{"id":25158,"date":"2020-09-15T00:00:00","date_gmt":"2020-09-15T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/sharing-what-we-learned-on-the-first-virtual-webmaster-unconference\/"},"modified":"2020-09-15T00:00:00","modified_gmt":"2020-09-15T00:00:00","slug":"sharing-what-we-learned-on-the-first-virtual-webmaster-unconference","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/sharing-what-we-learned-on-the-first-virtual-webmaster-unconference\/","title":{"rendered":"\u0130lk Virtual Webmaster Unconference etkinli\u011fimizden \u00f6\u011frendiklerimizi payla\u015f\u0131yoruz"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Baz\u0131 bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Gelecek etkinlikler hakk\u0131nda bilgi almak i\u00e7in yeni <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/about-search-central-live\/\">Search Central Unconference sayfam\u0131za g\u00f6z at\u0131n<\/a>.<\/aside>\n<p class=\"gargardate\">15 Eyl\u00fcl 2020, Sal\u0131<\/p>\n<p>\n  \u0130lk <a href=\"https:\/\/goo.gle\/VirtualWebmasterUnconference\" class=\"external-link\">Virtual Webmaster Unconference<\/a><br \/>\n  26 A\u011fustos&#8217;ta ba\u015far\u0131yla ger\u00e7ekle\u015fti ve s\u00f6z verdi\u011fimiz gibi, ana bulgular\u0131 ve sonu\u00e7lar\u0131 burada payla\u015fmak istiyoruz.\n<\/p>\n<h2 id=\"how-did-the-event-go\" tabindex=\"-1\">Etkinlik nas\u0131l ge\u00e7ti?<\/h2>\n<p>\n  Daha \u00f6nce belirtti\u011fimiz gibi, bu etkinlik bir pilot \u00e7al\u0131\u015fmayd\u0131; a) \u00e7ok farkl\u0131 bir etkinlik t\u00fcr\u00fcne ilgi olup olmad\u0131\u011f\u0131n\u0131 ve b) toplulu\u011fun tart\u0131\u015fmalara aktif olarak kat\u0131l\u0131p kat\u0131lmayaca\u011f\u0131n\u0131 test etmek istedik.\n<\/p>\n<p>\n  \u0130lk soruya gelecek olursak, kat\u0131l\u0131m talebi kar\u015f\u0131s\u0131nda \u015fa\u015fk\u0131na d\u00f6nd\u00fck; beklentilerimizi kesinlikle a\u015ft\u0131 ve gelecekteki tekrarlar i\u00e7in bize motivasyon sa\u011flad\u0131. Davetiye alamayan bir\u00e7ok ki\u015finin hayal k\u0131r\u0131kl\u0131\u011f\u0131na ra\u011fmen, etkinli\u011fi kas\u0131tl\u0131 olarak k\u00fc\u00e7\u00fck tuttuk. Bu da bizi ikinci noktam\u0131za getiriyor: Tart\u0131\u015fmalar\u0131n rahat bir \u015fekilde ger\u00e7ekle\u015febilmesi i\u00e7in daha k\u00fc\u00e7\u00fck ortamlar yaratmak gerekiyor. Daha b\u00fcy\u00fck kitleler, konu\u015fmalar ve panellerin oldu\u011fu geleneksel konferanslar i\u00e7in m\u00fckemmeldir. Ancak Virtual Webmaster Unconference, kat\u0131l\u0131mc\u0131lar\u0131n sesini duymak i\u00e7in olu\u015fturuldu. Ve duyduk.\n<\/p>\n<h2 id=\"what-did-we-learn-in-the-sessions\" tabindex=\"-1\">Oturumlarda neler \u00f6\u011frendik?<\/h2>\n<p>\n  Toplamda 17 oturum ger\u00e7ekle\u015fti. Bunlar\u0131 iki blo\u011fa ay\u0131rd\u0131k: yar\u0131s\u0131 1. blokta, di\u011fer yar\u0131s\u0131 2. blokta e\u015f zamanl\u0131 olarak yap\u0131ld\u0131. Bir\u00e7ok verimli tart\u0131\u015fma ya\u015fand\u0131 ve baz\u0131 ekipler \u00fcr\u00fcnlerini ve \u00f6zelliklerini geli\u015ftirmek i\u00e7in topluluktan gelen \u00f6nerileri dikkate al\u0131rken, di\u011ferleri oturumu fikir al\u0131\u015fveri\u015finde bulunmak ve bilgi payla\u015f\u0131m\u0131 yapmak i\u00e7in kulland\u0131.\n<\/p>\n<h3 id=\"what-were-the-biggest-realizations-for-our-internal-teams\" tabindex=\"-1\">\n  \u0130\u00e7 ekiplerimiz i\u00e7in en b\u00fcy\u00fck fark\u0131ndal\u0131klar nelerdi?<br \/>\n<\/h3>\n<p>\n  Core Web Vitals, oturumlar s\u0131ras\u0131nda birka\u00e7 kez g\u00fcndeme geldi. Ekipler, kullan\u0131c\u0131lar\u0131n bunlar\u0131 hala olduk\u00e7a yeni hissetti\u011fini ve insanlar\u0131n bunlara al\u0131\u015fma s\u00fcrecinde oldu\u011funu fark etti. Ayr\u0131ca, Google bunlarla ilgili <a href=\"https:\/\/web.dev\/articles\/vitals\" class=\"external-link\">kaynaklar<\/a> sa\u011flam\u0131\u015f olsa da, bir\u00e7ok kullan\u0131c\u0131 bunlar\u0131 hala anlamakta zorlan\u0131yor ve teknik bilgisi olmayan kullan\u0131c\u0131lar i\u00e7in ek Google yard\u0131m dok\u00fcmanlar\u0131 istiyor. Ayr\u0131ca, Discover oturumunda en g\u00fcncel<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-discover\/\">dok\u00fcmantasyon g\u00fcncellemesi<\/a>.\n<\/p>\n<p>\n  payla\u015f\u0131ld\u0131. Google yard\u0131m dok\u00fcmanlar\u0131n\u0131n bulunabilirli\u011fi konusu da bir endi\u015fe kayna\u011f\u0131yd\u0131. Kat\u0131l\u0131mc\u0131lar, \u00f6zellikle ne arayaca\u011f\u0131ndan her zaman emin olmayan yeni ba\u015flayan kullan\u0131c\u0131lar i\u00e7in resmi arama dok\u00fcmanlar\u0131n\u0131 daha merkezi bir \u015fekilde bulman\u0131n daha kolay olmas\u0131 gerekti\u011fini belirttiler.\n<\/p>\n<p>\n  Search Console beyin f\u0131rt\u0131nas\u0131 oturumundan, nelerin \u00e7ok iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131 (ayl\u0131k performans e-postalar\u0131 gibi) ve nelerin Search Console kullan\u0131c\u0131lar\u0131 i\u00e7in o kadar iyi \u00e7al\u0131\u015fmad\u0131\u011f\u0131 (mesajla\u015fma s\u0131kl\u0131\u011f\u0131 gibi) hakk\u0131nda harika geri bildirimler geldi.\n<\/p>\n<p>\n  Site Kit for WordPress oturumu, kullan\u0131c\u0131lar\u0131n Analytics ve Search Console aras\u0131nda g\u00f6rd\u00fckleri veri tutars\u0131zl\u0131klar\u0131 konusunda kafalar\u0131n\u0131n kar\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Structured Data ekibi,<br \/>\n  <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a> ile<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/schema-markup-testing-tool\/\">Structured Data Testing Tool<\/a>.\n<\/p>\n<p>\n  aras\u0131ndaki kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 gidermeye odaklanmalar\u0131 gerekti\u011fini fark etti. E-ticaret oturumu, k\u00fc\u00e7\u00fck i\u015fletmelerin \u00e7evrimi\u00e7i perakende alan\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131 yo\u011fun rekabetle ilgili b\u00fcy\u00fck endi\u015feler oldu\u011fu sonucuna vard\u0131. B\u00fcy\u00fck perakendecilere ve pazar yerlerine kar\u015f\u0131 avantaj elde etmek i\u00e7in, e-ticaret ma\u011fazalar\u0131 \u00e7abalar\u0131n\u0131 tek bir ni\u015fe odaklamay\u0131 deneyebilir ve b\u00f6ylece t\u00fcm s\u0131ralama sinyallerini o belirli konuya y\u00f6nlendirebilirler. Ayr\u0131ca, k\u00fc\u00e7\u00fck d\u00fckkanlar uzmanl\u0131k sa\u011flayarak, \u00f6rne\u011fin \u00fcr\u00fcnle ilgili konularda bilgilendirici i\u00e7erikler olu\u015fturarak ve b\u00f6ylece hem kitleleri hem de Google i\u00e7in alaka d\u00fczeyini ve g\u00fcvenilirli\u011fi art\u0131rarak ek benzersiz de\u011fer katma f\u0131rsat\u0131na sahiptir.\n<\/p>\n<h3 id=\"what-are-the-main-technical-findings-for-attendees\" tabindex=\"-1\">\n  Kat\u0131l\u0131mc\u0131lar i\u00e7in temel teknik bulgular nelerdir?<br \/>\n<\/h3>\n<p>\n    Java Script Issues oturumu, 3. taraf betik y\u0131\u011f\u0131lmas\u0131n\u0131n geli\u015ftiriciler i\u00e7in bir sorun oldu\u011fu sonucuna vard\u0131. Ayr\u0131ca, Fun with Scripts! oturumu s\u0131ras\u0131nda, kat\u0131l\u0131mc\u0131lar betiklerin veri setlerini nas\u0131l al\u0131p eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fini g\u00f6rd\u00fcler. Payla\u015f\u0131lan kaynaklardan baz\u0131lar\u0131 \u015funlard\u0131:<br \/>\n    <a href=\"https:\/\/codelabs.developers.google.com\/\" class=\"external-link\">Code Labs<\/a>, bir \u015feyi h\u0131zl\u0131ca \u00f6\u011frenmek i\u00e7in en iyi yer; <a href=\"https:\/\/developers.google.com\/apps-script\/reference\/data-studio\" class=\"external-link\">Data Studio<\/a>, uygulama betikleriyle veya kendi ba\u011flay\u0131c\u0131n\u0131z\u0131 olu\u015fturmakla ilgileniyorsan\u0131z; ilham almak i\u00e7in bir ba\u015flang\u0131\u00e7 noktas\u0131<br \/>\n    <a href=\"https:\/\/developers.google.com\/apps-script\/guides\/videos\" class=\"external-link\">Google Apps Script Video Library<\/a>\n  <\/p>\n<h3 id=\"some-myths-were-also-busted...\" tabindex=\"-1\">\n  Baz\u0131 efsaneler de \u00e7\u00fcr\u00fct\u00fcld\u00fc&#8230;<br \/>\n<\/h3>\n<p>\n  Baz\u0131 pop\u00fcler inan\u00e7lar\u0131 \u00e7\u00fcr\u00fcten oturumlar oldu. \u00d6rne\u011fin, mobile first indexing&#8217;den kaynaklanan do\u011fal bir s\u0131ralama avantaj\u0131 yoktur ve bir siteyi teknik olarak daha iyi hale getirmek, i\u00e7eri\u011fin anahtar olmas\u0131 nedeniyle asl\u0131nda daha iyi oldu\u011fu anlam\u0131na gelmez.\n<\/p>\n<p>\n  Ads and SEO Mythbusting oturumu \u015fu yanl\u0131\u015f ifadeleri \u00e7\u00fcr\u00fctebildi:\n<\/p>\n<ol>\n<li>Google Ads&#8217;te yay\u0131nlanan reklamlar daha \u00fcstte s\u0131ralan\u0131r ve Google Ads kullanan siteler daha iyi s\u0131ralan\u0131r (Yanl\u0131\u015f)<\/li>\n<li>Di\u011fer \u015firketlerden gelen reklamlar\u0131n d\u00fc\u015f\u00fck sitede kalma s\u00fcresine\/y\u00fcksek hemen \u00e7\u0131kma oran\u0131na neden olmas\u0131 s\u0131ralaman\u0131z\u0131 d\u00fc\u015f\u00fcr\u00fcr (Yanl\u0131\u015f)<\/li>\n<li>Sitede reklam olup olmamas\u0131 SEO&#8217;yu etkiler (Yanl\u0131\u015f)<\/li>\n<\/ol>\n<h2 id=\"for-the-community,-with-the-community\" tabindex=\"-1\">Topluluk i\u00e7in, toplulukla birlikte<\/h2>\n<p>\n  Bu etkinlik interaktif oldu\u011fu i\u00e7in, konu\u015fmalar\u0131n ne kadar samimi, yap\u0131c\u0131 ve \u00fcretken oldu\u011funu g\u00f6rmekten son derece mutluyuz. Ayr\u0131ca oturumlar\u0131 kolayla\u015ft\u0131ran \u00dcr\u00fcn Uzmanlar\u0131m\u0131za da te\u015fekk\u00fcr etme f\u0131rsat\u0131n\u0131 kullanmak istiyoruz (alfabetik s\u0131rayla):<br \/>\n  <a href=\"https:\/\/twitter.com\/bermanhale\" class=\"external-link\">Ashley Berman-Hale<\/a>,<br \/>\n  <a href=\"https:\/\/twitter.com\/davewsmart\" class=\"external-link\">Dave Smart<\/a>,<br \/>\n  <a href=\"https:\/\/twitter.com\/suzukik\" class=\"external-link\">Kenichi Suzuki<\/a>ve<br \/>\n  <a href=\"https:\/\/twitter.com\/mihaiaperghis\" class=\"external-link\">Mihai Aperghis<\/a>, bir\u00e7ok kolayla\u015ft\u0131r\u0131c\u0131 Googler ile birlikte.\n<\/p>\n<h2 id=\"what-can-you-expect-in-the-future\" tabindex=\"-1\">Gelecekte neler bekleyebilirsiniz?<\/h2>\n<p>\n  Daha \u00f6nce belirtti\u011fimiz gibi, etkinlik topluluktan son derece olumlu tepkiler ald\u0131 &#8211; Googler&#8217;lar ile topluluk aras\u0131nda anlaml\u0131 konu\u015fmalar yap\u0131lmas\u0131 i\u00e7in bir ihtiya\u00e7 ve format oldu\u011funu g\u00f6r\u00fcyoruz, bu y\u00fczden \u015funu s\u00f6ylemekten mutluluk duyuyoruz: Bunu gelecekte tekrarlayaca\u011f\u0131z!\n<\/p>\n<p>\n  Hepinizden ald\u0131\u011f\u0131m\u0131z geri bildirimlere dayanarak, gelecekteki etkinlikleri saat dilimleri, diller ve s\u0131kl\u0131k a\u00e7\u0131s\u0131ndan nas\u0131l y\u00fcr\u00fctece\u011fimiz konusunda se\u00e7enekleri ara\u015ft\u0131r\u0131yoruz. Pilot etkinlikten \u00e7ok \u015fey \u00f6\u011frendik ve bu \u00f6\u011frendiklerimizi gelecekteki Virtual Webmaster Unconference etkinli\u011fini daha eri\u015filebilir ve keyifli hale getirmek i\u00e7in kullan\u0131yoruz.\n<\/p>\n<p>\n  Bu etkinlik format\u0131n\u0131n bir sonraki edisyonlar\u0131 \u00fczerinde \u00e7al\u0131\u015fman\u0131n yan\u0131 s\u0131ra, sesinizi duyduk ve \u00e7ok yak\u0131nda \u00e7evrimi\u00e7i bir Webmaster Conference (her zamanki format) ve di\u011fer konular hakk\u0131nda daha fazla bilgiye sahip olaca\u011f\u0131z. Haberdar olmak i\u00e7in bizi \u015furadan takip etti\u011finizden emin olun:<br \/>\n  <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>,<br \/>\n  <a href=\"https:\/\/www.youtube.com\/@GoogleSearchCentral\" class=\"external-link\">YouTube<\/a> ve bu<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\">Blog<\/a> b\u00f6ylece gelecekteki etkinlikler veya di\u011fer haberlerle ilgili hi\u00e7bir g\u00fcncellemeyi ka\u00e7\u0131rmazs\u0131n\u0131z.\n<\/p>\n<p>Harika deste\u011finiz i\u00e7in tekrar te\u015fekk\u00fcrler!<\/p>\n<p>\n  <span class=\"byline-author\">Yay\u0131nlayan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/aurora-morales\">Aurora Morales<\/a> ve <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/martin-splitt\">Martin Splitt<\/a>, Virtual Webmaster Unconference ekibiniz<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Baz\u0131 bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Gelecek etkinlikler hakk\u0131nda bilgi almak i\u00e7in yeni Search Central Unconference sayfam\u0131za g\u00f6z at\u0131n. 15 Eyl\u00fcl 2020, Sal\u0131 \u0130lk Virtual Webmaster Unconference 26 A\u011fustos&#8217;ta ba\u015far\u0131yla ger\u00e7ekle\u015fti ve s\u00f6z verdi\u011fimiz gibi, ana bulgular\u0131 ve [&hellip;]<\/p>\n","protected":false},"menu_order":81480,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25158","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27280"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25158"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25158"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}