{"id":25066,"date":"2019-04-24T00:00:00","date_gmt":"2019-04-24T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/enriching-search-results-through-structured-data\/"},"modified":"2019-04-24T00:00:00","modified_gmt":"2019-04-24T00:00:00","slug":"enriching-search-results-through-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/enriching-search-results-through-structured-data\/","title":{"rendered":"Yap\u0131land\u0131r\u0131lm\u0131\u015f Verilerle Arama Sonu\u00e7lar\u0131n\u0131 Zenginle\u015ftirme"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir).<\/aside>\n<p class=\"gargardate\">24 Nisan 2019 \u00c7ar\u015famba  <\/p>\n<p>\n  Uzun y\u0131llard\u0131r, daha zengin bir arama deneyimi sa\u011flamak i\u00e7in web sitelerinde yap\u0131land\u0131r\u0131lm\u0131\u015f veri kullan\u0131m\u0131n\u0131 \u00f6neriyoruz. \u0130\u00e7eri\u011finize i\u015faretleme ekledi\u011finizde, arama motorlar\u0131n\u0131n bir sayfan\u0131n farkl\u0131 bile\u015fenlerini anlamas\u0131na yard\u0131mc\u0131 olursunuz. Google sistemleri sayfan\u0131z\u0131 daha net anlad\u0131\u011f\u0131nda, Google Arama i\u00e7eri\u011finizi bu yaz\u0131da bahsedilen harika \u00f6zellikler arac\u0131l\u0131\u011f\u0131yla sunabilir; bu da kullan\u0131c\u0131 deneyimini iyile\u015ftirebilir ve size daha fazla trafik getirebilir.\n<\/p>\n<p>\n  Web sitelerinizin Google Arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve d\u00fczeltebilece\u011finiz sorunlar olup olmad\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flayacak ara\u00e7lar sunmak i\u00e7in \u00e7ok \u00e7al\u0131\u015ft\u0131k. Yap\u0131land\u0131r\u0131lm\u0131\u015f verilere dair eksiksiz bir genel bak\u0131\u015f sunmak amac\u0131yla, bu konuyu inceleyen bir seri haz\u0131rlamaya karar verdik. Bu yaz\u0131 h\u0131zl\u0131 bir giri\u015f sa\u011flar ve baz\u0131 en iyi uygulamalar\u0131 tart\u0131\u015f\u0131r; gelecek yaz\u0131lar ise yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle ba\u015far\u0131l\u0131 olmak i\u00e7in Search Console&#8217;un nas\u0131l kullan\u0131laca\u011f\u0131na odaklanacakt\u0131r.\n<\/p>\n<h2 id=\"what-is-structured-data\" tabindex=\"-1\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veri nedir?<\/h2>\n<p>\n  Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, bir sayfa ve i\u00e7eri\u011fi hakk\u0131nda bilgi sa\u011flaman\u0131n yayg\u0131n bir yoludur; bunun i\u00e7in schema.org s\u00f6zl\u00fc\u011f\u00fcn\u00fc kullanman\u0131z\u0131 \u00f6neririz. Google, sayfa i\u00e7i i\u015faretlemenin \u00fc\u00e7 farkl\u0131 format\u0131n\u0131 destekler: JSON-LD (\u00f6nerilen), Microdata ve RDFa. Farkl\u0131 arama \u00f6zellikleri farkl\u0131 t\u00fcrde yap\u0131land\u0131r\u0131lm\u0131\u015f veriler gerektirir; bunlar hakk\u0131nda daha fazla bilgiyi \u015furada bulabilirsiniz:<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">arama galerisi<\/a>. Geli\u015ftirici belgelerimizde<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin temelleri<\/a>.\n<\/p>\n<p>\n  hakk\u0131nda daha fazla ayr\u0131nt\u0131 bulunmaktad\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, Google sistemlerinin i\u00e7eri\u011finizi daha do\u011fru anlamas\u0131na yard\u0131mc\u0131 olur; bu da kullan\u0131c\u0131lar\u0131n daha alakal\u0131 sonu\u00e7lar alaca\u011f\u0131 anlam\u0131na gelir. Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri uygularsan\u0131z, sayfalar\u0131n\u0131z Google arama sonu\u00e7lar\u0131nda geli\u015fmi\u015f bir g\u00f6r\u00fcn\u00fcmle g\u00f6sterilmeye uygun hale gelebilir.\n<\/p>\n<aside class=\"note\">\n  Sorumluluk Reddi: Google, sayfan\u0131z do\u011fru \u015fekilde i\u015faretlenmi\u015f olsa bile yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinizin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnece\u011fini garanti etmez. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri kullanmak bir \u00f6zelli\u011fin sunulmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar, ancak sunulaca\u011f\u0131n\u0131 garanti etmez. Daha fazla bilgi i\u00e7in:<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">yap\u0131land\u0131r\u0131lm\u0131\u015f veri y\u00f6nergeleri<\/a>.<br \/>\n<\/aside>\n<h2 id=\"sites-that-use-structured-data-see-results\" tabindex=\"-1\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veri kullanan siteler sonu\u00e7 al\u0131yor<\/h2>\n<p>\n  Y\u0131llar i\u00e7inde, ekosistemde yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin kullan\u0131m\u0131n\u0131n giderek artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Genel olarak, zengin sonu\u00e7lar kullan\u0131c\u0131lar\u0131n sayfalar\u0131n\u0131z\u0131n aramalar\u0131yla nas\u0131l alakal\u0131 oldu\u011funu daha iyi anlamalar\u0131na yard\u0131mc\u0131 olur, bu da web siteleri i\u00e7in ba\u015far\u0131 anlam\u0131na gelir. \u0130\u015fte galerimizde sergilenen baz\u0131 sonu\u00e7lar:<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/case-studies\">vaka \u00e7al\u0131\u015fmas\u0131 galerisi<\/a>:\n<\/p>\n<ul>\n<li>\n    Eventbrite, etkinlik yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinden yararland\u0131 ve aramadan gelen trafikte y\u0131ll\u0131k bazda tipik b\u00fcy\u00fcmede %100 art\u0131\u015f g\u00f6rd\u00fc.\n  <\/li>\n<li>\n    Jobrapido, Google Arama&#8217;daki i\u015f deneyimi ile entegre oldu ve organik trafikte %115 art\u0131\u015f, organik trafikten gelen yeni kullan\u0131c\u0131 kay\u0131tlar\u0131nda %270 art\u0131\u015f ve i\u015f sayfalar\u0131na gelen Google ziyaret\u00e7ileri i\u00e7in hemen \u00e7\u0131kma oran\u0131nda %15 d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc.\n  <\/li>\n<li>\n    Rakuten, yemek tarifi arama deneyimini kulland\u0131 ve arama motorlar\u0131ndan gelen trafikte 2,7 kat art\u0131\u015f ve oturum s\u00fcresinde 1,5 kat art\u0131\u015f g\u00f6rd\u00fc.\n  <\/li>\n<\/ul>\n<h2 id=\"how-to-use-structured-data\" tabindex=\"-1\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler nas\u0131l kullan\u0131l\u0131r?<\/h2>\n<p>\n  Sitenizin yap\u0131land\u0131r\u0131lm\u0131\u015f verilerden yararlanabilece\u011fi birka\u00e7 yol vard\u0131r. A\u015fa\u011f\u0131da, farkl\u0131 hedef t\u00fcrlerine g\u00f6re grupland\u0131r\u0131lm\u0131\u015f baz\u0131 \u00f6rnekleri tart\u0131\u015f\u0131yoruz: marka bilinirli\u011fini art\u0131rma, i\u00e7eri\u011fi \u00f6ne \u00e7\u0131karma ve \u00fcr\u00fcn bilgilerini \u00f6ne \u00e7\u0131karma.\n<\/p>\n<h3 id=\"increase-brand-awareness\" tabindex=\"-1\">Marka bilinirli\u011fini art\u0131rma<\/h3>\n<p>\n  Markan\u0131z\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle tan\u0131tmak i\u00e7in yapabilece\u011finiz bir \u015fey, a\u015fa\u011f\u0131daki gibi \u00f6zelliklerden yararlanmakt\u0131r:<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/#logo\">Logo<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\">Yerel i\u015fletme<\/a>ve<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/latest-documentation-updates\/\">Site ba\u011flant\u0131lar\u0131 arama kutusu<\/a>. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri eklemenin yan\u0131 s\u0131ra,<br \/>\n  <a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/7534902\" class=\"external-link\">sitenizi do\u011frulaman\u0131z<\/a><br \/>\n  Bilgi Paneli i\u00e7in ve<br \/>\n  <a href=\"https:\/\/support.google.com\/business\/answer\/2911778\" class=\"external-link\">\u0130\u015fletme Profilinizi sahiplenmeniz<\/a>gerekir. \u0130\u015fte Logolu bir bilgi paneli \u00f6rne\u011fi.\n<\/p>\n<p><img decoding=\"async\" class=\"attempt-right\" alt=\"a knowledge panel for the Google entity\" height=\"640\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-3805f5941269.png\" loading=\"lazy\" width=\"417\"><\/p>\n<h3 id=\"highlight-content\" tabindex=\"-1\">\u0130\u00e7eri\u011fi \u00f6ne \u00e7\u0131karma<\/h3>\n<p>\n  Web&#8217;de i\u00e7erik yay\u0131nl\u0131yorsan\u0131z, sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131 olarak i\u00e7eri\u011finizi tan\u0131tmaya ve daha fazla kullan\u0131c\u0131 \u00e7ekmeye yard\u0131mc\u0131 olabilecek bir dizi \u00f6zellik vard\u0131r. \u00d6rne\u011fin:<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/article-article-newsarticle-blogposting-structured-data\/\">Makale<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">\u0130\u00e7erik haritas\u0131<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">Etkinlik<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/\">\u0130\u015f<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/qa-qapage-structured-data\/\">Q&amp;A<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recipe-recipe-howto-itemlist-structured-data\/\">Yemek tarifi<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">\u0130nceleme<\/a><br \/>\n  ve di\u011ferleri. \u0130\u015fte bir yemek tarifi zengin sonu\u00e7 \u00f6rne\u011fi.\n<\/p>\n<p><img decoding=\"async\" class=\"attempt-right\" alt=\"Diagram of a recipe search result\" height=\"400\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-928d6cce3939.png\" loading=\"lazy\" width=\"382\"><\/p>\n<h3 id=\"highlight-product-information\" tabindex=\"-1\">\u00dcr\u00fcn bilgilerini \u00f6ne \u00e7\u0131karma<\/h3>\n<p>\n  \u00dcr\u00fcn sat\u0131yorsan\u0131z, sayfan\u0131za fiyat, stok durumu ve inceleme puanlar\u0131 dahil olmak \u00fczere<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\">\u00fcr\u00fcn<\/a><br \/>\n  yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ekleyebilirsiniz. \u0130\u015fte \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn alakal\u0131 bir arama i\u00e7in nas\u0131l g\u00f6r\u00fcnebilece\u011fi.\n<\/p>\n<p><img decoding=\"async\" class=\"attempt-center\" alt=\"diagram of how product information may display in Google Images\" height=\"400\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4b8df1fa99b0.png\" loading=\"lazy\" width=\"365\"><\/p>\n<h2 id=\"try-it-and-let-us-know\" tabindex=\"-1\">Deneyin ve bize bildirin<\/h2>\n<p>\n  Art\u0131k yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin \u00f6nemini anlad\u0131\u011f\u0131n\u0131za g\u00f6re, sayfalar\u0131n\u0131za nas\u0131l ekleyece\u011finizi \u00f6\u011frenmek i\u00e7in<br \/>\n  <a href=\"https:\/\/codelabs.developers.google.com\/codelabs\/structured-data\/index.html#0\" class=\"external-link\">kod laboratuvar\u0131m\u0131z\u0131<\/a><br \/>\n  deneyin. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in takipte kal\u0131n; gelecek yaz\u0131larda \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 daha iyi analiz etmek i\u00e7in Search Console&#8217;un nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 tart\u0131\u015faca\u011f\u0131z.\n<\/p>\n<p>\n  Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin sizin i\u00e7in nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair d\u00fc\u015f\u00fcncelerinizi ve hikayelerinizi duymak isteriz; geri bildirimlerinizi<br \/>\n  <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a> veya<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/threads?thread_filter=(category:structured_data)\" class=\"external-link\">forumumuz<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Yazan:<br \/>\n  <a href=\"https:\/\/www.danielwaisberg.com\" class=\"external-link\">Daniel Waisberg<\/a>, Arama Savunucusu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin bir k\u0131sm\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). 24 Nisan 2019 \u00c7ar\u015famba Uzun y\u0131llard\u0131r, daha zengin bir arama deneyimi sa\u011flamak i\u00e7in web sitelerinde yap\u0131land\u0131r\u0131lm\u0131\u015f veri kullan\u0131m\u0131n\u0131 \u00f6neriyoruz. \u0130\u00e7eri\u011finize i\u015faretleme ekledi\u011finizde, arama motorlar\u0131n\u0131n bir sayfan\u0131n farkl\u0131 bile\u015fenlerini anlamas\u0131na yard\u0131mc\u0131 olursunuz. [&hellip;]<\/p>\n","protected":false},"menu_order":81990,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25066","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27198"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25066"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25066"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}