{"id":25205,"date":"2021-07-13T00:00:00","date_gmt":"2021-07-13T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/updating-our-job-posting-guidelines-to-improve-quality-of-results-for-job-seekers\/"},"modified":"2021-07-13T00:00:00","modified_gmt":"2021-07-13T00:00:00","slug":"updating-our-job-posting-guidelines-to-improve-quality-of-results-for-job-seekers","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/updating-our-job-posting-guidelines-to-improve-quality-of-results-for-job-seekers\/","title":{"rendered":"\u0130\u015f arayanlar i\u00e7in sonu\u00e7lar\u0131n kalitesini art\u0131rmak amac\u0131yla i\u015f ilan\u0131 y\u00f6nergelerimizi g\u00fcncelliyoruz"},"content":{"rendered":"<p class=\"gargardate\">13 Temmuz 2021, Sal\u0131<\/p>\n<p>\n  \u0130\u015f aramak zaman al\u0131c\u0131 bir s\u00fcre\u00e7 olabilir ve ba\u015fvurunun sonucu hayat de\u011fi\u015ftirebilir. Bu nedenle, Google Arama&#8217;ya geldiklerinde i\u015f arayanlara \u00f6zg\u00fcn, g\u00fcncel ve g\u00fcvenilir i\u00e7erik sunmak en b\u00fcy\u00fck \u00f6nceli\u011fimizdir.\n<\/p>\n<p>\n  Kullan\u0131c\u0131lar\u0131m\u0131z\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 daha iyi anlamak i\u00e7in d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki on binlerce i\u015f arayana, \u00e7evrimi\u00e7i i\u015f ba\u015fvurusu yaparken ya\u015fad\u0131klar\u0131 deneyim hakk\u0131nda daha fazla bilgi vermelerini istedik. Bu geri bildirimlere dayanarak, sonu\u00e7lar\u0131m\u0131z\u0131n kalitesini art\u0131rmaya yard\u0131mc\u0131 olacak ortak temalar\u0131 belirleyebildik. Bug\u00fcn, bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#direct-apply\">yeni yap\u0131land\u0131r\u0131lm\u0131\u015f veri<br \/>\n  \u00f6zelli\u011fi<\/a> ve <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#editorial\">yeni editoryal i\u00e7erik politikas\u0131<\/a>.\n<\/p>\n<h2 id=\"new-directapply-property\" tabindex=\"-1\">Yeni <code>directApply<\/code> \u00f6zelli\u011fi <\/h2>\n<p>\n  Bu <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#direct-apply\"><code>directApply<\/code> \u00f6zelli\u011fi<\/a><br \/>\n  i\u015f ilan\u0131n\u0131z\u0131n bir <em>do\u011frudan ba\u015fvuru<\/em><br \/>\n  deneyimi sunup sunmad\u0131\u011f\u0131n\u0131 payla\u015fman\u0131z\u0131 sa\u011flayan iste\u011fe ba\u011fl\u0131 bir yoldur. Bir <em>do\u011frudan ba\u015fvuru<\/em> deneyimini, i\u015fe ba\u015fvurmak i\u00e7in gereken kullan\u0131c\u0131 eylemleri a\u00e7\u0131s\u0131ndan tan\u0131ml\u0131yoruz; bu, kullan\u0131c\u0131n\u0131n sayfan\u0131zda k\u0131sa ve anla\u015f\u0131l\u0131r bir ba\u015fvuru s\u00fcreciyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131 anlam\u0131na gelir.\n<\/p>\n<p>\n  Siteniz a\u015fa\u011f\u0131daki deneyimlerden birini sa\u011fl\u0131yorsa, muhtemelen do\u011frudan ba\u015fvuru deneyimi sunuyorsunuz demektir:\n<\/p>\n<ul>\n<li>Kullan\u0131c\u0131, ba\u015fvuru s\u00fcrecini sitenizde tamamlar.<\/li>\n<li>Google&#8217;dan sayfan\u0131za ula\u015ft\u0131ktan sonra, kullan\u0131c\u0131n\u0131n ba\u015fvuru s\u00fcrecini tamamlamak i\u00e7in ba\u015fvur&#8217;a t\u0131klamas\u0131 ve kullan\u0131c\u0131 bilgilerini birden fazla kez girmesi gerekmez.\n  <\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-0a2f9494a454.png\" loading=\"lazy\" alt=\"Illustrations of acceptable direct apply processes\"><\/p>\n<p>Bu bilgileri Google&#8217;a entegre etmek i\u00e7in \u00e7al\u0131\u015f\u0131rken, Google Arama&#8217;da hemen bir etki g\u00f6rmeyebilirsiniz.<\/p>\n<h2 id=\"new-editorial-content-policy\" tabindex=\"-1\">Yeni editoryal i\u00e7erik politikas\u0131<\/h2>\n<p>\n  Kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011finizi anlayabilmesini ve i\u015fe kolayca ba\u015fvurabilmesini sa\u011flamak i\u00e7in Google Arama&#8217;daki i\u015f ilanlar\u0131 i\u00e7in<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#editorial\">yeni bir editoryal i\u00e7erik politikas\u0131<\/a> ekliyoruz. Yeni editoryal i\u00e7erik politikas\u0131; engelleyici metin ve g\u00f6rseller, a\u015f\u0131r\u0131 ve dikkat da\u011f\u0131t\u0131c\u0131 reklamlar veya i\u015f ilan\u0131na hi\u00e7bir de\u011fer katmayan i\u00e7erikler hakk\u0131nda rehberlik i\u00e7erir. \u0130\u015f ilanlar\u0131 ayr\u0131ca uygun b\u00fcy\u00fck harf kullan\u0131m\u0131 gibi temel dilbilgisi kurallar\u0131na da uymal\u0131d\u0131r.\n<\/p>\n<p>\n  Bu, sonu\u00e7lar\u0131m\u0131z\u0131n kalitesini art\u0131rmam\u0131za ve \u00fcr\u00fcn i\u00e7inde yeni i\u015flevler geli\u015ftirmemize yard\u0131mc\u0131 olacakt\u0131r.\n<\/p>\n<p>\n  Uygulama i\u00e7in yeterli zaman sa\u011flamak amac\u0131yla, yeni editoryal i\u00e7erik politikas\u0131 1 Ekim 2021 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girecektir. Daha fazla ayr\u0131nt\u0131 i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#editorial\">geli\u015ftirici<br \/>\n  dok\u00fcmantasyonumuzu<\/a>.\n<\/p>\n<h2 id=\"top-issues-site-owners-can-address-to-improve-job-seeker-trust\" tabindex=\"-1\">Site sahiplerinin i\u015f arayan g\u00fcvenini art\u0131rmak i\u00e7in ele alabilece\u011fi temel sorunlar<\/h2>\n<p>\n  Ara\u015ft\u0131rma bulgular\u0131m\u0131za dayanarak, sitenizdeki a\u015fa\u011f\u0131daki y\u00f6nleri ele alarak i\u015f arayan g\u00fcvenini art\u0131rabilirsiniz:\n<\/p>\n<ul>\n<li><b>Sitenizde doland\u0131r\u0131c\u0131l\u0131k veya spam i\u00e7eren i\u015f ilanlar\u0131 olmad\u0131\u011f\u0131ndan emin olun<\/b>. Bunlar, ger\u00e7ek bir i\u015f f\u0131rsat\u0131n\u0131 temsil etmeyen i\u015f ilanlar\u0131d\u0131r. Yaln\u0131zca tek ve uygulanabilir bir i\u015f f\u0131rsat\u0131 i\u00e7eren sayfalar\u0131 i\u015faretledi\u011finizden emin olun. <\/li>\n<li><b>\u0130yi bir kullan\u0131c\u0131 deneyimi sa\u011flay\u0131n.<\/b> Kullan\u0131c\u0131lar\u0131m\u0131za g\u00f6re, k\u00f6t\u00fc kullan\u0131c\u0131 deneyimine sahip siteler; gerekli olmad\u0131\u011f\u0131nda kullan\u0131c\u0131 bilgisi isteyen, d\u00fc\u015f\u00fck kaliteli sayfalara (\u00f6rne\u011fin, a\u015f\u0131r\u0131 veya engelleyici reklamlar) sahip olan ve\/veya karma\u015f\u0131k ba\u015fvuru s\u00fcre\u00e7leri (\u00f6rne\u011fin, bir\u00e7ok y\u00f6nlendirmeye yol a\u00e7an) olan sitelerdir. K\u00f6t\u00fc kullan\u0131c\u0131 deneyimi, ba\u015fvuru tamamlama oran\u0131n\u0131 da d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n<li><b>S\u00fcresi dolmu\u015f i\u015f ilanlar\u0131n\u0131 kald\u0131r\u0131n<\/b>. Art\u0131k yeni ba\u015fvuru kabul etmeyen bir i\u015f ilan\u0131n\u0131 a\u00e7\u0131k b\u0131rakmay\u0131n. Ba\u015fvurup i\u015fverenden yan\u0131t alamamak, i\u015f arayanlar\u0131n yayg\u0131n bir \u015fikayetidir. \u0130\u015fi sitenizden kald\u0131rd\u0131\u011f\u0131n\u0131zda, i\u015faretlemeyi de kald\u0131rd\u0131\u011f\u0131n\u0131zdan veya <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#valid-through\"><code>validThrough<\/code><\/a><br \/>\n    \u00f6zelli\u011fini g\u00fcncelledi\u011finizden emin olun. De\u011fi\u015fiklik hakk\u0131nda bizi bilgilendirmek i\u00e7in <a href=\"https:\/\/developers.google.com\/search\/apis\/indexing-api\/v3\/quickstart\">Indexing<br \/>\n    API<\/a> kullan\u0131m\u0131n\u0131 \u00f6neriyoruz. \u00d6zellikle birka\u00e7 y\u00f6nlendirmeden sonra s\u00fcresi dolmu\u015f bir i\u015f ilan\u0131na ula\u015fmak, \u00e7ok sinir bozucu bir deneyimdir.<\/li>\n<li><b>\u0130\u015f ilan\u0131n\u0131n yay\u0131nlanma tarihinin ger\u00e7ek oldu\u011fundan emin olun<\/b>. Kullan\u0131c\u0131lar, bir pozisyonun yeni ba\u015fvuru kabul edip etmedi\u011fini, i\u015fe al\u0131nma \u015fans\u0131n\u0131, pozisyonun \u00e7ekicili\u011fini ve daha fazlas\u0131n\u0131 de\u011ferlendirmek i\u00e7in g\u00fcncelli\u011fi bir sinyal olarak kullan\u0131rlar. Eski i\u015fleri yeniymi\u015f gibi g\u00f6stermeyin ve i\u015f ilan\u0131nda herhangi bir de\u011fi\u015fiklik olmad\u0131ysa <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/job-posting-jobposting-structured-data-for-job-search\/#date-posted\"><code>DatePosted<\/code><\/a> \u00f6zelli\u011fini g\u00fcncellemeyin.<\/li>\n<li><b>\u0130\u015f ilan\u0131nda veya i\u015faretlemede yanl\u0131\u015f veya yan\u0131lt\u0131c\u0131 bilgiler bulundurmay\u0131n<\/b>. Buna yanl\u0131\u015f maa\u015f, konum, \u00e7al\u0131\u015fma saatleri, istihdam t\u00fcr\u00fc veya i\u015fle ilgili di\u011fer ayr\u0131nt\u0131lar dahildir. Bunu \u00f6nlemek i\u00e7in i\u015f ilan\u0131n\u0131n i\u015fi do\u011fru bir \u015fekilde tan\u0131mlad\u0131\u011f\u0131ndan ve i\u015faretlemenin i\u015f ilan\u0131n\u0131n do\u011fru bir temsili oldu\u011fundan emin olun.<\/li>\n<\/ul>\n<p>\n  Google&#8217;da sunulan sonu\u00e7lar\u0131n g\u00fcvenilir olmas\u0131n\u0131 ve kullan\u0131c\u0131lar i\u00e7in iyi bir deneyim sa\u011flamas\u0131n\u0131 temin etmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Bu hedefin, i\u015f arayanlar\u0131n i\u015f bulmas\u0131na yard\u0131mc\u0131 olan t\u00fcm sitelerle payla\u015f\u0131ld\u0131\u011f\u0131ndan \u015f\u00fcphemiz yok. Herhangi bir sorunuz veya d\u00fc\u015f\u00fcnceniz varsa, bize<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google<br \/>\n  Search Central Community<\/a> \u00fczerinden veya <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>.\n<\/p>\n<p class=\"byline-author\">Yazan: Gilad Orly, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc, Google Arama<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13 Temmuz 2021, Sal\u0131 \u0130\u015f aramak zaman al\u0131c\u0131 bir s\u00fcre\u00e7 olabilir ve ba\u015fvurunun sonucu hayat de\u011fi\u015ftirebilir. Bu nedenle, Google Arama&#8217;ya geldiklerinde i\u015f arayanlara \u00f6zg\u00fcn, g\u00fcncel ve g\u00fcvenilir i\u00e7erik sunmak en b\u00fcy\u00fck \u00f6nceli\u011fimizdir. Kullan\u0131c\u0131lar\u0131m\u0131z\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 daha iyi anlamak i\u00e7in d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki on binlerce i\u015f arayana, \u00e7evrimi\u00e7i i\u015f ba\u015fvurusu yaparken ya\u015fad\u0131klar\u0131 deneyim hakk\u0131nda daha [&hellip;]<\/p>\n","protected":false},"menu_order":81179,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25205","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27326"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25205"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25205"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}