{"id":24942,"date":"2016-08-23T00:00:00","date_gmt":"2016-08-23T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/helping-users-easily-access-content-on-mobile\/"},"modified":"2016-08-23T00:00:00","modified_gmt":"2016-08-23T00:00:00","slug":"helping-users-easily-access-content-on-mobile","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/helping-users-easily-access-content-on-mobile\/","title":{"rendered":"Kullan\u0131c\u0131lar\u0131n mobil cihazlarda i\u00e7eri\u011fe kolayca eri\u015fmesini sa\u011fl\u0131yoruz."},"content":{"rendered":"<p class=\"gargardate\">23 A\u011fustos 2016, Sal\u0131<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Bunun yerine konuyla ilgili <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/avoid-intrusive-interstitials-and-dialogs\/\">dok\u00fcmantasyonumuza<\/a> g\u00f6z at\u0131n.<\/aside>\n<aside class=\"note\">\n  <b>10 Ocak 2017 g\u00fcncellemesi<\/b>: Bug\u00fcnden itibaren, mobil arama sonu\u00e7lar\u0131ndan ge\u00e7i\u015f yap\u0131ld\u0131\u011f\u0131nda i\u00e7eri\u011fe kolayca eri\u015filemeyen sayfalar daha d\u00fc\u015f\u00fck s\u0131ralanabilir. Belirtti\u011fimiz gibi, bu yeni sinyal s\u0131ralamada kullan\u0131lan y\u00fczlerce sinyalden sadece biridir ve arama sorgusunun amac\u0131 hala \u00e7ok g\u00fc\u00e7l\u00fc bir sinyaldir; bu nedenle harika ve alakal\u0131 i\u00e7eri\u011fe sahip bir sayfa yine de \u00fcst s\u0131ralarda yer alabilir. Herhangi bir sorunuz varsa l\u00fctfen <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">web y\u00f6neticisi forumlar\u0131na<\/a> gidin.<br \/>\n<\/aside>\n<p>\n  Google Arama&#8217;da hedefimiz, kullan\u0131c\u0131lar\u0131n hangi cihaz\u0131 kullan\u0131rlarsa kullans\u0131nlar sorular\u0131na en iyi yan\u0131tlar\u0131 h\u0131zl\u0131ca bulmalar\u0131na yard\u0131mc\u0131 olmakt\u0131r. Bug\u00fcn, mobil arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fi bulmas\u0131n\u0131 kolayla\u015ft\u0131racak iki yakla\u015fan de\u011fi\u015fikli\u011fi duyuruyoruz.\n<\/p>\n<h2 id=\"simplifying-mobile-search-results\" tabindex=\"-1\">\n  Mobil arama sonu\u00e7lar\u0131n\u0131 basitle\u015ftirme<br \/>\n<\/h2>\n<p>\n  \u0130ki y\u0131l \u00f6nce, kullan\u0131c\u0131lar\u0131n metin ve i\u00e7eri\u011fin yak\u0131nla\u015ft\u0131rma yapmadan okunabildi\u011fi ve dokunma hedeflerinin uygun \u015fekilde aral\u0131kl\u0131 oldu\u011fu sayfalar\u0131 bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in bir<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helping-users-find-mobile-friendly-pages\/\">mobil uyumluluk etiketi<\/a> eklemi\u015ftik. O zamandan beri ekosistemin geli\u015fti\u011fini g\u00f6rd\u00fck ve k\u0131sa s\u00fcre \u00f6nce mobil arama sonu\u00e7lar\u0131ndaki t\u00fcm sayfalar\u0131n %85&#8217;inin art\u0131k bu kriterleri kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 ve mobil uyumlu etiketini g\u00f6sterdi\u011fini tespit ettik. Arama sonu\u00e7lar\u0131n\u0131 d\u00fczenli tutmak i\u00e7in bu etiketi kald\u0131raca\u011f\u0131z, ancak mobil uyumluluk kriterleri bir s\u0131ralama sinyali olmaya devam edecek. Web y\u00f6neticilerinin mobil uyumluluk sinyalinin sayfalar\u0131 \u00fczerindeki etkisini de\u011ferlendirmelerine yard\u0131mc\u0131 olmak i\u00e7in Search Console&#8217;daki<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/mobile-usability\" class=\"external-link\">Mobil Kullan\u0131labilirlik raporunu<\/a> ve<br \/>\n  <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobil Uyumluluk Testi<\/a> arac\u0131n\u0131 sa\u011flamaya devam edece\u011fiz.\n<\/p>\n<h2 id=\"helping-users-find-the-content-theyre-looking-for\" tabindex=\"-1\">\n  Kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131 i\u00e7eri\u011fi bulmalar\u0131na yard\u0131mc\u0131 olma<br \/>\n<\/h2>\n<p>\n  Sayfalar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funda art\u0131k yak\u0131nla\u015ft\u0131rma yapmadan okunabilen metin ve i\u00e7erik bulunmas\u0131na ra\u011fmen, yak\u0131n zamanda bu sayfalar\u0131n kullan\u0131c\u0131lara m\u00fcdahaleci ge\u00e7i\u015f reklamlar\u0131 (interstitials) g\u00f6sterdi\u011fi bir\u00e7ok \u00f6rnek g\u00f6rd\u00fck. Temel i\u00e7erik sayfada mevcut olsa ve Google taraf\u0131ndan dizine eklenebilecek durumda olsa da, i\u00e7erik bir ge\u00e7i\u015f reklam\u0131 taraf\u0131ndan g\u00f6rsel olarak gizlenebilir. Bu durum, kullan\u0131c\u0131lar\u0131n arama sonucuna t\u0131klad\u0131klar\u0131nda bekledikleri i\u00e7eri\u011fe kolayca eri\u015femedikleri i\u00e7in hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011framalar\u0131na neden olabilir.\n<\/p>\n<p>\n  M\u00fcdahaleci ge\u00e7i\u015f reklamlar\u0131 g\u00f6steren sayfalar, i\u00e7eri\u011fe an\u0131nda eri\u015filebilen di\u011fer sayfalara k\u0131yasla kullan\u0131c\u0131lara daha k\u00f6t\u00fc bir deneyim sunar. Bu durum, ekranlar\u0131n genellikle daha k\u00fc\u00e7\u00fck oldu\u011fu mobil cihazlarda sorun yaratabilir. Mobil arama deneyimini iyile\u015ftirmek i\u00e7in 10 Ocak 2017&#8217;den sonra, mobil arama sonu\u00e7lar\u0131ndan ge\u00e7i\u015f yap\u0131ld\u0131\u011f\u0131nda i\u00e7eri\u011fe kolayca eri\u015filemeyen sayfalar daha d\u00fc\u015f\u00fck s\u0131ralanabilir.\n<\/p>\n<p>\n  \u0130\u015fte i\u00e7eri\u011fi kullan\u0131c\u0131 i\u00e7in daha az eri\u015filebilir k\u0131lan baz\u0131 teknik \u00f6rnekleri:\n<\/p>\n<ul>\n<li>\n    Kullan\u0131c\u0131 arama sonu\u00e7lar\u0131ndan bir sayfaya y\u00f6nlendirildikten hemen sonra veya sayfaya g\u00f6z atarken ana i\u00e7eri\u011fi kaplayan bir a\u00e7\u0131l\u0131r pencere (popup) g\u00f6stermek.\n  <\/li>\n<li>\n     Kullan\u0131c\u0131n\u0131n ana i\u00e7eri\u011fe eri\u015fmeden \u00f6nce kapatmak zorunda oldu\u011fu ba\u011f\u0131ms\u0131z bir ge\u00e7i\u015f reklam\u0131 g\u00f6r\u00fcnt\u00fclemek.\n  <\/li>\n<li>\n    Sayfan\u0131n ekran\u0131n \u00fcst k\u0131sm\u0131nda kalan b\u00f6l\u00fcm\u00fcn\u00fcn ba\u011f\u0131ms\u0131z bir ge\u00e7i\u015f reklam\u0131 gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fc, ancak orijinal i\u00e7eri\u011fin ekran\u0131n alt k\u0131sm\u0131na yerle\u015ftirildi\u011fi bir d\u00fczen kullanmak.\n  <\/li>\n<\/ul>\n<h2 id=\"examples-of-interstitials-that-make-content-less-accessible\" tabindex=\"-1\">\n  \u0130\u00e7eri\u011fi daha az eri\u015filebilir k\u0131lan ge\u00e7i\u015f reklam\u0131 \u00f6rnekleri<br \/>\n<\/h2>\n<p>\n  \u0130\u015fte m\u00fcdahaleci bir a\u00e7\u0131l\u0131r pencere \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a0cd47fc84a7.png\" loading=\"lazy\" alt=\"M\u00fcdahaleci bir a\u00e7\u0131l\u0131r pencere \u00f6rne\u011fi\"><\/p>\n<p>\n  \u0130\u015fte m\u00fcdahaleci bir ba\u011f\u0131ms\u0131z ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-1377e593cb92.png\" loading=\"lazy\" alt=\"M\u00fcdahaleci bir ba\u011f\u0131ms\u0131z ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi\"><\/p>\n<p>\n  \u0130\u015fte ba\u015fka bir m\u00fcdahaleci ba\u011f\u0131ms\u0131z ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-738852f14c8f.png\" loading=\"lazy\" alt=\"Ba\u015fka bir m\u00fcdahaleci ba\u011f\u0131ms\u0131z ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi\"><\/p>\n<p>\n  Buna kar\u015f\u0131l\u0131k, sorumlu bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131nda yeni sinyalden etkilenmeyecek baz\u0131 teknik \u00f6rnekleri \u015funlard\u0131r:\n<\/p>\n<ul>\n<li>\n    \u00c7erez kullan\u0131m\u0131 veya ya\u015f do\u011frulamas\u0131 gibi yasal bir y\u00fck\u00fcml\u00fcl\u00fc\u011fe yan\u0131t olarak g\u00f6r\u00fcnen ge\u00e7i\u015f reklamlar\u0131.\n  <\/li>\n<li>\n    \u0130\u00e7eri\u011fin herkese a\u00e7\u0131k olarak dizine eklenemedi\u011fi sitelerdeki giri\u015f diyaloglar\u0131. \u00d6rne\u011fin, e-posta gibi \u00f6zel i\u00e7erikler veya \u00f6deme duvar\u0131 arkas\u0131ndaki dizine eklenemeyen i\u00e7erikler buna dahildir.\n  <\/li>\n<li>\n    Makul miktarda ekran alan\u0131 kullanan ve kolayca kapat\u0131labilen banner&#8217;lar. \u00d6rne\u011fin, Safari ve Chrome taraf\u0131ndan sa\u011flanan uygulama y\u00fckleme banner&#8217;lar\u0131, makul miktarda ekran alan\u0131 kullanan banner \u00f6rnekleridir.\n  <\/li>\n<\/ul>\n<h2 id=\"examples-of-interstitials-that-would-not-be-affected-by-the-new-signal,-if-used-responsibly\" tabindex=\"-1\">\n  Sorumlu bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131nda yeni sinyalden etkilenmeyecek ge\u00e7i\u015f reklam\u0131 \u00f6rnekleri<br \/>\n<\/h2>\n<p>\n  \u0130\u015fte \u00e7erez kullan\u0131m\u0131 i\u00e7in bir ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c0614aacd724.png\" loading=\"lazy\" alt=\"\u00c7erez kullan\u0131m\u0131 i\u00e7in bir ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi\"><\/p>\n<p>\n  \u0130\u015fte ya\u015f do\u011frulamas\u0131 i\u00e7in bir ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b34c4bb568ed.png\" loading=\"lazy\" alt=\"Ya\u015f do\u011frulamas\u0131 i\u00e7in bir ge\u00e7i\u015f reklam\u0131 \u00f6rne\u011fi\"><\/p>\n<p>\n  \u0130\u015fte makul miktarda ekran alan\u0131 kullanan bir banner \u00f6rne\u011fi:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-8dd2407a6938.png\" loading=\"lazy\" alt=\"Makul miktarda ekran alan\u0131 kullanan bir banner \u00f6rne\u011fi\"><\/p>\n<p>\n  Daha \u00f6nce, kullan\u0131c\u0131dan bir mobil uygulama y\u00fcklemesini isteyen ge\u00e7i\u015f reklamlar\u0131n\u0131 kontrol eden bir sinyali incelemi\u015ftik. Geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ederken, oda\u011f\u0131m\u0131z\u0131 daha genel olarak ge\u00e7i\u015f reklamlar\u0131na geni\u015fletmemiz gerekti\u011fini g\u00f6rd\u00fck. Buna g\u00f6re, sinyallerimizdeki tekrarlar\u0131 \u00f6nlemek i\u00e7in uygulama y\u00fckleme ge\u00e7i\u015f reklamlar\u0131na y\u00f6nelik kontrol\u00fc mobil uyumluluk testinden kald\u0131rd\u0131k ve Arama&#8217;daki bu yeni sinyale dahil ettik.\n<\/p>\n<p>\n  Unutmay\u0131n, bu yeni sinyal s\u0131ralamada kullan\u0131lan y\u00fczlerce sinyalden sadece biridir. Arama sorgusunun amac\u0131 hala \u00e7ok g\u00fc\u00e7l\u00fc bir sinyaldir; bu nedenle harika ve alakal\u0131 i\u00e7eri\u011fe sahip bir sayfa yine de \u00fcst s\u0131ralarda yer alabilir. Her zaman oldu\u011fu gibi, herhangi bir sorunuz veya geri bildiriminiz varsa l\u00fctfen <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">web y\u00f6neticisi forumlar\u0131m\u0131z\u0131<\/a> ziyaret edin.\n<\/p>\n<p class=\"byline-author\">Yazan: Doantam Phan, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>23 A\u011fustos 2016, Sal\u0131 Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Bunun yerine konuyla ilgili dok\u00fcmantasyonumuza g\u00f6z at\u0131n. 10 Ocak 2017 g\u00fcncellemesi: Bug\u00fcnden itibaren, mobil arama sonu\u00e7lar\u0131ndan ge\u00e7i\u015f yap\u0131ld\u0131\u011f\u0131nda i\u00e7eri\u011fe kolayca eri\u015filemeyen sayfalar daha d\u00fc\u015f\u00fck s\u0131ralanabilir. Belirtti\u011fimiz gibi, [&hellip;]<\/p>\n","protected":false},"menu_order":82964,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24942","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27109"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24942"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24942"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}