti\u011fimizde web y\u00f6neticilerini bilgilendirmeye \u00e7al\u0131\u015f\u0131yoruz; bu \u00f6zelli\u011fi men\u00fcn\u00fcn sol taraf\u0131ndaki Tan\u0131lama b\u00f6l\u00fcm\u00fcnde bulabilirsiniz.\n<\/p>\n<p>\n  Her zaman oldu\u011fu gibi, herhangi bir sorunuz veya geri bildiriminiz varsa l\u00fctfen bunlar\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Yard\u0131m Forumu<\/a>&#8216;nda bizimle payla\u015f\u0131n.\n<\/p>\n<p class=\"byline-author\">\n  Yay\u0131nlayan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/pierre-far\" rel=\"author\" class=\"external-link\">Pierre Far<\/a>,<br \/>\n  Webmaster Trend Analisti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12 Ocak 2012 Per\u015fembe Ba\u015fl\u0131k ba\u011flant\u0131lar\u0131 hakk\u0131ndaki g\u00fcncel dok\u00fcmantasyonumuza g\u00f6z at\u0131n. Sayfa ba\u015fl\u0131klar\u0131 arama sonu\u00e7lar\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r: her sonucun ilk sat\u0131r\u0131n\u0131 olu\u015ftururlar ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n web sitelerine ula\u015fmak i\u00e7in t\u0131klad\u0131klar\u0131 ger\u00e7ek ba\u011flant\u0131lard\u0131r. Web y\u00f6neticilerine tavsiyemiz, her zaman sayfan\u0131n neyle ilgili oldu\u011funu kullan\u0131c\u0131lara a\u00e7\u0131klayan benzersiz ve tan\u0131mlay\u0131c\u0131 sayfa ba\u015fl\u0131klar\u0131 (ve snippet&#8217;ler i\u00e7in meta a\u00e7\u0131klamalar\u0131) yazmalar\u0131 olmu\u015ftur. [&hellip;]<\/p>\n","protected":false},"menu_order":84649,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24643","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26917"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24643"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24643"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}