{"id":24673,"date":"2012-04-25T00:00:00","date_gmt":"2012-04-25T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/1000-words-about-images\/"},"modified":"2012-04-25T00:00:00","modified_gmt":"2012-04-25T00:00:00","slug":"1000-words-about-images","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/1000-words-about-images\/","title":{"rendered":"G\u00f6rseller Hakk\u0131nda 1000 Kelime"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">G\u00f6rsel en iyi uygulamalar\u0131 hakk\u0131ndaki dok\u00fcmantasyonumuza<\/a> g\u00f6z at\u0131n.<br \/>\n<\/aside>\n<p class=\"gargardate\">25 Nisan 2012, \u00c7ar\u015famba<\/p>\n<p>\n  Yarat\u0131c\u0131l\u0131k hayat\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r ve yapt\u0131\u011f\u0131m\u0131z hemen hemen her \u015feyi zenginle\u015ftirebilir. Diyelim ki tak\u0131m arkada\u015f\u0131ma haval\u0131 g\u00f6r\u00fcnen bir fincan kahve haz\u0131rlamak istiyorum ama yarat\u0131c\u0131l\u0131k pillerim bo\u015falm\u0131\u015f; bu, <a href=\"https:\/\/www.google.com\/imghp?q=coffee+art\" class=\"external-link\">Google G\u00f6rseller<\/a>&#8216;de ilham arad\u0131\u011f\u0131m bir\u00e7ok andan biri olurdu (ve ger\u00e7ekten de \u00f6yle!).\n<\/p>\n<p><img decoding=\"async\" alt=\"&apos;coffee art&apos; sorgusu i\u00e7in arama sonu\u00e7lar\u0131\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-359de192a4f6.png\" loading=\"lazy\"><\/p>\n<p>\n  Arama sonu\u00e7lar\u0131m\u0131zda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz g\u00f6rseller, bu g\u00f6rselleri HTML sayfalar\u0131na yerle\u015ftiren blog yazarlar\u0131, medya kurulu\u015flar\u0131 ve stok foto\u011fraf siteleri gibi her \u00f6l\u00e7ekten yay\u0131nc\u0131dan gelir. Google; BMP, GIF, JPEG, PNG ve WebP format\u0131ndaki g\u00f6rsel t\u00fcrlerinin yan\u0131 s\u0131ra SVG format\u0131n\u0131 da dizine ekleyebilir.\n<\/p>\n<p>\n  Peki Google, g\u00f6rsellerin \u00e7ay ile ilgili de\u011fil de kahve ile ilgili oldu\u011funu nas\u0131l anl\u0131yor? Algoritmalar\u0131m\u0131z g\u00f6rselleri dizine eklerken, g\u00f6rsel hakk\u0131nda daha fazla bilgi edinmek i\u00e7in g\u00f6rselin bulundu\u011fu sayfadaki metin i\u00e7eri\u011fine bakar. Ayr\u0131ca sayfan\u0131n ba\u015fl\u0131\u011f\u0131na ve g\u00f6vde metnine de bakar\u0131z; g\u00f6rselin dosya ad\u0131ndan, ona i\u015faret eden ba\u011flant\u0131 metninden ve &#8220;<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/using-alt-attributes-smartly\/\">alt metninden<\/a>&#8221; de daha fazla bilgi edinebiliriz. G\u00f6rsel hakk\u0131nda daha fazla bilgi edinmek i\u00e7in bilgisayarl\u0131 g\u00f6r\u00fcden yararlanabilir ve e\u011fer sayfada mevcutsa <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemap-extensions\/\">G\u00f6rsel Site Haritas\u0131<\/a>&#8216;nda sa\u011flanan a\u00e7\u0131klamay\u0131 da kullanabiliriz.\n<\/p>\n<p>G\u00f6rsellerinizi dizine eklememize yard\u0131mc\u0131 olmak i\u00e7in \u015funlardan emin olun:<\/p>\n<ul>\n<li>G\u00f6rselin yerle\u015ftirildi\u011fi HTML sayfas\u0131n\u0131 ve g\u00f6rselin kendisini tarayabiliyor olmal\u0131y\u0131z;<\/li>\n<li>G\u00f6rsel, destekledi\u011fimiz formatlardan birinde olmal\u0131d\u0131r: BMP, GIF, JPEG, PNG, WebP veya SVG.<\/li>\n<\/ul>\n<p>Ayr\u0131ca \u015funlar\u0131 \u00f6neriyoruz:<\/p>\n<ul>\n<li>G\u00f6rsel dosya ad\u0131n\u0131n g\u00f6rselin i\u00e7eri\u011fiyle ilgili olmas\u0131;<\/li>\n<li>G\u00f6rselin alt \u00f6zniteli\u011finin, g\u00f6rseli insan dostu bir \u015fekilde tan\u0131mlamas\u0131;<\/li>\n<li>\n    Son olarak, HTML sayfas\u0131n\u0131n metin i\u00e7eriklerinin ve g\u00f6rselin yak\u0131n\u0131ndaki metinlerin g\u00f6rselle ilgili olmas\u0131 da yard\u0131mc\u0131 olur.\n  <\/li>\n<\/ul>\n<p>\u015eimdi s\u0131k\u00e7a kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z baz\u0131 sorular\u0131n yan\u0131tlar\u0131:<\/p>\n<p>\n  <b>S:<\/b> Neden bazen Googlebot-Image yerine Googlebot&#8217;un g\u00f6rsellerimi tarad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorum?<br \/>\n  <b>A:<\/b> Bu durum genellikle bir URL&#8217;nin bir g\u00f6rsele mi yoksa ba\u015fka bir \u015feye mi y\u00f6nlendirdi\u011finin net olmad\u0131\u011f\u0131 durumlarda ger\u00e7ekle\u015fir; bu y\u00fczden URL&#8217;yi \u00f6nce Googlebot ile tarar\u0131z. URL&#8217;nin bir g\u00f6rsele y\u00f6nlendirdi\u011fini tespit edersek, genellikle Googlebot-Image ile tekrar ziyaret ederiz. Bu nedenle, g\u00f6rsellerinizin ve sayfalar\u0131n\u0131z\u0131n hem Googlebot hem de Googlebot-Image taraf\u0131ndan taranmas\u0131na izin vermek genellikle iyi bir fikirdir.\n<\/p>\n<p>\n  <b>S:<\/b> G\u00f6rseller i\u00e7in maksimum dosya boyutu oldu\u011fu do\u011fru mu?<br \/>\n  <b>A:<\/b> Her boyuttaki g\u00f6rseli dizine eklemekten mutluluk duyar\u0131z; dosya boyutu s\u0131n\u0131rlamas\u0131 yoktur.\n<\/p>\n<p><img decoding=\"async\" alt=\"Bir g\u00f6rsel i\u00e7in EXIF ve di\u011fer meta verileri g\u00f6steren Google G\u00f6rseller \u00f6zelli\u011fi\" height=\"299\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a3914e6cd704.png\" loading=\"lazy\" width=\"320\"><\/p>\n<p>\n  <b>S:<\/b> G\u00f6rsellerimin i\u00e7erdi\u011fi EXIF, XMP ve di\u011fer meta verilere ne oluyor?<br \/>\n  <b>A:<\/b> Kullan\u0131c\u0131lar\u0131m\u0131z\u0131n arad\u0131klar\u0131n\u0131 daha kolay bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in buldu\u011fumuz her t\u00fcrl\u00fc bilgiyi kullanabiliriz. Ayr\u0131ca, EXIF verisi gibi bilgiler, bir g\u00f6rsele t\u0131klad\u0131\u011f\u0131n\u0131zda a\u00e7\u0131lan ara sayfan\u0131n sa\u011f taraf\u0131ndaki kenar \u00e7ubu\u011funda g\u00f6r\u00fcnt\u00fclenebilir.\n<\/p>\n<p>\n  <b>S:<\/b> Ger\u00e7ekten bir G\u00f6rsel Site Haritas\u0131 g\u00f6ndermeli miyim? Faydalar\u0131 nelerdir?<br \/>\n  <b>A:<\/b> Evet! <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sitemap-extensions\/\">G\u00f6rsel Site Haritalar\u0131<\/a>, yeni g\u00f6rsellerinizden haberdar olmam\u0131za ve g\u00f6rsellerin neyle ilgili oldu\u011funu \u00f6\u011frenmemize yard\u0131mc\u0131 olabilir.\n<\/p>\n<p>\n  <b>S:<\/b> G\u00f6rsellerimi bar\u0131nd\u0131rmak i\u00e7in bir CDN kullan\u0131yorum; yine de nas\u0131l G\u00f6rsel Site Haritas\u0131 kullanabilirim?<br \/>\n  <b>A:<\/b><br \/>\n  <a href=\"https:\/\/www.sitemaps.org\/protocol.html#sitemaps_cross_submits\" class=\"external-link\">Alanlar aras\u0131 k\u0131s\u0131tlamalar<\/a> yaln\u0131zca Site Haritalar\u0131n\u0131n <code>&lt;loc&gt;<\/code> etiketi i\u00e7in ge\u00e7erlidir. G\u00f6rsel Site Haritalar\u0131nda, <code>&lt;image:loc&gt;<\/code> etiketinin ba\u015fka bir alandaki URL&#8217;ye i\u015faret etmesine izin verilir, bu nedenle g\u00f6rselleriniz i\u00e7in CDN kullanman\u0131zda bir sak\u0131nca yoktur. Ayr\u0131ca, kar\u015f\u0131la\u015fabilece\u011fimiz tarama hatalar\u0131n\u0131 size bildirebilmemiz i\u00e7in CDN&#8217;nizin alan ad\u0131n\u0131 Web Y\u00f6neticisi Ara\u00e7lar\u0131&#8217;nda do\u011frulaman\u0131z\u0131 \u00f6neririz.\n<\/p>\n<p>\n  <b>S:<\/b> G\u00f6rsellerimin sahip oldu\u011fum birden fazla alan ad\u0131nda veya alt alan ad\u0131nda (\u00f6rne\u011fin CDN&#8217;ler veya ilgili siteler) bulunmas\u0131 bir sorun mu?<br \/>\n  <b>A:<\/b> Genel olarak en iyi uygulama, herhangi bir i\u00e7erik t\u00fcr\u00fcn\u00fcn yaln\u0131zca bir kopyas\u0131na sahip olmakt\u0131r. G\u00f6rsellerinizi birden fazla ana bilgisayar ad\u0131nda \u00e7o\u011falt\u0131yorsan\u0131z, algoritmalar\u0131m\u0131z g\u00f6rselin kopyalar\u0131ndan birini tercih etti\u011finiz s\u00fcr\u00fcm olmayabilecek \u015fekilde &#8220;kanonik&#8221; kopya olarak se\u00e7ebilir. Bu durum ayr\u0131ca g\u00f6rsellerinizin daha yava\u015f taranmas\u0131na ve dizine eklenmesine yol a\u00e7abilir.\n<\/p>\n<p>\n  <b>S:<\/b> Bazen bir g\u00f6rselin orijinal kayna\u011f\u0131n\u0131n di\u011fer kaynaklardan daha d\u00fc\u015f\u00fck s\u0131raland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz; neden?<br \/>\n  <b>A:<\/b> Bir g\u00f6rselin ba\u011flam\u0131n\u0131 belirlerken sayfan\u0131n metin i\u00e7eri\u011fini kulland\u0131\u011f\u0131m\u0131z\u0131 unutmay\u0131n. \u00d6rne\u011fin, orijinal kaynak \u00e7ok az metin i\u00e7eren bir g\u00f6rsel galerisi sayfas\u0131ysa, arama sonu\u00e7lar\u0131nda daha fazla metinsel ba\u011flama sahip bir sayfan\u0131n g\u00f6sterilmesi m\u00fcmk\u00fcnd\u00fcr. Belirli bir sorgu i\u00e7in \u00e7ok k\u00f6t\u00fc arama sonu\u00e7lar\u0131 tespit etti\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, arama sonu\u00e7lar\u0131n\u0131n alt\u0131ndaki geri bildirim ba\u011flant\u0131s\u0131n\u0131 kullanabilir veya \u00f6rne\u011finizi <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Forumu<\/a>&#8216;nda payla\u015fabilirsiniz.\n<\/p>\n<h2 id=\"safesearch\" tabindex=\"-1\">SafeSearch<\/h2>\n<p>\n  Algoritmalar\u0131m\u0131z, kullan\u0131c\u0131n\u0131n SafeSearch filtresi a\u00e7\u0131k oldu\u011funda bir g\u00f6rselin (veya Web Arama&#8217;dan bahsediyorsak t\u00fcm bir sayfan\u0131n) sonu\u00e7lardan filtrelenip filtrelenmeyece\u011fine karar vermek i\u00e7in \u00e7ok \u00e7e\u015fitli sinyaller kullan\u0131r. G\u00f6rseller s\u00f6z konusu oldu\u011funda bu sinyallerin baz\u0131lar\u0131 bilgisayarl\u0131 g\u00f6r\u00fc kullan\u0131larak olu\u015fturulur, ancak SafeSearch algoritmalar\u0131 g\u00f6rselin daha \u00f6nce nerede kullan\u0131ld\u0131\u011f\u0131 ve g\u00f6rselin kullan\u0131ld\u0131\u011f\u0131 ba\u011flam gibi daha basit \u015feylere de bakar.\n<\/p>\n<p>\n  Bununla birlikte, en g\u00fc\u00e7l\u00fc sinyallerden biri, yeti\u015fkinlere y\u00f6nelik i\u00e7erik olarak i\u015faretlenmi\u015f sayfalard\u0131r. Yeti\u015fkinlere y\u00f6nelik i\u00e7erik yay\u0131nlayan web y\u00f6neticilerinin sayfalar\u0131n\u0131 a\u015fa\u011f\u0131daki <code>meta<\/code> etiketlerinden biriyle i\u015faretlemelerini \u00f6neririz:\n<\/p>\n<div><\/div>\n<p>\n  Bir\u00e7ok kullan\u0131c\u0131, arama sonu\u00e7lar\u0131nda yeti\u015fkinlere y\u00f6nelik i\u00e7erik bulunmamas\u0131n\u0131 tercih eder (\u00f6zellikle \u00e7ocuklar ayn\u0131 bilgisayar\u0131 kullan\u0131yorsa). Bir web y\u00f6neticisi bu <code>meta<\/code> etiketlerinden birini sa\u011flad\u0131\u011f\u0131nda, kullan\u0131c\u0131lar g\u00f6rmek istemedikleri veya g\u00f6rmeyi beklemedikleri sonu\u00e7larla kar\u015f\u0131la\u015fmad\u0131klar\u0131 i\u00e7in daha iyi bir kullan\u0131c\u0131 deneyimi sa\u011flanmas\u0131na yard\u0131mc\u0131 olur.\n<\/p>\n<p>\n  T\u00fcm algoritmalarda oldu\u011fu gibi, bazen SafeSearch i\u00e7eri\u011fi yanl\u0131\u015fl\u0131kla filtreleyebilir. G\u00f6rsellerinizin veya sayfalar\u0131n\u0131z\u0131n SafeSearch taraf\u0131ndan yanl\u0131\u015fl\u0131kla filtrelendi\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, l\u00fctfen <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Forumu<\/a> \u00fczerinden bize bildirin.\n<\/p>\n<p>\n  G\u00f6rselleri nas\u0131l dizine ekledi\u011fimiz hakk\u0131nda daha fazla bilgiye ihtiyac\u0131n\u0131z varsa, Yard\u0131m Merkezimizin <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">g\u00f6rsellere<\/a> ayr\u0131lm\u0131\u015f b\u00f6l\u00fcm\u00fcne g\u00f6z at\u0131n, bir\u00e7ok yararl\u0131 bilgi i\u00e7eren <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzumuzu<\/a> okuyun ve ba\u015fka sorular\u0131n\u0131z varsa l\u00fctfen bunlar\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Forumu<\/a>&#8216;nda payla\u015f\u0131n.\n<\/p>\n<p class=\"byline-author\">\n  Yazan: <a href=\"https:\/\/garyillyes.com\/+\" rel=\"author\" class=\"external-link\">Gary Illyes<\/a>,<br \/>\n  Web Y\u00f6neticisi Trendleri Analisti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). G\u00f6rsel en iyi uygulamalar\u0131 hakk\u0131ndaki dok\u00fcmantasyonumuza g\u00f6z at\u0131n. 25 Nisan 2012, \u00c7ar\u015famba Yarat\u0131c\u0131l\u0131k hayat\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r ve yapt\u0131\u011f\u0131m\u0131z hemen hemen her \u015feyi zenginle\u015ftirebilir. Diyelim ki tak\u0131m arkada\u015f\u0131ma haval\u0131 g\u00f6r\u00fcnen bir [&hellip;]<\/p>\n","protected":false},"menu_order":84545,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24673","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26931"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24673"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24673"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}