{"id":25057,"date":"2019-01-17T00:00:00","date_gmt":"2019-01-17T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ways-to-succeed-in-google-news\/"},"modified":"2019-01-17T00:00:00","modified_gmt":"2019-01-17T00:00:00","slug":"ways-to-succeed-in-google-news","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ways-to-succeed-in-google-news\/","title":{"rendered":"Google News'te ba\u015far\u0131l\u0131 olman\u0131n yollar\u0131"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). \u015euna g\u00f6z at\u0131n:<br \/>\n<a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/14859160\" class=\"external-link\">yay\u0131n sayfalar\u0131yla ilgili g\u00fcncelleme<\/a>.<\/aside>\n<p class=\"gargardate\">17 Ocak 2019, Per\u015fembe<\/p>\n<p>\n  Yeni y\u0131l\u0131n ba\u015flamas\u0131yla birlikte, yay\u0131nc\u0131lar\u0131n 2019&#8217;da Google News i\u00e7inde daha ba\u015far\u0131l\u0131 olmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 umdu\u011fumuz baz\u0131 en iyi uygulamalar\u0131 ve tavsiyeleri sunmak istiyoruz.\n<\/p>\n<h2 id=\"general-advice\" tabindex=\"-1\">Genel tavsiyeler<\/h2>\n<p>\n  \u0130\u00e7inde dikkate al\u0131nmas\u0131 gereken \u00e7ok say\u0131da yararl\u0131 bilgi bulunan<br \/>\n  <a href=\"https:\/\/support.google.com\/news\/publisher-center\/#topic=9010378\" class=\"external-link\">Google News Yay\u0131nc\u0131 Yard\u0131m Merkezi<\/a>. Bu alandaki materyalleri, \u00f6zellikle de<br \/>\n  <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050\" class=\"external-link\">i\u00e7erik<\/a><br \/>\n  ve<br \/>\n  <a href=\"https:\/\/support.google.com\/news\/publisher-center\/topic\/9010253\" class=\"external-link\">teknik<\/a><br \/>\n  k\u0131lavuzlar\u0131 okudu\u011funuzdan emin olun.\n<\/p>\n<h2 id=\"headlines-and-dates\" tabindex=\"-1\">Ba\u015fl\u0131klar ve tarihler<\/h2>\n<ul>\n<li>\n    <strong>Net ba\u015fl\u0131klar sunun:<\/strong><br \/>\n    Google News, bir makalenin ba\u015fl\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in HTML ba\u015fl\u0131k etiketiniz ve sayfadaki en belirgin metin dahil olmak \u00fczere \u00e7e\u015fitli sinyalleri inceler.<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104\" class=\"external-link\">Ba\u015fl\u0131k ipu\u00e7lar\u0131m\u0131z\u0131 inceleyin<\/a>.\n  <\/li>\n<li>\n    <strong>Do\u011fru zaman ve tarihleri belirtin:<\/strong><br \/>\n    Google News, bir makale i\u00e7in g\u00f6r\u00fcnt\u00fclenecek zaman ve tarihi \u00e7e\u015fitli yollarla belirlemeye \u00e7al\u0131\u015f\u0131r. A\u015fa\u011f\u0131daki y\u00f6ntemleri kullanarak do\u011fru sonu\u00e7 almam\u0131za yard\u0131mc\u0131 olabilirsiniz:<\/p>\n<ul>\n<li>\n        <strong>Tek ve net bir tarih ve saat g\u00f6sterin:<\/strong> \u015eu k\u0131lavuzumuza uygun olarak:<br \/>\n        <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104\" class=\"external-link\">tarih k\u0131lavuzlar\u0131<\/a>, ba\u015fl\u0131k ile makale metni aras\u0131nda net ve g\u00f6r\u00fcn\u00fcr bir tarih ve saat g\u00f6sterin. \u0130lgili hikayeler gibi durumlarda, m\u00fcmk\u00fcn oldu\u011funda sayfada ba\u015fka tarihlerin g\u00f6r\u00fcnmesini engelleyin.\n      <\/li>\n<li>\n        <strong>Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullan\u0131n:<\/strong><br \/>\n        \u015eu \u015femalar\u0131 kullan\u0131n: <code>datePublished<\/code> ve <code>dateModified<\/code><br \/>\n        ve<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/article-article-newsarticle-blogposting-structured-data\/#amp\">AMP<\/a> veya<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/article-article-newsarticle-blogposting-structured-data\/#non-amp\">AMP olmayan sayfalar<\/a>.\n      <\/li>\n<\/ul>\n<\/li>\n<li>\n    <strong>Hikayeleri yapay olarak g\u00fcncel g\u00f6stermekten ka\u00e7\u0131n\u0131n:<\/strong><br \/>\n    Bir makale \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirilmi\u015fse, ona yeni bir tarih ve saat vermek mant\u0131kl\u0131 olabilir. Ancak, \u00f6nemli bir bilgi eklemeden veya g\u00fcncellemeyi gerektirecek ba\u015fka bir zorlay\u0131c\u0131 neden olmadan bir hikayeyi yapay olarak g\u00fcncellemeyin. Ayr\u0131ca, daha \u00f6nce yay\u0131nlanm\u0131\u015f bir hikayeden \u00e7ok az g\u00fcncellenmi\u015f bir hikaye olu\u015fturup ard\u0131ndan eski hikayeyi silerek yenisine y\u00f6nlendirme yapmay\u0131n. Bu, bizim<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/68323\" class=\"external-link\">makale URL&#8217;leri<\/a><br \/>\n    k\u0131lavuzlar\u0131m\u0131za ayk\u0131r\u0131d\u0131r.\n  <\/li>\n<\/ul>\n<h2 id=\"duplicate-content\" tabindex=\"-1\">Yinelenen i\u00e7erik<\/h2>\n<p>\n  Google News, hem kullan\u0131c\u0131lar\u0131n hem de yay\u0131nc\u0131lar\u0131n tercih edece\u011fi \u015fekilde, orijinal yay\u0131nc\u0131ya hak etti\u011fi de\u011feri vererek ba\u011f\u0131ms\u0131z ve \u00f6zg\u00fcn gazetecilik i\u00e7eri\u011fini \u00f6d\u00fcllendirmeyi ama\u00e7lar. Bu, kaz\u0131nm\u0131\u015f, yeniden yaz\u0131lm\u0131\u015f veya yeniden yay\u0131nlanm\u0131\u015f materyalleri i\u00e7eren yinelenen i\u00e7eri\u011fin orijinal i\u00e7erikten daha iyi performans g\u00f6stermesine izin vermemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z anlam\u0131na gelir. Buna paralel olarak, yay\u0131nc\u0131lar\u0131n uymas\u0131 gereken k\u0131lavuzlar \u015funlard\u0131r:\n<\/p>\n<ul>\n<li>\n    <strong>Kaz\u0131nm\u0131\u015f i\u00e7eri\u011fi engelleyin:<\/strong><br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/\">Kaz\u0131ma (scraping)<\/a> genellikle ba\u015fka bir siteden materyal almay\u0131, \u00e7o\u011funlukla da bunu otomatik olarak yapmay\u0131 ifade eder. \u0130\u00e7erik kaz\u0131yan siteler, kaz\u0131nm\u0131\u015f i\u00e7eri\u011fi Google News&#8217;ten<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/93977\" class=\"external-link\">engellemelidir<\/a><br \/>\n    .\n  <\/li>\n<li>\n<p>\n      <strong>Yeniden yaz\u0131lm\u0131\u015f i\u00e7eri\u011fi engelleyin:<\/strong><br \/>\n      Yeniden yazma, ba\u015fka bir siteden materyal al\u0131p, bu materyali \u00f6zde\u015f olmayacak \u015fekilde yeniden d\u00fczenlemeyi ifade eder. \u0130\u00e7eri\u011fi \u00f6nemli veya net bir katma de\u011fer sa\u011flamayacak \u015fekilde yeniden yazan siteler, bu yeniden yaz\u0131lm\u0131\u015f i\u00e7eri\u011fi Google News&#8217;ten<br \/>\n      <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/93977\" class=\"external-link\">engellemelidir<\/a><br \/>\n      . Buna, yaln\u0131zca \u00e7ok k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yapan veya bir\u00e7ok kelimeyi de\u011fi\u015ftirmesine ra\u011fmen orijinal makalenin genel anlam\u0131n\u0131 koruyan yeniden yaz\u0131mlar dahildir, ancak bunlarla s\u0131n\u0131rl\u0131 de\u011fildir.\n    <\/p>\n<\/li>\n<li>\n<p>\n      <strong>Yeniden yay\u0131nlanan i\u00e7erik i\u00e7in engelleme yap\u0131n veya canonical etiketini de\u011ferlendirin:<\/strong><br \/>\n      Yeniden yay\u0131nlama, bir yay\u0131nc\u0131n\u0131n ba\u015fka bir yay\u0131nc\u0131dan veya yazardan, haber ajanslar\u0131ndan al\u0131nan materyaller veya di\u011fer yay\u0131nlarla ortakl\u0131k gibi orijinal bir \u00e7al\u0131\u015fmay\u0131 yeniden yay\u0131nlama izni almas\u0131 durumunu ifade eder.\n    <\/p>\n<p>\n      \u0130\u00e7eri\u011fin ba\u015fkalar\u0131 taraf\u0131ndan yeniden yay\u0131nlanmas\u0131na izin veren yay\u0131nc\u0131lar, yeniden yay\u0131nlayanlardan<br \/>\n      <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/93977\" class=\"external-link\">engellemelerini<\/a><br \/>\n      veya<br \/>\n      <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606800\" class=\"external-link\">canonical<\/a>.\n    <\/p>\n<p>\n      etiketini kullanmalar\u0131n\u0131 isteyerek orijinal s\u00fcr\u00fcmlerinin Google News&#8217;te daha iyi performans g\u00f6stermesini sa\u011flayabilirler. Google News ayr\u0131ca materyali yeniden yay\u0131nlayanlar\u0131, orijinal i\u00e7eri\u011fi daha iyi tan\u0131mlayabilmemiz ve uygun \u015fekilde kredilendirebilmemiz i\u00e7in bu t\u00fcr i\u00e7eri\u011fi proaktif olarak<br \/>\n      <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/93977\" class=\"external-link\">engellemeyi<\/a><br \/>\n      veya<br \/>\n      <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606800\" class=\"external-link\">canonical<\/a>etiketini kullanmay\u0131 de\u011ferlendirmeye te\u015fvik eder.\n    <\/p>\n<\/li>\n<li>\n    <strong>Yinelenen i\u00e7erikten ka\u00e7\u0131n\u0131n:<\/strong><br \/>\n    \u0130\u00e7erik payla\u015fan bir haber siteleri a\u011f\u0131 i\u015fletiyorsan\u0131z, yukar\u0131daki yeniden yay\u0131nlama tavsiyesi a\u011f\u0131n\u0131z i\u00e7in de ge\u00e7erlidir. Orijinal makale olarak kabul etti\u011finiz i\u00e7eri\u011fi se\u00e7in ve orijinaline i\u015faret etmek i\u00e7in<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606800\" class=\"external-link\">yinelenenleri engellemeyi<\/a><br \/>\n    veya<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9606800\" class=\"external-link\">canonical<\/a><br \/>\n    etiketini kullanmay\u0131 de\u011ferlendirin.\n  <\/li>\n<\/ul>\n<h2 id=\"transparency\" tabindex=\"-1\">\u015eeffafl\u0131k<\/h2>\n<ul>\n<li>\n    <strong>\u015eeffaf olun:<\/strong><br \/>\n    Sitenizin ziyaret\u00e7ileri, siteyi kimin yay\u0131nlad\u0131\u011f\u0131na ve makaleleri kimlerin yazd\u0131\u011f\u0131na dair bilgilere g\u00fcvenmek ve bunlar\u0131 anlamak ister. Bu nedenle<br \/>\n    <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050\" class=\"external-link\">i\u00e7erik k\u0131lavuzlar\u0131m\u0131z<\/a><br \/>\n    i\u00e7eri\u011fin net yazar bilgileri, yazarlar hakk\u0131nda bilgiler ve yay\u0131n i\u00e7in ileti\u015fim bilgileri i\u00e7eren g\u00f6nderilere sahip olmas\u0131 gerekti\u011fini vurgular.\n  <\/li>\n<li>\n    <strong>Aldat\u0131c\u0131 olmay\u0131n:<\/strong><br \/>\n    Bizim <a href=\"https:\/\/support.google.com\/news\/producer\/answer\/6204050\" class=\"external-link\">i\u00e7erik politikalar\u0131m\u0131z<\/a><br \/>\n    herhangi bir ki\u015fiyi veya kurulu\u015fu taklit eden ya da sahipli\u011fini veya birincil amac\u0131n\u0131 yanl\u0131\u015f tan\u0131tan veya gizleyen sitelere veya hesaplara izin vermez. Kullan\u0131c\u0131lar\u0131 yan\u0131ltmak i\u00e7in koordineli faaliyetlerde bulunan sitelere veya hesaplara izin vermiyoruz. Buna, men\u015fe \u00fclkelerini yanl\u0131\u015f tan\u0131tan veya gizleyen ya da yanl\u0131\u015f \u00f6nc\u00fcllerle ba\u015fka bir \u00fclkedeki kullan\u0131c\u0131lara i\u00e7erik y\u00f6nlendiren siteler veya hesaplar dahildir, ancak bunlarla s\u0131n\u0131rl\u0131 de\u011fildir.\n  <\/li>\n<\/ul>\n<h2 id=\"more-tips\" tabindex=\"-1\">Daha fazla ipucu<\/h2>\n<ul>\n<li>\n    <strong>Ba\u011flant\u0131 \u015femalar\u0131na kat\u0131lmaktan ka\u00e7\u0131n\u0131n:<\/strong><br \/>\n    \u015eunlar\u0131 i\u00e7erebilen ba\u011flant\u0131 \u015femalar\u0131na kat\u0131lmay\u0131n:<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/a-reminder-about-links-in-large-scale-article-campaigns\/\">b\u00fcy\u00fck \u00f6l\u00e7ekli makale pazarlama programlar\u0131<\/a><br \/>\n    veya PageRank ge\u00e7iren ba\u011flant\u0131lar satmak. Daha fazla bilgi i\u00e7in<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#link-spam\">ba\u011flant\u0131 \u015femalar\u0131<\/a> hakk\u0131ndaki sayfam\u0131z\u0131 inceleyin.\n  <\/li>\n<li>\n    <strong>Zengin sunum i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullan\u0131n:<\/strong><br \/>\n    Hem <a href=\"https:\/\/www.ampproject.org\/\" class=\"external-link\">AMP<\/a> kullananlar hem de AMP olmayan sayfalar, i\u00e7eri\u011finizi zengin sonu\u00e7lar veya atl\u0131kar\u0131nca benzeri sunumlar i\u00e7in optimize etmek amac\u0131yla<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/article-article-newsarticle-blogposting-structured-data\/#non-amp-sd\">yap\u0131land\u0131r\u0131lm\u0131\u015f verileri<\/a><br \/>\n    kullanabilir.\n  <\/li>\n<li>\n    <strong>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 ve verilerini koruyun<\/strong>: Kullan\u0131c\u0131lar\u0131n sitenizde payla\u015ft\u0131\u011f\u0131 verilerin b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc ve gizlili\u011fini korumak i\u00e7in web sitenizin her sayfas\u0131n\u0131 HTTPS ile g\u00fcvence alt\u0131na almay\u0131 d\u00fc\u015f\u00fcn\u00fcn. HTTPS&#8217;yi nas\u0131l uygulayaca\u011f\u0131n\u0131zla ilgili daha fazla yararl\u0131 ipucunu<br \/>\n    <a href=\"https:\/\/web.dev\/articles\/enable-https\">en iyi uygulamalar<\/a> sayfam\u0131zda bulabilirsiniz.\n  <\/li>\n<\/ul>\n<h2 id=\"heres-to-a-great-2019\" tabindex=\"-1\">Harika bir 2019&#8217;a!<\/h2>\n<p>\n  Bu ipu\u00e7lar\u0131n\u0131n yay\u0131nc\u0131lar\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131l Google News&#8217;te ba\u015far\u0131l\u0131 olmalar\u0131na yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz. Google News hakk\u0131nda daha fazla sorusu olanlar i\u00e7in birebir destek veremiyoruz. Ancak, yeni yenilenen<br \/>\n  <a href=\"https:\/\/support.google.com\/news\/publisher-center\/threads?max_results=20\" class=\"external-link\">Google News Yay\u0131nc\u0131 Forumu<\/a><br \/>\n  sayfam\u0131z\u0131 takip ediyor ve bir\u00e7ok yay\u0131nc\u0131ya ayn\u0131 anda yard\u0131mc\u0131 olabilecek sorulara rehberlik etmeye \u00e7al\u0131\u015f\u0131yoruz. Forum ayn\u0131 zamanda yay\u0131nc\u0131lar\u0131n birbirleriyle ipu\u00e7lar\u0131 ve tavsiyeler payla\u015ft\u0131\u011f\u0131 harika bir kaynakt\u0131r.\n<\/p>\n<p class=\"byline-author\">Yay\u0131nlayan: Danny Sullivan, Arama i\u00e7in Halkla \u0130li\u015fkiler Sorumlusu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). \u015euna g\u00f6z at\u0131n: yay\u0131n sayfalar\u0131yla ilgili g\u00fcncelleme. 17 Ocak 2019, Per\u015fembe Yeni y\u0131l\u0131n ba\u015flamas\u0131yla birlikte, yay\u0131nc\u0131lar\u0131n 2019&#8217;da Google News i\u00e7inde daha ba\u015far\u0131l\u0131 olmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 umdu\u011fumuz baz\u0131 en iyi uygulamalar\u0131 ve tavsiyeleri sunmak [&hellip;]<\/p>\n","protected":false},"menu_order":82087,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25057","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27190"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25057"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25057"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}