{"id":25208,"date":"2021-07-20T00:00:00","date_gmt":"2021-07-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/analyzing-google-search-traffic-drops\/"},"modified":"2021-07-20T00:00:00","modified_gmt":"2021-07-20T00:00:00","slug":"analyzing-google-search-traffic-drops","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/analyzing-google-search-traffic-drops\/","title":{"rendered":"Google Arama trafi\u011fi d\u00fc\u015f\u00fc\u015flerini analiz etme"},"content":{"rendered":"<p class=\"gargardate\">20 Temmuz 2021 Sal\u0131<\/p>\n<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). \u015euradaki yeni dok\u00fcmantasyona g\u00f6z at\u0131n:<br \/>\n<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/debug-traffic-drops\/\">arama trafi\u011fi d\u00fc\u015f\u00fc\u015flerinde hata ay\u0131klama<\/a>.<\/aside>\n<p>\nSearch Console&#8217;u a\u00e7t\u0131\u011f\u0131n\u0131z\u0131 ve Google Arama trafi\u011finizin d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc fark etti\u011finizi varsayal\u0131m. Ne yapmal\u0131s\u0131n\u0131z? Organik Arama trafi\u011findeki bir d\u00fc\u015f\u00fc\u015f birka\u00e7 nedenden dolay\u0131 ger\u00e7ekle\u015febilir ve bunlar\u0131n \u00e7o\u011fu geri d\u00f6nd\u00fcr\u00fclebilir. Ancak sitenize tam olarak ne oldu\u011funu anlamak her zaman kolay olmayabilir.\n<\/p>\n<p>\nBu yaz\u0131da, trafi\u011finizin neden d\u00fc\u015fm\u00fc\u015f olabilece\u011fine dair baz\u0131 nedenleri ve Search Console&#8217;u nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 tart\u0131\u015faca\u011f\u0131m <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\"><br \/>\n  Performans raporu<\/a> ve <a href=\"https:\/\/trends.google.com\" class=\"external-link\">Google Trends<\/a> Arama trafi\u011fi d\u00fc\u015f\u00fc\u015f\u00fcn\u00fczde hata ay\u0131klamaya ba\u015flamak i\u00e7in.\n<\/p>\n<h2 id=\"main-causes-for-drops-in-search-traffic\" tabindex=\"-1\">Arama trafi\u011findeki d\u00fc\u015f\u00fc\u015flerin ana nedenleri<\/h2>\n<p>\nTrafi\u011finizi neyin etkiledi\u011fine dair bir fikir edinmenize yard\u0131mc\u0131 olmak i\u00e7in, birka\u00e7 d\u00fc\u015f\u00fc\u015f \u00f6rne\u011fi ve bunlar\u0131n ne anlama gelebilece\u011fini \u00f6zetledim. Her bir \u00f6rnek hakk\u0131nda daha fazla bilgi i\u00e7in okumaya devam edin.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4bdbcfba526f.png\" loading=\"lazy\" alt=\"Google Search traffic drops reasons\" title=\"Google Search traffic drops reasons\"><\/p>\n<p>\nArama trafi\u011findeki d\u00fc\u015f\u00fc\u015flerin be\u015f ana nedeni vard\u0131r:\n<\/p>\n<ul>\n<li><strong>Teknik sorunlar<\/strong>: Google&#8217;\u0131n sayfalar\u0131n\u0131z\u0131 taramas\u0131n\u0131, dizine eklemesini veya kullan\u0131c\u0131lara sunmas\u0131n\u0131 engelleyebilecek hatalar &#8211; \u00f6rne\u011fin sunucu kullan\u0131labilirli\u011fi, robots.txt getirme, sayfa bulunamad\u0131 ve di\u011ferleri. Sorunlar\u0131n site genelinde (\u00f6rne\u011fin, web sitenizin kapal\u0131 olmas\u0131) veya sayfa baz\u0131nda (\u00f6rne\u011fin, yanl\u0131\u015f yerle\u015ftirilmi\u015f bir <code>noindex<\/code> etiketi; bu, Google&#8217;\u0131n sayfay\u0131 taramas\u0131na ba\u011fl\u0131 olaca\u011f\u0131ndan trafikte daha yava\u015f bir d\u00fc\u015f\u00fc\u015fe neden olur) olabilece\u011fini unutmay\u0131n.\n<\/li>\n<li><strong>G\u00fcvenlik sorunlar\u0131<\/strong>: Siteniz bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/preventing-and-monitoring-abuse-on-your-site\/\">g\u00fcvenlik tehdidinden<\/a>etkilenirse, Google kullan\u0131c\u0131lar\u0131 sitenize ula\u015fmadan \u00f6nce uyar\u0131lar veya ara sayfalarla uyarabilir, bu da Arama trafi\u011fini azaltabilir.\n<\/li>\n<li><strong>Manuel \u0130\u015flemler<\/strong>: Siteniz <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Google&#8217;\u0131n y\u00f6nergelerine<\/a>uymazsa, baz\u0131 sayfalar\u0131n\u0131z veya sitenizin tamam\u0131 bir Manuel \u0130\u015flem yoluyla Google Arama sonu\u00e7lar\u0131ndan \u00e7\u0131kar\u0131labilir.\n<\/li>\n<li><strong>Algoritmik de\u011fi\u015fiklikler<\/strong>: Google, i\u00e7eri\u011fi nas\u0131l de\u011ferlendirdi\u011fini s\u00fcrekli olarak iyile\u015ftiriyor ve algoritmas\u0131n\u0131 buna g\u00f6re g\u00fcncelliyor; <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-updates\/\">\u00e7ekirdek g\u00fcncellemeler<\/a><br \/>\n  ve di\u011fer k\u00fc\u00e7\u00fck g\u00fcncellemeler, baz\u0131 sayfalar\u0131n Google Arama sonu\u00e7lar\u0131ndaki performans\u0131n\u0131 de\u011fi\u015ftirebilir. Gelecekteki g\u00fcncellemeleri takip etmek i\u00e7in <a href=\"https:\/\/www.youtube.com\/playlist?list=PLKoqnv2vTMUNDpWUa0TaFPSi7VYLBKV03\" class=\"external-link\">Google Search News<\/a> YouTube serimize abone olun veya bizi <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter&#8217;da<\/a>.\n<\/li>\n<li><strong>takip edin.<\/strong>Arama ilgisi kesintisi<\/li>\n<\/ul>\n<h2 id=\"analyze-your-search-traffic-drop-pattern\" tabindex=\"-1\">: Bazen kullan\u0131c\u0131 davran\u0131\u015f\u0131ndaki de\u011fi\u015fiklikler, yeni bir trend veya y\u0131l i\u00e7indeki mevsimsellik nedeniyle belirli sorgulara olan talebi de\u011fi\u015ftirir. Bu, trafi\u011finizin sadece d\u0131\u015f etkiler sonucunda d\u00fc\u015febilece\u011fi anlam\u0131na gelir.<\/h2>\n<p>\nArama trafi\u011fi d\u00fc\u015f\u00fc\u015f d\u00fczeninizi analiz edin\n<\/p>\n<p>\nBir grafik bin kelimeye bedel oldu\u011fundan, trafi\u011finize ne oldu\u011funu anlaman\u0131n en iyi yolu, \u00e7ok fazla bilgiyi \u00f6zetledi\u011fi i\u00e7in Search Console Performans raporu ana grafi\u011fine bakmakt\u0131r. \u00c7izginin \u015feklini analiz etmek size zaten \u00e7ok \u015fey anlatacakt\u0131r. <a href=\"https:\/\/search.google.com\/search-console\/performance\/search-analytics\" class=\"external-link\">Arama Performans\u0131 raporunu<\/a> ziyaret edin ve birka\u00e7 \u015feyi deneyin:\n<\/p>\n<ul>\n<li><strong>Tarih aral\u0131\u011f\u0131n\u0131 16 ay\u0131 i\u00e7erecek \u015fekilde de\u011fi\u015ftirin<\/strong>. Bu, trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ba\u011flam i\u00e7inde analiz etmenize ve bunun bir tatil veya trend sonucunda her y\u0131l ger\u00e7ekle\u015fen bir d\u00fc\u015f\u00fc\u015f olmad\u0131\u011f\u0131ndan emin olman\u0131za yard\u0131mc\u0131 olacakt\u0131r. 16 ay\u0131 uzatmak isterseniz, verileri \u00e7ekip sistemlerinizde saklamak i\u00e7in<br \/>\n  <a href=\"https:\/\/developers.google.com\/webmaster-tools\/search-console-api-original\/v3\/searchanalytics\" class=\"external-link\">Search Analytics API<\/a><br \/>\n  kullanabilirsiniz.\n<\/li>\n<li><strong>D\u00fc\u015f\u00fc\u015f d\u00f6nemini benzer bir d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131n<\/strong>. Bu, tam olarak neyin de\u011fi\u015fti\u011fini g\u00f6zden ge\u00e7irmenize yard\u0131mc\u0131 olacakt\u0131r. De\u011fi\u015fikli\u011fin yaln\u0131zca belirli sorgular, URL&#8217;ler, \u00fclkeler, cihazlar veya arama g\u00f6r\u00fcn\u00fcmleri i\u00e7in ger\u00e7ekle\u015fip ger\u00e7ekle\u015fmedi\u011fini \u00f6\u011frenmek i\u00e7in t\u00fcm sekmelere t\u0131klad\u0131\u011f\u0131n\u0131zdan emin olun (bir<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#comparingdata\" class=\"external-link\">kar\u015f\u0131la\u015ft\u0131rma filtresi<\/a>olu\u015fturmay\u0131 \u00f6\u011frenin). Ayn\u0131 say\u0131da g\u00fcn\u00fc, tercihen haftan\u0131n ayn\u0131 g\u00fcnlerini kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.\n<\/li>\n<li><strong>Farkl\u0131 arama t\u00fcrlerini ayr\u0131 ayr\u0131 analiz edin<\/strong>. Bu, g\u00f6rd\u00fc\u011f\u00fcn\u00fcz d\u00fc\u015f\u00fc\u015f\u00fcn web Aramas\u0131nda, Google G\u00f6rseller&#8217;de veya Video ya da Haberler sekmesinde ger\u00e7ekle\u015fip ger\u00e7ekle\u015fmedi\u011fini anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ul>\n<p>\n\u0130\u015fte <a href=\"https:\/\/www.youtube.com\/watch?v=wTwnFcWUM3k\" class=\"external-link\">Performans raporunun nas\u0131l kullan\u0131laca\u011f\u0131n\u0131<\/a>.\n<\/p>\n<div class=\"video-wrapper-full-width\">\n<\/div>\n<p>\ng\u00f6steren bir Search Console E\u011fitim videosu. Web sitenizde teknik sorunlar, g\u00fcvenlik sorunlar\u0131 veya manuel i\u015flemler oldu\u011funu fark ederseniz, bunlar\u0131 nas\u0131l \u00e7\u00f6zece\u011finiz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-getting-started\/\">Search Console i\u00e7in geli\u015fmi\u015f k\u0131lavuza<\/a> g\u00f6z at\u0131n.\n<\/p>\n<h2 id=\"investigate-overall-trends-in-your-industry\" tabindex=\"-1\">Sekt\u00f6r\u00fcn\u00fczdeki genel trendleri ara\u015ft\u0131r\u0131n<\/h2>\n<p>\nEkstra \u00e7aba g\u00f6stermek istiyorsan\u0131z, d\u00fc\u015f\u00fc\u015f\u00fcn daha geni\u015f bir trend mi yoksa sadece siteniz i\u00e7in mi ger\u00e7ekle\u015fti\u011fini anlaman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in <a href=\"https:\/\/trends.google.com\" class=\"external-link\">Google Trends&#8217;i<\/a> kullan\u0131n. Bu de\u011fi\u015fiklikler iki ana fakt\u00f6rden kaynaklanabilir:\n<\/p>\n<ol>\n<li><strong>Arama ilgisi kesintisi veya yeni bir \u00fcr\u00fcn<\/strong>. \u0130nsanlar\u0131n neyi ve nas\u0131l arad\u0131\u011f\u0131nda b\u00fcy\u00fck de\u011fi\u015fiklikler varsa (\u00f6rne\u011fin, bir pandemi), insanlar farkl\u0131 sorgular aramaya veya cihazlar\u0131n\u0131 farkl\u0131 ama\u00e7larla kullanmaya ba\u015flayabilirler. Ayr\u0131ca, \u00e7evrimi\u00e7i olarak belirli bir marka sat\u0131yorsan\u0131z, arama sorgular\u0131n\u0131z\u0131 yamyamla\u015ft\u0131ran yeni bir rakip \u00fcr\u00fcn olabilir.\n<\/li>\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Seasonality\" class=\"external-link\">Mevsimsellik<\/a><\/strong>. \u00d6rne\u011fin,<br \/>\n  <a href=\"https:\/\/rhythm-of-food.net\/\" class=\"external-link\">yemek web sitesi ritmi<\/a> g\u0131da ile ilgili sorgular\u0131n \u00e7ok mevsimsel oldu\u011funu g\u00f6steriyor: insanlar Ocak ay\u0131nda diyetleri, Kas\u0131m ay\u0131nda hindiyi ve Aral\u0131k ay\u0131nda \u015fampanyay\u0131 ararlar. Farkl\u0131 sekt\u00f6rlerin farkl\u0131 mevsimsellik d\u00fczeyleri vard\u0131r. <\/li>\n<\/ol>\n<p>\nFarkl\u0131 sekt\u00f6rlerdeki trendleri analiz etmek i\u00e7in, Google&#8217;a yap\u0131lan ger\u00e7ek arama isteklerinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde filtrelenmemi\u015f bir \u00f6rne\u011fine eri\u015fim sa\u011flayan Google Trends&#8217;i kullanabilirsiniz. Anonimle\u015ftirilmi\u015f, kategorize edilmi\u015f ve toplanm\u0131\u015ft\u0131r. Bu, Google&#8217;\u0131n d\u00fcnya genelindeki veya \u015fehir d\u00fczeyindeki konulara olan ilgiyi g\u00f6r\u00fcnt\u00fclemesini sa\u011flar.\n<\/p>\n<p>\nY\u0131l\u0131n farkl\u0131 zamanlar\u0131nda belirgin d\u00fc\u015f\u00fc\u015fler olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in web sitenize trafik \u00e7eken sorgular\u0131 kontrol edin. A\u015fa\u011f\u0131daki \u00f6rnekte, \u00fc\u00e7 t\u00fcr trend g\u00f6rebilirsiniz (<a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=US&amp;q=turkey,chicken,coffee\" class=\"external-link\">verileri kontrol edin<\/a>):\n<\/p>\n<ol>\n<li>Hindi, her y\u0131l Kas\u0131m ay\u0131nda zirveye ula\u015fan g\u00fc\u00e7l\u00fc bir mevsimselli\u011fe sahiptir.\n<\/li>\n<li>Tavuk biraz mevsimsellik g\u00f6sterir, ancak daha az belirgindir.\n<\/li>\n<li>Kahve \u00f6nemli \u00f6l\u00e7\u00fcde daha stabildir; insanlar y\u0131l boyunca ona ihtiya\u00e7 duyuyor gibi g\u00f6r\u00fcn\u00fcyor. <\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d76840a8d071.png\" loading=\"lazy\" alt=\"Search interest seasonality\" title=\"Search interest seasonality\"><\/p>\n<p>\nVe zaten Google Trends&#8217;te oldu\u011funuza g\u00f6re, Arama trafi\u011finizle ilgili size yard\u0131mc\u0131 olabilecek di\u011fer baz\u0131 ilgin\u00e7 i\u00e7g\u00f6r\u00fcleri kontrol etmek isteyebilirsiniz:\n<\/p>\n<ul>\n<li><strong>B\u00f6lgenizdeki en iyi sorgular\u0131 kontrol edin ve bunlar\u0131 trafik ald\u0131\u011f\u0131n\u0131z sorgularla kar\u015f\u0131la\u015ft\u0131r\u0131n<\/strong>, Search Console&#8217;un Performans raporunda g\u00f6sterildi\u011fi gibi. Trafi\u011finizde eksik sorgular varsa, bu konuda i\u00e7eri\u011finiz olup olmad\u0131\u011f\u0131n\u0131 kontrol edin ve tarand\u0131\u011f\u0131ndan ve dizine eklendi\u011finden emin olun.\n  <\/li>\n<li><strong>\u00d6nemli konularla ilgili sorgular\u0131 kontrol edin<\/strong>. Bu, y\u00fckselen ilgili sorgular\u0131 ortaya \u00e7\u0131karabilir ve sitenizi bunlar i\u00e7in haz\u0131rlaman\u0131za yard\u0131mc\u0131 olabilir, \u00f6rne\u011fin ilgili i\u00e7erik ekleyerek.<\/li>\n<\/ul>\n<p>\nHerhangi bir sorunuz varsa, <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Search Central toplulu\u011funda<\/a><br \/>\n  sorabilir <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">veya Twitter&#8217;da<\/a>.\n<\/p>\n<p>\n  <span class=\"byline-author\">G\u00f6nderen: <a href=\"https:\/\/www.danielwaisberg.com\" class=\"external-link\">Daniel Waisberg<\/a>, Arama Savunucusu<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 Temmuz 2021 Sal\u0131 Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Bilgilerin baz\u0131lar\u0131 g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). \u015euradaki yeni dok\u00fcmantasyona g\u00f6z at\u0131n: arama trafi\u011fi d\u00fc\u015f\u00fc\u015flerinde hata ay\u0131klama. Search Console&#8217;u a\u00e7t\u0131\u011f\u0131n\u0131z\u0131 ve Google Arama trafi\u011finizin d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc fark etti\u011finizi varsayal\u0131m. Ne yapmal\u0131s\u0131n\u0131z? Organik Arama trafi\u011findeki bir d\u00fc\u015f\u00fc\u015f [&hellip;]<\/p>\n","protected":false},"menu_order":81172,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25208","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27329"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25208"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25208"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}