{"id":24721,"date":"2012-10-03T00:00:00","date_gmt":"2012-10-03T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-guidelines\/"},"modified":"2012-10-03T00:00:00","modified_gmt":"2012-10-03T00:00:00","slug":"rich-snippets-guidelines","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-guidelines\/","title":{"rendered":"Rich snippet k\u0131lavuzlar\u0131"},"content":{"rendered":"<p class=\"gargardate\">03 Ekim 2012, \u00c7ar\u015famba<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). G\u00fcncel y\u00f6nergeler i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">genel yap\u0131land\u0131r\u0131lm\u0131\u015f veri y\u00f6nergelerine<\/a> g\u00f6z at\u0131n.<\/aside>\n<p><img decoding=\"async\" alt=\"Google Arama sonu\u00e7lar\u0131ndaki zengin snippet \u00f6rnekleri\" src=\"https:\/\/www.google.com\/help\/hc\/images\/webmasters\/webmasters_99170_rsreview_en.png\"><\/p>\n<p>\n  Geleneksel, yaln\u0131zca metinden olu\u015fan arama sonucu snippet&#8217;leri, arama sonu\u00e7lar\u0131m\u0131zdaki sayfa i\u00e7eri\u011fini \u00f6zetlemeyi ama\u00e7lar. Zengin snippet&#8217;ler (yukar\u0131da g\u00f6sterilmi\u015ftir), web y\u00f6neticilerinin sayfalar\u0131na ekleyebilecekleri yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemesini kullanarak daha iyi \u00f6zetler sunmam\u0131za yard\u0131mc\u0131 olmalar\u0131n\u0131 sa\u011flar. Bug\u00fcn, zengin snippet&#8217;ler i\u00e7in y\u00fcksek kaliteli yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemesi uygulaman\u0131za yard\u0131mc\u0131 olacak bir dizi <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#guidelines\">y\u00f6nerge<\/a> sunuyoruz.\n<\/p>\n<p>\n  Sitenize yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemesini do\u011fru bir \u015fekilde ekledi\u011finizde, zengin snippet&#8217;ler bu i\u015faretlemeye dayal\u0131 olarak algoritmik \u015fekilde olu\u015fturulur. Bir sayfadaki i\u015faretleme, sayfa i\u00e7eri\u011finin do\u011fru bir a\u00e7\u0131klamas\u0131n\u0131 sunuyorsa, g\u00fcncelse ve sayfan\u0131zda kullan\u0131c\u0131lar taraf\u0131ndan kolayca g\u00f6r\u00fclebiliyor ve ke\u015ffedilebiliyorsa, algoritmalar\u0131m\u0131z\u0131n Google arama sonu\u00e7lar\u0131nda bir zengin snippet g\u00f6stermeye karar verme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.\n<\/p>\n<p>\n  Buna kar\u015f\u0131l\u0131k, bir sayfadaki zengin snippet i\u015faretlemesi spam i\u00e7erikli, yan\u0131lt\u0131c\u0131 veya ba\u015fka bir \u015fekilde k\u00f6t\u00fc niyetliyse, algoritmalar\u0131m\u0131z\u0131n i\u015faretlemeyi g\u00f6rmezden gelip yaln\u0131zca metinden olu\u015fan bir snippet olu\u015fturma olas\u0131l\u0131\u011f\u0131 \u00e7ok daha y\u00fcksektir. Zengin snippet&#8217;lerin algoritmik olarak olu\u015fturulmas\u0131na ra\u011fmen, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n deneyimine zarar veren eylemler g\u00f6rd\u00fc\u011f\u00fcm\u00fczde manuel i\u015flem yapma (\u00f6rne\u011fin, belirli bir site i\u00e7in zengin snippet&#8217;leri devre d\u0131\u015f\u0131 b\u0131rakma) hakk\u0131m\u0131z\u0131 sakl\u0131 tuttu\u011fumuzu unutmay\u0131n.\n<\/p>\n<p>Bu y\u00f6nergeleri baz\u0131 \u00f6rneklerle a\u00e7\u0131klamak gerekirse:<\/p>\n<ul>\n<li>\n    Sayfan\u0131z bir m\u00fczik grubu hakk\u0131ndaysa, ilgili gruplar\u0131n veya ayn\u0131 \u015fehirdeki di\u011fer gruplar\u0131n de\u011fil, yaln\u0131zca o grubun verdi\u011fi konserleri i\u015faretledi\u011finizden emin olun.\n  <\/li>\n<li>\n    Siteniz \u00fczerinden \u00fcr\u00fcn sat\u0131yorsan\u0131z, her sayfadaki incelemelerin ma\u011fazan\u0131n kendisine de\u011fil, o sayfan\u0131n \u00fcr\u00fcn\u00fcne ait oldu\u011fundan emin olun.\n  <\/li>\n<li>\n    Siteniz \u015fark\u0131 s\u00f6zleri sunuyorsa, incelemelerin \u015fark\u0131n\u0131n kendisine de\u011fil, \u015fark\u0131 s\u00f6zlerinin kalitesine y\u00f6nelik oldu\u011fundan emin olun.\n  <\/li>\n<\/ul>\n<p>\n  Bug\u00fcn yay\u0131nlad\u0131\u011f\u0131m\u0131z genel <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">zengin snippet kalite y\u00f6nergelerine<\/a> ek olarak, belirli zengin snippet t\u00fcrleri i\u00e7in kullan\u0131m y\u00f6nergelerini <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">Yard\u0131m Merkezimizde<\/a> bulabilirsiniz. Her zaman oldu\u011fu gibi, herhangi bir sorunuz veya geri bildiriminiz varsa l\u00fctfen bunlar\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/threads?hl=en&amp;thread_filter=(category:structured_data)\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Forumu<\/a> \u00fczerinden bize iletin.\n<\/p>\n<p class=\"byline-author\">\n  Yay\u0131nlayan: Jeremy Lubin, T\u00fcketici Deneyimi Uzman\u0131 ve<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/pierre-far\" rel=\"author\" class=\"external-link\">Pierre Far<\/a>,<br \/>\n  Web Y\u00f6neticisi Trend Analisti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>03 Ekim 2012, \u00c7ar\u015famba Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). G\u00fcncel y\u00f6nergeler i\u00e7in genel yap\u0131land\u0131r\u0131lm\u0131\u015f veri y\u00f6nergelerine g\u00f6z at\u0131n. Geleneksel, yaln\u0131zca metinden olu\u015fan arama sonucu snippet&#8217;leri, arama sonu\u00e7lar\u0131m\u0131zdaki sayfa i\u00e7eri\u011fini \u00f6zetlemeyi ama\u00e7lar. Zengin snippet&#8217;ler (yukar\u0131da g\u00f6sterilmi\u015ftir), web [&hellip;]<\/p>\n","protected":false},"menu_order":84384,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24721","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26966"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24721"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24721"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}