{"id":25231,"date":"2022-04-21T00:00:00","date_gmt":"2022-04-21T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-search-spam-on-google-in-2021\/"},"modified":"2022-04-21T00:00:00","modified_gmt":"2022-04-21T00:00:00","slug":"how-we-fought-search-spam-on-google-in-2021","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-we-fought-search-spam-on-google-in-2021\/","title":{"rendered":"2021'de Google'da Arama spam'i ile nas\u0131l m\u00fccadele ettik"},"content":{"rendered":"

21 Nisan 2022, Per\u015fembe<\/p>\n

\"Googlebot<\/p>\n

\n 2021’de d\u00fcnya \u015funlar\u0131 arad\u0131: nas\u0131l iyile\u015filir ve nas\u0131l daha g\u00fc\u00e7l\u00fc geri d\u00f6n\u00fcl\u00fcr<\/a>. \u0130nsanlar\u0131n b\u00fcy\u00fck k\u00fc\u00e7\u00fck her t\u00fcrl\u00fc soruya y\u00f6nelik faydal\u0131 bilgiler bulmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in, spam ve k\u00f6t\u00fc niyetli i\u00e7erikleri Arama’dan uzak tutmak ad\u0131na \u00e7al\u0131\u015ft\u0131k.\n<\/p>\n

\n SpamBrain: spam’e kar\u015f\u0131 en etkili \u00e7\u00f6z\u00fcm\u00fcm\u00fcz
\n<\/h2>\n

\n SpamBrain adl\u0131 AI tabanl\u0131 spam \u00f6nleme sistemimiz sayesinde, yakla\u015f\u0131k yirmi y\u0131l \u00f6nce ba\u015flad\u0131\u011f\u0131m\u0131z zamana k\u0131yasla 2021’de 200 kat daha fazla spam sitesi yakalad\u0131k.\n<\/p>\n

\"a<\/p>\n

\n SpamBrain piyasaya s\u00fcr\u00fcld\u00fc 2018’de<\/a> ve performans\u0131n\u0131 s\u00fcrekli olarak geli\u015ftiriyoruz. 2021’de SpamBrain, 2020’ye g\u00f6re yakla\u015f\u0131k alt\u0131 kat daha fazla spam sitesi tespit etti. Bu, 2020’de yayg\u0131n olarak g\u00f6zlemlenen bir spam t\u00fcr\u00fc olan hacklenmi\u015f spam’de (%70) ve bar\u0131nd\u0131rma platformlar\u0131ndaki anlams\u0131z spam’lerde (%75) b\u00fcy\u00fck bir azalma sa\u011flad\u0131. SpamBrain’in bir di\u011fer \u00f6nemli \u00f6zelli\u011fi de, her t\u00fcrl\u00fc suistimali ele almak i\u00e7in sa\u011flam ve geli\u015fen bir platform olarak in\u015fa edilmi\u015f olmas\u0131d\u0131r.\n<\/p>\n

\n Her g\u00fcn \u00fcretilen artan miktardaki karma\u015f\u0131k spam ile birlikte, SpamBrain’in milyarlarca web sayfas\u0131 aras\u0131ndaki y\u0131k\u0131c\u0131 ve k\u00f6t\u00fc niyetli davran\u0131\u015flar\u0131 tan\u0131mlama yetene\u011fi, aramalar\u0131n %99’undan fazlas\u0131n\u0131 spam’den uzak tutmam\u0131z\u0131 sa\u011flad\u0131.\n<\/p>\n

\n Arama kalitesini ve kullan\u0131c\u0131 g\u00fcvenli\u011fini koruma
\n<\/h2>\n

\n 2021’de geleneksel web spam’inin \u00f6tesinde birka\u00e7 alanda \u00f6nemli ilerlemeler kaydettik: \u00f6zellikle ba\u011flant\u0131 spam’i, doland\u0131r\u0131c\u0131l\u0131k ve \u00e7evrimi\u00e7i tacizle m\u00fccadelede.\n<\/p>\n

\n Ba\u011flant\u0131lar hala sonu\u00e7lar\u0131 anlaml\u0131 yollarla ke\u015ffetmemize ve s\u0131ralamam\u0131za yard\u0131mc\u0131 oluyor ve 2021’de bu temel sinyali korumak i\u00e7in \u00e7ok yol kat ettik. Bir ba\u011flant\u0131 spam’i g\u00fcncellemesi<\/a> ba\u015flatt\u0131k ve do\u011fal olmayan ba\u011flant\u0131lar\u0131 geni\u015f \u00e7apta tan\u0131mlay\u0131p arama kalitesini etkilemelerini \u00f6nledik.\n<\/p>\n

\n Doland\u0131r\u0131c\u0131l\u0131klar, \u00e7evrimi\u00e7i kullan\u0131c\u0131 g\u00fcvenli\u011fine y\u00f6nelik b\u00fcy\u00fck bir tehdittir<\/a>. 2020’deki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131<\/a>geni\u015fleterek, doland\u0131r\u0131c\u0131l\u0131k i\u00e7erikli sonu\u00e7larda %40 azalma sa\u011flayan birka\u00e7 algoritma g\u00fcncellemesi yay\u0131nlad\u0131k. Kapsamdaki bu iyile\u015fme, son birka\u00e7 y\u0131ld\u0131r m\u00fccadele etti\u011fimiz m\u00fc\u015fteri deste\u011fi sorgular\u0131n\u0131n \u00f6tesinde, insanlar\u0131 \u00e7ok daha fazla doland\u0131r\u0131c\u0131l\u0131k t\u00fcr\u00fcne kar\u015f\u0131 korumam\u0131za olanak tan\u0131d\u0131.\n<\/p>\n

\n Kullan\u0131c\u0131 g\u00fcvenli\u011fini korumak i\u00e7in SpamBrain’i \u00e7evrimi\u00e7i tacizi ele alacak \u015fekilde<\/a> geni\u015flettik ve isim sorgular\u0131 i\u00e7in, istismarc\u0131 kald\u0131rma uygulamalar\u0131na sahip sitelerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc azaltt\u0131k.\n<\/p>\n

\n S\u0131ralama manip\u00fclasyonunun etkilerini azaltma
\n<\/h2>\n

\n Spam’in yan\u0131 s\u0131ra, kalite y\u00f6nergelerimizi<\/a>ihlal etmekten k\u0131l pay\u0131 ka\u00e7\u0131nmaya \u00e7al\u0131\u015fan ancak do\u011fas\u0131 gere\u011fi manip\u00fclatif olan ve kullan\u0131c\u0131 deneyimini d\u00fc\u015f\u00fcren davran\u0131\u015flarla m\u00fccadele ederek d\u00fc\u015f\u00fck kaliteli i\u00e7eri\u011fi ve s\u0131ralama manip\u00fclasyonlar\u0131n\u0131 azaltmak i\u00e7in de \u00e7ok \u00e7al\u0131\u015f\u0131yoruz.\n<\/p>\n

\n \u00d6rne\u011fin, bu giri\u015fimin bir y\u00f6n\u00fc, i\u00e7eri\u011fin genellikle yeniden yaz\u0131lm\u0131\u015f \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131ndan olu\u015ftu\u011fu ve ger\u00e7ek, uygulamal\u0131 incelemeler olmad\u0131\u011f\u0131 \u00fcr\u00fcn inceleme sorgular\u0131n\u0131n s\u0131ralamas\u0131n\u0131 iyile\u015ftirmekti. 2021’de \u00fcr\u00fcn incelemelerini nas\u0131l de\u011ferlendirdi\u011fimize<\/a> dair iki \u00f6nemli g\u00fcncelleme yapt\u0131k; bu g\u00fcncellemeler, daha iyi i\u00e7erik ve uzmanl\u0131\u011fa sahip olanlar\u0131 \u00f6ne \u00e7\u0131kar\u0131rken d\u00fc\u015f\u00fck kaliteli incelemelerde \u00f6nemli bir azalma sa\u011flad\u0131.\n<\/p>\n

\n \u0130nsanlar\u0131n Arama arac\u0131l\u0131\u011f\u0131yla en faydal\u0131 i\u00e7eri\u011fi bulmas\u0131n\u0131n \u00f6n\u00fcnde hi\u00e7bir \u015feyin durmad\u0131\u011f\u0131ndan emin olmak istiyoruz. Arama sonu\u00e7lar\u0131nda manip\u00fclatif davran\u0131\u015flar g\u00f6r\u00fcrseniz, do\u011frudan arama sonu\u00e7lar\u0131 sayfas\u0131ndan bize geri bildirim g\u00f6nderebilirsiniz<\/a> .\n<\/p>\n

Yay\u0131nlayan: Cody Kwok, K\u0131demli M\u00fchendis<\/p>\n","protected":false},"excerpt":{"rendered":"

21 Nisan 2022, Per\u015fembe 2021’de d\u00fcnya \u015funlar\u0131 arad\u0131: nas\u0131l iyile\u015filir ve nas\u0131l daha g\u00fc\u00e7l\u00fc geri d\u00f6n\u00fcl\u00fcr. \u0130nsanlar\u0131n b\u00fcy\u00fck k\u00fc\u00e7\u00fck her t\u00fcrl\u00fc soruya y\u00f6nelik faydal\u0131 bilgiler bulmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in, spam ve k\u00f6t\u00fc niyetli i\u00e7erikleri Arama’dan uzak tutmak ad\u0131na \u00e7al\u0131\u015ft\u0131k. SpamBrain: spam’e kar\u015f\u0131 en etkili \u00e7\u00f6z\u00fcm\u00fcm\u00fcz SpamBrain adl\u0131 AI tabanl\u0131 spam \u00f6nleme sistemimiz sayesinde, yakla\u015f\u0131k yirmi […]<\/p>\n","protected":false},"menu_order":80897,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25231","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27352"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25231"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25231"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}