{"id":24935,"date":"2016-05-02T00:00:00","date_gmt":"2016-05-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-in-2015\/"},"modified":"2016-05-02T00:00:00","modified_gmt":"2016-05-02T00:00:00","slug":"how-we-fought-webspam-in-2015","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-in-2015\/","title":{"rendered":"2015 y\u0131l\u0131nda webspam ile nas\u0131l m\u00fccadele ettik"},"content":{"rendered":"<p class=\"gargardate\">02 May\u0131s 2016, Pazartesi<\/p>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5c02fe6d1288.png\" loading=\"lazy\"><\/p>\n<p>\n  Arama, g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. \u0130nsanlar\u0131n nas\u0131l ba\u011fland\u0131klar\u0131na veya nerede bulunduklar\u0131na bak\u0131lmaks\u0131z\u0131n inan\u0131lmaz bir i\u00e7erik zenginli\u011fini bulmalar\u0131na, payla\u015fmalar\u0131na ve bu i\u00e7eri\u011fe eri\u015fmelerine yard\u0131mc\u0131 olur. Google&#8217;\u0131n arama kalitesi ekibinin bir par\u00e7as\u0131 olarak, kullan\u0131c\u0131lar\u0131n webspam de\u011fil, y\u00fcksek kaliteli arama sonu\u00e7lar\u0131 g\u00f6rmesini sa\u011flamak i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131yoruz. Sitelerin <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">aldat\u0131c\u0131 veya manip\u00fclatif davran\u0131\u015flar<\/a> yoluyla arama sonu\u00e7lar\u0131nda y\u00fckselmesini engellemek i\u00e7in algoritmalar ve manuel incelemelerin bir kombinasyonuyla spam ile m\u00fccadele ediyoruz; \u00e7\u00fcnk\u00fc bu t\u00fcr siteler kullan\u0131c\u0131lara zarar verebilir veya onlar\u0131 yan\u0131ltabilir.\n<\/p>\n<p>\n  A\u015fa\u011f\u0131da, 2015 y\u0131l\u0131nda toplad\u0131\u011f\u0131m\u0131z webspam i\u00e7g\u00f6r\u00fclerinden baz\u0131lar\u0131; g\u00f6zlemledi\u011fimiz trendler, spam ile m\u00fccadele etmek ve bu trendlere kar\u015f\u0131 koruma sa\u011flamak i\u00e7in neler yapt\u0131\u011f\u0131m\u0131z ve web&#8217;i daha iyi hale getirmek i\u00e7in sizinle nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z yer almaktad\u0131r.\n<\/p>\n<h2 id=\"2015-webspam-trends\" tabindex=\"-1\">2015 webspam trendleri<\/h2>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3faebeeaf73b.png\" loading=\"lazy\"><\/p>\n<ul>\n<li>\n    \u00c7ok say\u0131da web sitesinin hacklendi\u011fini g\u00f6rd\u00fck; bu, bir \u00f6nceki y\u0131la g\u00f6re %180&#8217;lik bir art\u0131\u015f anlam\u0131na geliyor. Web&#8217;de g\u00fcvende kal\u0131n ve i\u00e7eri\u011finizi korumak i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/nohacked-how-to-avoid-being-the-target-of-hackers\/\">\u00f6nleyici tedbirler al\u0131n<\/a>.\n  <\/li>\n<li>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604719\" class=\"external-link\">Zay\u0131f, d\u00fc\u015f\u00fck kaliteli i\u00e7eri\u011fe<\/a> sahip sitelerin say\u0131s\u0131nda art\u0131\u015f g\u00f6rd\u00fck. Bu t\u00fcr i\u00e7erikler \u00e7ok az de\u011fer katar veya hi\u00e7 de\u011fer katmaz ve genellikle di\u011fer sitelerden kopyalan\u0131r.\n  <\/li>\n<\/ul>\n<h2 id=\"2015-spam-fighting-efforts\" tabindex=\"-1\">2015 spam ile m\u00fccadele \u00e7al\u0131\u015fmalar\u0131<\/h2>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-dedd5b3fef24.png\" loading=\"lazy\"><\/p>\n<ul>\n<li>\n    Her zaman oldu\u011fu gibi, algoritmalar\u0131m\u0131z webspam&#8217;in b\u00fcy\u00fck \u00e7o\u011funlu\u011funu ele ald\u0131 ve kullan\u0131c\u0131lar i\u00e7in arama kalitesini iyile\u015ftirdi. Algoritmik g\u00fcncellemelerimizden biri, arama sonu\u00e7lar\u0131ndaki <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/an-update-on-how-we-tackle-hacked-spam\/\">hacklenmi\u015f spam miktar\u0131n\u0131 azaltmaya<\/a> yard\u0131mc\u0131 oldu.\n  <\/li>\n<li>\n    Spam&#8217;in geri kalan\u0131 manuel olarak ele al\u0131nd\u0131. Web y\u00f6neticilerine, sitelerinde ger\u00e7ekle\u015ftirdi\u011fimiz <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604824\" class=\"external-link\">manuel i\u015flemler<\/a> hakk\u0131nda bildirimde bulunmak ve sorunlar\u0131 tan\u0131mlamalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in 4,3 milyondan fazla mesaj g\u00f6nderdik.\n  <\/li>\n<li>\n    Ba\u015far\u0131l\u0131 bir <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35843\" class=\"external-link\">yeniden de\u011ferlendirme s\u00fcreci<\/a> ile spam temizleme \u00e7al\u0131\u015fmalar\u0131ndan ge\u00e7en sitelerin say\u0131s\u0131nda %33&#8217;l\u00fck bir art\u0131\u015f g\u00f6rd\u00fck.\n  <\/li>\n<\/ul>\n<h2 id=\"working-with-users-and-webmasters-for-a-better-web\" tabindex=\"-1\">Daha iyi bir web i\u00e7in kullan\u0131c\u0131lar ve web y\u00f6neticileriyle \u00e7al\u0131\u015fma<\/h2>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e46550a4a2e5.png\" loading=\"lazy\"><\/p>\n<ul>\n<li>\n    D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki kullan\u0131c\u0131lar taraf\u0131ndan 400.000&#8217;den fazla <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/report-spam-phishing-or-malware\/\">spam raporu<\/a> g\u00f6nderildi. Raporlar\u0131 \u00f6nceliklendirdikten sonra, bunlar\u0131n %65&#8217;i \u00fczerinde i\u015flem yapt\u0131k ve i\u015flem yap\u0131lanlar\u0131n %80&#8217;ini spam olarak de\u011ferlendirdik. Rapor g\u00f6nderen ve daha temiz bir web ekosistemine katk\u0131da bulunan herkese te\u015fekk\u00fcrler!\n  <\/li>\n<li>\n    2015 y\u0131l\u0131nda 17 dilde, d\u00fcnya genelinde 200&#8217;den fazla <a href=\"https:\/\/developers.google.com\/search\/events\">\u00e7evrimi\u00e7i ofis saati ve canl\u0131 etkinlik<\/a> ger\u00e7ekle\u015ftirdik. Bunlar, web y\u00f6neticilerine siteleri konusunda yard\u0131mc\u0131 olmam\u0131z ve onlar\u0131n da bize faydal\u0131 geri bildirimlerini payla\u015fmalar\u0131 i\u00e7in harika f\u0131rsatlard\u0131r.\n  <\/li>\n<li>\n    <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web y\u00f6neticisi yard\u0131m forumu<\/a>, web y\u00f6neticisi deste\u011fi i\u00e7in m\u00fckemmel bir kaynak olmaya devam etti. Web y\u00f6neticilerinin on binlerce sorusu yan\u0131tland\u0131; bunlardan 35.000&#8217;den fazlas\u0131 Web Y\u00f6neticisi En \u0130yi Kat\u0131l\u0131mc\u0131lar\u0131 olarak belirlenen kullan\u0131c\u0131lar taraf\u0131ndan cevapland\u0131. Ayr\u0131ca, 56 Web Y\u00f6neticisi En \u0130yi Kat\u0131l\u0131mc\u0131s\u0131, kullan\u0131c\u0131lara ve web y\u00f6neticilerine nas\u0131l daha iyi destek ve ara\u00e7lar sa\u011flayabilece\u011fimizi tart\u0131\u015fmak \u00fczere <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/tc-summit-2015-celebrating-our-webmaster-top-contributors\/\">En \u0130yi Kat\u0131l\u0131mc\u0131 Zirvesi&#8217;nde<\/a> bize kat\u0131ld\u0131. Harika En \u0130yi Kat\u0131l\u0131mc\u0131lar\u0131m\u0131za ve muazzam katk\u0131lar\u0131 i\u00e7in minnettar\u0131z!\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" alt src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f5daf61d8a64.png\" loading=\"lazy\"><\/p>\n<p>\n  Spam ile m\u00fccadele teknolojimizi s\u00fcrekli geli\u015ftiriyor ve y\u00fcksek kaliteli bir web ekosistemini te\u015fvik etmek ve desteklemek i\u00e7in web y\u00f6neticileri ve kullan\u0131c\u0131larla yak\u0131n bir \u015fekilde \u00e7al\u0131\u015f\u0131yoruz. (Asl\u0131nda, webspam ile m\u00fccadele, Google&#8217;da <a href=\"https:\/\/www.youtube.com\/watch?v=J5RZOU6vK4Q\" class=\"external-link\">arama kalitesini korumam\u0131z\u0131n<\/a> bir\u00e7ok yolundan biridir.) Kullan\u0131c\u0131lar\u0131n Google Arama&#8217;da harika i\u00e7eriklere eri\u015fmeye devam edebilmesi i\u00e7in spam g\u00f6nderenleri uzak tutmam\u0131za yard\u0131mc\u0131 oldu\u011funuz i\u00e7in te\u015fekk\u00fcrler.<\/p>\n<p class=\"byline-author\">\n  Yazan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/kiyotaka-tanaka\">Kiyotaka Tanaka<\/a> ve <a href=\"https:\/\/www.linkedin.com\/in\/marychenn\" class=\"external-link\">Mary Chen<\/a>, Kullan\u0131c\u0131 E\u011fitimi ve Arama Sosyal Yard\u0131m Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>02 May\u0131s 2016, Pazartesi Arama, g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. \u0130nsanlar\u0131n nas\u0131l ba\u011fland\u0131klar\u0131na veya nerede bulunduklar\u0131na bak\u0131lmaks\u0131z\u0131n inan\u0131lmaz bir i\u00e7erik zenginli\u011fini bulmalar\u0131na, payla\u015fmalar\u0131na ve bu i\u00e7eri\u011fe eri\u015fmelerine yard\u0131mc\u0131 olur. Google&#8217;\u0131n arama kalitesi ekibinin bir par\u00e7as\u0131 olarak, kullan\u0131c\u0131lar\u0131n webspam de\u011fil, y\u00fcksek kaliteli arama sonu\u00e7lar\u0131 g\u00f6rmesini sa\u011flamak i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131yoruz. Sitelerin aldat\u0131c\u0131 veya manip\u00fclatif davran\u0131\u015flar yoluyla arama sonu\u00e7lar\u0131nda y\u00fckselmesini [&hellip;]<\/p>\n","protected":false},"menu_order":83077,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24935","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27103"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24935"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24935"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}