{"id":25163,"date":"2020-11-11T00:00:00","date_gmt":"2020-11-11T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/goodbye-google-webmasters-hello-google-search-central\/"},"modified":"2020-11-11T00:00:00","modified_gmt":"2020-11-11T00:00:00","slug":"goodbye-google-webmasters-hello-google-search-central","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/goodbye-google-webmasters-hello-google-search-central\/","title":{"rendered":"Ho\u015f\u00e7a kal Google Webmasters, merhaba Google Search Central"},"content":{"rendered":"<p class=\"gargardate\">11 Kas\u0131m 2020 \u00c7ar\u015famba<\/p>\n<p><img decoding=\"async\" alt=\"Googlebot reading a book with a new spider friend\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e79c26be708a.png\" loading=\"lazy\"><\/p>\n<h2 id=\"the-history-behind-google-webmasters\" tabindex=\"-1\">Google Webmasters&#8217;\u0131n arkas\u0131ndaki tarih<\/h2>\n<p>\n<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/webmaster\" class=\"external-link\">Merriam-Webster iddia ediyor ki<\/a> &#8220;webmaster&#8221; kelimesinin bilinen ilk kullan\u0131m\u0131 1993 y\u0131l\u0131ndayd\u0131, yani Google hen\u00fcz var olmadan y\u0131llar \u00f6nce. Ancak bu terim eskimeye ba\u015flad\u0131 ve <a href=\"https:\/\/books.google.com\/ngrams\/graph?corpus=26&amp;content=webmaster&amp;smoothing=3&amp;year_start=1800&amp;year_end=2019&amp;direct_url=t1%3B%2Cwebmaster%3B%2Cc0#t1%3B%2Cwebmaster%3B%2Cc1\" class=\"external-link\">kitaplarda bulunan verilere g\u00f6re<\/a>, kullan\u0131m\u0131 h\u0131zla d\u00fc\u015f\u00fc\u015fte. Yapt\u0131\u011f\u0131m\u0131z bir kullan\u0131c\u0131 deneyimi ara\u015ft\u0131rmas\u0131, \u00e7ok az say\u0131da web profesyonelinin art\u0131k kendisini webmaster olarak tan\u0131mlad\u0131\u011f\u0131n\u0131 ortaya koydu. Kendilerine Search Engine Optimizer (SEO), dijital pazarlamac\u0131, blog yazar\u0131, web geli\u015ftiricisi veya site sahibi demeleri daha olas\u0131, ancak &#8220;webmaster&#8221; diyen \u00e7ok az.\n<\/p>\n<h2 id=\"were-changing-our-name\" tabindex=\"-1\">\u0130smimizi de\u011fi\u015ftiriyoruz<\/h2>\n<p>\nYeni ismimiz \u00fczerinde beyin f\u0131rt\u0131nas\u0131 yaparken, insanlar\u0131n web siteleri \u00fczerinde yapt\u0131klar\u0131 i\u015fi m\u00fckemmel bir \u015fekilde \u00f6zetleyen tek bir terim olmad\u0131\u011f\u0131n\u0131 fark ettik. Hakk\u0131nda konu\u015ftu\u011fumuz konuya (Google Search) daha fazla odaklanmak i\u00e7in, hem web sitelerimizde hem de sosyal medyada ismimizi &#8220;Google Webmasters Central&#8221;dan &#8220;Google Search Central&#8221;a de\u011fi\u015ftiriyoruz. Hedefimiz hala ayn\u0131; insanlar\u0131n web sitelerinin Google Search \u00fczerindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmalar\u0131na yard\u0131mc\u0131 olmay\u0131 ama\u00e7l\u0131yoruz. De\u011fi\u015fiklik \u00f6n\u00fcm\u00fczdeki birka\u00e7 g\u00fcn i\u00e7inde \u00e7o\u011fu platformda ger\u00e7ekle\u015fecek.\n<\/p>\n<h2 id=\"centralizing-help-information-to-one-site\" tabindex=\"-1\">Yard\u0131m bilgilerini tek bir sitede merkezile\u015ftiriyoruz<\/h2>\n<p>\n\u0130nsanlar\u0131n web sitelerinin Google Search \u00fczerindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc nas\u0131l art\u0131racaklar\u0131n\u0131 \u00f6\u011frenmelerine yard\u0131mc\u0131 olmak i\u00e7in, yard\u0131m dok\u00fcmantasyonumuzu ve bloglar\u0131m\u0131z\u0131 da tek bir sitede birle\u015ftiriyoruz.\n<\/p>\n<p>\n\u0130leriye d\u00f6n\u00fck olarak, <a href=\"https:\/\/support.google.com\/webmasters\" class=\"external-link\">Search Console Yard\u0131m Merkezi<\/a> yaln\u0131zca Search Console kullan\u0131m\u0131yla ilgili dok\u00fcmantasyonu i\u00e7erecek. Ayr\u0131ca buras\u0131, &#8220;Webmasters Help Community&#8221;den &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central Community<\/a>&#8221; olarak yeniden adland\u0131r\u0131lan yard\u0131m forumumuzun da evi olmaya devam edecek. Google Search&#8217;\u00fcn nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131, tarama ve dizine ekleme, Search y\u00f6nergeleri ve di\u011fer Search ile ilgili konulara dair bilgiler <a href=\"https:\/\/developers.google.com\/search\">yeni sitemize<\/a>ta\u015f\u0131n\u0131yor; bu site daha \u00f6nce sadece web geli\u015ftirici dok\u00fcmantasyonuna odaklanm\u0131\u015ft\u0131. \u0130\u00e7erik ta\u015f\u0131ma i\u015flemi \u00f6n\u00fcm\u00fczdeki birka\u00e7 g\u00fcn i\u00e7inde ger\u00e7ekle\u015fecek.\n<\/p>\n<p>\nSEO&#8217;ya yeni ba\u015fl\u0131yor olun ya da deneyimli bir web profesyoneli olun, web sitelerinin Google Search&#8217;te g\u00f6r\u00fcnmesini isteyen herkes i\u00e7in i\u00e7erik \u00fcretmeye devam edece\u011fiz.\n<\/p>\n<h2 id=\"consolidating-the-blogs\" tabindex=\"-1\">Bloglar\u0131 birle\u015ftiriyoruz<\/h2>\n<p>\n\u015eu anda okudu\u011funuz blog da ana sitemize ta\u015f\u0131n\u0131yor. Ancak, abonelerin bu son g\u00f6nderiyi eski platformda okuyabilmeleri i\u00e7in bir hafta bekleyece\u011fiz. Bu blogu ve di\u011fer 13 yerelle\u015ftirilmi\u015f blogumuzu tek bir yere ta\u015f\u0131mak \u015fu avantajlar\u0131 sa\u011fl\u0131yor:\n<\/p>\n<ul>\n<li>\u0130lgili i\u00e7eri\u011fin daha fazla ke\u015ffedilmesi (yard\u0131m dok\u00fcmantasyonu, yerelle\u015ftirilmi\u015f bloglar, etkinlik bilgileri, tek bir sitede)\n<\/li>\n<li>Diller aras\u0131nda ge\u00e7i\u015f yapman\u0131n daha kolay olmas\u0131 (art\u0131k yerelle\u015ftirilmi\u015f blog URL&#8217;sini aramak zorunda kalmayacaks\u0131n\u0131z)\n<\/li>\n<li>Daha iyi bir platform, i\u00e7eri\u011fi korumam\u0131za, blog g\u00f6nderilerini daha kolay yerelle\u015ftirmemize ve g\u00f6nderileri tutarl\u0131 bir \u015fekilde bi\u00e7imlendirmemize olanak tan\u0131yor<\/li>\n<\/ul>\n<p>\nBundan sonra, t\u00fcm ar\u015fivlenmi\u015f ve yeni blog g\u00f6nderileri <a href=\"https:\/\/developers.google.com\/search\/blog\">developers.google.com\/search\/blog<\/a>adresinde g\u00f6r\u00fcnecek. Bizden g\u00fcncellemeleri almaya devam etmek i\u00e7in herhangi bir i\u015flem yapman\u0131za gerek yok; mevcut RSS ve e-posta abonelerini yeni blog URL&#8217;sine y\u00f6nlendirece\u011fiz.\n<\/p>\n<h2 id=\"googlebot-mascot-gets-a-refresh\" tabindex=\"-1\">Googlebot maskotu yenileniyor<\/h2>\n<p>\nGooglebot maskotumuz da bir y\u00fckseltme al\u0131yor. Googlebot&#8217;un internette tek ba\u015f\u0131na dola\u015ft\u0131\u011f\u0131 g\u00fcnler sona eriyor, \u00e7\u00fcnk\u00fc yeni bir yard\u0131mc\u0131 interneti tararken Googlebot&#8217;a kat\u0131l\u0131yor.\n<\/p>\n<p><img decoding=\"async\" alt=\"Googlebot mascot gets a refresh\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4d8c76ab23ca.png\" loading=\"lazy\"><\/p>\n<p>Bu merakl\u0131 yarat\u0131kla ilk kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda, &#8220;Ger\u00e7ekten bir \u00f6r\u00fcmcek mi?&#8221; diye merak ettik. Biraz g\u00f6zlemden sonra, bu \u00f6r\u00fcmcek-bot hibritinin \u00e7ok uzak mesafelere z\u0131playabildi\u011fini ve en iyi ye\u015fil \u0131\u015f\u0131kla \u00e7evriliyken g\u00f6rd\u00fc\u011f\u00fcn\u00fc fark ettik. Googlebot&#8217;un yeni en iyi arkada\u015f\u0131n\u0131n <a href=\"https:\/\/en.wikipedia.org\/wiki\/Phidippus\" class=\"external-link\">Phidippus<\/a>cinsinden bir \u00f6r\u00fcmcek oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz, ancak bot benzeri \u00f6zelliklere de sahip gibi g\u00f6r\u00fcn\u00fcyor. Googlebot k\u00fc\u00e7\u00fck \u00f6r\u00fcmcek bot i\u00e7in yeni takma adlar deniyor ama hen\u00fcz bir karara varamad\u0131lar. Belki siz yard\u0131mc\u0131 olabilirsiniz?<\/p>\n<p>\nVeda ederken, yer imlerinizi g\u00fcncelleyin; herhangi bir sorunuz veya yorumunuz varsa bizi <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a> \u00fczerinden ve <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central Help Community<\/a>.\n<\/p>\n<p><span class=\"byline-author\">\u00fczerinden bulabilirsiniz. <a href=\"https:\/\/www.okaylizzi.com\/+\" class=\"external-link\">Yazan:<\/a>Lizzi Sassman<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>11 Kas\u0131m 2020 \u00c7ar\u015famba Google Webmasters&#8217;\u0131n arkas\u0131ndaki tarih Merriam-Webster iddia ediyor ki &#8220;webmaster&#8221; kelimesinin bilinen ilk kullan\u0131m\u0131 1993 y\u0131l\u0131ndayd\u0131, yani Google hen\u00fcz var olmadan y\u0131llar \u00f6nce. Ancak bu terim eskimeye ba\u015flad\u0131 ve kitaplarda bulunan verilere g\u00f6re, kullan\u0131m\u0131 h\u0131zla d\u00fc\u015f\u00fc\u015fte. Yapt\u0131\u011f\u0131m\u0131z bir kullan\u0131c\u0131 deneyimi ara\u015ft\u0131rmas\u0131, \u00e7ok az say\u0131da web profesyonelinin art\u0131k kendisini webmaster olarak tan\u0131mlad\u0131\u011f\u0131n\u0131 ortaya [&hellip;]<\/p>\n","protected":false},"menu_order":81423,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25163","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27284"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25163"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25163"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}