{"id":24936,"date":"2016-05-17T00:00:00","date_gmt":"2016-05-17T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-rich-cards\/"},"modified":"2016-05-17T00:00:00","modified_gmt":"2016-05-17T00:00:00","slug":"introducing-rich-cards","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-rich-cards\/","title":{"rendered":"Rich Cards ile tan\u0131\u015f\u0131n"},"content":{"rendered":"<p class=\"gargardate\">17 May\u0131s 2016, Sal\u0131<\/p>\n<aside class=\"key-point\"><b>Daha yeni i\u00e7erik mevcut<\/b>: Art\u0131k d\u00fcnya genelinde kullan\u0131ma sunulan daha fazla zengin sonu\u00e7 t\u00fcr\u00fcm\u00fcz var. Mevcut t\u00fcm zengin sonu\u00e7lar\u0131n listesini g\u00f6rmek i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">Arama galerisini<\/a> ke\u015ffedin.<\/aside>\n<aside class=\"note\"><b>G\u00fcncelleme 28 Mart 2017<\/b>: Zengin Kartlar\u0131n d\u00fcnya genelinde geni\u015fletilmesi<\/p>\n<p>\n    2016 y\u0131l\u0131nda, site sahiplerinin i\u00e7erik \u00f6nizlemelerini Arama sonu\u00e7lar\u0131 sayfas\u0131nda sunmalar\u0131 i\u00e7in yeni bir yol olan zengin kartlar\u0131 ABD&#8217;de kullan\u0131ma sunduk. Bug\u00fcn itibar\u0131yla, d\u00fcnyan\u0131n her yerindeki siteler art\u0131k Google Arama genelinde zengin kartlar olu\u015fturabilir.\n  <\/p>\n<p>\n    Zengin Kartlar olu\u015fturarak, sayfan\u0131za daha fazla etkile\u015fimli kullan\u0131c\u0131 \u00e7ekmek i\u00e7in yeni bir f\u0131rsat elde edersiniz. Kullan\u0131c\u0131lar, Birle\u015fik Krall\u0131k&#8217;ta BBC Good Food gibi sitelerden yemek tariflerini kayd\u0131rabilir, Meksika&#8217;da Cinepapaya&#8217;dan filmlere g\u00f6z atabilir veya Almanya&#8217;da Prinz.de&#8217;den restoranlar\u0131 g\u00f6r\u00fcnt\u00fcleyebilir. Ayr\u0131ca, zengin kartlar AMP format\u0131n\u0131 destekler. Bu nedenle, AMP sayfalar\u0131 olu\u015fturursan\u0131z kullan\u0131c\u0131lar sayfalar aras\u0131nda neredeyse an\u0131nda ge\u00e7i\u015f yapabilirler.\n  <\/p>\n<\/aside>\n<p>\n  Zengin kartlar, zengin snippet&#8217;lerin ba\u015far\u0131s\u0131 \u00fczerine in\u015fa edilmi\u015f yeni bir Arama sonucu format\u0131d\u0131r. T\u0131pk\u0131 zengin snippet&#8217;ler gibi, zengin kartlar da i\u00e7eri\u011fi daha ilgi \u00e7ekici ve g\u00f6rsel bir formatta g\u00f6r\u00fcnt\u00fclemek i\u00e7in schema.org yap\u0131land\u0131r\u0131lm\u0131\u015f i\u015faretlemesini kullan\u0131r ve daha iyi bir mobil kullan\u0131c\u0131 deneyimi sa\u011flamaya odaklan\u0131r.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-97f84b3fea9f.png\" loading=\"lazy\" alt=\"[f\u0131st\u0131k ezmeli kurabiye tarifi] gibi sorgular i\u00e7in arama sonu\u00e7lar\u0131n\u0131n evrimi: zengin kartlarla sonu\u00e7lar, sa\u011fa sola kayd\u0131r\u0131larak kolayca g\u00f6z at\u0131labilen karuseller halinde sunulur. Karuseller, ayn\u0131 siteden veya birden fazla siteden kartlar i\u00e7erebilir.\"><\/p>\n<p>\n  Site sahipleri i\u00e7in bu, Arama sonu\u00e7lar\u0131nda \u00f6ne \u00e7\u0131kmak ve sayfan\u0131za daha hedefli kullan\u0131c\u0131lar \u00e7ekmek i\u00e7in yeni bir f\u0131rsatt\u0131r. \u00d6rne\u011fin, bir yemek tarifi siteniz varsa, her yemek i\u00e7in belirgin bir g\u00f6rselle i\u00e7eri\u011finizin daha zengin bir \u00f6nizlemesini olu\u015fturabilirsiniz. Bu g\u00f6rsel format, kullan\u0131c\u0131lar\u0131n istediklerini hemen bulmalar\u0131na yard\u0131mc\u0131 olur, b\u00f6ylece \u00f6zellikle sahip oldu\u011funuz o \u00e7ok lezzetli kurabiye tarifini arayan kullan\u0131c\u0131lar\u0131 kazan\u0131rs\u0131n\u0131z.\n<\/p>\n<p>\n  Zengin kartlar\u0131 iki i\u00e7erik kategorisi i\u00e7in g\u00f6stermeye ba\u015fl\u0131yoruz: yemek tarifleri ve filmler. Bunlar ba\u015flang\u0131\u00e7ta google.com i\u00e7in \u0130ngilizce mobil arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnecektir. Daha fazla yay\u0131nc\u0131ya i\u00e7eriklerinin zengin bir \u00f6nizlemesini sunmak i\u00e7in yeni f\u0131rsatlar\u0131 aktif olarak deniyoruz.\n<\/p>\n<p>\n  Site sahiplerini ve geli\u015ftiricileri ilk ke\u015fiften uygulamaya ve performans izlemeye kadar y\u00f6nlendirmek i\u00e7in kapsaml\u0131 bir ara\u00e7 seti olu\u015fturduk ve geli\u015ftirici dok\u00fcmantasyonumuzu tamamen g\u00fcncelledik.\n<\/p>\n<h2 id=\"explore-rich-card-types-and-identify-where-your-content-fits\" tabindex=\"-1\">\n  Zengin kart t\u00fcrlerini ke\u015ffedin ve i\u00e7eri\u011finizin nereye uydu\u011funu belirleyin<br \/>\n<\/h2>\n<p>\n  Her i\u015faretleme t\u00fcr\u00fcn\u00fcn ekran g\u00f6r\u00fcnt\u00fclerini ve kod \u00f6rneklerini i\u00e7eren <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">yeni galeriye<\/a> g\u00f6z at\u0131n.\n<\/p>\n<h2 id=\"test-and-tweak-your-markup\" tabindex=\"-1\">\n  \u0130\u015faretlemenizi test edin ve ince ayar yap\u0131n<br \/>\n<\/h2>\n<p>\n  Uygulaman\u0131zda JSON-LD kullanman\u0131z\u0131 \u015fiddetle tavsiye ederiz.\n<\/p>\n<ul>\n<li>\n    Bir zengin kart\u0131n g\u00f6r\u00fcnmesi i\u00e7in i\u015faretlenmesi gereken <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">temel alanlar\u0131n hangileri oldu\u011funu<\/a> \u00f6\u011frenin. Ayr\u0131ca zengin kartlar\u0131n\u0131z\u0131 geli\u015ftirebilecek ek alanlar\u0131 da listeledik.\n    <\/li>\n<li>\n     Zengin kart\u0131n Arama&#8217;da nas\u0131l g\u00f6r\u00fcnebilece\u011finin \u00f6nizlemesini <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/schema-markup-testing-tool\/\">yenilenmi\u015f Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131<\/a>&#8216;nda g\u00f6r\u00fcn (\u015fu anda yemek tarifleri ve filmler i\u00e7in mevcuttur).\n    <\/li>\n<li>\n     \u0130\u015faretlemenize ger\u00e7ek zamanl\u0131 olarak ince ayar yaparken hatalar\u0131 g\u00f6rmek i\u00e7in Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131&#8217;n\u0131 kullan\u0131n.\n    <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-797b4c8475e1.png\" loading=\"lazy\" alt=\"yap\u0131land\u0131r\u0131lm\u0131\u015f veri test arac\u0131ndaki analiz sonu\u00e7lar\u0131\"><\/p>\n<h2 id=\"keep-track-of-coverage-and-debug-errors\" tabindex=\"-1\">\n  Kapsam\u0131 takip edin ve hatalar\u0131 ay\u0131klay\u0131n<br \/>\n<\/h2>\n<p>\n  <a href=\"https:\/\/www.google.com\/webmasters\/tools\/rich-cards\" class=\"external-link\">Yeni Search Console Zengin Kartlar raporunda<\/a> ka\u00e7 zengin kart\u0131n\u0131z\u0131n dizine eklendi\u011fini kontrol edin.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/developers.google.com\/static\/search\/blog\/images\/import\/952fe140814a2355959933caa1366b2c.png\" alt=\"search console zengin kartlar raporunda do\u011frulama hatalar\u0131nda bir azalma g\u00f6steren toplu rapor\"><\/p>\n<ul>\n<li>\n    Hatalara (ayr\u0131ca Zengin Kartlar raporunda listelenir) dikkat edin. Her hata \u00f6rne\u011fi do\u011frudan Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test arac\u0131na ba\u011flant\u0131 verir, b\u00f6ylece test edebilirsiniz.\n  <\/li>\n<li>\n    \u0130\u015faretledi\u011finiz t\u00fcm i\u00e7eri\u011fi ke\u015ffetmemize yard\u0131mc\u0131 olmas\u0131 i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\">bir site haritas\u0131 g\u00f6nderin<\/a>.\n    <\/li>\n<\/ul>\n<h2 id=\"find-opportunities-for-growth\" tabindex=\"-1\">\n  B\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 bulun<br \/>\n<\/h2>\n<p>\n  Zengin Kartlar raporunda, ek alanlar i\u015faretlenerek hangi kartlar\u0131n geli\u015ftirilebilece\u011fini g\u00f6receksiniz.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c9c3a72ea821.png\" loading=\"lazy\" alt=\"search console zengin kartlar raporunda iyile\u015ftirilebilecek potansiyel zengin kart say\u0131s\u0131n\u0131 g\u00f6steren toplu rapor\"><\/p>\n<h2 id=\"monitor-performance\" tabindex=\"-1\">Performans\u0131 izleyin<\/h2>\n<p>\n   Arama Analiti\u011fi&#8217;ndeki yeni &#8220;Zengin sonu\u00e7lar&#8221; filtresi (\u015fu anda kapal\u0131 betada), zengin kartlar\u0131n\u0131z\u0131n ve zengin snippet&#8217;lerinizin aramada nas\u0131l performans g\u00f6sterdi\u011fini izlemenize yard\u0131mc\u0131 olacakt\u0131r: her ikisi i\u00e7in de t\u0131klamalar\u0131 ve g\u00f6sterimleri detayl\u0131ca inceleyebileceksiniz.\n<\/p>\n<h2 id=\"faq\" tabindex=\"-1\">\n  SSS<br \/>\n<\/h2>\n<h3 id=\"can-i-keep-my-existing-rich-snippets-markup\" tabindex=\"-1\">\n  Mevcut zengin snippet i\u015faretlememi koruyabilir miyim?<br \/>\n<\/h3>\n<p>\n  Evet, koruyabilirsiniz! Zengin sonu\u00e7 ekosistemi geli\u015ftik\u00e7e sizi bilgilendirmeye devam edece\u011fiz.\n<\/p>\n<h3 id=\"what-about-the-structured-data-report-in-search-console\" tabindex=\"-1\">\n  Search Console&#8217;daki Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri raporu ne olacak?<br \/>\n<\/h3>\n<p>\n  Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri raporu, mevcut zengin snippet&#8217;ler (\u00dcr\u00fcn, Yemek Tarifi, \u0130nceleme, Etkinlik, Yaz\u0131l\u0131m Uygulamas\u0131, Video, Haber makalesi) ve yeni kategoriler (\u00f6rne\u011fin, Filmler) i\u00e7in yaln\u0131zca <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2650907\" class=\"external-link\">\u00fcst d\u00fczey varl\u0131klar\u0131<\/a> g\u00f6stermeye devam edecektir. Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri raporundaki t\u00fcm hatalar\u0131 Zengin Kart raporuna ta\u015f\u0131may\u0131 planl\u0131yoruz.\n<\/p>\n<h3 id=\"what-if-i-use-the-wrong-markup\" tabindex=\"-1\">\n  Yanl\u0131\u015f i\u015faretleme kullan\u0131rsam ne olur?<br \/>\n<\/h3>\n<p>\n  Zengin snippet&#8217;ler i\u00e7in ge\u00e7erli olan teknik ve kalite y\u00f6nergeleri zengin kartlar i\u00e7in de ge\u00e7erlidir. Bunlar\u0131 eskisi gibi uygulamaya devam edece\u011fiz.\n<\/p>\n<p>\n   Zengin kartlar hakk\u0131nda daha fazla bilgiyi Google I\/O&#8217;daki <a href=\"https:\/\/events.google.com\/io2016\/schedule?sid=8f9c1403-0cef-e511-a517-00155d5066d7#day2\/8f9c1403-0cef-e511-a517-00155d5066d7\" class=\"external-link\">Arama ve mobil i\u00e7erik ekosistemi<\/a> oturumunda (<a href=\"https:\/\/www.youtube.com\/watch?v=xeGzQhAU2XI\" class=\"external-link\">YouTube&#8217;daki kayd\u0131<\/a> izleyin) veya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">dok\u00fcmantasyonumuzda<\/a> bulabilirsiniz. Daha fazla sorunuz varsa, forumumuzun <a href=\"https:\/\/support.google.com\/webmasters\/threads?hl=en&amp;thread_filter=(category:structured_data)\" class=\"external-link\">\u00f6zel yap\u0131land\u0131r\u0131lm\u0131\u015f veri b\u00f6l\u00fcm\u00fcnde<\/a> veya <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter&#8217;da<\/a> bize ula\u015f\u0131n.\n<\/p>\n<p class=\"byline-author\">Yazan: Na&#8217;ama Zohary, Search Console Ekibi ve Elliott Ng, \u00dcr\u00fcn Y\u00f6netimi Direkt\u00f6r\u00fc, Arama Ekosistemi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17 May\u0131s 2016, Sal\u0131 Daha yeni i\u00e7erik mevcut: Art\u0131k d\u00fcnya genelinde kullan\u0131ma sunulan daha fazla zengin sonu\u00e7 t\u00fcr\u00fcm\u00fcz var. Mevcut t\u00fcm zengin sonu\u00e7lar\u0131n listesini g\u00f6rmek i\u00e7in Arama galerisini ke\u015ffedin. G\u00fcncelleme 28 Mart 2017: Zengin Kartlar\u0131n d\u00fcnya genelinde geni\u015fletilmesi 2016 y\u0131l\u0131nda, site sahiplerinin i\u00e7erik \u00f6nizlemelerini Arama sonu\u00e7lar\u0131 sayfas\u0131nda sunmalar\u0131 i\u00e7in yeni bir yol olan zengin kartlar\u0131 [&hellip;]<\/p>\n","protected":false},"menu_order":83062,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24936","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27104"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24936"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24936"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}