{"id":25212,"date":"2021-09-17T00:00:00","date_gmt":"2021-09-17T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-information-on-how-google-generates-titles-for-web-page-results\/"},"modified":"2021-09-17T00:00:00","modified_gmt":"2021-09-17T00:00:00","slug":"more-information-on-how-google-generates-titles-for-web-page-results","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-information-on-how-google-generates-titles-for-web-page-results\/","title":{"rendered":"Google'\u0131n web sayfas\u0131 sonu\u00e7lar\u0131 i\u00e7in ba\u015fl\u0131klar\u0131 nas\u0131l olu\u015fturdu\u011funa dair daha fazla bilgi"},"content":{"rendered":"

17 Eyl\u00fcl 2021, Cuma<\/p>\n

\n Ge\u00e7en ay, yeni sistemimiz hakk\u0131nda payla\u015f\u0131mlarda bulunduk
\n web sayfas\u0131 sonu\u00e7lar\u0131 i\u00e7in ba\u015fl\u0131k olu\u015fturma<\/a>. \u00c7ok de\u011ferli olan geri bildirimleriniz sayesinde, ba\u015fl\u0131k sistemimizi daha da geli\u015ftirdik. \u0130\u015fte neler yapt\u0131\u011f\u0131m\u0131za dair daha fazla bilgi ve i\u00e7erik olu\u015fturucular i\u00e7in baz\u0131 ek rehberlikler.\n<\/p>\n

En \u00e7ok ba\u015fl\u0131k \u00f6\u011feleri kullan\u0131l\u0131r<\/h2>\n

\n Dedi\u011fimiz gibi son yaz\u0131m\u0131zda<\/a>, yeni sistemimiz, web sayfas\u0131 sonu\u00e7lar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu i\u00e7in arama sonu\u00e7lar\u0131nda g\u00f6sterdi\u011fimiz ba\u015fl\u0131klar olarak HTML ba\u015fl\u0131k \u00f6\u011felerini (bazen ba\u015fl\u0131k etiketleri olarak adland\u0131r\u0131l\u0131r) kullan\u0131r. Geri bildirimlerinize dayanarak
\n geri bildirim<\/a>, sistemimizde de\u011fi\u015fiklikler yapt\u0131k; bu da ba\u015fl\u0131k \u00f6\u011felerinin art\u0131k %80 yerine yakla\u015f\u0131k %87 oran\u0131nda kullan\u0131ld\u0131\u011f\u0131 anlam\u0131na geliyor.\n<\/p>\n

\n Neden ba\u015fl\u0131k \u00f6\u011feleri %100 oran\u0131nda kullan\u0131lm\u0131yor? 2012’den beri<\/a>, sistemlerimizin ba\u015fl\u0131k \u00f6\u011fesinin bir sayfay\u0131 olmas\u0131 gerekti\u011fi kadar iyi tan\u0131mlayamayabilece\u011fini belirledi\u011fi durumlarda, ba\u015fl\u0131k \u00f6\u011felerinin \u00f6tesindeki metinleri kullan\u0131yoruz. Baz\u0131 sayfalar\u0131n ba\u015fl\u0131klar\u0131 bo\u015ftur. Baz\u0131lar\u0131, sayfan\u0131n ger\u00e7ek i\u00e7eri\u011fine bak\u0131lmaks\u0131z\u0131n her sayfada ayn\u0131 ba\u015fl\u0131klar\u0131 kullan\u0131r. Baz\u0131 sayfalarda ise hi\u00e7 ba\u015fl\u0131k \u00f6\u011fesi yoktur.\n<\/p>\n

Ba\u015fl\u0131k \u00f6\u011felerinin \u00f6tesine ge\u00e7me \u00f6rnekleri<\/h2>\n

\n Yeni sistemimiz, ba\u015fl\u0131k \u00f6\u011fesinin \u00f6tesine ge\u00e7menin yararl\u0131 olabilece\u011fi daha fazla durumu ele almak \u00fczere tasarlanm\u0131\u015ft\u0131r. \u0130\u015fte listeledi\u011fimiz trilyonlarca sayfada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz ger\u00e7ek sorunlara dayanan, sistemin alg\u0131lad\u0131\u011f\u0131 ve ayarlad\u0131\u011f\u0131 baz\u0131 \u00f6rnekler.\n<\/p>\n

Yar\u0131 bo\u015f ba\u015fl\u0131klar<\/h3>\n

\n Yar\u0131 bo\u015f bir ba\u015fl\u0131k, genellikle b\u00fcy\u00fck siteler web sayfalar\u0131 i\u00e7in ba\u015fl\u0131k olu\u015ftururken \u015fablonlar kulland\u0131\u011f\u0131nda ve bir \u015feyler eksik oldu\u011funda ortaya \u00e7\u0131kar. \u015eablon, ba\u015fl\u0131kta \u00f6nce sayfan\u0131n bir \u00f6zetini, ard\u0131ndan site ad\u0131n\u0131 koyabilir. Yar\u0131 bo\u015f ba\u015fl\u0131klarda \u00f6zet genellikle eksiktir ve bu da \u015f\u00f6yle ba\u015fl\u0131klar \u00fcretir:\n<\/p>\n

| Site Ad\u0131<\/p><\/blockquote>\n

\n Sistemimiz, yar\u0131 bo\u015f ba\u015fl\u0131klar\u0131 alg\u0131lamak ve ba\u015fl\u0131k \u00f6\u011felerindeki veya sayfadaki di\u011fer b\u00fcy\u00fck ve belirgin metinlerdeki bilgilere bakarak ayarlama yapmak \u00fczere tasarlanm\u0131\u015ft\u0131r. Bu, sitenin muhtemelen ama\u00e7lad\u0131\u011f\u0131na uygun, \u015f\u00f6yle bir ba\u015fl\u0131k \u00fcretebilir:\n<\/p>\n

\u00dcr\u00fcn Ad\u0131 | Site Ad\u0131<\/p><\/blockquote>\n

Eski ba\u015fl\u0131klar<\/h3>\n

\n Eski ba\u015fl\u0131klar, genellikle ayn\u0131 sayfa yinelenen bilgiler i\u00e7in y\u0131llarca kullan\u0131ld\u0131\u011f\u0131nda ancak ba\u015fl\u0131k \u00f6\u011fesi en son tarihi yans\u0131tacak \u015fekilde g\u00fcncellenmedi\u011finde ortaya \u00e7\u0131kar. \u015eunun gibi bir ba\u015fl\u0131k \u00f6\u011fesini d\u00fc\u015f\u00fcn\u00fcn:\n<\/p>\n

2020 kabul kriterleri – University of Awesome<\/p><\/blockquote>\n

\n Bu \u00f6rnekte ba\u015fl\u0131k, bir \u00fcniversiteye kabul edilmekle ilgili bir sayfa i\u00e7indir. Sayfada “2021 kabul kriterleri” yazan b\u00fcy\u00fck, g\u00f6r\u00fcn\u00fcr bir ba\u015fl\u0131k vard\u0131r ancak bir nedenden dolay\u0131 ba\u015fl\u0131k \u00f6\u011fesi g\u00fcncel tarihe g\u00fcncellenmemi\u015ftir. Sistemimiz bu tutars\u0131zl\u0131\u011f\u0131 alg\u0131lar ve ba\u015fl\u0131kta ba\u015fl\u0131ktan gelen do\u011fru tarihi kullanarak \u015funu s\u00f6yler:\n<\/p>\n

2021 kabul kriterleri – University of Awesome<\/p><\/blockquote>\n

Hatal\u0131 ba\u015fl\u0131klar<\/h3>\n

\n Bazen ba\u015fl\u0131klar, bir sayfan\u0131n ne hakk\u0131nda oldu\u011funu do\u011fru bir \u015fekilde yans\u0131tmaz. \u00d6rne\u011fin, sayfa \u015fu \u015fekilde bir ba\u015fl\u0131k \u00f6\u011fesine sahip dinamik i\u00e7eri\u011fe sahip olabilir:\n<\/p>\n

Dev pelu\u015f hayvanlar, oyuncak ay\u0131lar, kutup ay\u0131lar\u0131 – Site Ad\u0131<\/p><\/blockquote>\n

\n \u0130nsanlar\u0131n bu adland\u0131r\u0131lm\u0131\u015f \u00fcr\u00fcnlerin sayfada g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rmeyi beklemeleri makuld\u00fcr. Ancak bu, i\u00e7eri\u011fi dinamik olarak de\u011fi\u015fen bir sayfa i\u00e7in statik bir ba\u015fl\u0131kt\u0131r. Bazen bu \u00fcr\u00fcnler g\u00f6r\u00fcnebilir, bazen g\u00f6r\u00fcnmeyebilir.\n<\/p>\n

\n Sistemimiz, ba\u015fl\u0131\u011f\u0131n bir sayfan\u0131n ne hakk\u0131nda oldu\u011funu do\u011fru bir \u015fekilde g\u00f6sterip g\u00f6stermedi\u011fini anlamaya \u00e7al\u0131\u015f\u0131r. E\u011fer g\u00f6stermiyorsa, kullan\u0131c\u0131n\u0131n ne bekleyece\u011fini daha iyi bilmesi i\u00e7in ba\u015fl\u0131\u011f\u0131 \u015fu \u015fekilde de\u011fi\u015ftirebilir:\n<\/p>\n

Pelu\u015f hayvanlar – Site Ad\u0131<\/p><\/blockquote>\n

Mikro \u015fablon ba\u015fl\u0131klar<\/h3>\n

\n \u015eablon ba\u015fl\u0131klar\u0131 alg\u0131lamak olduk\u00e7a kolayd\u0131r. Bir site i\u00e7indeki t\u00fcm veya neredeyse t\u00fcm sayfalarda ayn\u0131 ba\u015fl\u0131\u011f\u0131 g\u00f6r\u00fcr\u00fcz. Mikro \u015fablon ba\u015fl\u0131klar, bir site i\u00e7indeki sayfalar\u0131n bir alt k\u00fcmesinde \u015fablon ba\u015fl\u0131k \u00f6\u011feleri g\u00f6rd\u00fc\u011f\u00fcm\u00fcz durumlard\u0131r. Sistemimiz, genel olarak \u015fablon ba\u015fl\u0131k \u00f6\u011felerinde yapt\u0131\u011f\u0131m\u0131z gibi, bu durumlar\u0131 da alg\u0131lar ve yard\u0131mc\u0131 olur.\n<\/p>\n

\n Televizyon programlar\u0131 hakk\u0131nda bir \u00e7evrimi\u00e7i tart\u0131\u015fma forumu d\u00fc\u015f\u00fcn\u00fcn. Farkl\u0131 programlar i\u00e7in alanlar\u0131 olabilir ve ard\u0131ndan her program i\u00e7in bireysel sezonlara ait ba\u015fl\u0131klar i\u00e7in alanlar\u0131 olabilir. Mikro \u015fablon ba\u015fl\u0131k \u00f6\u011feleri sezon sayfalar\u0131nda g\u00f6r\u00fcn\u00fcr. Ba\u015fl\u0131klar sezon numaralar\u0131n\u0131 atlar, bu nedenle hangi sayfan\u0131n hangi sezon i\u00e7in oldu\u011fu net de\u011fildir. Bu, \u015f\u00f6yle yinelenen ba\u015fl\u0131klar \u00fcretir:\n<\/p>\n

\n

\n Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n

\n Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n

\n Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n<\/blockquote>\n

\n Sistemimiz, b\u00fcy\u00fck, belirgin ba\u015fl\u0131k metninde kullan\u0131lan sezon numaras\u0131n\u0131 alg\u0131layabilir ve bunlar\u0131 ba\u015fl\u0131\u011fa ekleyebilir, b\u00f6ylece ba\u015fl\u0131klar daha yararl\u0131 olur:\n<\/p>\n

\n

\n 1. Sezon – Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n

\n 2. Sezon – Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n

\n 3. Sezon – Benim s\u00f6zde harika TV program\u0131m\n <\/p>\n<\/blockquote>\n

Site sahipleri i\u00e7in rehberlik<\/h2>\n

\n Site sahiplerine ba\u015fl\u0131klarla ilgili ana tavsiyemiz, genel olarak
\n yard\u0131m sayfam\u0131zdakiyle<\/a> ayn\u0131 kalmaktad\u0131r. Harika HTML ba\u015fl\u0131k \u00f6\u011feleri olu\u015fturmaya odaklan\u0131n. Bunlar, a\u00e7\u0131k ara en \u00e7ok kulland\u0131\u011f\u0131m\u0131z \u015feylerdir.\n<\/p>\n

\n Bunun \u00f6tesinde, sistemlerimizin ba\u015fl\u0131k \u00f6\u011felerinizin \u00f6tesine bakmas\u0131na neden olabilecek benzer kal\u0131plara sahip olup olmad\u0131\u011f\u0131n\u0131z\u0131 anlamak i\u00e7in bu yaz\u0131daki \u00f6rnekleri de\u011ferlendirin. Yapt\u0131\u011f\u0131m\u0131z de\u011fi\u015fiklikler, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde i\u00e7erik olu\u015fturucular\u0131n ba\u015fl\u0131klar\u0131n\u0131n sahip oldu\u011funun fark\u0131nda olmayabilece\u011fi sorunlar\u0131 telafi etmeye yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. De\u011fi\u015fiklik yapmak, ba\u015fl\u0131k \u00f6\u011fenizin tekrar kullan\u0131lmas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olabilir. Bu ger\u00e7ekten bizim de tercihimizdir.\n<\/p>\n

Ba\u015fl\u0131klar\u0131 iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131m\u0131z devam edecek<\/h2>\n

\n Ba\u015fl\u0131k \u00fcretmek i\u00e7in hi\u00e7bir sistem m\u00fckemmel olmayacakt\u0131r. Ba\u015fl\u0131k \u00f6\u011felerini %100 oran\u0131nda kullanman\u0131n yukar\u0131da g\u00f6sterildi\u011fi gibi sorunlar\u0131 vard\u0131r. Ancak ba\u015fl\u0131k sistemimizin de m\u00fckemmel olmad\u0131\u011f\u0131n\u0131 biliyoruz. Geri bildirimleriniz, sistemimizi geli\u015ftirmemize son derece yard\u0131mc\u0131 oldu. Forumumuzda
\n forum<\/a>, bu konudaki mevcut ba\u015fl\u0131klar da dahil olmak \u00fczere daha fazla geri bildirimi memnuniyetle kar\u015f\u0131l\u0131yoruz \u0130ngilizce<\/a> ve Japonca<\/a>.\n<\/p>\n

\n Danny Sullivan, Google Arama halkla ili\u015fkiler sorumlusu taraf\u0131ndan g\u00f6nderildi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

17 Eyl\u00fcl 2021, Cuma Ge\u00e7en ay, yeni sistemimiz hakk\u0131nda payla\u015f\u0131mlarda bulunduk web sayfas\u0131 sonu\u00e7lar\u0131 i\u00e7in ba\u015fl\u0131k olu\u015fturma. \u00c7ok de\u011ferli olan geri bildirimleriniz sayesinde, ba\u015fl\u0131k sistemimizi daha da geli\u015ftirdik. \u0130\u015fte neler yapt\u0131\u011f\u0131m\u0131za dair daha fazla bilgi ve i\u00e7erik olu\u015fturucular i\u00e7in baz\u0131 ek rehberlikler. En \u00e7ok ba\u015fl\u0131k \u00f6\u011feleri kullan\u0131l\u0131r Dedi\u011fimiz gibi son yaz\u0131m\u0131zda, yeni sistemimiz, web sayfas\u0131 […]<\/p>\n","protected":false},"menu_order":81113,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25212","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27333"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25212"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25212"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}