{"id":24934,"date":"2016-05-12T00:00:00","date_gmt":"2016-05-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/deeper-integration-of-search-console-in-google-analytics\/"},"modified":"2016-05-12T00:00:00","modified_gmt":"2016-05-12T00:00:00","slug":"deeper-integration-of-search-console-in-google-analytics","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/deeper-integration-of-search-console-in-google-analytics\/","title":{"rendered":"Google Analytics'te Search Console entegrasyonunun derinle\u015ftirilmesi"},"content":{"rendered":"<p class=\"gargardate\">12 May\u0131s 2016, Per\u015fembe<\/p>\n<p>\n  <i><a href=\"https:\/\/analytics.blogspot.com\/2016\/05\/deeper-integration-of-search-console-in.html\" class=\"external-link\">Google Analytics Blog<\/a> sayfas\u0131ndan al\u0131nt\u0131lanm\u0131\u015ft\u0131r.<\/i>\n<\/p>\n<p>\n  Google Analytics, markalar\u0131n web sitelerini ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 t\u00fcm trafik kaynaklar\u0131 i\u00e7in optimize etmelerine yard\u0131mc\u0131 olur; Search Console ise web sitesi sahiplerinin Google organik arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fcklerini y\u00f6nettikleri yerdir. Bug\u00fcn, Search Console metriklerini Google Analytics metrikleriyle ayn\u0131 raporlarda, yan yana g\u00f6r\u00fcnt\u00fcleme \u00f6zelli\u011fini kullan\u0131ma sunuyoruz. Bu sayede sitenizin organik arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne ve nas\u0131l performans g\u00f6sterdi\u011fine dair tam bir g\u00f6r\u00fcn\u00fcm elde edeceksiniz.\n<\/p>\n<p>\n  Y\u0131llard\u0131r, hem Search Console hem de Google Analytics kullan\u0131c\u0131lar\u0131 iki m\u00fclk\u00fc birbirine ba\u011flayabiliyor (<a href=\"https:\/\/support.google.com\/analytics\/answer\/1308621\" class=\"external-link\">talimatlar<\/a>) ve Search Console istatistiklerini Google Analytics i\u00e7inde ayr\u0131 olarak g\u00f6rebiliyorlard\u0131. Ancak web sitenizin organik aramadaki performans\u0131na dair daha kapsaml\u0131 bir resim elde etmek i\u00e7in, ziyaret\u00e7ilerin sitenize nas\u0131l ula\u015ft\u0131\u011f\u0131n\u0131 ve ula\u015ft\u0131ktan sonra neler yapt\u0131klar\u0131n\u0131 g\u00f6rmek faydal\u0131d\u0131r.\n<\/p>\n<p>\n  Bu g\u00fcncellemeyle, Search Console metriklerinizi ve Google Analytics metriklerinizi ayn\u0131 raporlarda paralel olarak g\u00f6rebileceksiniz. Her iki kaynaktan gelen verileri a\u00e7\u0131l\u0131\u015f sayfas\u0131 d\u00fczeyinde birle\u015ftirerek, organik arama trafi\u011finiz i\u00e7in Edinme, Davran\u0131\u015f ve D\u00f6n\u00fc\u015f\u00fcm metriklerinin tam bir yelpazesini size sunabiliyoruz. Bu \u00f6zellik \u00f6n\u00fcm\u00fczdeki birka\u00e7 hafta i\u00e7inde kullan\u0131ma sunulaca\u011f\u0131ndan, herkes hemen g\u00f6rmeyebilir.\n<\/p>\n<p><img decoding=\"async\" alt=\"Yeni Search Console raporlar\u0131, Search Console ve Google Analytics metriklerini birle\u015ftirir\" height=\"166\" width=\"640\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-8088636a2ab9.png\" loading=\"lazy\" \/><\/p>\n<h2 id=\"new-insights\" tabindex=\"-1\">Yeni \u0130\u00e7g\u00f6r\u00fcler<\/h2>\n<p>\n  Yeni raporlar, organik arama verilerinizi u\u00e7tan uca incelemenize ve benzersiz, uygulanabilir i\u00e7g\u00f6r\u00fcler ke\u015ffetmenize olanak tan\u0131r. Search Console&#8217;dan gelen g\u00f6sterimler ve ortalama konum gibi Edinme metrikleriniz, art\u0131k Google Analytics&#8217;ten gelen hemen \u00e7\u0131kma oran\u0131 ve oturum ba\u015f\u0131na sayfa say\u0131s\u0131 gibi Davran\u0131\u015f ve D\u00f6n\u00fc\u015f\u00fcm metriklerinizle ili\u015fkili olarak kullan\u0131labilir.\n<\/p>\n<p>A\u015fa\u011f\u0131da, bu geli\u015ftirilmi\u015f entegrasyonun sa\u011flad\u0131\u011f\u0131 baz\u0131 yeni yetenekler yer almaktad\u0131r:<\/p>\n<ul>\n<li>\n    Google organik arama yoluyla \u00e7ok say\u0131da kullan\u0131c\u0131 \u00e7eken (\u00f6rne\u011fin, y\u00fcksek g\u00f6sterim ve y\u00fcksek t\u0131klama oran\u0131) ancak kullan\u0131c\u0131lar\u0131n web sitesiyle etkile\u015fime girmedi\u011fi a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 bulun. Bu durumda, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 iyile\u015ftirmeyi d\u00fc\u015f\u00fcnmelisiniz.\n  <\/li>\n<li>\n    Y\u00fcksek site etkile\u015fimine sahip olan ancak Google organik aramas\u0131ndan kullan\u0131c\u0131 \u00e7ekmekte ba\u015far\u0131l\u0131 olamayan (\u00f6rne\u011fin, d\u00fc\u015f\u00fck t\u0131klama oran\u0131na sahip) a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 bulun. Bu durumda, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/title-links\/\">Aramada g\u00f6sterilen ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 iyile\u015ftirmekten<\/a> faydalanabilirsiniz.\n  <\/li>\n<li>Her bir organik a\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7in hangi sorgular\u0131n iyi s\u0131raland\u0131\u011f\u0131n\u0131 \u00f6\u011frenin.<\/li>\n<li>\n    Yeni Cihazlar raporunda organik performans\u0131 cihaz kategorisine (masa\u00fcst\u00fc, tablet, mobil) g\u00f6re segmentlere ay\u0131r\u0131n.\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Search Console ve Google Analytics metriklerini g\u00f6steren yeni A\u00e7\u0131l\u0131\u015f Sayfas\u0131 raporu\" height=\"252\" width=\"640\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a1db302b464d.png\" loading=\"lazy\" \/><\/p>\n<h2 id=\"additional-information\" tabindex=\"-1\">Ek Bilgiler<\/h2>\n<p>\n  Bu yeni raporlar\u0131n her biri, organik arama trafi\u011finizin nas\u0131l performans g\u00f6sterdi\u011fini g\u00f6r\u00fcnt\u00fcleyecektir. Veriler a\u00e7\u0131l\u0131\u015f sayfas\u0131 d\u00fczeyinde birle\u015ftirildi\u011finden, A\u00e7\u0131l\u0131\u015f Sayfalar\u0131, \u00dclkeler ve Cihazlar hem Search Console hem de Google Analytics verilerini g\u00f6sterecek; Sorgular raporu ise yaln\u0131zca bireysel sorgular i\u00e7in Search Console verilerini g\u00f6sterecektir. Ayn\u0131 arama sorgular\u0131, bug\u00fcn Search Console&#8217;da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi Google Analytics&#8217;te de g\u00f6r\u00fcnt\u00fclenecektir.\n<\/p>\n<p>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6155685\" class=\"external-link\">Search Console Yard\u0131m Merkezi<\/a> sayfam\u0131zda belirtildi\u011fi gibi, kullan\u0131c\u0131 gizlili\u011fini korumak ad\u0131na baz\u0131 veriler g\u00f6r\u00fcnt\u00fclenmeyebilir. \u00d6rne\u011fin, Search Console seyrek yap\u0131lan baz\u0131 sorgular\u0131 izlemeyebilir ve ki\u015fisel veya hassas bilgiler i\u00e7eren sorgular\u0131 g\u00f6r\u00fcnt\u00fclemeyecektir.\n<\/p>\n<p>\n  Ayr\u0131ca, veriler paralel olarak g\u00f6r\u00fcnt\u00fclenmesine ra\u011fmen, segmentasyon dahil olmak \u00fczere t\u00fcm Google Analytics \u00f6zellikleri Search Console verileri i\u00e7in mevcut de\u011fildir. Yeni birle\u015fik raporlara uygulanan herhangi bir segment, yaln\u0131zca Google Analytics verileri i\u00e7in ge\u00e7erli olacakt\u0131r. Ayr\u0131ca, Search Console&#8217;dan gelen t\u0131klamalar\u0131n Google Analytics&#8217;teki toplam oturumlardan farkl\u0131 oldu\u011funu g\u00f6rebilirsiniz.\n<\/p>\n<p>\n  Search Console ve Google Analytics&#8217;ten gelen yeni birle\u015fik raporlar\u0131 deneyimlemek i\u00e7in <a href=\"https:\/\/support.google.com\/analytics\/answer\/1308621\" class=\"external-link\">m\u00fclklerinizin ba\u011fl\u0131 oldu\u011fundan emin olun<\/a> ve ard\u0131ndan Google Analytics&#8217;te &#8220;Edinme&#8221; men\u00fc \u00f6\u011fesinin alt\u0131nda g\u00f6r\u00fcnmesi gereken yeni &#8220;Search Console&#8221; b\u00f6l\u00fcm\u00fcne gidin.\n<\/p>\n<p class=\"byline-author\">\n  Yazan: Joan Arensman, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc ve <a href=\"https:\/\/www.danielwaisberg.com\" class=\"external-link\">Daniel Waisberg<\/a>, Analytics Savunucusu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12 May\u0131s 2016, Per\u015fembe Google Analytics Blog sayfas\u0131ndan al\u0131nt\u0131lanm\u0131\u015ft\u0131r. Google Analytics, markalar\u0131n web sitelerini ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 t\u00fcm trafik kaynaklar\u0131 i\u00e7in optimize etmelerine yard\u0131mc\u0131 olur; Search Console ise web sitesi sahiplerinin Google organik arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fcklerini y\u00f6nettikleri yerdir. Bug\u00fcn, Search Console metriklerini Google Analytics metrikleriyle ayn\u0131 raporlarda, yan yana g\u00f6r\u00fcnt\u00fcleme \u00f6zelli\u011fini kullan\u0131ma sunuyoruz. Bu [&hellip;]<\/p>\n","protected":false},"menu_order":83067,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24934","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27102"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24934"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24934"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}