{"id":25225,"date":"2022-03-30T00:00:00","date_gmt":"2022-03-30T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/monitoring-search-traffic-and-more-with-data-studio\/"},"modified":"2022-03-30T00:00:00","modified_gmt":"2022-03-30T00:00:00","slug":"monitoring-search-traffic-and-more-with-data-studio","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/monitoring-search-traffic-and-more-with-data-studio\/","title":{"rendered":"Data Studio ile Arama trafi\u011fini (ve daha fazlas\u0131n\u0131!) izleme"},"content":{"rendered":"<p class=\"gargardate\">30 Mart 2022 \u00c7ar\u015famba<\/p>\n<p>\nBu makale, Data Studio \u00fczerinde Arama trafi\u011finiz i\u00e7in nas\u0131l bir izleme paneli olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6stermektedir. Search Console kullan\u0131ma haz\u0131r grafikler ve filtreleme \u00f6zellikleri sunsa da, Data Studio kendi grafiklerinizi \u00f6zelle\u015ftirmenize ve bunlar\u0131 Google Ads, Analytics, YouTube, BigQuery ve di\u011ferleri gibi verilerle yan yana g\u00f6r\u00fcnt\u00fclemenize olanak tan\u0131r. Bu serideki \u00f6nceki makalemizi ka\u00e7\u0131rd\u0131ysan\u0131z, \u015furadan g\u00f6z at\u0131n: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/connecting-search-console-to-data-studio\/\">Search Console&#8217;u Data Studio&#8217;ya ba\u011flama<\/a>.\n<\/p>\n<p>\nPanel olu\u015fturmaya ba\u015flamadan \u00f6nce, Data Studio kullan\u0131c\u0131lar\u0131 i\u00e7in iyi haberlerimiz var: <em>bug\u00fcn itibar\u0131yla, Search Console ba\u011flay\u0131c\u0131s\u0131, t\u0131pk\u0131 <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-analytics-api-now-supports-discover-google-news-and-regex\/\">yak\u0131n zamanda<\/a> API&#8217;ye<\/em>.\n<\/p>\n<p>\neklenen veriler gibi, Discover ve Google News trafi\u011fine ait verileri de i\u00e7ermektedir.<br \/>\n  <a href=\"https:\/\/datastudio.google.com\/reporting\/7300a2df-97a2-408a-b10c-43acd2270fe6\/page\/6zXD\/preview\" class=\"external-link\">Bug\u00fcnk\u00fc yaz\u0131m\u0131zda, kendi verilerinizle kullanabilece\u011finiz bir panel payla\u015f\u0131yoruz; bu panel, farkl\u0131 Search Console m\u00fclkleri, veri t\u00fcrleri, cihazlar ve daha fazlas\u0131 aras\u0131nda ge\u00e7i\u015f yapmay\u0131 kolayla\u015ft\u0131r\u0131yor. Sitenizin Google Arama trafi\u011fini izlemek i\u00e7in<\/a> bu \u015fablona\n<\/p>\n<p>\nkendi verilerinizi ba\u011flayabilirsiniz.\n<\/p>\n<h2 id=\"how-and-why-you-should-use-a-dashboard\" tabindex=\"-1\">Panel hakk\u0131nda daha fazla bilgi edinmek i\u00e7in okumaya devam edin.<\/h2>\n<p>\nNeden ve nas\u0131l bir panel kullanmal\u0131s\u0131n\u0131z?\n<\/p>\n<ul>\n<li><b>Bir panel olu\u015ftururken, her zaman amac\u0131n\u0131 tan\u0131mlayarak ba\u015flamal\u0131s\u0131n\u0131z ve \u00e7o\u011fu durum \u015fu \u00fc\u00e7 se\u00e7enekten biri olarak s\u0131n\u0131fland\u0131r\u0131labilir:<\/b>Performans izleme<\/li>\n<li><b>. Verilerdeki bir de\u011fi\u015fikli\u011fi h\u0131zl\u0131ca ke\u015ffedin; \u00f6rne\u011fin, sitenizdeki \u00f6nemli sayfalar i\u00e7in URL t\u0131klamalar\u0131n\u0131 ve t\u0131klama oran\u0131n\u0131 (CTR) izlemek.<\/b>Veri ke\u015ffi<\/li>\n<li><b>. Verilerden i\u00e7g\u00f6r\u00fcler elde edin; \u00f6rne\u011fin, farkl\u0131 \u00fclkeler, cihazlar veya web sitesi b\u00f6l\u00fcmleri genelinde arama performans\u0131 modellerini analiz etmek.<\/b>D\u00fcnyay\u0131 bilgilendirme<\/li>\n<\/ul>\n<p>\n. \u0130lgin\u00e7 trendleri ve modelleri yay\u0131nlay\u0131n; \u00f6rne\u011fin, sekt\u00f6re g\u00f6re b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f toplu verileri payla\u015fmak.\n<\/p>\n<h2 id=\"search-traffic-monitoring-dashboard\" tabindex=\"-1\">Bug\u00fcn, sorunlar\u0131 olu\u015ftuklar\u0131 anda bulman\u0131za yard\u0131mc\u0131 olacak bir performans izleme panelini ele alaca\u011f\u0131z. Genellikle bu t\u00fcr paneller, yorumlanmas\u0131 h\u0131zl\u0131 olan \u00e7izgi veya \u00e7ubuk grafikler ve tablolar gibi basit g\u00f6rselle\u015ftirmeler kullan\u0131r. Ard\u0131ndan, bir sorun ke\u015ffedilirse, SEO uzman\u0131 veya analist daha derin bir veri ke\u015ffine ge\u00e7ebilir (bu konu bir sonraki yaz\u0131da ele al\u0131nacakt\u0131r).<\/h2>\n<p>Arama trafi\u011fi izleme paneli<br \/>\n<a href=\"https:\/\/datastudio.google.com\/reporting\/7300a2df-97a2-408a-b10c-43acd2270fe6\/page\/6zXD\/preview\" class=\"external-link\">Belirtildi\u011fi gibi, bu yaz\u0131<\/a><br \/>\nbir \u015fablon<\/p>\n<h3 id=\"set-up-a-search-console-connector\" tabindex=\"-1\">sunmaktad\u0131r. Bu b\u00f6l\u00fcmde, Arama verilerinizi Data Studio&#8217;ya nas\u0131l aktaraca\u011f\u0131n\u0131z\u0131, panelin hangi i\u015flevleri ve verileri sa\u011flad\u0131\u011f\u0131n\u0131 ve baz\u0131 tasar\u0131m kararlar\u0131n\u0131 neden ald\u0131\u011f\u0131m\u0131z\u0131 tart\u0131\u015faca\u011f\u0131z.<\/h3>\n<p>Search Console ba\u011flay\u0131c\u0131s\u0131n\u0131 ayarlama <a href=\"https:\/\/datastudio.google.com\/\" class=\"external-link\">Data Studio&#8217;da<\/a>oturum a\u00e7\u0131n<br \/>\n<a href=\"https:\/\/support.google.com\/datastudio\/answer\/7314895\" class=\"external-link\">, bir<\/a>Search Console veri kayna\u011f\u0131<br \/>\n<b>olu\u015fturun ve web, g\u00f6rsel, video, haber, ke\u015ffet ve googleNews verilerini URL d\u00fczeyinde i\u00e7eren<\/b> URL G\u00f6sterimi <b>tablosunu se\u00e7in. Burada se\u00e7ti\u011finiz<\/b> M\u00fclk Parametresi<br \/>\n<a href=\"https:\/\/support.google.com\/webmasters\/topic\/9384513\" class=\"external-link\">raporunuzdaki varsay\u0131lan olacakt\u0131r, ancak bir filtre arac\u0131l\u0131\u011f\u0131yla di\u011ferlerine de eri\u015febileceksiniz, bunun hakk\u0131nda daha fazla bilgiyi yaz\u0131n\u0131n ilerleyen k\u0131s\u0131mlar\u0131nda bulabilirsiniz. Veriler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in<\/a>.<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4615a1333b38.png\" loading=\"lazy\" alt=\"Creating a Search Console data connector\" title=\"Creating a Search Console data connector\">\n<\/p>\n<h3 id=\"control-the-data-using-filters-and-dates\" tabindex=\"-1\">Performans raporu yard\u0131m sayfalar\u0131n\u0131<\/h3>\n<p>\nziyaret edin.\n<\/p>\n<ol>\n<li>Filtreleri ve tarihleri kullanarak verileri kontrol etme <a href=\"https:\/\/support.google.com\/datastudio\/answer\/7415591\" class=\"external-link\">Raporun \u00fcst bilgisi, grafiklerdeki verileri filtrelemeniz i\u00e7in \u00e7e\u015fitli se\u00e7enekler i\u00e7erir:<\/a> Eri\u015fiminiz olan Search Console m\u00fclkleri aras\u0131nda ge\u00e7i\u015f yapmak i\u00e7in<\/li>\n<li>veri kontrol\u00fcn\u00fc<\/li>\n<li>kullan\u0131n.\n<ul>\n<li><b>Raporda g\u00f6rmek istedi\u011finiz tarih aral\u0131\u011f\u0131n\u0131 se\u00e7in. Varsay\u0131lan olarak, \u00f6nceki 28 g\u00fcne k\u0131yasla son 28 g\u00fcn\u00fc g\u00f6receksiniz.<\/b>Verilerinizi detayland\u0131rmak i\u00e7in filtreler olu\u015fturun:<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-console-regex-filters-update-and-quick-tips\/\">Sayfa<\/a> . Bunu, web sitenizden bir veya daha fazla sayfay\u0131 dahil etmek veya hari\u00e7 tutmak i\u00e7in kullan\u0131n. \u0130pucu: Search Console&#8217;da kulland\u0131\u011f\u0131n\u0131z y\u00f6nteme benzer \u015fekilde<\/li>\n<li><b>d\u00fczenli ifadeler kullanabilirsiniz<\/b>.<\/li>\n<li><b>T\u00fcr<\/b>. Bunu, farkl\u0131 veri t\u00fcrleri (Discover ve Google News dahil) aras\u0131nda se\u00e7im yapmak i\u00e7in kullan\u0131n. Her seferinde yaln\u0131zca bir tane se\u00e7ebilirsiniz.<\/li>\n<li><b>\u00dclke<\/b>. Bunu, bir veya daha fazla \u00fclkeyi dahil etmek veya hari\u00e7 tutmak i\u00e7in kullan\u0131n.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-7843bf3c3811.png\" loading=\"lazy\" alt=\"Options available to control the data in the dashboard\" title=\"Options available to control the data in the dashboard\">\n<\/p>\n<h3 id=\"monitor-clicks-and-ctr-over-time\" tabindex=\"-1\">Cihaz<\/h3>\n<p>\n. Bunu, bir veya daha fazla cihaz kategorisi se\u00e7mek i\u00e7in kullan\u0131n. <em>T\u0131klamalar\u0131 ve CTR&#8217;yi zaman i\u00e7inde izleme<\/em>\n<\/p>\n<p>\n\u00c7izgi grafik, metriklerin zaman i\u00e7inde nas\u0131l de\u011fi\u015fti\u011fini g\u00f6stermek i\u00e7in en etkili g\u00f6rselle\u015ftirmedir. Bu durumda, hem T\u0131klamalar hem de Site CTR&#8217;sine bakmay\u0131 se\u00e7tik. \u00c7izgi grafik g\u00f6rselinde, hafta sonlar\u0131 ve hafta i\u00e7i g\u00fcnlerin \u00e7ok farkl\u0131 modelleri vard\u0131r (\u00e7izgi grafiklerinizin tarih aral\u0131\u011f\u0131nda her zaman 7&#8217;nin kat\u0131n\u0131 kullanman\u0131n \u00f6nemli olmas\u0131n\u0131n nedenlerinden biri budur) \u2014\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c59cd45abe39.png\" loading=\"lazy\" alt=\"Line charts showing clicks and CTR trends over time\" title=\"Line charts showing clicks and CTR trends over time\">\n<\/p>\n<p>\nbu modeli bozan g\u00fcnlere dikkat edin! <a href=\"https:\/\/support.google.com\/datastudio\/answer\/6370352\" class=\"external-link\">Bu g\u00f6rselin i\u015f odakl\u0131 bir web sitesine ait oldu\u011funu, dolay\u0131s\u0131yla trafi\u011fin hafta i\u00e7i y\u00fcksek, hafta sonu d\u00fc\u015f\u00fck oldu\u011funu unutmay\u0131n. Siteniz i\u00e7in durum \u00e7ok farkl\u0131 olabilir.<\/a> Bu rapora Google Analytics verilerini dahil etmedik, ancak web sitesinin organik Google Arama&#8217;dan ka\u00e7 d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131 g\u00f6steren bir grafik eklemek ilgin\u00e7 olabilir. D\u00f6ng\u00fcy\u00fc kapatmaya yard\u0131mc\u0131 olacak \u015fekilde\n<\/p>\n<h3 id=\"drill-down-into-specific-urls-or-website-sections\" tabindex=\"-1\">Google Analytics&#8217;i<\/h3>\n<p>\nData Studio&#8217;ya nas\u0131l ba\u011flayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.\n<\/p>\n<ul>\n<li>Belirli URL&#8217;leri (veya web sitesi b\u00f6l\u00fcmlerini) detayland\u0131rma<\/li>\n<li>Trendleri ve modelleri analiz ederken grafikler size daha fazla yard\u0131mc\u0131 olacakt\u0131r, ancak daha derine inmek istiyorsan\u0131z, bir tablo kullanarak belirli URL&#8217;leri (veya bunlar\u0131n gruplar\u0131n\u0131) analiz etmek daha etkilidir. \u00d6rne\u011fin:<\/li>\n<li>Web sitenizin yaln\u0131zca belirli b\u00f6l\u00fcmlerini dahil etmek i\u00e7in sayfa filtresini kullan\u0131n.<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-725a90853e39.png\" loading=\"lazy\" alt=\"Table showing URL drill down\" title=\"Table showing URL drill down\">\n<\/p>\n<h2 id=\"bonus-tips\" tabindex=\"-1\">Farkl\u0131 sayfalar\u0131n \u00f6nemsedi\u011finiz \u00fclkelerde nas\u0131l performans g\u00f6sterdi\u011fini kontrol etmek i\u00e7in \u00fclke filtresini kullan\u0131n.<\/h2>\n<h3 id=\"tip-1:-make-your-dashboard-mobile-friendly\" tabindex=\"-1\">Her bir veri t\u00fcr\u00fc i\u00e7in URL d\u00fczeyinde performans\u0131 analiz etmek \u00fczere t\u00fcr filtresini kullan\u0131n. <\/h3>\n<p>\nBonus ipu\u00e7lar\u0131\n<\/p>\n<p>\n\u0130pucu #1: Panelinizi mobil uyumlu hale getirin<br \/>\n  <a href=\"https:\/\/support.google.com\/datastudio\/answer\/7355651\" class=\"external-link\">\u0130nsanlar genellikle bilgisayarlar\u0131nda kulland\u0131klar\u0131 i\u00e7in \u00e7o\u011fu panelin mobil uyumlu olmas\u0131 gerekmez. Ancak bir izleme paneli genellikle i\u015fe gidip gelirken kullan\u0131labilece\u011finden, mobil uyumlu olmas\u0131 \u00f6nemli olabilir.<\/a>Bir izleme paneli i\u00e7in iyi bir mobil deneyim olu\u015fturmak amac\u0131yla, &#8220;G\u00f6r\u00fcnt\u00fcleme modu&#8221;nu (&#8220;Rapor ve sayfa d\u00fczeni&#8221; alt\u0131nda bulunan) &#8220;Geni\u015fli\u011fe s\u0131\u011fd\u0131r&#8221; olarak ayarlay\u0131n \u2014 bu, panel geni\u015fli\u011fini ekran boyutuna g\u00f6re ayarlayacakt\u0131r. Bu se\u00e7ene\u011fi tercih ederseniz, raporun farkl\u0131 ekran boyutlar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc kontrol etti\u011finizden emin olun.\n<\/p>\n<h3 id=\"tip-2:-shorten-url-strings\" tabindex=\"-1\">\u0130pucu #2: URL dizelerini k\u0131salt\u0131n<\/h3>\n<p>\nRaporunuz alt alan ad\u0131 olmayan tek bir alan ad\u0131 i\u00e7eriyorsa, tablolar\u0131 daha az karma\u015f\u0131k hale getirmek i\u00e7in alan ad\u0131n\u0131 raporunuzdan kald\u0131rmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. \u00d6rne\u011fin, <code>example.com\/cool-dashboards\/search<\/code>i\u00e7in bir rapor olu\u015fturuyorsan\u0131z, yaln\u0131zca <code>\/cool-dashboards\/search<\/code>g\u00f6r\u00fcrs\u00fcn\u00fcz. Bunu yapmak i\u00e7in, d\u00fczenli bir ifade kullanarak URL&#8217;den alan ad\u0131n\u0131 kald\u0131rmak \u00fczere bir<br \/>\n  <a href=\"https:\/\/support.google.com\/datastudio\/answer\/6299685\" class=\"external-link\">hesaplanm\u0131\u015f alan<\/a> olu\u015fturabilirsiniz. \u00d6rne\u011fin, bir <code>.com<\/code> alan ad\u0131 i\u00e7in \u015fu ifadeyi kullanabilirsiniz:\n<\/p>\n<div><\/div>\n<h2 id=\"next:-an-advanced-chart-for-optimizing-your-search-efforts\" tabindex=\"-1\">S\u0131rada: Arama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in geli\u015fmi\u015f bir grafik<\/h2>\n<p>\nBir sonraki yaz\u0131m\u0131zda, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/optimizing-website-performance-with-a-search-console-bubble-chart\/\">Search Console baloncuk grafi\u011fi ile web sitesi performans\u0131n\u0131 optimize etme<\/a>konusunda, Arama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 optimize etme konusunda dikkatinizi nereye odaklaman\u0131z gerekti\u011fini anlaman\u0131za yard\u0131mc\u0131 olabilecek geli\u015fmi\u015f bir grafi\u011fi tart\u0131\u015faca\u011f\u0131z.\n<\/p>\n<p>\nHer zaman oldu\u011fu gibi, sorular\u0131n\u0131z varsa <a href=\"https:\/\/support.google.com\/webmasters\/threads?thread_filter=(category:search_console)\" class=\"external-link\">Google Arama Merkezi Toplulu\u011fu<\/a> veya <a href=\"https:\/\/support.google.com\/datastudio\/threads?thread_filter=(category:connect_to_data)\" class=\"external-link\">Data Studio Toplulu\u011fu<\/a>arac\u0131l\u0131\u011f\u0131yla bize bildirin. Ayr\u0131ca, Twitter&#8217;daysan\u0131z bizi <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">takip etti\u011finizden<\/a>emin olun; gelecekteki g\u00f6nderilerimizi oradan duyuraca\u011f\u0131z.\n<\/p>\n<p>\n<em>Keyifli panel olu\u015fturmalar!<\/em>\n<\/p>\n<p class=\"byline-author\">Yazan: <a href=\"https:\/\/www.danielwaisberg.com\" class=\"external-link\">Daniel Waisberg<\/a>, Arama S\u00f6zc\u00fcs\u00fc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30 Mart 2022 \u00c7ar\u015famba Bu makale, Data Studio \u00fczerinde Arama trafi\u011finiz i\u00e7in nas\u0131l bir izleme paneli olu\u015fturaca\u011f\u0131n\u0131z\u0131 g\u00f6stermektedir. Search Console kullan\u0131ma haz\u0131r grafikler ve filtreleme \u00f6zellikleri sunsa da, Data Studio kendi grafiklerinizi \u00f6zelle\u015ftirmenize ve bunlar\u0131 Google Ads, Analytics, YouTube, BigQuery ve di\u011ferleri gibi verilerle yan yana g\u00f6r\u00fcnt\u00fclemenize olanak tan\u0131r. Bu serideki \u00f6nceki makalemizi ka\u00e7\u0131rd\u0131ysan\u0131z, \u015furadan [&hellip;]<\/p>\n","protected":false},"menu_order":80919,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25225","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27346"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25225"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25225"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}