{"id":24827,"date":"2014-05-12T00:00:00","date_gmt":"2014-05-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/creating-the-right-home-page-for-your-international-users\/"},"modified":"2014-05-12T00:00:00","modified_gmt":"2014-05-12T00:00:00","slug":"creating-the-right-home-page-for-your-international-users","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/creating-the-right-home-page-for-your-international-users\/","title":{"rendered":"Uluslararas\u0131 kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in do\u011fru ana sayfay\u0131 olu\u015fturmak"},"content":{"rendered":"<p class=\"gargardate\">12 May\u0131s 2014, Pazartesi<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir veya baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/overview-of-international-and-multilingual-site-topics\/\">Uluslararas\u0131 ve \u00e7ok dilli siteleri y\u00f6netme<\/a> hakk\u0131ndaki g\u00fcncel dok\u00fcmantasyonumuza g\u00f6z at\u0131n.<\/aside>\n<p>\n  Birden fazla \u00fclkede i\u015f yap\u0131yorsan\u0131z veya farkl\u0131 dilleri hedefliyorsan\u0131z, her \u00fclke veya dil i\u00e7in \u00f6zel i\u00e7erik bar\u0131nd\u0131ran ayr\u0131 sitelere veya b\u00f6l\u00fcmlere sahip olman\u0131z\u0131 \u00f6neririz. \u00d6rne\u011fin, ABD ve \u0130ngilizce konu\u015fan ziyaret\u00e7iler i\u00e7in bir sayfa, Fransa ve Frans\u0131zca konu\u015fan kullan\u0131c\u0131lar i\u00e7in ise farkl\u0131 bir sayfa olu\u015fturabilirsiniz. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-multi-regional-and-multilingual-sites\/\">\u00c7ok b\u00f6lgeli ve \u00e7ok dilli siteleri<\/a> y\u00f6netme konusunda bilgilerimiz olsa da, ana sayfa biraz daha \u00f6zel bir durumdur. Bu yaz\u0131, kullan\u0131c\u0131lar\u0131n\u0131za dillerine ve konumlar\u0131na g\u00f6re do\u011fru i\u00e7eri\u011fi sunan bir ana sayfa olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\n<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131z ana sayfan\u0131za\/a\u00e7\u0131l\u0131\u015f sayfan\u0131za eri\u015fti\u011finde yap\u0131land\u0131rman\u0131z i\u00e7in \u00fc\u00e7 yol vard\u0131r:<\/p>\n<ul>\n<li>Herkese ayn\u0131 i\u00e7eri\u011fi g\u00f6stermek.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n se\u00e7im yapmas\u0131na izin vermek.<\/li>\n<li>\u0130\u00e7eri\u011fi kullan\u0131c\u0131lar\u0131n konumuna ve dil ayarlar\u0131na g\u00f6re sunmak.<\/li>\n<\/ul>\n<p>Her birine detayl\u0131ca bakal\u0131m.<\/p>\n<h2 id=\"show-users-worldwide-the-same-content\" tabindex=\"-1\">D\u00fcnya genelindeki kullan\u0131c\u0131lara ayn\u0131 i\u00e7eri\u011fi g\u00f6stermek<\/h2>\n<p>\n  Bu senaryoda, ana sayfan\u0131zda\/genel URL&#8217;nizde (https:\/\/www.example.com) belirli bir \u00fclke ve dil i\u00e7in \u00f6zel i\u00e7erik sunmaya karar verirsiniz. Bu i\u00e7erik, URL&#8217;ye do\u011frudan taray\u0131c\u0131lar\u0131ndan eri\u015fen veya bu URL&#8217;yi \u00f6zellikle arayan herkese a\u00e7\u0131k olacakt\u0131r. Yukar\u0131da belirtildi\u011fi gibi, t\u00fcm \u00fclke ve dil s\u00fcr\u00fcmlerine kendi benzersiz URL&#8217;lerinden de eri\u015filebilmelidir.<\/p>\n<p><img decoding=\"async\" alt=\"banner on a website asking the user if they&apos;d want to visit the store local to the user\" height=\"247\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-08045e4c77d9.png\" loading=\"lazy\" width=\"320\"><\/p>\n<aside class=\"tooltip\"><b>\u0130pucu:<\/b> Di\u011fer konumlardan gelen veya farkl\u0131 dil ayarlar\u0131na sahip kullan\u0131c\u0131lara daha uygun bir s\u00fcr\u00fcm\u00fc \u00f6nermek i\u00e7in sayfan\u0131zda bir banner g\u00f6sterebilirsiniz.<\/aside>\n<h2 id=\"let-users-choose-which-local-version-and-which-language-they-want\" tabindex=\"-1\">Kullan\u0131c\u0131lar\u0131n hangi yerel s\u00fcr\u00fcm\u00fc ve dili istediklerini se\u00e7melerine izin vermek<\/h2>\n<p>\n  Bu yap\u0131land\u0131rmada, ana sayfan\u0131zda\/genel URL&#8217;nizde bir \u00fclke se\u00e7ici sayfas\u0131 sunmaya ve kullan\u0131c\u0131lar\u0131n \u00fclke ve dile ba\u011fl\u0131 olarak hangi i\u00e7eri\u011fi g\u00f6rmek istediklerini se\u00e7melerine izin vermeye karar verirsiniz. Bu URL&#8217;yi yazan t\u00fcm kullan\u0131c\u0131lar ayn\u0131 sayfaya eri\u015febilir.\n<\/p>\n<p>\n  Bu senaryoyu uluslararas\u0131 sitenizde uyguluyorsan\u0131z, bu t\u00fcr sayfalar i\u00e7in \u00f6zel olarak olu\u015fturulmu\u015f <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\"><code>x-default<\/code> <code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamas\u0131n\u0131<\/a> \u00fclke se\u00e7ici sayfas\u0131 i\u00e7in kullanmay\u0131 unutmay\u0131n. <code>x-default<\/code> de\u011feri, belirli bir dile veya b\u00f6lgeye \u00f6zel olmayan sayfalar\u0131 tan\u0131mam\u0131za yard\u0131mc\u0131 olur.\n<\/p>\n<p><img decoding=\"async\" alt=\"a country selector page\" height=\"248\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-6ebde15ba308.png\" loading=\"lazy\" width=\"320\"><\/p>\n<h2 id=\"automatically-redirect-users-or-dynamically-serve-the-appropriate-html-content-depending-on-users-location-and-language-settings\" tabindex=\"-1\">Kullan\u0131c\u0131lar\u0131 otomatik olarak y\u00f6nlendirmek veya konum ve dil ayarlar\u0131na g\u00f6re uygun HTML i\u00e7eri\u011fini dinamik olarak sunmak<\/h2>\n<p>\n  \u00dc\u00e7\u00fcnc\u00fc bir senaryo ise, kullan\u0131c\u0131lar\u0131n\u0131za konum ve dil ayarlar\u0131na g\u00f6re uygun HTML i\u00e7eri\u011fini otomatik olarak sunmakt\u0131r. Bunu ya sunucu taraf\u0131nda <code>302<\/code> y\u00f6nlendirmeleri kullanarak ya da do\u011fru HTML i\u00e7eri\u011fini dinamik olarak sunarak yapars\u0131n\u0131z.\n<\/p>\n<p>\n  Do\u011frudan kullan\u0131c\u0131lar taraf\u0131ndan eri\u015filemeyen bir y\u00f6nlendirme sayfas\u0131 olsa bile, ana sayfada\/genel sayfada <code>x-default<\/code> <code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamas\u0131n\u0131 kullanmay\u0131 unutmay\u0131n.\n<\/p>\n<aside class=\"tooltip\"><b>\u0130pucu<\/b>: Belirli bir s\u00fcr\u00fcm\u00fcn\u00fcz\u00fcn olmad\u0131\u011f\u0131 kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmeyi d\u00fc\u015f\u00fcn\u00fcn. \u00d6rne\u011fin, \u0130ngilizce, \u0130spanyolca ve \u00c7ince s\u00fcr\u00fcmleri olan bir web sitesindeki Frans\u0131zca konu\u015fan kullan\u0131c\u0131lar. Onlara en uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz i\u00e7eri\u011fi g\u00f6sterin.<\/aside>\n<p>\n  Hangi yap\u0131land\u0131rmay\u0131 se\u00e7erseniz se\u00e7in, \u00fclke ve dil se\u00e7ici sayfalar\u0131 da dahil olmak \u00fczere t\u00fcm sayfalar\u0131n \u015funlar\u0131 sa\u011flad\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z:\n<\/p>\n<ul>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\">rel-alternate-hreflang ek a\u00e7\u0131klamalar\u0131na<\/a> sahip olmas\u0131.\n  <\/li>\n<li>\n    Googlebot&#8217;un taramas\u0131 ve dizine eklemesi i\u00e7in eri\u015filebilir olmas\u0131: Yerelle\u015ftirilmi\u015f sayfalar\u0131n\u0131z\u0131n taranmas\u0131n\u0131 veya dizine eklenmesini engellemeyin.\n  <\/li>\n<li>\n    Kullan\u0131c\u0131lar\u0131n her zaman yerel s\u00fcr\u00fcm\u00fc veya dili de\u011fi\u015ftirmesine izin verilmesi: Bunu \u00f6rne\u011fin bir a\u00e7\u0131l\u0131r men\u00fc kullanarak yapabilirsiniz.\n  <\/li>\n<\/ul>\n<p>\n  <i>Hat\u0131rlatma:<\/i> Ba\u015fta belirtildi\u011fi gibi, her \u00fclke ve dil s\u00fcr\u00fcm\u00fc i\u00e7in ayr\u0131 URL&#8217;lere sahip olman\u0131z gerekti\u011fini unutmay\u0131n.\n<\/p>\n<h2 id=\"about-rel-alternate-hreflang-annotations\" tabindex=\"-1\"><code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamalar\u0131 hakk\u0131nda<\/h2>\n<p>\n  Hangi y\u00f6ntemi se\u00e7erseniz se\u00e7in, t\u00fcm sayfalar\u0131n\u0131z\u0131 a\u00e7\u0131klamalarla i\u015faretlemeyi unutmay\u0131n. Bu, arama motorlar\u0131n\u0131n kullan\u0131c\u0131lar\u0131n\u0131za do\u011fru sonu\u00e7lar\u0131 g\u00f6stermesine b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olacakt\u0131r.\n<\/p>\n<p>\n  \u00dclke se\u00e7ici sayfalar\u0131 ile y\u00f6nlendirme yapan veya dinamik olarak i\u00e7erik sunan ana sayfalar\u0131n t\u00fcm\u00fc <code>x-default<\/code> ek a\u00e7\u0131klamas\u0131n\u0131 kullanmal\u0131d\u0131r.\n<\/p>\n<p>\n  Son olarak, genel olarak <code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamalar\u0131 hakk\u0131nda birka\u00e7 yararl\u0131 hat\u0131rlatma:\n<\/p>\n<ul>\n<li>\n    Ek a\u00e7\u0131klamalar\u0131n\u0131z di\u011fer sayfalar taraf\u0131ndan do\u011frulanmal\u0131d\u0131r. Sayfa A, Sayfa B&#8217;ye ba\u011flant\u0131 veriyorsa, Sayfa B de Sayfa A&#8217;ya geri ba\u011flant\u0131 vermelidir; aksi takdirde ek a\u00e7\u0131klamalar\u0131n\u0131z do\u011fru yorumlanmayabilir.\n  <\/li>\n<li>\n    Ek a\u00e7\u0131klamalar\u0131n\u0131z kendi kendine referans vermelidir. Sayfa A, kendisine ba\u011flant\u0131 veren bir <code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamas\u0131 kullanmal\u0131d\u0131r.\n  <\/li>\n<li>\n    <code>rel-alternate-hreflang<\/code> ek a\u00e7\u0131klamalar\u0131n\u0131 HTTP ba\u015fl\u0131\u011f\u0131nda, HTML&#8217;nin head b\u00f6l\u00fcm\u00fcnde veya bir site haritas\u0131 dosyas\u0131nda belirtebilirsiniz. Tutars\u0131z sinyallerden ve hatalardan ka\u00e7\u0131nmak i\u00e7in ek a\u00e7\u0131klamalar\u0131 uygulamak ad\u0131na yaln\u0131zca bir y\u00f6ntem se\u00e7menizi \u015fiddetle \u00f6neririz.\n  <\/li>\n<li>\n    <code>hreflang<\/code> \u00f6zniteli\u011finin de\u011feri, dil i\u00e7in <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_ISO_639-1_codes class=\">ISO 639-1<\/a> format\u0131nda ve b\u00f6lge i\u00e7in <a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_3166-1_alpha-2\" class=\"external-link\">ISO 3166-1 Alpha 2<\/a> format\u0131nda olmal\u0131d\u0131r. Yaln\u0131zca b\u00f6lgeyi belirtmek desteklenmez. Sitenizi yaln\u0131zca bir \u00fclke i\u00e7in yap\u0131land\u0131rmak istiyorsan\u0131z, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/62399\" class=\"external-link\">Web Y\u00f6neticisi Ara\u00e7lar\u0131<\/a>&#8216;ndaki co\u011frafi hedefleme \u00f6zelli\u011fini kullan\u0131n.\n  <\/li>\n<\/ul>\n<p>\n  Bu \u00f6nerileri takip etmek, yerelle\u015ftirilmi\u015f i\u00e7eri\u011finizi daha iyi anlamam\u0131za ve arama sonu\u00e7lar\u0131m\u0131zda kullan\u0131c\u0131lar\u0131n\u0131za daha alakal\u0131 sonu\u00e7lar sunmam\u0131za yard\u0131mc\u0131 olacakt\u0131r. Her zaman oldu\u011fu gibi, herhangi bir sorunuz veya geri bildiriminiz varsa, l\u00fctfen <a href=\"https:\/\/support.google.com\/webmasters\/threads?hl=en&amp;thread_filter=(category:international_seo)\" class=\"external-link\">uluslararas\u0131la\u015ft\u0131rma Web Y\u00f6neticisi Yard\u0131m Forumu<\/a> \u00fczerinden bize bildirin.\n<\/p>\n<p class=\"byline-author\">\n  Yazan:<br \/>\n  <a href=\"https:\/\/www.linkedin.com\/in\/zinebaitbahajji\" class=\"external-link\">Zineb Ait Bahajji<\/a><br \/>\n  ve <a href=\"https:\/\/garyillyes.com\/+\/?rel=author\" class=\"external-link\">Gary Illyes<\/a>, Web Y\u00f6neticisi Trend Analistleri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12 May\u0131s 2014, Pazartesi Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir veya baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Uluslararas\u0131 ve \u00e7ok dilli siteleri y\u00f6netme hakk\u0131ndaki g\u00fcncel dok\u00fcmantasyonumuza g\u00f6z at\u0131n. Birden fazla \u00fclkede i\u015f yap\u0131yorsan\u0131z veya farkl\u0131 dilleri hedefliyorsan\u0131z, her \u00fclke veya dil i\u00e7in \u00f6zel i\u00e7erik bar\u0131nd\u0131ran [&hellip;]<\/p>\n","protected":false},"menu_order":83798,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24827","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27024"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24827"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24827"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}