{"id":24662,"date":"2012-03-20T00:00:00","date_gmt":"2012-03-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/five-common-seo-mistakes-and-six-good-ideas\/"},"modified":"2012-03-20T00:00:00","modified_gmt":"2012-03-20T00:00:00","slug":"five-common-seo-mistakes-and-six-good-ideas","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/five-common-seo-mistakes-and-six-good-ideas\/","title":{"rendered":"Be\u015f yayg\u0131n SEO hatas\u0131 (ve alt\u0131 iyi fikir!)"},"content":{"rendered":"<p class=\"gargardate\">20 Mart 2012, Sal\u0131<\/p>\n<p>\n  Web y\u00f6neticilerinin arama motoru optimizasyonu (SEO) konusunda kar\u015f\u0131la\u015ft\u0131klar\u0131 yayg\u0131n hatalardan ka\u00e7\u0131nmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in, SEO sekt\u00f6r\u00fcnde g\u00f6zlemledi\u011fim be\u015f yayg\u0131n hatay\u0131 \u00f6zetleyen bir video haz\u0131rlad\u0131m. Yakla\u015f\u0131k d\u00f6rt y\u0131l \u00f6nce, sizlerden (okuyucular\u0131m\u0131zdan) <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/what-are-your-seo-recommendations\/\">SEO \u00f6nerilerinizi<\/a> alm\u0131\u015f ve geri bildirimleriniz do\u011frultusunda ilgili <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/do-you-need-an-seo\/\">Yard\u0131m Merkezi makalemizi<\/a> g\u00fcncellemi\u015ftik. 2008 y\u0131l\u0131ndaki tavsiyelerin \u00e7o\u011fu bug\u00fcn hala ge\u00e7erlili\u011fini koruyor; harika bir site in\u015fa etmek i\u00e7in daha nice y\u0131llara!\n<\/p>\n<div class=\"video-wrapper\">\n<\/div>\n<div style=\"clear:both;float:right;margin: 0 0 40px 40px\">\n<\/div>\n<p>Vaktiniz k\u0131s\u0131tl\u0131ysa, i\u015fte i\u015fin \u00f6z\u00fc:<\/p>\n<h2 id=\"avoid-these-common-mistakes\" tabindex=\"-1\">Bu yayg\u0131n hatalardan ka\u00e7\u0131n\u0131n<\/h2>\n<ol>\n<li>\n      <b>De\u011fer \u00f6nerisinin olmamas\u0131<\/b>: Bir sitenin, arama yapanlar i\u00e7in neden faydal\u0131 oldu\u011funu (ve rakiplerden neden daha iyi oldu\u011funu) bilmeden 1. s\u0131rada yer almas\u0131 gerekti\u011fini varsaymay\u0131n.\n    <\/li>\n<li>\n      <b>Par\u00e7al\u0131 yakla\u015f\u0131m<\/b>: SEO ile ilgili hedefleri, \u015firketinizin genel hedefleri ve di\u011fer departmanlar\u0131n ama\u00e7lar\u0131yla uyumlu oldu\u011fundan emin olmadan belirlemeyin. \u00d6rne\u011fin, \u00fcr\u00fcn sayfalar\u0131n\u0131 (ve kullan\u0131c\u0131lar sitenize geldi\u011finde t\u00fcm kullan\u0131c\u0131 deneyimini) optimize etme \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n yan\u0131 s\u0131ra, pazarlama ekibinizin yakla\u015fan kampanyas\u0131na da uzmanl\u0131\u011f\u0131n\u0131zla katk\u0131da bulunun. Pazarlama ekibiniz yeni videolar veya daha etkile\u015fimli bir site ba\u015flat\u0131yorsa, arama yapanlar\u0131n bu i\u00e7eri\u011fi de bulabildi\u011finden emin olun.\n    <\/li>\n<li>\n      <b>Zaman al\u0131c\u0131 ge\u00e7ici \u00e7\u00f6z\u00fcmler<\/b>: Geli\u015ftirmeyi basitle\u015ftirebilecek yeni \u00f6zellikleri veya en iyi uygulamalar\u0131 ara\u015ft\u0131rmak yerine bir &#8220;hack&#8221; uygulamaktan ka\u00e7\u0131n\u0131n (\u00f6rne\u011fin, g\u00fcncellenmi\u015f bir URL&#8217;yi <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/submit-urls-to-google-with-fetch-as-googlebot\/\">Googlebot gibi getir<\/a> arac\u0131l\u0131\u011f\u0131yla kolayca g\u00f6ndermek yerine, daha h\u0131zl\u0131 taranmas\u0131 i\u00e7in zaman damgas\u0131n\u0131 de\u011fi\u015ftirmek gibi).\n    <\/li>\n<li>\n      <b>SEO trendlerine kap\u0131lmak<\/b>: S\u0131ralaman\u0131z\u0131 y\u00fckseltmek i\u00e7in en son &#8220;hileye&#8221; tak\u0131l\u0131p kalmak yerine, kal\u0131c\u0131 ziyaret\u00e7iler getirecek temel g\u00f6revlere ve \u00e7abalara odaklan\u0131n.\n    <\/li>\n<li>\n      <b>Yava\u015f iterasyon<\/b>: Altyap\u0131n\u0131n ve\/veya s\u00fcre\u00e7lerin sitenizi iyile\u015ftirmeyi, hatta olas\u0131 iyile\u015ftirmeleri test etmeyi zorla\u015ft\u0131rd\u0131\u011f\u0131 bir ortam\u0131 te\u015fvik etmek yerine \u00e7evik olmay\u0131 hedefleyin.\n    <\/li>\n<\/ol>\n<h2 id=\"six-fundamental-seo-tips\" tabindex=\"-1\">Alt\u0131 temel SEO ipucu<\/h2>\n<ol>\n<li>\n      <b>Harika bir \u015fey yap\u0131n<\/b>: Sitenizin rakiplerinizden iyi bir \u015fekilde ayr\u0131\u015ft\u0131\u011f\u0131ndan emin olun!\n    <\/li>\n<li>\n      <b>Metinlerinizde ilgili kelimelere yer verin<\/b>: Kendinizi arama yapanlar\u0131n yerine koyun. Sizi bulmak i\u00e7in ne arat\u0131rlard\u0131? Ad\u0131n\u0131z\/i\u015fletme ad\u0131n\u0131z, konumunuz, \u00fcr\u00fcnleriniz vb. \u00f6nemlidir. Sitenizde kullan\u0131c\u0131lar\u0131n\u0131z\u0131n yazabilece\u011fi terimleri kullanmak (\u00f6rne\u011fin, siz e\u011fitimli bir &#8220;\u00e7i\u00e7ek tasar\u0131mc\u0131s\u0131&#8221; olabilirsiniz ancak \u00e7o\u011fu kullan\u0131c\u0131 &#8220;\u00e7i\u00e7ek\u00e7i&#8221; yazabilir) ve sahip olabilecekleri sorular\u0131 yan\u0131tlamak (\u00f6rne\u011fin, \u00e7al\u0131\u015fma saatleri, \u00fcr\u00fcn \u00f6zellikleri, yorumlar) faydal\u0131d\u0131r. M\u00fc\u015fterilerinizi tan\u0131mak yard\u0131mc\u0131 olur.\n    <\/li>\n<li>\n      <b>Etiketleriniz ve site mimariniz konusunda ak\u0131ll\u0131 olun<\/b>: Benzersiz ba\u015fl\u0131k \u00f6\u011feleri ve meta a\u00e7\u0131klamalar olu\u015fturun; uygun yerlerde <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a>&#8216;dan Zengin Snippet i\u015faretlemesi ekleyin. Sezgisel bir navigasyona ve <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/good-times-with-inbound-links\/\">iyi bir i\u00e7 ba\u011flant\u0131 yap\u0131s\u0131na<\/a> sahip olun.\n    <\/li>\n<li>\n      <b>Web Y\u00f6neticisi Ara\u00e7lar\u0131&#8217;nda e-posta y\u00f6nlendirme i\u00e7in kaydolun<\/b>: \u00d6zellikle sitenizle ilgili <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/is-your-site-hacked-new-message-center-notifications-for-hacking-and-abuse\/\">ters giden bir \u015fey<\/a> fark etti\u011fimizde sizinle ileti\u015fim kurmam\u0131za yard\u0131mc\u0131 olun.\n    <\/li>\n<li>\n      <b>\u0130lgi \u00e7ekin<\/b>: Do\u011fal ba\u011flant\u0131lar, +1&#8217;ler, be\u011feniler, takipler&#8230; Her i\u015fletmede kullan\u0131c\u0131lar\u0131n\u0131za sunabilece\u011finiz veya payla\u015fabilece\u011finiz ilgi \u00e7ekici, ilgin\u00e7, e\u011flenceli veya \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fey vard\u0131r. Faydal\u0131 bir hizmet sunun, e\u011flenceli hikayeler anlat\u0131n, canl\u0131 bir resim \u00e7izin; kullan\u0131c\u0131lar i\u00e7eri\u011finizi payla\u015facak ve tekrar payla\u015facakt\u0131r.\n    <\/li>\n<li>\n      <b>G\u00fcncel ve alakal\u0131 kal\u0131n<\/b>: \u0130\u00e7eri\u011fi g\u00fcncel tutun ve (potansiyel bir kitle varsa) sosyal medya varl\u0131\u011f\u0131 olu\u015fturmak veya kullan\u0131c\u0131lar\u0131n\u0131z hareket halindeyse ideal bir mobil deneyim yaratmak gibi se\u00e7enekleri de\u011ferlendirin.\n    <\/li>\n<\/ol>\n<p>Herkese iyi \u015fanslar!<\/p>\n<p class=\"byline-author\">Yazan:<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/maile-ohye\" rel=\"author\" class=\"external-link\">Maile Ohye<\/a>,<br \/>\n  Geli\u015ftirici Programlar\u0131 Teknik Lideri<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 Mart 2012, Sal\u0131 Web y\u00f6neticilerinin arama motoru optimizasyonu (SEO) konusunda kar\u015f\u0131la\u015ft\u0131klar\u0131 yayg\u0131n hatalardan ka\u00e7\u0131nmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in, SEO sekt\u00f6r\u00fcnde g\u00f6zlemledi\u011fim be\u015f yayg\u0131n hatay\u0131 \u00f6zetleyen bir video haz\u0131rlad\u0131m. Yakla\u015f\u0131k d\u00f6rt y\u0131l \u00f6nce, sizlerden (okuyucular\u0131m\u0131zdan) SEO \u00f6nerilerinizi alm\u0131\u015f ve geri bildirimleriniz do\u011frultusunda ilgili Yard\u0131m Merkezi makalemizi g\u00fcncellemi\u015ftik. 2008 y\u0131l\u0131ndaki tavsiyelerin \u00e7o\u011fu bug\u00fcn hala ge\u00e7erlili\u011fini koruyor; harika [&hellip;]<\/p>\n","protected":false},"menu_order":84581,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24662","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26926"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24662"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24662"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}