{"id":24648,"date":"2012-01-19T00:00:00","date_gmt":"2012-01-19T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/page-layout-algorithm-improvement\/"},"modified":"2012-01-19T00:00:00","modified_gmt":"2012-01-19T00:00:00","slug":"page-layout-algorithm-improvement","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/page-layout-algorithm-improvement\/","title":{"rendered":"Sayfa d\u00fczeni algoritmas\u0131 iyile\u015ftirmesi"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/\">Sayfa deneyimi<\/a> hakk\u0131ndaki dok\u00fcmantasyonumuza g\u00f6z at\u0131n.<\/aside>\n<p class=\"gargardate\">19 Ocak 2012, Per\u015fembe<\/p>\n<p>\n  Arama sonu\u00e7lar\u0131nda daha y\u00fcksek kaliteli web siteleri bulman\u0131za yard\u0131mc\u0131 olma \u00e7abalar\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olarak, bug\u00fcn bir arama sonucuna t\u0131klad\u0131\u011f\u0131n\u0131zda kar\u015f\u0131n\u0131za \u00e7\u0131kan sayfa d\u00fczenini ve g\u00f6rd\u00fc\u011f\u00fcn\u00fcz i\u00e7erik miktar\u0131n\u0131 de\u011ferlendiren algoritmik bir de\u011fi\u015fiklik yay\u0131nl\u0131yoruz.\n<\/p>\n<p>\n  <a href=\"https:\/\/searchengineland.com\/google-may-penalize-ad-heavy-pages-100601\" class=\"external-link\">Daha \u00f6nce belirtti\u011fimiz gibi<\/a>, kullan\u0131c\u0131lardan bir sonuca t\u0131klad\u0131klar\u0131nda as\u0131l i\u00e7eri\u011fi bulman\u0131n zor olmas\u0131 durumunda bu deneyimden memnun kalmad\u0131klar\u0131na dair \u015fikayetler al\u0131yoruz. Kullan\u0131c\u0131lar, sayfan\u0131n a\u015fa\u011f\u0131s\u0131na do\u011fru bir reklam y\u0131\u011f\u0131n\u0131yla kar\u015f\u0131la\u015fmak yerine i\u00e7eri\u011fi hemen g\u00f6rmek istiyor. Bu nedenle, &#8220;ekran\u0131n \u00fcst k\u0131sm\u0131nda&#8221; (above-the-fold) fazla i\u00e7eri\u011fi olmayan siteler bu de\u011fi\u015fiklikten etkilenebilir. Bir web sitesine t\u0131klad\u0131\u011f\u0131n\u0131zda, ilk g\u00f6rd\u00fc\u011f\u00fcn\u00fcz k\u0131s\u0131mda ekran\u0131n \u00fcst k\u0131sm\u0131nda g\u00f6r\u00fcn\u00fcr i\u00e7erik azsa veya ekran\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc reklamlara ayr\u0131lm\u0131\u015fsa, bu iyi bir kullan\u0131c\u0131 deneyimi de\u011fildir. Bu t\u00fcr siteler gelecekte daha d\u00fc\u015f\u00fck s\u0131ralamalarda yer alabilir.\n<\/p>\n<p>\n  Reklamlar\u0131n ekran\u0131n \u00fcst k\u0131sm\u0131na yerle\u015ftirilmesinin bir\u00e7ok web sitesi i\u00e7in olduk\u00e7a yayg\u0131n oldu\u011funu anl\u0131yoruz; bu reklamlar genellikle iyi performans g\u00f6sterir ve yay\u0131nc\u0131lar\u0131n \u00e7evrimi\u00e7i i\u00e7erikten gelir elde etmelerine yard\u0131mc\u0131 olur. Bu algoritmik de\u011fi\u015fiklik, reklamlar\u0131 ekran\u0131n \u00fcst k\u0131sm\u0131na makul \u00f6l\u00e7\u00fcde yerle\u015ftiren siteleri etkilemez; ancak sayfan\u0131n \u00fcst k\u0131sm\u0131n\u0131 a\u015f\u0131r\u0131 derecede reklamla dolduran veya sayfadaki as\u0131l \u00f6zg\u00fcn i\u00e7eri\u011fi bulmay\u0131 zorla\u015ft\u0131ran siteleri etkiler. Bu yeni algoritmik iyile\u015ftirme, ekran\u0131n \u00fcst k\u0131sm\u0131nda \u00e7ok az g\u00f6r\u00fcn\u00fcr i\u00e7eri\u011fin oldu\u011fu veya ilgili i\u00e7eri\u011fin s\u00fcrekli olarak b\u00fcy\u00fck reklam bloklar\u0131 taraf\u0131ndan a\u015fa\u011f\u0131 itildi\u011fi siteleri hedef alma e\u011filimindedir.\n<\/p>\n<p>\n  Bu algoritmik de\u011fi\u015fiklik, d\u00fcnya genelindeki aramalar\u0131n %1&#8217;inden daha az\u0131n\u0131 belirgin \u015fekilde etkilemektedir. Bu, 100 aramadan birinden daha az\u0131nda, tipik bir kullan\u0131c\u0131n\u0131n arama sayfas\u0131ndaki sonu\u00e7lar\u0131n yeniden s\u0131raland\u0131\u011f\u0131n\u0131 fark edebilece\u011fi anlam\u0131na gelir. Web sitenizin sayfa d\u00fczeni algoritmas\u0131 de\u011fi\u015fikli\u011finden etkilendi\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, web sayfalar\u0131n\u0131z\u0131n ekran\u0131n \u00fcst k\u0131sm\u0131ndaki alan\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131 ve sayfadaki i\u00e7eri\u011fin kullan\u0131c\u0131lar taraf\u0131ndan h\u0131zl\u0131ca fark edilmesinin zor olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirin. Web sitenizin farkl\u0131 ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fcklerinde nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rmek i\u00e7in <a href=\"https:\/\/browsersize.googlelabs.com\/\" class=\"external-link\">Browser Size<\/a> arac\u0131n\u0131 ve <a href=\"https:\/\/chrome.google.com\/webstore\/search\/screen%20resolution\" class=\"external-link\">di\u011fer bir\u00e7ok arac\u0131<\/a> kullanabilirsiniz.\n<\/p>\n<p>\n  Sayfa d\u00fczeninizi g\u00fcncellerseniz, sayfa d\u00fczeni algoritmas\u0131, sitenizdeki sayfalar\u0131 yeniden taray\u0131p de\u011fi\u015fiklikleri de\u011ferlendirecek kadar i\u015fledi\u011fimizde bu de\u011fi\u015fiklikleri otomatik olarak yans\u0131tacakt\u0131r. Bunun ne kadar s\u00fcrece\u011fi, sitenizdeki sayfa say\u0131s\u0131 ve Googlebot&#8217;un i\u00e7eri\u011fi ne kadar verimli tarayabildi\u011fi gibi \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131d\u0131r. Tipik bir web sitesinde, Googlebot&#8217;un d\u00fczen de\u011fi\u015fikliklerini yans\u0131tacak kadar sayfay\u0131 taray\u0131p i\u015flemesi birka\u00e7 hafta s\u00fcrebilir.\n<\/p>\n<p>\n  Genel olarak, yay\u0131nc\u0131lara tavsiyemiz <a href=\"https:\/\/www.youtube.com\/watch?feature=player_detailpage&amp;v=R7Yv6DzHBvE#t=1186s\" class=\"external-link\">web sitelerinizde m\u00fcmk\u00fcn olan en iyi kullan\u0131c\u0131 deneyimini sunmaya odaklanmaya devam etmeniz<\/a> ve belirli algoritma ince ayarlar\u0131na odaklanmaman\u0131zd\u0131r. Bu de\u011fi\u015fiklik, bu y\u0131l arama motoruna getirmeyi planlad\u0131\u011f\u0131m\u0131z 500&#8217;den fazla iyile\u015ftirmeden sadece biridir. Her zaman oldu\u011fu gibi, geri bildirimlerinizi ve sorular\u0131n\u0131z\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m forumumuzda<\/a> payla\u015fabilirsiniz.\n<\/p>\n<p class=\"byline-author\">\n  Yazan:<br \/>\n  <a href=\"https:\/\/www.mattcutts.com\/blog\/\" rel=\"author\" class=\"external-link\">Matt Cutts<\/a>,<br \/>\n  Se\u00e7kin M\u00fchendis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Sayfa deneyimi hakk\u0131ndaki dok\u00fcmantasyonumuza g\u00f6z at\u0131n. 19 Ocak 2012, Per\u015fembe Arama sonu\u00e7lar\u0131nda daha y\u00fcksek kaliteli web siteleri bulman\u0131za yard\u0131mc\u0131 olma \u00e7abalar\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olarak, bug\u00fcn bir arama sonucuna t\u0131klad\u0131\u011f\u0131n\u0131zda kar\u015f\u0131n\u0131za \u00e7\u0131kan [&hellip;]<\/p>\n","protected":false},"menu_order":84642,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24648","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26920"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24648"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24648"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}