{"id":25152,"date":"2020-08-11T00:00:00","date_gmt":"2020-08-11T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-results-and-search-console-webmaster-conference-lightning-talk\/"},"modified":"2020-08-11T00:00:00","modified_gmt":"2020-08-11T00:00:00","slug":"rich-results-and-search-console-webmaster-conference-lightning-talk","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-results-and-search-console-webmaster-conference-lightning-talk\/","title":{"rendered":"Rich Results ve Search Console Webmaster Konferans\u0131 H\u0131zl\u0131 Bak\u0131\u015f Konu\u015fmas\u0131"},"content":{"rendered":"

11 A\u011fustos 2020, Sal\u0131<\/p>\n

\n Birka\u00e7 hafta \u00f6nce bir tane daha d\u00fczenledik
\n Webmaster Konferans\u0131 H\u0131zl\u0131 Bak\u0131\u015f Konu\u015fmas\u0131<\/a>,
\n bu seferki konu Rich Results ve Search Console<\/a>.
\n Konu\u015fma s\u0131ras\u0131nda canl\u0131 bir sohbet ger\u00e7ekle\u015ftirdik ve bir\u00e7ok izleyici soru sordu – elimizden geldi\u011fince hepsini yan\u0131tlamaya \u00e7al\u0131\u015ft\u0131k, ancak yazma h\u0131z\u0131m\u0131z bu zorlu\u011fa yeti\u015femedi… bu y\u00fczden bu blog yaz\u0131s\u0131nda sorulan sorulara yan\u0131t vermeye karar verdik.\n <\/p>\n

\n Videoyu ka\u00e7\u0131rd\u0131ysan\u0131z a\u015fa\u011f\u0131dan izleyebilirsiniz: Rich Results ile nas\u0131l ba\u015flayaca\u011f\u0131n\u0131z\u0131 ve Google Arama’daki arama g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcz\u00fc optimize etmek i\u00e7in Search Console’u nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 ele al\u0131yor.\n <\/p>\n

<\/div>\n

Rich Results ve Search Console SSS<\/h2>\n
\n
\n

Bir site, yap\u0131land\u0131r\u0131lm\u0131\u015f veri uygularsa rakiplerine g\u00f6re daha \u00fcst s\u0131ralarda yer al\u0131r m\u0131?<\/h3>\n

\n
\n Yap\u0131land\u0131r\u0131lm\u0131\u015f veri<\/a>
\n tek ba\u015f\u0131na genel bir s\u0131ralama fakt\u00f6r\u00fc de\u011fildir. Ancak, Google’\u0131n sayfan\u0131n ne hakk\u0131nda oldu\u011funu anlamas\u0131na yard\u0131mc\u0131 olabilir; bu da ilgili durumlarda sayfay\u0131 g\u00f6stermemizi ve ek arama deneyimleri i\u00e7in uygun hale gelmesini kolayla\u015ft\u0131rabilir.
\n <\/span>\n <\/p>\n<\/p><\/div>\n

\n

E-ticaret kategori sayfalar\u0131nda hangi yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin kullan\u0131lmas\u0131n\u0131 \u00f6nerirsiniz?<\/h3>\n

\n Kategori sayfas\u0131ndaki \u00fcr\u00fcnleri i\u015faretlemenize gerek yoktur; bir Product (\u00dcr\u00fcn) \u00f6\u011fesi yaln\u0131zca sayfadaki birincil \u00f6\u011fe oldu\u011funda i\u015faretlenmelidir.<\/span>\n <\/p>\n<\/p><\/div>\n

\n

Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerime ne kadar i\u00e7erik dahil etmeliyim? \u00c7ok fazla olabilir mi?<\/h3>\n

\n Sayfalar\u0131n\u0131zda uygulayabilece\u011finiz yap\u0131land\u0131r\u0131lm\u0131\u015f veri miktar\u0131n\u0131n bir s\u0131n\u0131r\u0131 yoktur, ancak
\n genel y\u00f6nergelere<\/a>ba\u011fl\u0131 kald\u0131\u011f\u0131n\u0131zdan emin olun.
\n \u00d6rne\u011fin, i\u015faretleme her zaman kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fclebilir olmal\u0131 ve sayfan\u0131n ana i\u00e7eri\u011fini temsil etmelidir.<\/span>\n <\/p>\n<\/p><\/div>\n

\n

SSS t\u0131klamalar\u0131 ve g\u00f6sterimleri tam olarak neye dayan\u0131r?<\/h3>\n

\n A S\u0131k\u00e7a Sorulan Sorular (SSS) sayfas\u0131<\/a>
\n belirli bir konuyla ilgili soru ve cevaplar\u0131n bir listesini i\u00e7erir. D\u00fczg\u00fcn bir \u015fekilde i\u015faretlenmi\u015f SSS sayfalar\u0131, Arama’da zengin sonu\u00e7lara ve Google Asistan’da bir \u0130\u015fleme sahip olmaya hak kazanabilir; bu da site sahiplerinin do\u011fru kullan\u0131c\u0131lara ula\u015fmas\u0131na yard\u0131mc\u0131 olabilir. Bu zengin sonu\u00e7lar, s\u0131k\u00e7a sorulan sorular\u0131 i\u00e7eren snippet’leri i\u00e7erir ve kullan\u0131c\u0131lar\u0131n cevaplar\u0131 geni\u015fletip daraltmas\u0131na olanak tan\u0131r. B\u00f6yle bir sonu\u00e7 Arama sonu\u00e7lar\u0131nda her g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, Search Console’da bir g\u00f6sterim olarak say\u0131l\u0131r ve kullan\u0131c\u0131 web sitesini ziyaret etmek i\u00e7in t\u0131klarsa bir t\u0131klama olarak say\u0131l\u0131r. Arama sonucunu geni\u015fletmek ve daraltmak i\u00e7in yap\u0131lan t\u0131klamalar, kullan\u0131c\u0131y\u0131 web sitesine y\u00f6nlendirmedi\u011fi i\u00e7in Search Console’da t\u0131klama olarak say\u0131lmaz. SSS zengin sonu\u00e7lar\u0131n\u0131zdaki g\u00f6sterimleri ve t\u0131klamalar\u0131, ‘Arama g\u00f6r\u00fcn\u00fcm\u00fc’ sekmesini kullanarak kontrol edebilirsiniz.
\n Arama Performans\u0131 raporu<\/a>.<\/span>\n <\/p>\n<\/p><\/div>\n

\n

Google, inceleme bar\u0131nd\u0131ran site taraf\u0131ndan yap\u0131lan incelemeler i\u00e7in zengin sonu\u00e7lar g\u00f6sterecek mi?<\/h3>\n

\n \u0130ncelemeler, i\u015fletme veya i\u00e7erik sa\u011flay\u0131c\u0131 taraf\u0131ndan yaz\u0131lmamal\u0131 veya sa\u011flanmamal\u0131d\u0131r. Bizim
\n inceleme snippet’i y\u00f6nergelerimize<\/a>g\u00f6re:
\n “Derecelendirmeler do\u011frudan kullan\u0131c\u0131lardan al\u0131nmal\u0131d\u0131r” – i\u015fletmenin kendisi taraf\u0131ndan yaz\u0131lan incelemeleri yay\u0131nlamak y\u00f6nergelere ayk\u0131r\u0131d\u0131r ve bir
\n Manuel \u0130\u015flem<\/a>.<\/span>\n <\/p>\n

\n

tetikleyebilir.<\/h3>\n

\n Google taraf\u0131ndan kullan\u0131lmayan \u015fema t\u00fcrleri var, neden bunlar\u0131 kullanmal\u0131y\u0131z?
\n Google bir dizi<\/a>\u015fema t\u00fcr\u00fcn\u00fc<\/span>\n <\/p>\n<\/p><\/div>\n

\n

destekler, ancak di\u011fer arama motorlar\u0131 zengin sonu\u00e7lar sunmak i\u00e7in farkl\u0131 t\u00fcrler kullanabilir, bu y\u00fczden bunlar\u0131 onlar i\u00e7in uygulamak isteyebilirsiniz.<\/h3>\n

\n Daha \u00f6nce Arama’da g\u00f6r\u00fcnen zengin sonu\u00e7lar neden bazen kaybolur?
\n Google algoritmas\u0131, arama sonu\u00e7lar\u0131n\u0131 her kullan\u0131c\u0131 i\u00e7in en iyi arama deneyimi oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u015feyi olu\u015fturacak \u015fekilde uyarlar; bu, arama ge\u00e7mi\u015fi, konum ve cihaz t\u00fcr\u00fc dahil olmak \u00fczere bir\u00e7ok de\u011fi\u015fkene ba\u011fl\u0131d\u0131r. Baz\u0131 durumlarda, bir \u00f6zelli\u011fin di\u011ferinden daha uygun oldu\u011funa veya hatta d\u00fcz mavi bir ba\u011flant\u0131n\u0131n en iyisi oldu\u011funa karar verebilir.<\/a>Rich Results Durum raporunu<\/span>\n <\/p>\n<\/p><\/div>\n

\n

kontrol edin. Ge\u00e7erli \u00f6\u011fe say\u0131s\u0131nda bir d\u00fc\u015f\u00fc\u015f veya hatalarda bir art\u0131\u015f g\u00f6rm\u00fcyorsan\u0131z, uygulaman\u0131z d\u00fczg\u00fcn olmal\u0131d\u0131r.<\/h3>\n

\n Dinamik olarak olu\u015fturulmu\u015f yap\u0131land\u0131r\u0131lm\u0131\u015f verilerimi nas\u0131l do\u011frulayabilirim?
\n Yap\u0131land\u0131r\u0131lm\u0131\u015f veri uygulaman\u0131z\u0131 kontrol etmenin en g\u00fcvenli yolu<\/a> URL’yi incelemektir Search Console \u00fczerinde. Bu, Google’\u0131n belirli bir sayfan\u0131n dizine eklenmi\u015f s\u00fcr\u00fcm\u00fc hakk\u0131nda bilgi sa\u011flayacakt\u0131r. Ayr\u0131ca<\/a>
\n Rich Results Test<\/span>\n <\/p>\n<\/p><\/div>\n

\n

halka a\u00e7\u0131k arac\u0131n\u0131 kullanarak bir karar alabilirsiniz. Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri bu ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla g\u00f6rm\u00fcyorsan\u0131z, i\u015faretlemeniz ge\u00e7erli de\u011fildir.<\/h3>\n

\n WordPress’e nas\u0131l yap\u0131land\u0131r\u0131lm\u0131\u015f veri ekleyebilirim?
\n Bir dizi<\/a>
\n WordPress eklentisi<\/span>\n <\/p>\n<\/p><\/div>\n

\n

yap\u0131land\u0131r\u0131lm\u0131\u015f veri eklemeye yard\u0131mc\u0131 olabilir. Ayr\u0131ca tema ayarlar\u0131n\u0131z\u0131 da kontrol edin, baz\u0131 i\u015faretleme t\u00fcrlerini destekliyor olabilir.<\/h3>\n

\n Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131’n\u0131n kullan\u0131mdan kald\u0131r\u0131lmas\u0131yla, Rich Results Test Google Arama taraf\u0131ndan desteklenmeyen yap\u0131land\u0131r\u0131lm\u0131\u015f verileri destekleyecek mi? Rich Results Test<\/a>
\n Google Arama’da zengin sonu\u00e7 tetikleyen t\u00fcm yap\u0131land\u0131r\u0131lm\u0131\u015f verileri destekler ve Google daha fazla yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcr\u00fc i\u00e7in yeni deneyimler olu\u015fturduk\u00e7a, bu testte onlar i\u00e7in destek ekleyece\u011fiz. Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131’n\u0131 kullan\u0131mdan kald\u0131rmaya haz\u0131rlan\u0131rken, genel bir arac\u0131n Google d\u0131\u015f\u0131nda nas\u0131l desteklenebilece\u011fini ara\u015ft\u0131raca\u011f\u0131z.<\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Takipte kal\u0131n!<\/h2>\n

\n \u00d6nceki h\u0131zl\u0131 bak\u0131\u015f konu\u015fmalar\u0131m\u0131z\u0131 ka\u00e7\u0131rd\u0131ysan\u0131z,
\n WMConf H\u0131zl\u0131 Bak\u0131\u015f Konu\u015fmas\u0131 oynatma listesine<\/a>g\u00f6z at\u0131n.
\n Ayr\u0131ca YouTube kanal\u0131m\u0131za abone oldu\u011funuzdan<\/a>
\n emin olun, daha fazla video gelecek! Her b\u00f6l\u00fcm i\u00e7in canl\u0131 sohbete ve soru-cevap oturumuna kat\u0131lmak i\u00e7in YouTube’daki pr\u00f6miyerlere kat\u0131lman\u0131z\u0131 kesinlikle \u00f6neririz!\n <\/p>\n

\n
\n Yay\u0131nlayan: Daniel Waisberg<\/a>, Arama Savunucusu
\n <\/span>\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

11 A\u011fustos 2020, Sal\u0131 Birka\u00e7 hafta \u00f6nce bir tane daha d\u00fczenledik Webmaster Konferans\u0131 H\u0131zl\u0131 Bak\u0131\u015f Konu\u015fmas\u0131, bu seferki konu Rich Results ve Search Console. Konu\u015fma s\u0131ras\u0131nda canl\u0131 bir sohbet ger\u00e7ekle\u015ftirdik ve bir\u00e7ok izleyici soru sordu – elimizden geldi\u011fince hepsini yan\u0131tlamaya \u00e7al\u0131\u015ft\u0131k, ancak yazma h\u0131z\u0131m\u0131z bu zorlu\u011fa yeti\u015femedi… bu y\u00fczden bu blog yaz\u0131s\u0131nda sorulan sorulara yan\u0131t […]<\/p>\n","protected":false},"menu_order":81515,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25152","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27274"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25152"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25152"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}