{"id":24977,"date":"2017-06-02T00:00:00","date_gmt":"2017-06-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-snippets-for-your-users\/"},"modified":"2017-06-02T00:00:00","modified_gmt":"2017-06-02T00:00:00","slug":"better-snippets-for-your-users","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-snippets-for-your-users\/","title":{"rendered":"Kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in daha iyi Snippet'lar"},"content":{"rendered":"<p class=\"gargardate\">02 Haziran 2017, Cuma<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). G\u00fcncel bilgiler i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">arama sonu\u00e7lar\u0131ndaki snippet&#8217;lerinizi nas\u0131l kontrol edece\u011finize<\/a> dair dok\u00fcmantasyonumuza g\u00f6z at\u0131n.<\/aside>\n<p>\n  \u0130nsanlar bir kitap sat\u0131n almadan \u00f6nce, birka\u00e7 saatlerini okumaya ay\u0131rmadan \u00f6nce nas\u0131l bir i\u00e7erikle kar\u015f\u0131la\u015facaklar\u0131na dair bir fikir edinmek isterler. Kitab\u0131 sevip sevmeyeceklerini anlamak i\u00e7in \u00f6zetine, \u00f6ns\u00f6z\u00fcne ve hatta giri\u015f b\u00f6l\u00fcm\u00fcne bakarlar.\n<\/p>\n<p>\n  Arama sonucu snippet&#8217;leri de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayn\u0131 i\u015flevi g\u00f6r\u00fcr; insanlar\u0131n, snippet&#8217;in ait oldu\u011fu sayfay\u0131 okumaya zaman ay\u0131rman\u0131n mant\u0131kl\u0131 olup olmad\u0131\u011f\u0131na karar vermelerine yard\u0131mc\u0131 olurlar.\n<\/p>\n<p><img decoding=\"async\" alt height=\"272\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-cd0af7be67f3.jpg\" loading=\"lazy\" width=\"624\"><\/p>\n<p>\n  Arama sonucu snippet&#8217;i ne kadar a\u00e7\u0131klay\u0131c\u0131 ve alakal\u0131 olursa, insanlar\u0131n t\u0131klama ve ula\u015ft\u0131klar\u0131 sayfadan memnun kalma olas\u0131l\u0131\u011f\u0131 o kadar artar. Ge\u00e7mi\u015fte snippet&#8217;ler 3 kaynaktan geliyordu:\n<\/p>\n<ol>\n<li>Sayfan\u0131n i\u00e7eri\u011fi<\/li>\n<li>Meta a\u00e7\u0131klamas\u0131<\/li>\n<li>DMOZ listelemeleri<\/li>\n<\/ol>\n<p>\n  Sayfa i\u00e7eri\u011fi, sonu\u00e7 snippet&#8217;leri i\u00e7in bariz bir se\u00e7imdir ve \u00e7\u0131kar\u0131labilen i\u00e7erik genellikle kullan\u0131c\u0131lar\u0131n sorgular\u0131yla en alakal\u0131 olan\u0131d\u0131r. Ancak, i\u00e7eri\u011fin kendisinin bir snippet i\u00e7in en iyi kaynak olmad\u0131\u011f\u0131 durumlar da vard\u0131r. \u00d6rne\u011fin, birisi kitab\u0131 i\u00e7in bir yay\u0131nevi arad\u0131\u011f\u0131nda, sonu\u00e7lardaki ilgili ana sayfalar sadece i\u015fletmeleri tan\u0131mlayan birka\u00e7 g\u00f6rsel, bir logo ve belki birka\u00e7 ba\u011flant\u0131 i\u00e7erebilir; bunlar\u0131n hi\u00e7biri bir snippet i\u00e7in \u00f6zellikle faydal\u0131 de\u011fildir.\n<\/p>\n<p>\n  Bir sayfan\u0131n i\u00e7eri\u011finde arama sonucu snippet&#8217;i i\u00e7in yeterli metin bulunmad\u0131\u011f\u0131nda ba\u015fvurulacak mant\u0131kl\u0131 kaynak meta a\u00e7\u0131klamas\u0131d\u0131r. Bunlar, i\u00e7eri\u011fi birka\u00e7 kelimeyle do\u011fru ve net bir \u015fekilde tan\u0131mlayan k\u0131sa \u00f6zetler olmal\u0131d\u0131r.\n<\/p>\n<p>\n  Son olarak, bir sayfa snippet olu\u015fturmak i\u00e7in yeterli metin i\u00e7eri\u011fine sahip olmad\u0131\u011f\u0131nda ve meta a\u00e7\u0131klamas\u0131 eksik, sayfayla alakas\u0131z veya d\u00fc\u015f\u00fck kaliteli oldu\u011funda, yedek kayna\u011f\u0131m\u0131z <a href=\"https:\/\/en.wikipedia.org\/wiki\/DMOZ\" class=\"external-link\">The Open Directory Project olarak da bilinen DMOZ<\/a> idi. 10 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre boyunca, DMOZ snippet&#8217;lerinin kalitesi genellikle web y\u00f6neticilerinin meta a\u00e7\u0131klamalar\u0131nda sa\u011flad\u0131klar\u0131ndan daha y\u00fcksek veya sayfan\u0131n sundu\u011fundan daha a\u00e7\u0131klay\u0131c\u0131 oldu\u011fu i\u00e7in snippet&#8217;ler konusunda DMOZ&#8217;a g\u00fcvendik.\n<\/p>\n<p>\n  DMOZ <a href=\"https:\/\/www.dmoz.org\/\" class=\"external-link\">art\u0131k kapal\u0131<\/a> oldu\u011fundan, listelemelerini snippet olu\u015fturma i\u00e7in kullanmay\u0131 b\u0131rakt\u0131k. Bu nedenle, sayfaya daha fazla i\u00e7erik eklemek bir se\u00e7enek de\u011filse, web y\u00f6neticilerinin iyi meta a\u00e7\u0131klamalar\u0131 sa\u011flamas\u0131 \u00e7ok daha \u00f6nemli hale geldi.\n<\/p>\n<p><b>\u0130yi bir meta a\u00e7\u0131klamas\u0131 nedir?<\/b><\/p>\n<p>\n  \u0130yi meta a\u00e7\u0131klamalar\u0131, sayfan\u0131n i\u00e7eri\u011fini do\u011fru bir \u015fekilde tan\u0131mlayan k\u0131sa \u00f6zetlerdir. Kullan\u0131c\u0131y\u0131, sayfan\u0131n tam olarak arad\u0131klar\u0131 \u015fey oldu\u011funa ikna eden bir tan\u0131t\u0131m metni gibidirler. Daha fazla ipucu i\u00e7in bu konuda kullan\u0131\u015fl\u0131 bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">yard\u0131m merkezi makalemiz<\/a> bulunmaktad\u0131r. Hem masa\u00fcst\u00fc hem de mobil sayfalar\u0131n\u0131z\u0131n hem ba\u015fl\u0131k hem de meta a\u00e7\u0131klamas\u0131 i\u00e7erdi\u011finden emin olmay\u0131 unutmay\u0131n.\n<\/p>\n<p><b>Meta a\u00e7\u0131klamalar\u0131yla ilgili en yayg\u0131n sorunlar nelerdir?<\/b><\/p>\n<p>\n  Meta a\u00e7\u0131klamalar\u0131 genellikle yaln\u0131zca arama motorlar\u0131 ve di\u011fer yaz\u0131l\u0131mlar taraf\u0131ndan g\u00f6r\u00fclebildi\u011finden, web y\u00f6neticileri bazen bunlar\u0131 unutur ve tamamen bo\u015f b\u0131rak\u0131r. Ayn\u0131 nedenle, ayn\u0131 meta a\u00e7\u0131klamas\u0131n\u0131n birden fazla (bazen \u00e7ok say\u0131da) sayfada kullan\u0131lmas\u0131 da yayg\u0131nd\u0131r. Di\u011fer taraftan, a\u00e7\u0131klaman\u0131n tamamen konu d\u0131\u015f\u0131, d\u00fc\u015f\u00fck kaliteli veya do\u011frudan spam olmas\u0131 da nispeten yayg\u0131nd\u0131r. Bu sorunlar kullan\u0131c\u0131lar\u0131m\u0131z\u0131n arama deneyimini zedeledi\u011finden, bu t\u00fcr meta a\u00e7\u0131klamalar\u0131n\u0131 g\u00f6rmezden gelmeyi tercih ediyoruz.\n<\/p>\n<p><b>Meta a\u00e7\u0131klamalar\u0131 i\u00e7in bir karakter s\u0131n\u0131r\u0131 var m\u0131?<\/b><\/p>\n<p>\n  Meta a\u00e7\u0131klamas\u0131n\u0131n uzunlu\u011fu konusunda bir s\u0131n\u0131r yoktur, ancak arama sonucu snippet&#8217;leri gerekti\u011finde, genellikle cihaz geni\u015fli\u011fine uyacak \u015fekilde k\u0131salt\u0131l\u0131r.\n<\/p>\n<p>\n  <b><code>NOODP<\/code> <span>robots<\/span> kural\u0131na ne olacak?<\/b>\n<\/p>\n<p>\n  DMOZ (ODP) kapand\u0131\u011f\u0131 i\u00e7in verilerine g\u00fcvenmeyi b\u0131rakt\u0131k ve bu nedenle <code>NOODP<\/code> kural\u0131 art\u0131k i\u015flevsizdir.\n<\/p>\n<p><b>Google&#8217;\u0131n sayfa i\u00e7eriklerini snippet olarak kullanmas\u0131n\u0131 engelleyebilir miyim?<\/b><\/p>\n<p>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#nosnippet\"><code>nosnippet<\/code> <span>robots<\/span> kural\u0131n\u0131<\/a> belirterek Google&#8217;\u0131n snippet olu\u015fturmas\u0131n\u0131 tamamen engelleyebilirsiniz. Di\u011fer kaynaklara izin verirken sayfa i\u00e7eriklerinin snippet olarak kullan\u0131lmas\u0131n\u0131 engellemenin bir yolu yoktur.\n<\/p>\n<p>\n  Her zaman oldu\u011fu gibi, sorular\u0131n\u0131z varsa <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forumlar\u0131m\u0131zda<\/a> sorun veya bizi <a href=\"https:\/\/twitter.com\/googlesearchc\/\" class=\"external-link\">Twitter<\/a>&#8216;da bulun!\n<\/p>\n<p class=\"byline-author\">\n  Yazan: <a href=\"https:\/\/garyillyes.com\/+\" class=\"external-link\">Gary Illyes<\/a>, Arama Ekibi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>02 Haziran 2017, Cuma Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 uzun zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). G\u00fcncel bilgiler i\u00e7in arama sonu\u00e7lar\u0131ndaki snippet&#8217;lerinizi nas\u0131l kontrol edece\u011finize dair dok\u00fcmantasyonumuza g\u00f6z at\u0131n. \u0130nsanlar bir kitap sat\u0131n almadan \u00f6nce, birka\u00e7 saatlerini okumaya ay\u0131rmadan \u00f6nce nas\u0131l bir i\u00e7erikle [&hellip;]<\/p>\n","protected":false},"menu_order":82681,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24977","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27138"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24977"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24977"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}