{"id":24762,"date":"2013-06-11T00:00:00","date_gmt":"2013-06-11T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/changes-in-rankings-of-smartphone-search-results\/"},"modified":"2013-06-11T00:00:00","modified_gmt":"2013-06-11T00:00:00","slug":"changes-in-rankings-of-smartphone-search-results","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/changes-in-rankings-of-smartphone-search-results\/","title":{"rendered":"Ak\u0131ll\u0131 telefon arama sonu\u00e7lar\u0131ndaki s\u0131ralama de\u011fi\u015fimleri"},"content":{"rendered":"

11 Haziran 2013, Sal\u0131<\/p>\n

\n Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131, internet kullan\u0131c\u0131lar\u0131 aras\u0131nda \u00f6nemli ve h\u0131zla b\u00fcy\u00fcyen bir segmenttir. Google olarak, bu kullan\u0131c\u0131lar\u0131n web’in t\u00fcm zenginli\u011fini deneyimlemelerini istiyoruz. Mobil web’i iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olarak \u00f6nerilerimizi<\/a> ve en yayg\u0131n yap\u0131land\u0131rma hatalar\u0131n\u0131<\/a> yay\u0131nlad\u0131k.\n<\/p>\n

\n Bu hatalardan ka\u00e7\u0131nmak, ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sitenizle tam etkile\u015fim kurmas\u0131na ve arama yapanlar\u0131n arad\u0131klar\u0131n\u0131 daha h\u0131zl\u0131 bulmas\u0131na yard\u0131mc\u0131 olur. Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131 i\u00e7in arama deneyimini iyile\u015ftirmek ve ya\u015fad\u0131klar\u0131 sorunlar\u0131 gidermek amac\u0131yla, yak\u0131n gelecekte ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131 i\u00e7in yanl\u0131\u015f yap\u0131land\u0131r\u0131lm\u0131\u015f siteleri hedefleyen \u00e7e\u015fitli s\u0131ralama de\u011fi\u015fiklikleri yapmay\u0131 planl\u0131yoruz.\n<\/p>\n

\u015eimdi en yayg\u0131n iki hataya ve bunlar\u0131n nas\u0131l d\u00fczeltilece\u011fine bakal\u0131m.<\/p>\n

Hatal\u0131 y\u00f6nlendirmeler<\/h2>\n

\n Baz\u0131 web siteleri, masa\u00fcst\u00fc ve ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131na hizmet vermek i\u00e7in ayr\u0131 URL’ler kullan\u0131r. Hatal\u0131 y\u00f6nlendirme, masa\u00fcst\u00fc sayfas\u0131n\u0131n ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131, ak\u0131ll\u0131 telefonlar i\u00e7in optimize edilmi\u015f web sitesindeki alakas\u0131z bir sayfaya y\u00f6nlendirmesidir. Tipik bir \u00f6rnek, masa\u00fcst\u00fc sitesindeki t\u00fcm sayfalar\u0131n ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131 ak\u0131ll\u0131 telefonlar i\u00e7in optimize edilmi\u015f sitenin ana sayfas\u0131na y\u00f6nlendirmesidir. \u00d6rne\u011fin, a\u015fa\u011f\u0131daki \u015fekilde k\u0131rm\u0131z\u0131 oklarla g\u00f6sterilen y\u00f6nlendirmeler hatal\u0131 kabul edilir:\n<\/p>\n

\"Bir\u00e7ok<\/p>\n

\n Bu t\u00fcr bir y\u00f6nlendirme, kullan\u0131c\u0131n\u0131n i\u015f ak\u0131\u015f\u0131n\u0131 bozar ve sitenizi kullanmay\u0131 b\u0131rak\u0131p ba\u015fka bir yere gitmelerine neden olabilir. Kullan\u0131c\u0131 siteyi terk etmese bile, alakas\u0131z y\u00f6nlendirmeler onlar i\u00e7in ek bir i\u015f y\u00fck\u00fc olu\u015fturur; bu durum \u00f6zellikle yava\u015f mobil a\u011flarda olduk\u00e7a s\u0131k\u0131nt\u0131l\u0131d\u0131r. Bu hatal\u0131 y\u00f6nlendirmeler, kullan\u0131c\u0131lar ister bir web sayfas\u0131, ister video veya ba\u015fka bir \u015fey ar\u0131yor olsun, onlar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131r ve s\u0131ralama de\u011fi\u015fikliklerimiz bir\u00e7ok arama t\u00fcr\u00fcn\u00fc etkileyecektir.\n<\/p>\n

\n Alakas\u0131z y\u00f6nlendirmelerden ka\u00e7\u0131nmak \u00e7ok kolayd\u0131r: Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131 masa\u00fcst\u00fc sayfas\u0131ndan, onun e\u015fde\u011feri olan ak\u0131ll\u0131 telefonlar i\u00e7in optimize edilmi\u015f sayfaya y\u00f6nlendirmeniz yeterlidir. \u0130\u00e7erik ak\u0131ll\u0131 telefon dostu bir formatta mevcut de\u011filse, alakas\u0131z bir sayfaya y\u00f6nlendirmek yerine masa\u00fcst\u00fc i\u00e7eri\u011fini g\u00f6stermek daha iyidir.\n<\/p>\n

\n Y\u00f6nlendirmeler hakk\u0131nda daha fazla ipucumuz<\/a> var; ayr\u0131ca masa\u00fcst\u00fc ve ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131 i\u00e7in ayr\u0131 URL’lere<\/a> sahip olma konusundaki \u00f6nerilerimizi de mutlaka okuyun.\n<\/p>\n

Sadece ak\u0131ll\u0131 telefonlara \u00f6zel hatalar<\/h2>\n

\n Baz\u0131 siteler, bir URL’ye eri\u015fen masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131na i\u00e7erik sunarken, ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131na hata sayfas\u0131 g\u00f6sterir. Sadece ak\u0131ll\u0131 telefonlarda g\u00f6r\u00fclen hatalar\u0131n ya\u015fand\u0131\u011f\u0131 bir\u00e7ok senaryo vard\u0131r. Yayg\u0131n olanlardan baz\u0131lar\u0131 \u015funlard\u0131r:\n<\/p>\n