![](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0e0ee957d297.png\")
\n\n\n\n23 Temmuz 2015, Per\u015fembe<\/p>\n\n\n\n
\n Bir\u00e7ok mobil site, kullan\u0131c\u0131lar\u0131 yerel mobil uygulamalar\u0131n\u0131 indirmeye te\u015fvik etmek i\u00e7in tan\u0131t\u0131m ama\u00e7l\u0131 uygulama ge\u00e7i\u015f reklamlar\u0131 (interstitial) kullan\u0131r. Baz\u0131 uygulamalar i\u00e7in yerel s\u00fcr\u00fcmler daha zengin bir kullan\u0131c\u0131 deneyimi sunabilir ve taray\u0131c\u0131da eri\u015filmesi \u015fu an i\u00e7in kolay olmayan cihaz \u00f6zelliklerinden yararlanabilir. Bu nedenle bir\u00e7ok uygulama sahibi, kullan\u0131c\u0131lar\u0131n\u0131 \u00e7evrimi\u00e7i m\u00fclklerinin veya hizmetlerinin yerel s\u00fcr\u00fcm\u00fcn\u00fc y\u00fcklemeye te\u015fvik etmeleri gerekti\u011fine inan\u0131yor. Uygulamalar\u0131n ne kadar agresif bir \u015fekilde tan\u0131t\u0131laca\u011f\u0131 net de\u011fildir ve tam sayfa bir ge\u00e7i\u015f reklam\u0131, kullan\u0131c\u0131n\u0131n istedi\u011fi i\u00e7eri\u011fe ula\u015fmas\u0131n\u0131 engelleyebilir.\n<\/p>\n\n\n\n\n\n\n\n
\n Google+ mobil web \u00fczerinde, ge\u00e7i\u015f reklam\u0131 kullan\u0131m\u0131m\u0131z\u0131 daha yak\u0131ndan incelemeye karar verdik. Dahili kullan\u0131c\u0131 deneyimi \u00e7al\u0131\u015fmalar\u0131, bunlar\u0131n k\u00f6t\u00fc bir deneyim oldu\u011funu belirledi ve Jennifer Gove, ge\u00e7en y\u0131l IO’da bu kullan\u0131c\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 vurgulayan harika bir konu\u015fma<\/a> yapt\u0131.\n<\/p>\n\n\n\n \n Ge\u00e7i\u015f reklam\u0131n\u0131 kald\u0131rmam\u0131z gerekti\u011fine dair sezgilerimize ra\u011fmen, kararlar\u0131m\u0131z\u0131n verilerle y\u00f6nlendirilmesini tercih ettik; bu y\u00fczden ge\u00e7i\u015f reklam\u0131n\u0131n kullan\u0131c\u0131lar\u0131m\u0131z\u0131 nas\u0131l etkiledi\u011fini \u00f6\u011frenmek i\u00e7in yola \u00e7\u0131kt\u0131k. Analizimiz \u015funlar\u0131 ortaya koydu:\n<\/p>\n\n\n\n \n %9, herhangi bir kampanya i\u00e7in harika bir TO (t\u0131klama oran\u0131) gibi g\u00f6r\u00fcnse de, biz deneyimlerindeki s\u00fcrt\u00fcnme nedeniyle \u00fcr\u00fcn\u00fcm\u00fcz\u00fc terk eden kullan\u0131c\u0131 say\u0131s\u0131na \u00e7ok daha fazla odakland\u0131k. Bu veriler \u0131\u015f\u0131\u011f\u0131nda, Temmuz 2014’te bir deney yapmaya ve ge\u00e7i\u015f reklam\u0131n\u0131 kald\u0131rman\u0131n ger\u00e7ek \u00fcr\u00fcn kullan\u0131m\u0131n\u0131 nas\u0131l etkileyece\u011fini g\u00f6rmeye karar verdik. Mobil SEO Rehberimizin Yayg\u0131n hatalardan ka\u00e7\u0131n\u0131n<\/a> b\u00f6l\u00fcm\u00fcnde \u00f6nerildi\u011fi gibi, yerel uygulamay\u0131 daha az rahats\u0131z edici bir \u015fekilde tan\u0131tmaya devam etmek i\u00e7in bir Ak\u0131ll\u0131 Uygulama Ba\u015fl\u0131\u011f\u0131 (Smart App Banner) ekledik. Sonu\u00e7lar \u015fa\u015f\u0131rt\u0131c\u0131yd\u0131:\n<\/p>\n\n\n\n \n Bu sonu\u00e7lara dayanarak, ge\u00e7i\u015f reklam\u0131n\u0131 kal\u0131c\u0131 olarak kald\u0131rmaya karar verdik. \u00dcr\u00fcn\u00fcm\u00fczdeki kullan\u0131c\u0131 art\u0131\u015f\u0131n\u0131n bunu net bir olumlu de\u011fi\u015fim haline getirdi\u011fine inan\u0131yoruz ve bunu, tan\u0131t\u0131m ama\u00e7l\u0131 ge\u00e7i\u015f reklamlar\u0131n\u0131n kullan\u0131m\u0131n\u0131 yeniden g\u00f6zden ge\u00e7irmeniz umuduyla payla\u015f\u0131yoruz. Gelin s\u00fcrt\u00fcnmeyi ortadan kald\u0131ral\u0131m ve mobil web’i daha kullan\u0131\u015fl\u0131 ve i\u015flevsel hale getirelim!\n<\/p>\n\n\n\n\n
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