{"id":25014,"date":"2018-02-06T00:00:00","date_gmt":"2018-02-06T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-listening-to-our-users-helped-us-build-a-better-search-console\/"},"modified":"2018-02-06T00:00:00","modified_gmt":"2018-02-06T00:00:00","slug":"how-listening-to-our-users-helped-us-build-a-better-search-console","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-listening-to-our-users-helped-us-build-a-better-search-console\/","title":{"rendered":"Kullan\u0131c\u0131lar\u0131m\u0131z\u0131 dinlemek, daha iyi bir Search Console olu\u015fturmam\u0131za nas\u0131l yard\u0131mc\u0131 oldu"},"content":{"rendered":"<p class=\"gargardate\">6 \u015eubat 2018, Sal\u0131<\/p>\n<p>\n  Yeni Search Console beta s\u00fcr\u00fcm\u00fc yay\u0131nda. Dinleme yeteneklerimizi geli\u015ftirdik ve geri bildirimlerinizi tasar\u0131ma dahil etmenin yeni yollar\u0131n\u0131 bulduk. Bu yeni s\u00fcr\u00fcmde, ba\u015flang\u0131\u00e7ta kullan\u0131c\u0131lar\u0131n temel hedeflerini destekleyen \u00f6zellikler olu\u015fturmaya odakland\u0131k ve \u00f6n\u00fcm\u00fczdeki aylarda i\u015flevselli\u011fi geni\u015fletmeye devam edece\u011fiz. Aray\u00fcz\u00fc Material Design ile yenilemek gibi baz\u0131 de\u011fi\u015fiklikler uzun s\u00fcredir bekleniyordu; ancak bir\u00e7ok de\u011fi\u015fiklik, siz Search Console kullan\u0131c\u0131lar\u0131yla yapt\u0131\u011f\u0131m\u0131z s\u00fcrekli \u00e7al\u0131\u015fman\u0131n bir sonucudur.\n<\/p>\n<p>Kullan\u0131c\u0131lar\u0131m\u0131z\u0131n ne s\u00f6yledi\u011fini duymak i\u00e7in 3 ana ileti\u015fim kanal\u0131 kulland\u0131k:<\/p>\n<ul>\n<li>\n    <strong>Yard\u0131m forumu En \u0130yi Katk\u0131da Bulunanlar<\/strong> &#8211;<br \/>\n    <a href=\"https:\/\/productexperts.withgoogle.com\/what-it-is\" class=\"external-link\">En \u0130yi Katk\u0131da Bulunanlar<\/a> bizim<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">yard\u0131m forumlar\u0131m\u0131zda<\/a><br \/>\n    forumda g\u00f6r\u00fclen konular\u0131 g\u00fcndeme getirmede \u00e7ok yard\u0131mc\u0131 oldular. Google&#8217;\u0131n Arama ekipleriyle d\u00fczenli olarak ileti\u015fim kuruyorlar ve geni\u015f Search Console kullan\u0131c\u0131 toplulu\u011funa yard\u0131mc\u0131 oluyorlar.\n  <\/li>\n<li>\n    <strong>A\u00e7\u0131k geri bildirim<\/strong> &#8211; Klasik Search Console hakk\u0131ndaki a\u00e7\u0131k geri bildirim yorumlar\u0131n\u0131 analiz ettik ve gelen en \u00f6nemli istekleri belirledik. A\u00e7\u0131k geri bildirimler, Search Console&#8217;daki &#8216;Geri bildirim g\u00f6nder&#8217; d\u00fc\u011fmesi arac\u0131l\u0131\u011f\u0131yla g\u00f6nderilebilir. Bu a\u00e7\u0131k geri bildirim, son y\u0131llardaki en \u00f6nemli isteklerden biri olan Arama Analizi (Performans) raporunda 90 g\u00fcnden fazla veri g\u00f6rme konusunda daha fazla ba\u011flam elde etmemize yard\u0131mc\u0131 oldu. \u00d6nceki y\u0131l\u0131n benzer bir d\u00f6nemiyle kar\u015f\u0131la\u015ft\u0131rma yapma ihtiyac\u0131n\u0131 \u00f6\u011frendik; bu da 16 ayl\u0131k veriyi dahil etme karar\u0131m\u0131z\u0131n do\u011fru yolda olabilece\u011fini do\u011frulad\u0131.\n  <\/li>\n<li>\n    <strong>Search Console paneli<\/strong> &#8211; Ge\u00e7en y\u0131l, her \u00f6l\u00e7ekten web sitesini temsil eden, rastgele se\u00e7ilmi\u015f d\u00f6rt y\u00fcz Search Console kullan\u0131c\u0131s\u0131ndan olu\u015fan bir grup kurarak yeni bir ileti\u015fim kanal\u0131 olu\u015fturduk. Panel \u00fcyeleri, anketler, g\u00f6r\u00fc\u015fmeler ve kullan\u0131labilirlik testleri yoluyla yeni kavramlar\u0131n ke\u015ffedilmesinden itibaren y\u0131l boyunca yapt\u0131\u011f\u0131m\u0131z hemen hemen her tasar\u0131m yinelemesinde yer ald\u0131lar. Search Console paneli \u00fcyeleri, varsay\u0131mlar\u0131m\u0131z\u0131 test etmemize ve tasar\u0131mlar\u0131 geli\u015ftirmemize yard\u0131mc\u0131 olan de\u011ferli geri bildirimler sa\u011flad\u0131lar.\n  <\/li>\n<\/ul>\n<p>\n  Bu turlardan birinde, Performans raporu i\u00e7in \u00f6nerilen yeni tasar\u0131m\u0131 test ettik. \u00d6zellikle &#8216;kar\u015f\u0131la\u015ft\u0131r&#8217; ve &#8216;filtrele&#8217; i\u015flevlerinin nas\u0131l kullan\u0131laca\u011f\u0131n\u0131n net olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek istedik. M\u00fcmk\u00fcn oldu\u011funca ger\u00e7ek hissettiren bir deneyim yaratmak i\u00e7in, ger\u00e7ek verilere ba\u011fl\u0131 y\u00fcksek sadakatli bir prototip kulland\u0131k. Prototip, \u00e7al\u0131\u015fma kat\u0131l\u0131mc\u0131lar\u0131n\u0131n tek bir sat\u0131r \u00fcretim kodu bile yaz\u0131lmadan \u00f6nce kullan\u0131c\u0131 aray\u00fcz\u00fc ile etkile\u015fime girmesine olanak tan\u0131d\u0131.\n<\/p>\n<p><img decoding=\"async\" alt=\"an animated walkthrough of setting filters in Search Console Search Analytics\" height=\"177\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5ae0141c488f.gif\" loading=\"lazy\" width=\"320\"><\/p>\n<p>\n  Bu \u00e7al\u0131\u015fmada, &#8216;kar\u015f\u0131la\u015ft\u0131r&#8217; i\u015flevinin genellikle g\u00f6zden ka\u00e7\u0131r\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frendik. Sonu\u00e7 olarak, &#8216;Yeni ekle&#8217; \u00e7ipi t\u0131kland\u0131\u011f\u0131nda tetiklenen, birle\u015fik bir ileti\u015fim kutusunda &#8216;filtrele&#8217; ve &#8216;kar\u015f\u0131la\u015ft\u0131r&#8217; se\u00e7eneklerinin g\u00f6r\u00fcnd\u00fc\u011f\u00fc \u015fekilde tasar\u0131m\u0131 de\u011fi\u015ftirdik. Kullan\u0131labilirli\u011fini ve faydas\u0131n\u0131 optimize etmek i\u00e7in bu tasar\u0131m\u0131 ve di\u011ferlerini test etmeye devam ediyoruz.\n<\/p>\n<p>\n  <img decoding=\"async\" alt=\"A view of comparison mode when setting filter in Search Console Search Analytics\" height=\"228\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-fbf8adfd5b7c.png\" loading=\"lazy\" width=\"320\">\n<\/p>\n<p>\n  Kullan\u0131c\u0131 geri bildirimlerini yaln\u0131zca pratik tasar\u0131m detaylar\u0131na de\u011fil, ayn\u0131 zamanda mimari kararlara da dahil ettik. \u00d6rne\u011fin, kullan\u0131c\u0131 geri bildirimleri, yeni Search Console&#8217;un navigasyonunu ve \u00fcr\u00fcn yap\u0131s\u0131n\u0131 etkileyen \u00fcr\u00fcn\u00fcn temel bilgi mimarisinde b\u00fcy\u00fck de\u011fi\u015fiklikler yapmam\u0131za yol a\u00e7t\u0131. Hata ve kapsam raporlar\u0131 ba\u015flang\u0131\u00e7ta ayr\u0131yd\u0131, bu da ayn\u0131 hatan\u0131n birden fazla g\u00f6r\u00fcn\u00fcm\u00fcne yol a\u00e7abiliyordu. Kullan\u0131c\u0131 geri bildirimlerinin bir sonucu olarak, hata ve kapsam raporlamas\u0131n\u0131 birle\u015ftirerek tek bir b\u00fct\u00fcnsel g\u00f6r\u00fcn\u00fcm sunduk.\n<\/p>\n<p>\n  Lansman tarihi yakla\u015ft\u0131k\u00e7a, daha b\u00fcy\u00fck \u00f6l\u00e7ekli birka\u00e7 deney ger\u00e7ekle\u015ftirdik. Yeni Search Console raporlar\u0131ndan baz\u0131lar\u0131n\u0131 30.000 kullan\u0131c\u0131yla mevcut raporlara kar\u015f\u0131 A\/B testine tabi tuttuk. Yeni Search Console&#8217;un daha iyi sonu\u00e7lar sa\u011flad\u0131\u011f\u0131n\u0131 do\u011frulamak i\u00e7in sorun d\u00fczeltme oranlar\u0131n\u0131 takip ettik ve deneyimleri hakk\u0131nda bilgi edinmek i\u00e7in takip anketleri g\u00f6nderdik. Bu en son geri bildirim, d\u0131\u015fa aktarma i\u015flevinin &#8216;olsa iyi olur&#8217; bir \u00f6zellik de\u011fil, bir\u00e7ok kullan\u0131c\u0131 i\u00e7in bir gereklilik oldu\u011funu do\u011frulad\u0131 ve ilk s\u00fcr\u00fcmdeki ayr\u0131nt\u0131l\u0131 yard\u0131m sayfalar\u0131n\u0131 d\u00fczenlememize yard\u0131mc\u0131 oldu.\n<\/p>\n<p>\n  Yeni Search Console&#8217;un art\u0131k t\u00fcm siteler i\u00e7in kullan\u0131labilir oldu\u011funu duyurmaktan mutluluk duyuyoruz. \u0130ster Search Console&#8217;un geri bildirim d\u00fc\u011fmesi arac\u0131l\u0131\u011f\u0131yla olsun, ister kullan\u0131c\u0131 paneli arac\u0131l\u0131\u011f\u0131yla olsun, t\u00fcm kullan\u0131c\u0131lar\u0131m\u0131z\u0131n en iyi \u00fcr\u00fcn\u00fc olu\u015fturmam\u0131za yard\u0131mc\u0131 olabilece\u011fi i\u015fbirlik\u00e7i bir tasar\u0131m s\u00fcrecine ger\u00e7ekten de\u011fer veriyoruz.\n<\/p>\n<p>\n  <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">Yeni Search Console&#8217;u deneyin<\/a>.\n<\/p>\n<p>\n  Hen\u00fcz bitirmedik! Search Console&#8217;un bir sonraki yinelemesinde hangi \u00f6zelli\u011fi g\u00f6rmek istersiniz? Bize bildirin: <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>!\n<\/p>\n<p class=\"byline-author\">Search Console UX ekibi taraf\u0131ndan g\u00f6nderildi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 \u015eubat 2018, Sal\u0131 Yeni Search Console beta s\u00fcr\u00fcm\u00fc yay\u0131nda. Dinleme yeteneklerimizi geli\u015ftirdik ve geri bildirimlerinizi tasar\u0131ma dahil etmenin yeni yollar\u0131n\u0131 bulduk. Bu yeni s\u00fcr\u00fcmde, ba\u015flang\u0131\u00e7ta kullan\u0131c\u0131lar\u0131n temel hedeflerini destekleyen \u00f6zellikler olu\u015fturmaya odakland\u0131k ve \u00f6n\u00fcm\u00fczdeki aylarda i\u015flevselli\u011fi geni\u015fletmeye devam edece\u011fiz. Aray\u00fcz\u00fc Material Design ile yenilemek gibi baz\u0131 de\u011fi\u015fiklikler uzun s\u00fcredir bekleniyordu; ancak bir\u00e7ok de\u011fi\u015fiklik, siz [&hellip;]<\/p>\n","protected":false},"menu_order":82432,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25014","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27160"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25014"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25014"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}