{"id":25196,"date":"2021-05-12T00:00:00","date_gmt":"2021-05-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-seo-best-practices-for-ecommerce\/"},"modified":"2021-05-12T00:00:00","modified_gmt":"2021-05-12T00:00:00","slug":"video-seo-best-practices-for-ecommerce","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-seo-best-practices-for-ecommerce\/","title":{"rendered":"Video SEO best practices for ecommerce"},"content":{"rendered":"

Wednesday, May 12, 2021<\/p>\n

\n Video is becoming increasingly common on ecommerce sites. As a site owner, you can use video to
\n give shoppers a deeper understanding of products you sell or build your reputation as a trusted
\n expert. Video can also be prominent in Google Search. By surfacing your video content on Google,
\n you can open up additional paths of discovery to drive awareness of your business and engagement
\n on your site.\n<\/p>\n

\n Where videos can appear in Google Search results
\n<\/h2>\n

\n Videos can appear on the main Google Search results page or on the Videos tab. Videos are frequently
\n presented with a thumbnail image and other helpful information such as the playback duration and
\n summary text. In addition, Google can now highlight
\n key moments<\/a>
\n in your video content, allowing users to navigate the video like chapters in a book.
\n When a user taps a key moment, they’ll land on
\n your site where they can begin watching the video from that moment in time.\n<\/p>\n

\"Google<\/p>\n

\n Common uses of video on ecommerce sites
\n<\/h2>\n

\n Video can create deeply engaging experiences for shoppers on your ecommerce site and may help
\n people looking for relevant content from the Google Search page. Here are some common ways
\n you can use video on an ecommerce site:\n<\/p>\n

\n Product Pages:<\/b> Videos are frequently embedded in product pages, providing richer
\n inspirational or functional information about a product than by static images alone. For example,
\n inspirational content may show a happy family using a picnic basket in the park whereas functional
\n content may show how a baby stroller can collapse for easy storage. These kinds of videos can
\n prove useful to people on their shopping research journeys in Search.\n<\/p>\n

\n Articles and Blog Posts:<\/b> A site may also have articles and blog posts that include video
\n content. The video may share reviews comparing and evaluating products you sell, or share behind
\n the scenes stories on what makes your business special. Different types of content are useful to
\n different shoppers based on whether they are still researching or are ready to buy. Many shoppers
\n are also interested in your business itself, such as your position on recycling
\n or supporting your community.\n<\/p>\n

\n Live Streaming:<\/b> Advanced sites may also support embedded live streams with the ability for
\n viewers to interact with the host, creating deeper relationships with your customers. Live streams
\n can be scheduled in advance or created spur of the moment. Some video streaming services allow
\n live streams to be embedded in your pages, enabling you to leverage their infrastructure while
\n keeping customers on your own site. If your live stream is recorded, it can remain on your site as
\n a regular video, offering a longer shelf-life in Search for people looking for relevant content.\n<\/p>\n

\n Video can be used in many other ways to support ecommerce, including in social media. When video
\n is hosted on a social media platform, the platform is responsible for making video available for
\n Google to index so you generally should not have to do any extra work.\n<\/p>\n

\n Getting the most out of Google Search and Discover
\n<\/h2>\n

\n The following tips can help Google index video content hosted on your ecommerce site. You may need
\n to find an appropriate plugin if using a CMS or ecommerce platform that does not give you direct
\n control over HTML markup:\n<\/p>\n