{"id":24973,"date":"2017-04-18T00:00:00","date_gmt":"2017-04-18T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-webspam-report-2016\/"},"modified":"2017-04-18T00:00:00","modified_gmt":"2017-04-18T00:00:00","slug":"how-we-fought-webspam-webspam-report-2016","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-webspam-webspam-report-2016\/","title":{"rendered":"Webspam ile nas\u0131l m\u00fccadele ettik - 2016 Webspam Raporu"},"content":{"rendered":"<p class=\"gargardate\">18 Nisan 2017, Sal\u0131<\/p>\n<aside class=\"note\">\n  Bu g\u00f6nderideki bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-spam-reports-are-used-at-google\/\">spam bildirme<\/a> hakk\u0131ndaki en g\u00fcncel g\u00f6nderimize g\u00f6z at\u0131n.<br \/>\n<\/aside>\n<p><img decoding=\"async\" alt=\"\" height=\"227\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-16462d6b7e8e.png\" loading=\"lazy\" width=\"640\" \/><\/p>\n<p>\n  2017 h\u0131zla ilerlerken, webspam ile m\u00fccadelemizde 2016 y\u0131l\u0131nda elde etti\u011fimiz baz\u0131 i\u00e7g\u00f6r\u00fcleri payla\u015fmak istedik. Ge\u00e7ti\u011fimiz y\u0131l boyunca, spam&#8217;in d\u00fc\u015f\u00fck kaliteli bir arama deneyimi yaratmas\u0131n\u0131 engellemek i\u00e7in yeni yollar bulmaya devam ettik ve web&#8217;i daha iyi bir yer haline getirmek i\u00e7in d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki web y\u00f6neticileriyle birlikte \u00e7al\u0131\u015ft\u0131k.\n<\/p>\n<p>\n  Kullan\u0131c\u0131lar\u0131n g\u00fcn\u00fcm\u00fcz web d\u00fcnyas\u0131n\u0131n sundu\u011fu olanaklardan tam anlam\u0131yla yararlanabilmesini sa\u011flamak, d\u00fcnya genelindeki herkese alakal\u0131 sonu\u00e7lar sunmak ve kullan\u0131c\u0131lar\u0131 potansiyel olarak zarara u\u011fratabilecek veya sadece rahats\u0131z edebilecek webspam ile m\u00fccadele etmek i\u00e7in perde arkas\u0131nda yo\u011fun bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcyoruz.\n<\/p>\n<h2 id=\"webspam-trends-in-2016\" tabindex=\"-1\">2016&#8217;da webspam trendleri<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"226\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-01d5fb975aa1.png\" loading=\"lazy\" width=\"640\" \/><\/p>\n<ul>\n<li>\n    Web sitesi g\u00fcvenli\u011fi \u00f6nemli bir endi\u015fe kayna\u011f\u0131 olmaya devam ediyor. Ge\u00e7en y\u0131l, her zamankinden daha fazla hacklenmi\u015f site g\u00f6rd\u00fck; bu, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/nohacked-a-year-in-review\/\">2015&#8217;e k\u0131yasla %32&#8217;lik bir art\u0131\u015f<\/a> anlam\u0131na geliyor. Bu nedenle, web y\u00f6neticilerinin <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/security\/hacked\" class=\"external-link\">siteleri hacklendi\u011finde ne yapmalar\u0131 gerekti\u011fini bilmelerine<\/a> yard\u0131mc\u0131 olacak kaynaklar olu\u015fturmaya ve mevcut kaynaklar\u0131 iyile\u015ftirmeye yat\u0131r\u0131m yapmaya devam ettik.\n  <\/li>\n<li>\n    Sitelerin sadece webspam bar\u0131nd\u0131rmak i\u00e7in ele ge\u00e7irilmedi\u011fini g\u00f6rmeye devam ettik. Sosyal m\u00fchendislik, istenmeyen yaz\u0131l\u0131mlar ve istenmeyen reklam enjekt\u00f6rlerinden etkilenen bir\u00e7ok web y\u00f6neticisi g\u00f6rd\u00fck. G\u00fcvenli Tarama&#8217;da <a href=\"https:\/\/security.googleblog.com\/2016\/02\/no-more-deceptive-download-buttons.html\" class=\"external-link\">kullan\u0131c\u0131lar\u0131 yan\u0131lt\u0131c\u0131 indirme butonlar\u0131ndan korumak<\/a> i\u00e7in daha g\u00fc\u00e7l\u00fc bir duru\u015f sergiledik, kullan\u0131c\u0131lar\u0131 <a href=\"https:\/\/security.googleblog.com\/2016\/11\/protecting-users-from-repeatedly_8.html\" class=\"external-link\">s\u00fcrekli tehlikeli olan sitelerden<\/a> korumak i\u00e7in b\u00fcy\u00fck \u00e7aba sarf ettik ve <a href=\"https:\/\/security.googleblog.com\/2016\/09\/more-safe-browsing-help-for-webmasters.html\" class=\"external-link\">Search Console G\u00fcvenlik Sorunlar\u0131 Raporu&#8217;nda daha ayr\u0131nt\u0131l\u0131 yard\u0131m metinleri<\/a> yay\u0131nlad\u0131k.\n  <\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-2\/\">Daha fazla insan Google&#8217;da mobil cihaz kullanarak arama yapt\u0131\u011f\u0131 i\u00e7in<\/a>, mobil kullan\u0131c\u0131lar\u0131 hedefleyen spam&#8217;lerde \u00f6nemli bir art\u0131\u015f g\u00f6rd\u00fck. \u00d6zellikle, web y\u00f6neticisinin bilgisi d\u0131\u015f\u0131nda <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/detect-and-get-rid-of-unwanted-sneaky-mobile-redirects\/\">kullan\u0131c\u0131lar\u0131 ba\u015fka sitelere veya sayfalara y\u00f6nlendiren<\/a> ve widget&#8217;lar veya \u00e7e\u015fitli reklam a\u011flar\u0131ndan gelen reklam birimleri arac\u0131l\u0131\u011f\u0131yla web y\u00f6neticilerinin sayfalar\u0131na yerle\u015ftirilen spam&#8217;lerde bir art\u0131\u015f g\u00f6zlemledik.\n  <\/li>\n<\/ul>\n<h2 id=\"how-we-fought-spam-in-2016\" tabindex=\"-1\">2016&#8217;da spam ile nas\u0131l m\u00fccadele ettik<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"226\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3bd39887b3aa.png\" loading=\"lazy\" width=\"640\" \/><\/p>\n<ul>\n<li>\n    Webspam ile m\u00fccadele etmek i\u00e7in algoritmalar\u0131m\u0131z\u0131 geli\u015ftirmeye devam ettik. Siteleri s\u0131ralama \u015feklimizde, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/penguin-is-now-part-of-our-core-algorithm\/\">Penguin&#8217;in (temel s\u0131ralama algoritmalar\u0131m\u0131zdan biri) ger\u00e7ek zamanl\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak<\/a> dahil olmak \u00fczere bir\u00e7ok iyile\u015ftirme yapt\u0131k.\n  <\/li>\n<li>\n    Algoritmik olarak tan\u0131mlayamad\u0131\u011f\u0131m\u0131z spam&#8217;ler manuel olarak ele al\u0131nd\u0131. Web y\u00f6neticilerine sitelerindeki webspam sorunlar\u0131n\u0131 bildirmek i\u00e7in 9 milyondan fazla mesaj g\u00f6nderdik. Ayr\u0131ca <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-security-notifications-via-google-analytics\/\">Google Analytics arac\u0131l\u0131\u011f\u0131yla daha fazla g\u00fcvenlik bildirimi<\/a> sa\u011flamaya ba\u015flad\u0131k.\n  <\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemesine<\/a> sahip web sitelerinin kalite standartlar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak i\u00e7in algoritmik ve manuel kalite kontrolleri ger\u00e7ekle\u015ftirdik. Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle desteklenen arama \u00f6zellikleri i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#structured-data-guidelines\">kalite y\u00f6nergelerini<\/a> kar\u015f\u0131lamayan 10.000&#8217;den fazla siteye manuel i\u015flem uygulad\u0131k.\n  <\/li>\n<\/ul>\n<h2 id=\"working-with-users-and-webmasters-for-a-better-web\" tabindex=\"-1\">Daha iyi bir web i\u00e7in kullan\u0131c\u0131lar ve web y\u00f6neticileriyle \u00e7al\u0131\u015fmak<\/h2>\n<p><img decoding=\"async\" alt=\"\" height=\"228\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-05e60eebaa0e.png\" loading=\"lazy\" width=\"640\" \/><\/p>\n<ul>\n<li>\n    2016 y\u0131l\u0131nda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan 180.000&#8217;in \u00fczerinde kullan\u0131c\u0131 taraf\u0131ndan g\u00f6nderilen <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/report-spam-phishing-or-malware\/\">spam raporu<\/a> ald\u0131k. Ge\u00e7erliliklerini dikkatlice kontrol ettikten sonra, bildirilen sitelerin %52&#8217;sini spam olarak de\u011ferlendirdik. Rapor g\u00f6nderen ve daha temiz, daha g\u00fcvenli bir web ekosistemine katk\u0131da bulunan herkese te\u015fekk\u00fcrler!\n  <\/li>\n<li>\n    D\u00fcnya genelinde 150.000&#8217;den fazla web sitesi sahibi, web y\u00f6neticisi ve dijital pazarlamac\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 170&#8217;ten fazla <a href=\"https:\/\/developers.google.com\/search\/events\">\u00e7evrimi\u00e7i ofis saati ve canl\u0131 etkinlik<\/a> d\u00fczenledik.\n  <\/li>\n<li>\n    15 dildeki <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Web Y\u00f6neticisi Yard\u0131m Forumlar\u0131m\u0131z<\/a> arac\u0131l\u0131\u011f\u0131yla d\u00fcnya genelindeki web sitesi sahiplerine destek sa\u011flamaya devam ettik. Bu forumlar arac\u0131l\u0131\u011f\u0131yla 67.000&#8217;den fazla soru ald\u0131k ve bunlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n En \u0130yi Kat\u0131l\u0131mc\u0131lar\u0131m\u0131z, Y\u00fckselen Y\u0131ld\u0131zlar\u0131m\u0131z ve Google \u00e7al\u0131\u015fanlar\u0131ndan olu\u015fan toplulu\u011fumuz taraf\u0131ndan En \u0130yi Yan\u0131t olarak tan\u0131mland\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck.\n  <\/li>\n<li>\n    4 k\u0131tada (Asya, Avrupa, Kuzey Amerika, G\u00fcney Amerika) 11 farkl\u0131 lokasyonda d\u00fczenledi\u011fimiz yerel <a href=\"https:\/\/productexperts.withgoogle.com\/what-it-is\" class=\"external-link\">En \u0130yi Kat\u0131l\u0131mc\u0131 Bulu\u015fmalar\u0131m\u0131za<\/a> davet etti\u011fimiz 119 g\u00f6n\u00fcll\u00fc Web Y\u00f6neticisi En \u0130yi Kat\u0131l\u0131mc\u0131s\u0131 ve Y\u00fckselen Y\u0131ld\u0131z\u0131 a\u011f\u0131rlad\u0131k.\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"\" height=\"226\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5b2f59c935f7.png\" loading=\"lazy\" width=\"640\" \/><\/p>\n<p>\n  Herkesin spam i\u00e7ermeyen, y\u00fcksek kaliteli arama sonu\u00e7lar\u0131n\u0131 hak etti\u011fine inan\u0131yoruz. Bu raporun, bunu ger\u00e7ekle\u015ftirmek i\u00e7in neler yapt\u0131\u011f\u0131m\u0131za dair bir fikir vermesini umuyoruz.\n<\/p>\n<p class=\"byline-author\">\n  Yazan: Michal Wicinski, Arama Kalitesi Stratejisti ve <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/kiyotaka-tanaka\">Kiyotaka Tanaka<\/a>, Kullan\u0131c\u0131 E\u011fitimi ve Sosyal Yard\u0131m Uzman\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>18 Nisan 2017, Sal\u0131 Bu g\u00f6nderideki bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir. spam bildirme hakk\u0131ndaki en g\u00fcncel g\u00f6nderimize g\u00f6z at\u0131n. 2017 h\u0131zla ilerlerken, webspam ile m\u00fccadelemizde 2016 y\u0131l\u0131nda elde etti\u011fimiz baz\u0131 i\u00e7g\u00f6r\u00fcleri payla\u015fmak istedik. Ge\u00e7ti\u011fimiz y\u0131l boyunca, spam&#8217;in d\u00fc\u015f\u00fck kaliteli bir arama deneyimi yaratmas\u0131n\u0131 engellemek i\u00e7in yeni yollar bulmaya devam ettik ve web&#8217;i daha iyi bir yer [&hellip;]<\/p>\n","protected":false},"menu_order":82726,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24973","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27135"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24973"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24973"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}