{"id":25232,"date":"2022-05-23T00:00:00","date_gmt":"2022-05-23T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-global-search-central-virtual-unconference-2022-is-a-wrap\/"},"modified":"2022-05-23T00:00:00","modified_gmt":"2022-05-23T00:00:00","slug":"the-global-search-central-virtual-unconference-2022-is-a-wrap","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-global-search-central-virtual-unconference-2022-is-a-wrap\/","title":{"rendered":"Global Search Central Virtual Unconference 2022 sona erdi!"},"content":{"rendered":"<aside class=\"key-point\">Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Baz\u0131 bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Gelecek etkinlikler hakk\u0131nda bilgi almak i\u00e7in yeni <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/about-search-central-live\/\">Search Central Unconference sayfam\u0131za<\/a>.<\/aside>\n<p class=\"gargardate\">23 May\u0131s 2022, Pazartesi<\/p>\n<p>\nSearch Central Virtual Unconference 2022 bu y\u0131l 27 Nisan&#8217;da ger\u00e7ekle\u015fti. Bu, t\u00fcr\u00fcn\u00fcn \u00fc\u00e7\u00fcnc\u00fc etkinli\u011fi.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-99a94a368f65.png\" loading=\"lazy\" alt=\"search central virtual unconference 2022 event logo\" style=\"max-width: 500px;margin: auto;display: block;width:100%\"><\/p>\n<p>\n  450&#8217;den fazla kay\u0131tl\u0131 kat\u0131l\u0131mc\u0131 ile sanal etkinlikler i\u00e7in farkl\u0131 bir formata ilgi oldu\u011fu a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<br \/>\n  44 \u00fclkeden temsil vard\u0131.\n<\/p>\n<p>Etkinli\u011fi topluluktan kolayla\u015ft\u0131r\u0131c\u0131lara a\u00e7t\u0131\u011f\u0131m\u0131z ilk seferdi.<br \/>\n  \u00d6nerilen oturumlara \u00e7ok fazla talep oldu\u011fu i\u00e7in, toplam 127 kat\u0131l\u0131mc\u0131 i\u00e7in 25 ayr\u0131 oturum d\u00fczenlemeye karar verdik.<br \/>\n  Tart\u0131\u015fma gruplar\u0131n\u0131n boyutu hakk\u0131nda \u00e7ok say\u0131da olumlu geri bildirim ald\u0131k.<br \/>\n  Geri bildirimlerde bahsedilen bir di\u011fer husus da, oturumlar\u0131n kaydedilmemesi ve kat\u0131l\u0131mc\u0131 say\u0131s\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131 yoluyla tart\u0131\u015fmalara alan a\u00e7ma karar\u0131n\u0131n, herkesin duyulmas\u0131n\u0131 ve dahil edilmesini sa\u011flamaya yard\u0131mc\u0131 oldu\u011fuydu.\n<\/p>\n<h3 id=\"some-learnings-from-the-sessions\" tabindex=\"-1\">Oturumlardan baz\u0131 \u00e7\u0131kar\u0131mlar<\/h3>\n<p>\nKolayla\u015ft\u0131r\u0131c\u0131lar\u0131m\u0131z oturumlar\u0131 s\u0131ras\u0131nda notlar ald\u0131lar ve i\u015fte sonu\u00e7lar:\n<\/p>\n<ul>\n<li>\n    <b>Video SEO<\/b> i\u00e7erik ve pazarlama ekipleri i\u00e7in daha yeni bir konu ve olduk\u00e7a ilgi g\u00f6ren bir oturum oldu.<br \/>\n    Video i\u00e7eriklerinden en iyi \u015fekilde yararlanmak isteyenler i\u00e7in, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-search\/\">mevcut video en iyi uygulamalar\u0131 dok\u00fcmantasyonu<\/a><br \/>\n    daha fazla i\u00e7g\u00f6r\u00fc sunuyor. Ayr\u0131ca <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\">videolar\u0131 Google&#8217;da g\u00f6stermek i\u00e7in \u015fema i\u015faretlemesi \u00fczerine dok\u00fcmantasyon<\/a>.\n   <\/li>\n<li>\n    da mevcut. E-ticaret oturumunda, tart\u0131\u015fmada <b>\u00fcr\u00fcn varyasyonlar\u0131<\/b> ile u\u011fra\u015fman\u0131n bir zorluk oldu\u011fu belirtildi.<br \/>\n    Ayr\u0131ca <b>y\u00f6nl\u00fc gezinme<\/b> ile u\u011fra\u015fmak, dizine eklenecek sayfa miktar\u0131 ve do\u011fru y\u00f6n kombinasyonlar\u0131 vaka baz\u0131nda de\u011fi\u015fti\u011fi i\u00e7in zorlay\u0131c\u0131 olabilir.\n  <\/li>\n<li>Uluslararas\u0131 <b>SEO<\/b> oturumu, uluslararas\u0131la\u015fma ve yerelle\u015ftirmenin zor oldu\u011fu ve geli\u015ftirmenin sonraki a\u015famalar\u0131na b\u0131rak\u0131lmamas\u0131 gerekti\u011fi sonucuna vard\u0131.<\/li>\n<li>\n    Organik ve \u00fccretli b\u00fcy\u00fcme i\u015f birlikleri <b>oturumlar\u0131, genellikle hem organik hem de \u00fccretli pazarlamac\u0131lar\u0131n ayn\u0131 hedefe do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 tespit etti,<br \/>\n    bu nedenle ekipler birlikte daha iyi i\u00e7erik ve ili\u015fkiler olu\u015fturmak i\u00e7in b\u00fcy\u00fck resme bakmal\u0131d\u0131r.<\/b> Bloglardan ve topluluk sitelerinden gelen ger\u00e7ek\n  <\/li>\n<li>\u00fcr\u00fcn incelemeleri <b>d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak ve huninin ba\u015f\u0131nda yeni m\u00fc\u015fteriler kazanmak i\u00e7in harika bir \u00e7\u00f6z\u00fcm gibi g\u00f6r\u00fcn\u00fcyor.<\/b> SEO ve dijital pazarlama etraf\u0131ndaki<\/li>\n<li>topluluk <b>canl\u0131 ve iyi durumda: topluluk birbirine kar\u015f\u0131 daha destekleyici hale geliyor ve birbirleriyle daha yararl\u0131 i\u00e7erikler payla\u015f\u0131yor gibi g\u00f6r\u00fcn\u00fcyor.<\/b> G\u00f6rseller<\/li>\n<li><b>modern formatlar sunarak ve farkl\u0131 cihazlar i\u00e7in uygun kaliteyi sa\u011flayarak web sitesi h\u0131z\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde art\u0131rmak i\u00e7in hala harika bir yol sunuyor.<\/b> Kat\u0131l\u0131mc\u0131lar\u0131m\u0131zdan gelen geri bildirimler<\/li>\n<\/ul>\n<h3 id=\"feedback-from-our-participants\" tabindex=\"-1\">Etkinlik sonras\u0131 anketimiz, kat\u0131l\u0131mc\u0131lar\u0131n etkinlikten genel olarak memnun kald\u0131\u011f\u0131n\u0131 ve 5 \u00fczerinden 4,65 puan verdi\u011fini g\u00f6sterdi.<br \/>\n  Bu, gelecekte bu t\u00fcr bir etkinli\u011fi tekrarlamay\u0131 d\u00fc\u015f\u00fcnmek i\u00e7in bir motivasyon kayna\u011f\u0131.<\/h3>\n<p>\n  Kat\u0131l\u0131mc\u0131lar ayr\u0131ca bize a\u015fa\u011f\u0131daki gibi geri bildirimler b\u0131rakt\u0131lar, bu da bu etkinliklerin kesinlikle<br \/>\n  kat\u0131l\u0131mc\u0131lara ve toplulu\u011fa, normalde duyamad\u0131\u011f\u0131m\u0131z seslerin duyulmas\u0131n\u0131 sa\u011flama konusunda de\u011fer katt\u0131\u011f\u0131n\u0131 g\u00f6steriyor:\n<\/p>\n<p>\n  &#8220;Daha deneyimsiz kat\u0131l\u0131mc\u0131lardan biri olmama ra\u011fmen, tart\u0131\u015fmalar\u0131n bir par\u00e7as\u0131 oldu\u011fumu ger\u00e7ekten hissettim,<br \/>\n  soru sorabildim ve k\u0131sa s\u00fcrede ger\u00e7ekten \u00e7ok \u015fey \u00f6\u011frendim. Daha \u00f6nce bir konferansta \u00f6\u011frendi\u011fimden \u00e7ok daha fazlas\u0131n\u0131.&#8221;\n<\/p>\n<blockquote><p>\nPeki, s\u0131rada ne var?\n<\/p><\/blockquote>\n<h3 id=\"so,-whats-next\" tabindex=\"-1\">Gelecekte daha fazla Search Central Unconference olacak.<br \/>\n  Nisan ay\u0131nda Japonya&#8217;da ilk<\/h3>\n<p>\n  \u0130ngilizce olmayan Sanal Unconference <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-recap-search-central-virtual-unconference-japan-2022\/\">etkinli\u011fimizi ger\u00e7ekle\u015ftirdik ve gelecekte bunun gibi daha fazla etkinli\u011fi hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak Japonya&#8217;ya ve di\u011fer dillere ta\u015f\u0131may\u0131 umuyoruz. Gelecekteki etkinlikler i\u00e7in<\/a> Twitter <a class=\"external-link\" href=\"https:\/\/twitter.com\/googlesearchc\">hesab\u0131m\u0131z\u0131 veya<\/a> etkinlik sayfam\u0131z\u0131 <a href=\"https:\/\/developers.google.com\/search\/events\">takipte kal\u0131n.<\/a>!\n<\/p>\n<p class=\"byline-author\">Yay\u0131nlayan: <a href=\"https:\/\/www.linkedin.com\/in\/cherry-prom\/\" class=\"external-link\">Cherry Prommawin<\/a> ve <a class=\"external-link\" href=\"https:\/\/50linesofco.de\">Martin Splitt<\/a> Search Relations ekibinden<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131n\u0131 yay\u0131nlayal\u0131 epey zaman oldu. Baz\u0131 bilgiler g\u00fcncelli\u011fini yitirmi\u015f olabilir (\u00f6rne\u011fin, baz\u0131 g\u00f6rseller eksik olabilir ve baz\u0131 ba\u011flant\u0131lar art\u0131k \u00e7al\u0131\u015fm\u0131yor olabilir). Gelecek etkinlikler hakk\u0131nda bilgi almak i\u00e7in yeni Search Central Unconference sayfam\u0131za. 23 May\u0131s 2022, Pazartesi Search Central Virtual Unconference 2022 bu y\u0131l 27 Nisan&#8217;da ger\u00e7ekle\u015fti. Bu, t\u00fcr\u00fcn\u00fcn \u00fc\u00e7\u00fcnc\u00fc etkinli\u011fi. 450&#8217;den fazla kay\u0131tl\u0131 [&hellip;]<\/p>\n","protected":false},"menu_order":80865,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25232","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27353"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25232"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25232"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}